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3 Reasons Your Business Must Have Social Media

Have you registered your business with Twitter and Facebook? To some business owners, social media marketing is something to be embraced but for others it is still something that they find difficult to understand and just a little too complex.

We are always here to help promote your business via Social Media channels but should you still need a little convincing, we have drawn up a list of 3 reasons we believe that your business must embrace Social Media.

No. 1 – It’s a Free Advertising Platform

The beauty of nearly all social media platforms is that they are free to set up and use. Whilst you can opt for paid options in the future should you wish3 Reasons Your Business Must Have Social Media (such as Facebook post boosts), all of the major Social Media platforms such as Twitter, Facebook and LinkedIn offer their standards services for free.

Twitter for example is completely free to use and offers possibly the fastest and most user friendly method of contacting your customers and building up a large number of followers.

If you have not already created a Social Media presence for your business, there is every chance that you are already lagging behind your competition.

No. 2 – Social Media Can Drive Traffic To Your Website

Taking the time to be active on your chosen social media channels is very likely to help increase the amount of traffic being received by your website.

As a business, targeting the right people via Social Media and offering well thought out content can help you to grow your audience and help to encourage them to visit your website to find out more information.

No. 3 – It Offers a Great Method of Sharing Content

Until relatively recently, finding methods of distributing content to a widespread audience was a costly and time consuming process. However, thanks to the creation of the various Social Media channels, it is now easier than ever before.

When using your Social Media channels for business, you have the perfect opportunity to share it via your chosen channels.Could Twitter Soon Be Taking On New Importance For SEO?

Just in case you are still a little unsure, check out some of the following statistics relating to Twitter users.

With approximately 190 million unique visitors using Twitter every month and 2.1 billion Twitter search engine queries every day*, you would be crazy not to enhance your presence on this hugely popular Social Network.

Here are some interesting business facts and stats about Twitter that are worth checking out**:

  • 33% of Twitter users follow a brand
  • 79% of Twitter users are more likely to recommend brand they follow
  • 67% of Twitter users are more likely to buy from brands they follow
  • 85% of people say they feel more connected to the business after they follow them

**Source – http://www.statisticbrain.com/twitter-statistics/

By | March 25th, 2016|Social Media|Comments Off on 3 Reasons Your Business Must Have Social Media

Could Facebook’s New In-App Search Be a Problem For Google?

Until recently, there can be little doubt that mobile link sharing consisted of a clumsy combination of app switching along with copy & pasting.

However, in an effort to enable more people to easily post links, Facebook is testing an in-app keyword search engine that lets you find websites and articles to add to your status updates.

Alongside buttons to add photos or locations, a number of iOS users have been provided with an “Add a Link” option.

All they had to do was type in a query, and Facebook will show a list of matching links which you may wish to share, allowing you to preview what’s on Facebookthose sites, and let you tap one to add it to your status with a caption or share statement.

The results seem to be sorted by what users are most likely to share, highlighting recently published sites that have been posted by lots of people.

A Small but Important Change

Whilst some Facebook users noticed a seemingly small change to their iOS app, this ‘small’ change could be a game changer for Facebook.

While updating their statuses, in addition to options for adding an image, tagging a friend, picking just the right sticker, or sharing their locations, they saw a new icon.

“We’re piloting a new way to add a link that’s been shared on Facebook to your posts and comments,” a Facebook spokesperson confirmed to WIRED.browser-773215_1280 Simply put: This is Facebook’s in-app, in-house search engine. And it’s a potential nightmare for Google.

For more on this story, please visit – http://www.wired.com/2015/05/facebook-add-a-link-search/

Creating a Captive Audience

Whilst in the big scheme of things, the current process for sharing a link may not seem to be too bad, for Facebook this is considered to be a real problem due to the fact that much of that time is spent outside of Facebook itself. In most cases, in fact, it’s spent with Google.

It’s not very hard to see why this is a problem for Facebook. The social network would rather you not spend time anywhere else at all, except possibly on Messenger, which is still Facebook, and therefore no problem.

Losing who knows how many engaged minutes to Google, a competitor for the mobile ad revenue on which Facebook has hinged its future, presents an even more significant frustration, especially when those users are presumably just heading right back to Facebook eventually anyway. It’s throwing money away, like running the world’s most popular bar but sending people next door if they want to order an IPA.

For more information on this story, please visit – http://techcrunch.com/2015/05/09/share-without-leaving/

If you would like any more information, please contact the Footprint Web Design Surrey team on Tel. No. 01883 372488 and we will be happy to answer any of your questions.

 

By | July 17th, 2015|Social Media|Comments Off on Could Facebook’s New In-App Search Be a Problem For Google?

Twitter For Business – All You Need To Know!

With approximately 190 million unique visitors using Twitter every month and 2.1 billion Twitter search engine queries every day*, you would be crazy not to enhance your presence on this hugely popular Social Network.

Here are some interesting business facts and stats about Twitter that are worth checking out**:twitter-icon

  • 33% of Twitter users follow a brand
  • 79% of Twitter users are more likely to recommend brand they follow
  • 67% of Twitter users are more likely to buy from brands they follow
  • 85% of people say they feel more connected to the business after they follow them

What Are The Keys To Twitter Success?

‘Key’ word research – Identifying the most relevant keywords to your audience will allow you to tap into topics that they are interested in. In addition, content with keywords has a greater chance of capturing their attention and interest.

Keep a watch on terms which are ‘trending’: These terms allow you to capture what is important to users right now!

Craft your tweets carefully. This means that you need to send the right tweet in the right language at the right time. Here are a few things to consider when writing your tweets:

  • Twitter engagement for brands is 17% higher on weekends according to Dan Zarrella’s research so make sure you tweet on Saturdays and Sundays.
  • When we look at what’s the best time of day to post, re-tweets have been shown to be highest around 5pm. For clicks, the best times seem to be around noon and 6pm.
  • Post tweets with image links as they get twice the engagement rate of those without.
  • Include links, as tweets that include links are 86% more likely to be re-tweeted.
  • Write tweets that have fewer than 100 characters as they get 17% more engagement.
  • Make use of hashtags as tweets with hashtags get double the engagement of those without.
  • Your tweets are 12 times more likely to be re-tweeted if you ask for it. This rises to 23 time more likely if you use the full word “re-tweet” rather than an abbreviation such as “RT”.

For more on this story please check out the following article – 6 Sites Other Than Google That You Need To Rank On

*Source – http://www.quicksprout.com/2013/12/06/how-to-increase-your-twitter-engagement-by-324/?display=wide

**Source – http://www.statisticbrain.com/twitter-statistics/

Further Information

If you’d like to speak to use regarding how we can help you to use social media channels to grow your company, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | September 15th, 2014|Social Media|Comments Off on Twitter For Business – All You Need To Know!

Good with social media? If so, we want you!

Social Media Manager

social media

We are always on the look-out for top class people to join our growing team.

We are now looking for another Social Media Manager to create social media content on our key client’s social media channels.
At the heart of the role is social media content writing, creating and implementing social copy-writing for Facebook, Twitter, LinkedIn, Google+ etc.
You will be collaborating with editors, SEO Managers and the clients directly to deliver interesting editorial content on social media that resonates with their audience, and represents the client’s tone of voice. This is a good time to join as you will play a crucial part in the success of the social media content strategy for our clients. To be considered for this position, please demonstrate your relevant skills including:

*Social media content writing/copy-writing for various industries
*Understanding of agency dynamics
*Knowledge of social media campaigns for high profile clients

This position is likely freelance but possibly an employed basis.  You will have the option to work remotely too.

If you are interested and can demonstrate the above please contact ant@footprint.co.uk 

By | March 12th, 2014|recruitment, Social Media|Comments Off on Good with social media? If so, we want you!
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