It has been well over a year since Google announced that they were changing the way they crawl and index websites on mobile and smart devices. With the seismic shift in web users browsing habits (more people now use mobile devices to browse the net than desktop/laptop), this move was inevitable and has resulted in significant changes to web design practices throughout the UK.
Here at Footprint Web Design, we design fully responsive websites which are created to adapt to the optimum layout for the size of the device on which the website is being viewed. Essentially, this means that your website will fit any device which uses a full web browser, including:
- Smart Phone
- Smart TV
If you are still a little unsure whether responsive web design can be beneficial to your business, we have identified 5 benefits that should not be overlooked.
Number 1 – Enhanced Usability
Because responsive websites display perfectly regardless of the device they are being viewed upon, they are far easier to use on mobile devices than ‘sites which are not responsive.
Number 2 – Easier Maintenance
If you have a number of different websites which have been designed for one particular device, each time you wish to update your website, you will have to update each one individually. This will either be time consuming at best (if you are doing it yourself) or costly at worst (if you need to pay someone else to do it for you.
Responsive websites all run from the same CMS and therefore updating the main site will update all versions.
Number 3 – Removal of Duplicate Content Issues
Responsive web designs remove duplicate content issues.
In a similar vain to number 2, having multiple versions of your website that you have designed for desktop, tablet and mobile will result in different URLS. This not only makes Google’s life more difficult (along with other search engines) when it comes to crawling your websites, they will also see the same content on different URLs meaning duplication issues.
Number 4 – Increased SEO Benefits
Google has acknowledged that it gives preferential treatment to websites which are optimised for viewing via mobile devices via their mobile search results.
Number 5 – Google Says it is a Good Idea!
“Responsive design is Google’s recommended design pattern”*
Whether we like it or not, Google really does call all of the shots when it comes to online searches. If they make a statement as strong as this, we would all be foolish not to listen!
If you’d like to speak to use regarding how we can help you to use web design to grow your company, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.