Have you ever heard the phrase ‘a picture speaks a thousand words’? If your business can tap into the visual aspect of your products or services, the creation of an Instagram account can offer the perfect method of spreading the good word about your company.
Despite launching only 5 years ago, the popularity of Instagram has exploded and it can now play a pivotal role in growing any online presence.
With an estimated average of 500,000,000 daily users*, it now has the backing of Facebook and is showing absolutely no signs of slowing down.
Unlike other popular social media platforms such as Twitter and Facebook, Instagram has been designed to be completely image-led. It is this key difference that has played a pivotal role in becoming so popular.
Whereas it can be difficult trying to choose the right words for Facebook or narrow down your Twitter update to 140 characters without losing your message, Instagram offers the pure power of sharing images.
In addition to allowing users to post images, Instagram’s filters and editing options mean that almost anyone can become a skilled artist to create images which are stunning and designed to capture the attention of your audience.
Driving Traffic To Your Website
Although Instagram does not offer the opportunity to post links within your Instagram posts, you do have the option to add links to your website into the profile section of your account. When done correctly, you can help to direct potential customers quickly and easily to your website.
Footprint Web Design has been at the forefront of web design, development and marketing for nearly 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at email@example.com.