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Facebook to take on Google?

Facebook’s 10-year plan involves taking on the world’s largest (and most successful) search engine.

Clash of the titans, or a one-horse race?

Clash of the titans, or a one-horse race?

You heard correctly. In Facebook‘s Q4 2013 Earnings Conference Call (the transcript of which can be read here), Mark Zuckerberg outlined their plans to expand Facebook’s remit to include a comprehensive search function, one that would rival Google – the search engine that’s practically singlehandedly ruling the internet.

In his speech, he outlined 3 key areas that, he believes, would drive the success of this venture. These being:

  • Facebook has a bigger “index” of data on hand than any other search engine.
  • Facebook’s artificial intelligence unit is working to make that data available through Graph Search, Facebook’s search engine.
  • The final product will be rolled out on mobile devices so that people can ask Facebook for advice and solve their problems using voice recognition on their phones.

He’s anticipated that the final product will be rolled out over the next decade.

The idea was revealed after Zuckerberg was asked about Facebook’s Graph Search function (which hasn’t been particularly well-received, mostly due to the fact it’s not particularly easy to use).

His actual response was:

“So the first release [of Graph Search] indexed more than a trillion connections between all the people and interests and events and groups and things that everyone was connected to. The second release that we did recently was around all the updates. So there are more than a trillion status updates and unstructured text posts and photos and pieces of content that people have shared over the past 10 years, and indexing that was a really big deal, because as the number of people on the team who have worked on web search engines in the past have told me, a trillion pieces of content is more than the index in any web search engine.”

As you can see, a lot of it is open to interpretation – is Zuckerberg purposefully trash-talking Google’s “key-word only” results; what is he actually including when he refers to the “index” (if he’s including actual web pages, then Google might feel that THEY have the larger index)?

It’s a huge vision. Although, judging by Facebook’s stratospheric success in the past and the fact they are funding the introduction of reliable internet connections in the developing world, it’s pretty in line with how the Facebook team plan things. Think big.

But, how successful will it be, for Facebook to take on Google? There’s no doubt Google will have their own expansion plans, in order to retain their place at the top of the search engine charts. But, while they further mine the realms of ranking and internet “quality control”, will that leave a gap in the market for a more intuitive and holistic search function? Only time will tell.

Watch this space!

 

Further Information

Footprint Web Design have been at the forefront of web design and SEO for 18 years. Contact us for advice on how to get your business noticed online – we have packages to suit all business sizes and budgets.

 

By | February 13th, 2014|Social Media|Comments Off on Facebook to take on Google?

What The #### is a Hashtag?

You’ll have seen them everywhere, but what do they mean? Are they actually useful, or are they just  a fad that’ll be forgotten in  6 months’ time?

The hashtag was born out of Twitter, but its success has seen it now inhabit FacebookGoogle+Instagram and other social media sites. It’s even entered our vocal parlance, but why?

Very simply, using a hashtag before a key word of phrase allows it to be highlighted as a topic of discussion. When used wisely, they can open up new areas of potential clients. More and more people are turning to social media to research any number of things (from finding a new job, to finding a plumber) and these hashtags become keyword searches.

Adding appropriate hashtags to your status updates will enable people to find you. Although, it is important to remember you can only use letters and numbers, no punctuation marks will be recognised.

Hashtags

The above picture shows how using multiple hashtags (industry: “#jobsuk” and geography: “#oxted”) can open you up to multiple searches. HOWEVER, it is important to remember “less is more”; littering your post with irrelevant hashtags can actually have a harmful effect. It looks unprofessional and readers will generally be mistrustful of clicking links.

If you’re unsure, using just 1 or 2 on the most relevant words will be the most effective:

E.g.

“Looking for a #plumber in #Woking? DM us now for a professional quote”

Also, most social media sites have daily lists of the most popularly used hashtags – are any of these relevant? If so, use them?

Can’t find anything relevant? Make your own and encourage your followers to use it – it will draw new users in every day.

E.g.

“RT your feedback using #wokingplumbers for your chance to win!”

#happyhashtagging

Further Information

Footprint specialise in creating bespoke websites designed to help take your business to another level. If you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

By | September 25th, 2013|Social Media|Comments Off on What The #### is a Hashtag?

How to set up a Facebook page for your business

Love it or loathe it, Facebook is here for the foreseeable future. As of May 2013, the number of Facebook subscribers was 1.11 billion. There are 32.9 million users in the UK alone, that’s 52% of the population! This means Facebook has to be an integral part of your marketing strategy.  

A Facebook page can help you tap into innumerable networks of potential customers, and the below steps will show you how to create your own page.

 

1 – Create Your Page

To create your page, click on the following link:

https://www.facebook.com/pages/create.php

You’ll be given 6 categories to choose from. Select the one that most accurately aligns with your business:

  • Local business or place
  • Artist, band, public figure
  • Company, organisation or institution
  • Entertainment
  • Brand or product
  • Cause of community
This classification will help people accurately locate your page during searches.

2 – Complete Your Info

Once you’ve selected your category, you’ll be asked to fill your business’s basic info (name, contact details, etc.)

You will be prompted to upload a profile picture. This will appear on your page and on every comment and post you write.

Remember, make sure the image you use is of sufficient quality and has been properly cropped. An image that does not fit into the designated space may appear stretched or off-centre, all things that may make your page look unprofessional.

The “About” section is your chance to introduce visitors to your business. You have 2 or 3 sentences to describe your business. This needs to be accurate, succinct and, above all, punchy enough to pique your visitors’ interest.

3 – Admin Panel

This is the dashboard for your page. Here you can make amendments, view your messages, add posts and updates, monitor your page statistics and market your page.

 By clicking “Edit Page” (top right), then “Page Info”, you will be able to amend or update all of the information displayed on your page. you also have an area where you can add a lengthier description, to expand upon your previous “About” section.

Here you can also amend all the settings for your page. Want to make sure your page can only be viewed by those over 18? Or if you’re looking to restrict people from leaving comments on your page, it’s all here.

The “Admin Roles” section allows your to make other people administrators of your page, you can also choose what level of access they can have.

From the Admin Panel, you will also be prompted to upload a Cover Photo. This is the first thing visitors to your page will see. This picture needs to represent your business and draw people in. As with the profile picture, make sure the picture you select is high quality and have been properly cropped and positioned.

4 – Promote Your Facebook Page

Congratulations! You’ve made yourself a Facebook page, but what are you going to do with it?

A lot of people will, straight off the bat, invite everyone they know to their page, but, with no content, is that really the best way forward?

Firstly, add some relevant content. Write a post on offers you have, link to your blog, add pictures of a recent event, then invite some of your peers, customers or brand advocates to interact with this content. That way, when you then invite people to join your page, they will see what a hive of activity it is.

Asking your followers to share your page with their own networks is one of the best ways to get more traffic to both your page and your website.

Facebook also offer a “pay-per-click” advertising service. This is a way you can advertise your page to targeted Facebook user groups. It is up to you whether you use it though.

5 – Monitor Your Progress

You’ve built your page and shared it with everyone in your network, but what next?

The “View insights” tab (found on the Admin Panel) can show you a number of valuable statistics that can help shape your marketing campaign. Which posts were the most/least popular? Which days did your page get the biggest footfall? Are most of your followers male or female/older or younger?

This info will help you make sure your page and its content are always relevant and impact the right people.

 

How Footprint can help

Facebook (and other social media accounts) can be invaluable, but they can also be time consuming. At Footprint we can not only create your page/account for you, but we can promote your business by writing your blog, managing the content on your Facebook page, and even managing your Twitter account.

For more information on how we can expand your social media presence, please contact us using the below details.

Further Information

Footprint specialise in creating bespoke websites, designed to help take your business to another level. We have been providing SEO Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

Author: Jenni McCarthy

 

By | August 29th, 2013|Social Media|0 Comments
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