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Don’t Dismiss The Importance of SEO Just Because You Are a Small Business

There is still a school of thought that SEO is just for big companies who are looking to get bigger. Whilst SEO can certainly help any company wishing to maximise their online presence, the truth is that it can be at least as beneficial any small business or start up companies who are trying to get a foothold in their market sector.

A Common Misconception

One of the most common misconceptions regarding the implementation of SEO for a small business relates to expense. The most important thing to remember is that when SEO is done correctly, Don’t Dismiss The Importance of SEO Just Because You Are a Small Businessit is an investment, not an expense.

Unlike some traditional methods of advertising such as newspaper adverts or flyers, whilst an organic and well-planned SEO strategy can take a period of time to put into place, once the results start to come in, there is no upper limit to how great your ROI may become.

Depending on the type of business you run, the implementation of SEO does not have to cost a small fortune. Even small businesses which have a limited marketing budget will get effective help from SEO when it comes to increasing their visibility, rankings and more importantly, leads.

External Factors

There are a variety of external factors which are likely to determine just how difficult it will be to achieve a good ranking for a website and these factors are likely to vary greatly from business to business and sector to sector.

Although some competitive industries may require a larger SEO budget to achieve their desired results, through wise investment, many small businesses will be able to obtain the benefits of effective SEO which can make a significant difference to their business.

Something For Everyone

Every business owner should have the goal of reaching page one on Google search results for terms relating to their products and services. The importance of being discoverable on the Internet cannot be overstated and whilst it will take a little time and some hard work to get there, the benefits for all small businesses greatly outweigh any negatives that you may come across.

Further Information

If you’d like to speak to use regarding our ability to design you a quality website or perhaps how to maximise the potential of your existing website, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | September 2nd, 2016|Local SEO, SEO|Comments Off on Don’t Dismiss The Importance of SEO Just Because You Are a Small Business

3 Tips To Move Towards SEO Success

There are a few common errors that people make, when it comes to SEO. They may not seem like much, but, if you can give each of them a little bit of attention, you’ll make sure that you’re dotting all the “i”s and crossing the “t”s – this sort of detailed thinking can make a huge difference to your SEO.

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Tip 1 – Location, Location, Location

A significant number of Google searches are focused on a place or location and this number is even greater when considering searches from mobile devices.  In order for small businesses to reach their target audiences, they must ensure that they are ranking high in these local searches.  There are several strategies for targeting local search, including:

  • Listing your business in relevant industry and geographical directories/listings
  • Creating keywords that combine your company with your physical location (e.g. “plumbers” and “London”)
  • Optimising your company’s website for mobile viewing

Tip 2 – Making The Most of Social Media

A lack of time and resource are often the things that small businesses suffer with the most. Because of this, managing the Social Media accounts is sometimes considered a bit of a waste of time.   Even worse, small companies will set up their accounts, then ignore them, leaving a trail of empty, outdated profiles.

In fact, posting on a variety of social media accounts will afford your business a wealth of opportunity for ranking.  Social media channels great opportunities for businesses to put out quality content. They can also help offer ‘markers’ for search engine websites.

Unsure which social media channel is right for you?  See where your competitors are online, and more importantly, where your customers are.  Start with just one profile on the channel that is most applicable to your company, such as LinkedIn or Facebook.  Refresh the content often, build quality links, and as you get more comfortable, add on channels as needed.

Tip 3 – Posting New Content

It can be difficult for small businesses to find the time to update the content on their website.  However, consistent, fresh content positively increases organic search rankings as well as user experience, which is increasingly important to search engines’ ranking factors.  Two of the easiest ways you can consistently publish new, quality content are:

  • Create a blog for you business  Many companies will start one, but as deadlines and other work crops up, the posting and maintenance will fizzle out. Commit to posting content relevant to your industry or company twice a week.  Involve coworkers, interns, and if the budget allows for it, freelance writers to help.
  • Create a news feed on your company website, and update it frequently with events or news, anything that is relevant to your business and industry, and that organically uses your keywords to help boost search rankings.

SEO – the ongoing commitment.

A successful SEO strategy is a commitment – your work is not finished just because you’ve researched keywords and optimised your website.  Those tactics are the best first step to launch a small business’s SEO campaign, but from there, it is a recurrent process to generate content and build links to your content and site.  While it might seem daunting, keeping up with your SEO commitment means your company will have increased visibility, more website traffic – and more customers.

Further Infortmation

For more information on how Footprint Web Design can help you, or to inquire about a quote, please contact us on 01883 372488, or email us at: info@footprint.co.uk

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By | July 14th, 2016|SEO|Comments Off on 3 Tips To Move Towards SEO Success

Do Your Onsite Images Carry Any SEO Juice?

Did you know that the use of images and the addition of the correct tags can play a crucial role in achieving excellent search engine results? Search engines such as Google are trying to incorporate more images into their results and for e-commerce websites in particular, getting rankings on Google images can offer a great way of drawing visitors to your website.

How To Optimise Your Images?

By simply following a few basic guidelines, you will be able to take the required steps towards ensuring your images work for you. Following a few Do Your Onsite Images Carry Any SEO Juice?simple guidelines can help ensure your images are working hard for your SEO.

1) Choose The Right Image: Finding the most appropriate image is the most important part. A good image which attracts attention and describes itself can really do the job for you. Steer clear of irrelevant images – this can have the opposite effect.

2) Utilise The Alt Tags: Alt tags displays the text in-case the image is not able to load in the browser helping users to know the details of the image. It not only helps the users but also acts as a base for search engines in identifying what the image contains. The Alt tag must be direct and succinct – avoid lengthy descriptions and keyword stuffing.

3) Re-Name Your Images: Using a file name that is relevant but is none generic means you will ensure the right sort of traffic are coming across your content. If your file name is too generic, you may end up with non-relevant visitors to your site – potentially skewing your site stats. The above example has been named “Houses of Parliament at Night” – relevant, but not too generic a title.

4) Re-Size Your Images (Where Necessary): Google considers the page loading time as one of the important ranking factors, which will beDo Your Onsite Images Carry Any SEO Juice? dictated by the size of the page (image file size, video size, etc). Optimizing images in terms of size can really improve your site performance. File size depends on the resolution of the image, the higher the resolution the bigger the file size. So you need to maintain a balance between the size and the quality. There are different image types supported (JPEG, PNG, GIF) on the web, and choosing the best will depend on your requirement. Try and choose a image which is of good quality and lowest file size. Very high resolution images will be huge and, as such, should be avoided.

Why Is It Important To Do This?

  1. Search engines can detect an image but not what the image is. This makes it difficult for them to sort out images based on user query.
  2. Images have now been added to the main page search results in Google resulting in a potential for more traffic.
  3. Images can break up text blocks are are better at enticing people into your site.
  4. Images can also act as link bait if you allow image sharing in exchange of a link.
  5. Image sharing is more prolific among users with sites like Pinterest getting more popular.

Further Information

Footprint specialise in creating bespoke websites, designed to help take your business to another level. If you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | May 16th, 2016|Images, SEO|Comments Off on Do Your Onsite Images Carry Any SEO Juice?

3 Tips For Onsite SEO Success

People love to over complicate SEO! Whilst there can be little doubt that there are many different factors to a success SEO campaign, it is all too easy for people to look too far into the future with their approach and miss out on some of the essential fundamentals along the way.

Before turning your attention to any type of external SEO applications, ensuring that your on-site/on-page SEO is up to scratch is absolutely essential.

The team at Footprint Web Design has an outstanding record for creating high quality websites for clients across all sectors. However, we don’t want to stop there! We also want to ensure that your website is as visible as possible so that potential customers can easily find you.

To help us along the way, we always follow 3 guidelines as a small part of the on-site SEO work that we complete.

Guideline No. 1 – Always Optimise Your META Page Titles & Descriptions

This is one of the most important parts of any SEO campaign as it is these snippets of information that tell search engines precisely what each 3 Tips For Onsite SEO Successparticular page is about.

By including specific keywords in both the page title and description, you can go a long way towards tipping Google and the other search engines off regarding the content of your page.

Top Tip – Whenever you complete a Google search, pay particular attention to the snippets of information Google displays on the returned search page. These snippets of information are often drawn from the specified title and descriptions.

Guideline No.  2 – Include a Minimum of 400 Words of Text on Each Page

Writing engaging and stimulating copy is not always people’s idea of fun but there is no escaping that it plays an essential role in any SEO campaign. Whilst Google’s algorithms are extremely intuitive, they are not psychic! Don’t leave things to guess work, make sure that Google knows exactly what 3 Tips For Onsite SEO Successyour page is selling or promoting by telling it!

Guideline No.  3 – Take The Time To Optimise Your Images

Our 3rd guideline is one that is often overlooked but you should always take the time to complete the META details of any image that you propose to add to your website along with ensuring you offer an appropriate ‘ALT Tag’ when prompted.

It is surprising how much traffic can be driven to your website via Google images so it is certainly worth taking the necessary time to ensure your photo is marked up accordingly to include keywords and tags.

Further Information

Footprint Web Design have been at the forefront of web design and development for nearly 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at info@footprint.co.uk.

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By | April 25th, 2016|Local SEO, SEO, SEO Results|Comments Off on 3 Tips For Onsite SEO Success

Is Your Website Being Found By The Right People?

A significant proportion of web traffic finds its way onto their destination website via the 3 well known commercial search engines – GoogleBing and Yahoo! – Although there are other methods of attracting visitors (such as utilising social media platforms), search engines continue to be the primary method of navigation for most web users.

How Do Search Engines Work?

Search engines have been designed to help guide people (your potential customers) to the most appropriate websites based on the terms that are being searched for. Understanding the Importance of SEOIf your site cannot be located by search engines or your content cannot be put into their databases, there is every chance that you will miss out on a tremendous amount of business.

Experience indicates that search engine traffic has the ability to offer significant benefits to businesses with an on-line presence. Ensuring that the right (targeted) visitors find your website can increase publicity and generate revenue and exposure like no other channel of marketing.

Choosing The Right Terms?

Search terms, key words or key terms are essentially the words that users type into search engines and carry a huge amount of value. Investing in effective search engine optimisation, whether through time or finances, is proven to offer an exceptional rate of return when compared to other types of marketing and promotion.

Why Can’t Search Engines Find Me Without SEO?

Whilst search engines are incredibly intuitive, they still need a (not so little) nudge in the right direction. All of the major engines constantly work towards improving their technology to ensure that they generate the best and most accurate results for each search. However, there is a limit to how search engines can operate and this is where SEO steps in to help guide the search engines to your website.

It is important to note though that the correct practices must be implemented because whilst the right SEO can net you countless visitors, the wrong moves work against your website ensuring that your site becomes buried deep in the search results where visibility is minimal.

Should I Try To Do SEO For Myself?

The internet is becoming increasingly competitive, and those companies who actively embrace SEO will have a distinct advantage in regards to visitors and therefore potential customers.

Depending on the amount of spare time you may have, your willingness to learn, and how complex your website is, you may decide you need an expert to handle things for you and we would always strongly advise leaving this side of on-line business to the experts.

Further Information

Footprint specialise in creating bespoke websites designed to help take your business to another level. We have been providing SEO Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | February 15th, 2016|SEO, SEO Results|Comments Off on Is Your Website Being Found By The Right People?
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