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Responsive Web Design

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5 Benefits of Responsive Web Design

It has been well over a year since Google announced that they were changing the way they crawl and index websites on mobile and smart devices. With the seismic shift in web users browsing habits (more people now use mobile devices to browse the net than desktop/laptop), this move was inevitable and has resulted in significant changes to web design practices throughout the UK.

Here at Footprint Web Design, we design fully responsive websites which are created to adapt to the optimum layout for the size of the device on which the website is being viewed. Essentially, this means that your website will fit any device which uses a full web browser, including:

  • Desktop
  • Laptop
  • Smart Phone
  • Tablet
  • Smart TV

If you are still a little unsure whether responsive web design can be beneficial to your business, we have identified 5 benefits that should not be overlooked.

Number 1 – Enhanced Usability

Because responsive websites display perfectly regardless of the device they are being viewed upon, they are far easier to use on mobile devices than ‘sites which are not responsive.5 Benefits of Responsive Web Design

Number 2 – Easier Maintenance

If you have a number of different websites which have been designed for one particular device, each time you wish to update your website, you will have to update each one individually. This will either be time consuming at best (if you are doing it yourself) or costly at worst (if you need to pay someone else to do it for you.

Responsive websites all run from the same CMS and therefore updating the main site will update all versions.

Number 3 – Removal of Duplicate Content Issues

Responsive web designs remove duplicate content issues.

In a similar vain to number 2, having multiple versions of your website that you have designed for desktop, tablet and mobile will result in different URLS. This not only makes Google’s life more difficult (along with other search engines) when it comes to crawling your websites, they will also see the same content on different URLs meaning duplication issues.

Number 4 – Increased SEO Benefits

Google has acknowledged that it gives preferential treatment to websites which are optimised for viewing via mobile devices via their mobile search results.5 Benefits of Responsive Web Design

Number 5 – Google Says it is a Good Idea!

“Responsive design is Google’s recommended design pattern”*

Whether we like it or not, Google really does call all of the shots when it comes to online searches. If they make a statement as strong as this, we would all be foolish not to listen!

Source * https://developers.google.com/webmasters/mobile-sites/mobile-seo/

Further Information

If you’d like to speak to use regarding how we can help you to use web design to grow your company, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | December 15th, 2016|Responsive Web Design|Comments Off on 5 Benefits of Responsive Web Design

Can You Afford To Ignore Responsive Web Design

The implementation of responsive web design techniques will ensure that your website will display and perform perfectly across a variety of different platforms.

Keeping up with the sheer number of different devices which can be used to a view a website is a difficult job. However, thanks to our ability to create responsive web designs, this is no longer the case. We can help your web visitors achieve the optimum experience regardless of how the visit your website.

As the user switches from their desktop computer to their iPad, the website should automatically switch to accommodate for resolution, image size etc. Essentially, we will ensure that your website has to the technology to automatically adjust to different devices.

What Are The Advantages Responsive Web Design?

  • Associated Costs: Responsive web design ensures that you only have one website rather than many.Can You Afford To Ignore Responsive Web Design
  • Reduced Maintenance: Only having one website across all platforms ensures that you will not have to manage multiple web sites.
  • Consistent Experience: Visitors to your website should receive the same high level experience, regardless of the device they use to access it.

Other important advantages include the following:

Improved Search Engine Rankings

Search engines recommend responsive development for mobile website design and favour mobile friendliness in their search engine result page (SERP) rankings. Responsive sites have only one URL and the same HTML code across all devices which make it easier for search engines such as Google to find, index and organize content from a single company site than from two or more sites.  A higher ranking goes hand in hand with increased conversions. A single URL is also easier for users to share and link to.

Reduced Bounce Rates

Today’s customer is nearly always well informed. They will only stick to your content if it’s engaging and if what you’re offering is easily and quickly found. If your web-only site doesn’t translate well to multiple devices such as smart phones and tablets, you can as well forget about sales from numerous potential buyers. Research has it that a website that is not mobile friendly will have an immediate bounce rate of about 40%.

All in all, there can be little doubt that the creation of a responsive web design is certainly beneficial. With Google even penalising websites which are not responsive in mobile search results, we certainly recommend the creation of a responsive website for all our clients.

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By | August 26th, 2015|Responsive Web Design|Comments Off on Can You Afford To Ignore Responsive Web Design
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