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Is Your Business Using Social Media? 3 Reasons Why It Should

If you have not already created a Social Media presence for your business, there is every chance that you are already lagging behind your competition.

We are always here to help promote your business via Social Media channels but should you still need a little convincing, we have drawn up a list of 3 reasons we believe that your business must embrace Social Media.

Social Media

No. 1 – What’s Not To Love? It’s a Free Advertising!!

The beauty of nearly all social media platforms is that they are free to set up and use. Whilst you can opt for paid options in the future should you wish (such as Facebook post boosts), all of the major Social Media platforms such as Twitter, Facebook and LinkedIn offer their standards services for free.

Twitter for example is completely free to use and offers possibly the fastest and most user friendly method of contacting your customers and building up a large number of followers.

No. 2 – It’s The Perfect Way To Draw Customers To Your Website

Taking the time to be active on your chosen social media channels is very likely to help increase the amount of traffic being received by your website.

As a business, targeting the right people via Social Media and offering well thought out content can help you to grow your audience and help to encourage them to visit your website to find out more information.

No. 3 – Spread The Good Word, It Couldn’t Be Easier!

Until relatively recently, finding methods of distributing content to a widespread audience was a costly and time consuming process. However, thanks to the creation of the various Social Media channels, it is now easier than ever before.

When using your Social Media channels for business, you have the perfect opportunity to share it via your chosen channels.

Just in case you are still a little unsure, check out some of the following statistics relating to Twitter users.

With approximately 190 million unique visitors using Twitter every month and 2.1 billion Twitter search engine queries every day*, you would be crazy not to enhance your presence on this hugely popular Social Network.

Here are some interesting business facts and stats about Twitter that are worth checking out**:

  • 33% of Twitter users follow a brand
  • 79% of Twitter users are more likely to recommend brand they follow
  • 67% of Twitter users are more likely to buy from brands they follow
  • 85% of people say they feel more connected to the business after they follow them
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**Source – http://www.statisticbrain.com/twitter-statistics/

By | August 24th, 2017|Social Media|Comments Off on Is Your Business Using Social Media? 3 Reasons Why It Should

5 Tips For Social Media Success

Whether you are looking to communicate with customers or other businesses, Social Media channels offer one of the most effective methods of getting in touch.

However, despite the easy to use and free nature of modern day Social Media, it can be all too easy to get a little lost, especially initially.

To help you navigate your way through the Social Media jungle, we have drawn up our top 5 tips for success.

Tip No. 1 – Don’t Rush In

The vast majority of Social Media updates take place in public. Therefore there is absolutely nothing stop you taking a look at what your competitors are doing to see if you can take any inspiration.

Take a look around to find the following information about your competitors Social Media habits:

  • Which channels are they using (i.e. Twitter, Facebook, LinkedIn, Instagram, Pinterest)
  • Do they engage with customers &/or other business?
  • How frequent do they send out updates

Top Tip – Patience is a virtue! You may be raring to go but a little bit of homework can go a long way.

Tip No. 2 – Understand The Strengths of Your Networks

With so many Social Media channels available, all with their own individual strengths, it’s important to see which ones may prove to be beneficial for you.

Below is a little cheat sheet for some of the strengths of the common Social Media channels.

Facebook

This is ideal for:

  • Engaging with customers
  • Driving traffic to your website

Please note: The paid social advertising options can be perfect if you have a particular demographic that you would like to target.

Twitter

This is ideal for:

  • Providing to the point updates
  • Communicating with customers
  • Using hashtags to tap into relevant streams

Instagram

This is ideal for:

  • Showing the visual side of your business
  • Reaching a wide audience
  • Targeting a younger generation

Tip No. 3 – Plan Ahead

Once you have done your background work, creating a pool of information that you can utilise is essential.

The preparation of images, videos and text snippets can help to provide a structure for your first few weeks of Social Media activity.

Tip No. 4 – Don’t Be Shy

Now that you’re ready to go, go for it! Sitting back and waiting for things to happen is very unlikely to work!

Get your message out there. Contact potential customers to see if you can help them. What’s the worst that can happen??

Tip No. 5 – Take a Step Back

After your initial foray into the Social Media world, taking a step back to see what has worked well and what hasn’t is the next critical step.

This can help you to identify any areas which have worked well for you and which may need a little re-think.

Don’t forget, nothing is ever set in stone so if things haven’t taken off at the speed you were hoping, don’t worry. A slight change of direction and then go again!

Contact Us

If you would like to put your website in the hands of a company who will take it forward, please contact Footprint Web Design on Tel. No. 01883 372488 today.

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By | July 17th, 2017|Social Media|Comments Off on 5 Tips For Social Media Success

4 Reasons Why Your Business Should Be Using Instagram?

Few people predicted the speed at which Instagram would grow when it was launched back in 2010. With users flocking to the platform almost instantly, it came as no surprise to see a bigger fish (Facebook) swoop in a purchase this rapidly expanding platform just 2 years later.

An app which is continually evolving, Instagram isn’t suited to all businesses but the question you must ask yourself is ‘would Instagram benefit my business?’

To help you make this decision, we have identified 4 of the key facts and reasons that you must consider.

4 Reasons Why Your Business Should Be Using Instagram?

No. 1 – Smartphones Have Never Been More Popular

More people now view the internet through their smartphone/tablet than any other method. With the most recent figures showing that at least 66% of all UK adults now own and use a smart phone, tapping into this huge number of people can be crucial for any business with a visual aspect that they would like to publicise.

The way in which we access the internet has changed drastically in the space of 4 years. Today it’s estimated that 7 in 10 people in the UK have smartphones. With a continued growth of the smartphone market (and Instagram) businesses need to be engaging with these audiences.

Please Note – If you are struggling to install Instagram, the video below may be of some use for you:

No. 2 – You Can’t Argue With These Numbers

Instagram’s user base has doubled to over 700 million users* over the past 2 years alone!! With a core demographic of users aged 30 or under, if your target customer base falls within this age range, Instagram could be perfect for you.

Top Tip – Are you a driving school? Your target demographic could be at the very centre of Instagram’s user base.

No. 3 – Wide Ranging Benefits (including SEO!)

Although it may not be possible to include links back to your website in your posts, you can include links in your bio and this can play an important role in extending your reach across the internet.

Please Note – Because Instagram is visual with a core audience of under the age of 30, it is much better suited to b2c rather than the b2b market.

No. 4 – Instagram Is Still Growing

Whilst the growth of some of the Social Media behemoths is beginning to slow, Instagram is still growing from strength to strength.

As mentioned above, with a user base that has doubled in size over the past 2 years, ignoring this platform could be a huge mistake.

So is Instagram Right for Your Business?

The key factor for your decision making process is whether your target audience fits Instagram’s demographic.

If you have a visually friendly business, Instagram could be just the marketing tool that you have been looking for.

Contact Us

If you would like to put your social media requirements in the hands of a company who will take it forward, please contact Footprint Web Design on Tel. No. 01883 372488 today.

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By | July 10th, 2017|Social Media|Comments Off on 4 Reasons Why Your Business Should Be Using Instagram?

Would Instagram Be Useful For Your Business?

Have you ever heard the phrase ‘a picture speaks a thousand words’? If your business can tap into the visual aspect of your products or services, the creation of an Instagram account can offer the perfect method of spreading the good word about your company.

Why Instagram?

Despite launching only 5 years ago, the popularity of Instagram has exploded and it can now play a pivotal role in growing any online presence.2017-01-10_1353

With an estimated average of 500,000,000 daily users*, it now has the backing of Facebook and is showing absolutely no signs of slowing down.

Key Differences

Unlike other popular social media platforms such as Twitter and Facebook, Instagram has been designed to be completely image-led. It is this key difference that has played a pivotal role in becoming so popular.

Whereas it can be difficult trying to choose the right words for Facebook or narrow down your Twitter update to 140 characters without losing your message, Instagram offers the pure power of sharing images.

In addition to allowing users to post images, Instagram’s filters and editing options mean that almost anyone can become a skilled artist to create images which are stunning and designed to capture the attention of your audience.

Driving Traffic To Your Website

Although Instagram does not offer the opportunity to post links within your Instagram posts, you do have the option to add links to your website into the profile section of your account. When done correctly, you can help to direct potential customers quickly and easily to your website.

Further Information

Footprint Web Design has been at the forefront of web design, development and marketing for nearly 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at info@footprint.co.uk.

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*Source – https://www.statista.com/statistics/253577/number-of-monthly-active-instagram-users/

By | February 1st, 2017|Social Media|Comments Off on Would Instagram Be Useful For Your Business?

How Important is Social Media For My Business?

If we said that we may be able to help to get your customers to help spread the word about you and your company, would that be something that you’d be interested in? We all understand how important customer referrals can be, due to the fact that referred customers are often far easier (at least initially) to do business with than customers with whom you have had no previous interaction. Few avenues offer a better opportunity to get these wheels in motion than Social Media avenues.

Without wishing to put too fine a point on this, if you’re not connected properly with different social media outlets, the chances are your competitors will be and this will help to give them an edge. Did you know figures indicate that there are in excess of 500 million users on Facebook alone? With upwards of 50% of these users checking in on a daily basis to see what their friends, family and acquaintances are up to and what they are talking about, it’s very important to ensure that your customers have the opportunity to tell their friends what a great job you have done for them!

Why is Social Media marketing important?

When used correctly, social media marketing can play a pivotal role in the marketing plan for your business. With so many people (and therefore potential customers) using social media outlets How Important is Social Media For My Business?such as Facebook, Twitter, Google+, and blogs, it’s so important to ensure that you are in a position to make your presence felt.

How else can social media be used to help?

  • Engage Your Audience: Regardless of your particular line of business, the ability to engage your audience can be key. Of course people will always have the ability to pick up the phone or send you an e-mail but in a world where patience is thin, social media outlets offer the quickest and easiest way for people to contact you.

By making sure that you post regularly, along with posting the right content and questions, you will open up the possibility to draw new and existing customers into a discussion, or at least interacting with your business.

  • Boost Sales: There’s no escaping the fact that ultimately you would like to turn these new connections into actual sales. With the correct use of social media tools, you will gain the ability to attract new customers and boost your sales.

With the initial creation of just a Facebook business page and a Twitter account, you can start attracting potential customers, and hopefully begin turning those new connections into customers through a combination of regular posts and incentive deals ensuring that not following you is just too good an opportunity to miss.

How important is Social Media to SEO?

The lines between social media and SEO have never been thinner and this is a trend that is set to continue.

Perhaps the most important aspect of a successful campaign is the ability to create unique engaging content. If you want to crack Google’s first page, your website simply must have excellent content.

The amount of engaging content which you can add to your social networking channels will help Google to endorse your brand with a certain amount of “authority”, just as it views you as an authority in your specific area due to the amount of people commenting, liking, sharing, re-tweeting, etc.  The higher the authority that your website receives, the higher up the rankings that you will go.

Sounds simple doesn’t it!

Further Information

If you’d like to speak to use regarding how we can help you to use social media channels to grow your company, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | September 30th, 2016|Social Media|Comments Off on How Important is Social Media For My Business?
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