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‘Need more local work? Get page 1 Google results’

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Local custom is important to nearly all businesses but for some, attracting work from their local geographic area is absolutely essential if their company is going to survive and hopefully thrive.

If your business serves a particular location and its surrounding areas such as a plumber or landscape gardener for example, making sure your website is optimised locally is crucial if you want your target customers to be able to find you.

If you are in a location and expect people to be able to find you on Google for that location, you should be optimising your web pages for your local area.

We Can Help You To Grow Your Business

All local businesses, from plumbers and gardeners to florists and accountants can improve their business and make more money through our locally based targeted SEO (search engine optimisation) services.

What is Local SEO?

Local SEO is a highly effective form of local online marketing due to the fact that it allows businesses to promote their services to any local customers at exactly the time they’re looking for your type of business.

Our SEO services remove the guesswork from local marketing. It’s not like dropping leaflets through a letterbox or putting an ad in a local paper which may or may not be seen by someone interested because it will ensure that your business is in place at a time that they need it.

Why is This Type of SEO Important?

Local SEO reaches local customers when they’re looking to buy your service – they need your service and they’re ready to buy it.

And those new customers aren’t just online customers, they’re ‘real customers’. Local online marketing promotes your business (your name, your services, address, phone number…) not just your website. So your new customers will call you or walk through your front door not simply visit your website.

Who Have We Helped?

We have helped a huge number of local businesses to maximise their online exposure for the key terms that matter. Check out the pictures below for just a glimpse:

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These are just a small selection of exceptional rankings that we have obtained for our clients. If you would like any further evidence of our work, please get in touch.

Still Unsure?

If you still aren’t sure if we can help, check out a few of the extra reasons that we believe we can help you.

  1. More and more local customers are switching to the internet to find local businesses as opposed to old school options such as the Yellow Pages
  2. The number of online searches for local businesses is rising all the time
  3. Local SEO is highly targeted
  4. Because it is targeted the conversion rates are better
  5. Local SEO taps into the increasing use of mobile phone internet use
  6. Offers tremendous ROI
  7. You will be focusing on an area that few business have targeted yet

Contact Us

For further information relating to our complete range of services, simply call us on Tel. No. o1883 372488, e-mail us at info@footprint.co.uk or visit our Facebook page.

Currently Browsing: Footprint – The Local Area Specialists
By | July 22nd, 2014|SEO|Comments Off on ‘Need more local work? Get page 1 Google results’

Hot SEO Predictions for 2014!

What can you do to stay ahead of the pack in 2014?

Ok, so January is over with. The post-festive glow has well and truly worn off, and it’s time to put into place all those big ideas you’ve been having over the last few weeks. seo

When it comes to SEO, what can you do to make sure you stay ahead of the curve?

Here’s a list of some of the most popular predictions for 2014.

Google will be announcing Google Hummingbird. This most recent Google update will force marketers to write in a more conversational style. Flooding web copy with forced in keywords, in order to rise to the top of the rankings, has not worked for a while now, but Google Hummingbird is going to make sure it stays dead and buried. A more conversational style in blogs & web copy, that is much more tailored towards your reader, is going to be encouraged and rewarded. Those still trying to shoehorn unwieldy key words in, as if they were writing for a robot, will find themselves slapped with a penalty pretty quickly. This also applies to buying links and those who steal content – so be warned!

Increased Mobile Marketing. MCommerce is is outstripping eCommerce by 200% at the moment, and 63 percent of consumers say they will shop on their phone more frequently in the next few years. By the tail-end of 2013, sales made on mobile phones and tablets accounted for $4.7 billion. How can your website be tailored for the mobile market?

Location-based content marketing. Targeting consumers through their GPS-enabled smartphones is expected to become mainstream by the end of 2014. This content marketing strategy allows businesses to identify each shopper’s preferences and location. When a consumer is near the store, the system simply sends them a deal based on the stored demographic information.

Bite-sized updates. Social Media, from Twitter’s 140-character limit, to Vine’s 6-second video limit, is recognising our desire for short, sharp snippets of information. Those who are able to concentrate their message into manageable chunks will find their content much more popular. That doesn’t mean, however, that you can neglect your longer content – there’ll always be someone waiting out there to fill your place if you let your content slip.

 

Interact with your followers. Most businesses know now that, if they’re not interacting with their customers on Social Media, they’re going to lose popularity pretty quickly. People today aren’t shy about sharing reviews, both good and bad. If you ignore either type of post, your brand is going to come across as uncaring or inattentive, neither of which will build your reputation.

Guest blogging is on the way out. Google’s recent crusade against poor-quality content means it’s on the lookout for serial spammers. Guest bloggers who use email sites to publish their content, or flog the same content over and over again, will seriously damage a site’s SEO rank.

Further Information

If you need help creating content, finding your Social Media voice, or creating a SEO strategy, then Footprint Web Design can help. We’ve been at the forefront of SEO for years, and are well-equipped at tailoring our SEO options to businesses of all sizes.

Give us a call on 01883 372488, or email us at info@footprint.co.uk and see what we can do to get your business to the top.

By | February 7th, 2014|SEO, Uncategorized|Comments Off on Hot SEO Predictions for 2014!

Do Facebook And Twitter Help With Google Rankings?

Do Facebook and Twitter Help with Google rankings? If my account only has 3 followers, am I wasting my time posting at all?

The answer here is definitely “no”! Facebook Adverts

Matt Cutts, Google’s head of search spam, answers a question about Google’s ability to rank pages and profiles based on their popularity on the platform at the time.

Basically, Google are sometimes restricted from searching particular areas of Facebook & Twitter. This is due to a historical blocking by the platforms themselves. However, on some occasions, it is possible for Google to search these pages (which they call “crawling”) – in these instances, a page’s success will then contribute towards its ranking.

Hear what he has to say here:

 

What he’s saying here is there is nothing in the ranking algorithms that put any weight on how many Facebook likes or Twitter followers a page has, at the moment.

This is mostly due to the historical blocking, mentioned above. It is also due to the personal and time sensitive nature of a page’s content. Google realise that a lot of personal content is easily accessible on Facebook and Twitter and this makes them wary of highlighting it in rankings.

Due to not being able to access some of these social platforms, there is an impression given that they don’t directly contribute to a site’s ranking. However, he does recognise that these types of social media platforms are good ways of diverting traffic through to your site, and therefore upping your ranking. Good content promotes activity! It’s also worth remembering that posting links on all your social media platforms (Facebook, Twitter, Tumblr, Stumbleupon, etc.) provides legitimate backlinks that will aid your page rankings.

He concludes by postulating that, in the future, Google anticipate being able to recognise authorship in a must more proactive manner; placing a much higher import on those who write quality content and pinpointing when, and where, they are posting.

What this tells us is that, it doesn’t matter if your page doesn’t have a whole lot of followers at the moment, as it’s not being ranked on that. What you need is good content!

Further Information

Footprint Web Design have been specialising in SEO and good quality content, helping our clients climb to the top of the search engine rankings, since we started 18 years ago. We have a number of highly experienced SEO professionals who can help your business realise its full potential. We offer bespoke SEO packages to fit even the smallest company.

Call us today on 01883 372488 or email us at info@footprint.co.uk and see how we can help you.

By | January 31st, 2014|SEO|Comments Off on Do Facebook And Twitter Help With Google Rankings?

Where’s your SEO going in 2014?

So, it’s 2014. The new year. Where are you going to be taking you business this year? Have you been thinking about taking the foray into SEO?

Well you need to do more than think about it. 2014 is the time for SEO action!

Your business will be left behind if you don’t. seo

For 2014, developing  strong SEO strategy will be what transforms businesses into social media champions. Want to leave your competitors in the dirt? Start thinking about your creative content now.

Here are a few starter points to think about:

Look into LinkedIn: Linkedin is the social media platform for professionals. It can not only connect you with millions of other people, from all over the world, but it is a mine of industry gossip and ideas. You can headhunt people and keep an eye on what your business rivals are doing. But that’s not all, creating a business account, or page, can make Linkedin a hub of activity for you. Show your followers how you’re keeping abreast of changes in your industry and invite professional discussion from peers.

Google+: In popular consciousness, Google+ appeared to have been relegated to that unholy territory of “the defunct social media” – this is most certainly not the case. Google+ has made significant progress and has recently seen a 225 percent increase in users age 35-44. With the introduction of a number of supporting applications (Google Hangouts being one of them), it seems Google+ is THE place to be in 2014, if you want to give your business the edge.

Interested in Pinterest: “A picture paints a thousand words”. Ring any bells? Want to show off a new product/office make-over/creative infographic? Pinterest in the place to do it. It’s been well-documented recently, that articles with images receive an additional 94 percent more views, and photo sharing platforms like Pinterest and Instagram significantly increasing their followership. With this in mind, can you afford NOT to?

Blog, blog and blog some more: Over the last year, you may have heard the term “content is king” bandied around more than once. With Google cracking down on duplicate content, backlinks and indiscriminate guest-blogging, the idea of quality content has never been more important. Getting yourself a content strategy, focused on making sure your web-copy is of the highest quality, will stand you in good stead when the next Google updates come to town. One of the best ways to do this is with your blog. This is the place where you can ensure your voice is heard by your customers, ensuring a steady stream of new content to your website, without the dangers of 1000 identical landing pages!

Further information

For more information on how Footprint Web Design can help you, or to inquire about a quote, please contact us on 01883 372488, or email us at: info@footprint.co.uk

 

By | January 9th, 2014|SEO|Comments Off on Where’s your SEO going in 2014?

SEO Over Christmas

Christmas is a busy time of year and, what with work and social commitments, you can guarantee that the last 2 weeks of December are not going to be the most productive!

So how do you stop your website’s SEO commitments from slipping, during this festive period? 

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Christmas can be a busy time – let Footprint handle your SEO!

Footprint employ a dedicated team of SEO professionals, who offer bespoke solutions to our clients – all year round! We’ll make sure that your website doesn’t suffer the dearth of activity that so many others do; keeping you on top of the game (and the rankings) into the new year.

We know your online presence is one of the most important aspects of your business and the time of year should make no difference. Business doesn’t stop and, in today’s economic climate, it’s more important than ever to make sure that your website is working as hard as possible for you.

Our team have been at the cutting edge of SEO since it came into play – and have a great understanding of all the tricks of the trade to keep you at the top of Google‘s (and the other major search engines) rankings.

Our team specialise in the following areas:

  • Social Media presence (Twitter, Facebook, Google+, etc.)
  • Google Rankings
  • Quality Content
  • Blogging
  • Inbound Links
  • Performance Monitoring & Feedback

Contact us today to arrange a bespoke solution for your business, and make sure your website is the star at the top of the tree this Christmas!

Further Information

For more information on how Footprint Web Design can help you, or to inquire about a quote, please contact us on 01883 372488, or email us at: info@footprint.co.uk

 

 

 

By | December 13th, 2013|SEO|Comments Off on SEO Over Christmas
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