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How To Set Up A Facebook Business Page

?One of our most commonly received questions relates to Facebook business pages. Much confusion arises from the fact that the process for creating a business page is slightly different from creating a personal profile. As such, when we are asked about login details and passwords for a business page, it can all become a little confusing.

The most important thing to note is that in order to either set up a Facebook business page or gain admin access (be able to update the page yourself), you must first have a personal account. Only then will you be able to work with a business page.

If you do not have a personal account yet, please click here and then follow the instructions under the heading ‘Creating Your New Account’. Once you have done this, you will be ready for set up your Facebook business page.

Please see below for detailed instuctions.

How To Set Up A Facebook Business Page

What You Will Need To Set Up Your Facebook Page

  • A name for your Page and a blurb about your business: Your Page name can be your business name or another name that people may search for to find your business. Use the About section to tell people a little bit about what your business does.
  • A profile photo and cover photo: Choose photos that represent your business well. You can use your logo as your profile photo and an image of your shop, products or one from a current marketing campaign as your cover photo.
  • The action that you want people to take when they come to your Page: At the top of your Page you can add a call to action that directs your Page visitors to do something, such as visit your website or phone your shop. Adding a call-to-action button is as easy as a few clicks.

How To Give Someone Else Access To Your Page

Once you have access to your page, you may find that you would like to give someone else access to allow them to make updates. The good news is that there’s no limit to the number of people who can have a role on a Page. Learn more about what each Page role can do by clicking here.
How to give someone a role if you’re an admin:
  1. Click Settings at the top of your Page.
  2. Click Page Roles in the left column.
  3. Type a name or email in the box and select the person from the list that appears.
  4. Click Editor to select a role from the dropdown menu.
  5. Click Add and enter your password to confirm.
Keep in mind that if you’re not friends with the person you’re adding, they’ll have to accept your invite before they can start helping you manage your Page.
Please Note: If you give someone full access to the page they will have the ability to remove you so be careful who you choose!!

How To Remove An Admin

How to remove someone who has a role if you’re an admin:
  1. Click Settings at the top of your Page.
  2. Click Page Roles in the left column.
  3. Click Edit next to the person you want to remove, and then click Remove.
  4. Click Confirm. You may need to enter your password.
You can always remove yourself from a Page. However, if you’re the Page’s only admin, you must add another admin first.

How To Change Someone’s Level of Access

How to change someone’s role if you’re an admin:
  1. Click Settings at the top of your Page.
  2. Click Page Roles in the left column.
  3. Click Edit next to the name of the person whose role you want to change. Then select a new role from the drop down menu.
  4. Click Save. You may need to enter your password to confirm.
Please Note: If you’re a new admin, keep in mind that you may need to wait 7 days before you can remove or demote another admin.

Contact Us

Would like a chat about your social media accounts and how to manage them effectively? Give the Footprint Web Design team a call on Tel. No. 01883 372488 today.

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By | November 8th, 2017|Social Media|Comments Off on How To Set Up A Facebook Business Page

Is Your Business Using Social Media? 3 Reasons Why It Should

If you have not already created a Social Media presence for your business, there is every chance that you are already lagging behind your competition.

We are always here to help promote your business via Social Media channels but should you still need a little convincing, we have drawn up a list of 3 reasons we believe that your business must embrace Social Media.

Social Media

No. 1 – What’s Not To Love? It’s a Free Advertising!!

The beauty of nearly all social media platforms is that they are free to set up and use. Whilst you can opt for paid options in the future should you wish (such as Facebook post boosts), all of the major Social Media platforms such as Twitter, Facebook and LinkedIn offer their standards services for free.

Twitter for example is completely free to use and offers possibly the fastest and most user friendly method of contacting your customers and building up a large number of followers.

No. 2 – It’s The Perfect Way To Draw Customers To Your Website

Taking the time to be active on your chosen social media channels is very likely to help increase the amount of traffic being received by your website.

As a business, targeting the right people via Social Media and offering well thought out content can help you to grow your audience and help to encourage them to visit your website to find out more information.

No. 3 – Spread The Good Word, It Couldn’t Be Easier!

Until relatively recently, finding methods of distributing content to a widespread audience was a costly and time consuming process. However, thanks to the creation of the various Social Media channels, it is now easier than ever before.

When using your Social Media channels for business, you have the perfect opportunity to share it via your chosen channels.

Just in case you are still a little unsure, check out some of the following statistics relating to Twitter users.

With approximately 190 million unique visitors using Twitter every month and 2.1 billion Twitter search engine queries every day*, you would be crazy not to enhance your presence on this hugely popular Social Network.

Here are some interesting business facts and stats about Twitter that are worth checking out**:

  • 33% of Twitter users follow a brand
  • 79% of Twitter users are more likely to recommend brand they follow
  • 67% of Twitter users are more likely to buy from brands they follow
  • 85% of people say they feel more connected to the business after they follow them
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**Source – http://www.statisticbrain.com/twitter-statistics/

By | August 24th, 2017|Social Media|Comments Off on Is Your Business Using Social Media? 3 Reasons Why It Should

5 Tips For Social Media Success

Whether you are looking to communicate with customers or other businesses, Social Media channels offer one of the most effective methods of getting in touch.

However, despite the easy to use and free nature of modern day Social Media, it can be all too easy to get a little lost, especially initially.

To help you navigate your way through the Social Media jungle, we have drawn up our top 5 tips for success.

Tip No. 1 – Don’t Rush In

The vast majority of Social Media updates take place in public. Therefore there is absolutely nothing stop you taking a look at what your competitors are doing to see if you can take any inspiration.

Take a look around to find the following information about your competitors Social Media habits:

  • Which channels are they using (i.e. Twitter, Facebook, LinkedIn, Instagram, Pinterest)
  • Do they engage with customers &/or other business?
  • How frequent do they send out updates

Top Tip – Patience is a virtue! You may be raring to go but a little bit of homework can go a long way.

Tip No. 2 – Understand The Strengths of Your Networks

With so many Social Media channels available, all with their own individual strengths, it’s important to see which ones may prove to be beneficial for you.

Below is a little cheat sheet for some of the strengths of the common Social Media channels.

Facebook

This is ideal for:

  • Engaging with customers
  • Driving traffic to your website

Please note: The paid social advertising options can be perfect if you have a particular demographic that you would like to target.

Twitter

This is ideal for:

  • Providing to the point updates
  • Communicating with customers
  • Using hashtags to tap into relevant streams

Instagram

This is ideal for:

  • Showing the visual side of your business
  • Reaching a wide audience
  • Targeting a younger generation

Tip No. 3 – Plan Ahead

Once you have done your background work, creating a pool of information that you can utilise is essential.

The preparation of images, videos and text snippets can help to provide a structure for your first few weeks of Social Media activity.

Tip No. 4 – Don’t Be Shy

Now that you’re ready to go, go for it! Sitting back and waiting for things to happen is very unlikely to work!

Get your message out there. Contact potential customers to see if you can help them. What’s the worst that can happen??

Tip No. 5 – Take a Step Back

After your initial foray into the Social Media world, taking a step back to see what has worked well and what hasn’t is the next critical step.

This can help you to identify any areas which have worked well for you and which may need a little re-think.

Don’t forget, nothing is ever set in stone so if things haven’t taken off at the speed you were hoping, don’t worry. A slight change of direction and then go again!

Contact Us

If you would like to put your website in the hands of a company who will take it forward, please contact Footprint Web Design on Tel. No. 01883 372488 today.

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By | July 17th, 2017|Social Media|Comments Off on 5 Tips For Social Media Success

4 Reasons Why Your Business Should Be Using Instagram?

Few people predicted the speed at which Instagram would grow when it was launched back in 2010. With users flocking to the platform almost instantly, it came as no surprise to see a bigger fish (Facebook) swoop in a purchase this rapidly expanding platform just 2 years later.

An app which is continually evolving, Instagram isn’t suited to all businesses but the question you must ask yourself is ‘would Instagram benefit my business?’

To help you make this decision, we have identified 4 of the key facts and reasons that you must consider.

4 Reasons Why Your Business Should Be Using Instagram?

No. 1 – Smartphones Have Never Been More Popular

More people now view the internet through their smartphone/tablet than any other method. With the most recent figures showing that at least 66% of all UK adults now own and use a smart phone, tapping into this huge number of people can be crucial for any business with a visual aspect that they would like to publicise.

The way in which we access the internet has changed drastically in the space of 4 years. Today it’s estimated that 7 in 10 people in the UK have smartphones. With a continued growth of the smartphone market (and Instagram) businesses need to be engaging with these audiences.

Please Note – If you are struggling to install Instagram, the video below may be of some use for you:

No. 2 – You Can’t Argue With These Numbers

Instagram’s user base has doubled to over 700 million users* over the past 2 years alone!! With a core demographic of users aged 30 or under, if your target customer base falls within this age range, Instagram could be perfect for you.

Top Tip – Are you a driving school? Your target demographic could be at the very centre of Instagram’s user base.

No. 3 – Wide Ranging Benefits (including SEO!)

Although it may not be possible to include links back to your website in your posts, you can include links in your bio and this can play an important role in extending your reach across the internet.

Please Note – Because Instagram is visual with a core audience of under the age of 30, it is much better suited to b2c rather than the b2b market.

No. 4 – Instagram Is Still Growing

Whilst the growth of some of the Social Media behemoths is beginning to slow, Instagram is still growing from strength to strength.

As mentioned above, with a user base that has doubled in size over the past 2 years, ignoring this platform could be a huge mistake.

So is Instagram Right for Your Business?

The key factor for your decision making process is whether your target audience fits Instagram’s demographic.

If you have a visually friendly business, Instagram could be just the marketing tool that you have been looking for.

Contact Us

If you would like to put your social media requirements in the hands of a company who will take it forward, please contact Footprint Web Design on Tel. No. 01883 372488 today.

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By | July 10th, 2017|Social Media|Comments Off on 4 Reasons Why Your Business Should Be Using Instagram?

Would Instagram Be Useful For Your Business?

Have you ever heard the phrase ‘a picture speaks a thousand words’? If your business can tap into the visual aspect of your products or services, the creation of an Instagram account can offer the perfect method of spreading the good word about your company.

Why Instagram?

Despite launching only 5 years ago, the popularity of Instagram has exploded and it can now play a pivotal role in growing any online presence.2017-01-10_1353

With an estimated average of 500,000,000 daily users*, it now has the backing of Facebook and is showing absolutely no signs of slowing down.

Key Differences

Unlike other popular social media platforms such as Twitter and Facebook, Instagram has been designed to be completely image-led. It is this key difference that has played a pivotal role in becoming so popular.

Whereas it can be difficult trying to choose the right words for Facebook or narrow down your Twitter update to 140 characters without losing your message, Instagram offers the pure power of sharing images.

In addition to allowing users to post images, Instagram’s filters and editing options mean that almost anyone can become a skilled artist to create images which are stunning and designed to capture the attention of your audience.

Driving Traffic To Your Website

Although Instagram does not offer the opportunity to post links within your Instagram posts, you do have the option to add links to your website into the profile section of your account. When done correctly, you can help to direct potential customers quickly and easily to your website.

Further Information

Footprint Web Design has been at the forefront of web design, development and marketing for nearly 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at info@footprint.co.uk.

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*Source – https://www.statista.com/statistics/253577/number-of-monthly-active-instagram-users/

By | February 1st, 2017|Social Media|Comments Off on Would Instagram Be Useful For Your Business?
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