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How Important is Website Loading Speed?

Is it really possible that the loading speed of a website can impact the number of sales that you make? According to surveys done by Akamai and Gomez.com, approximately 50% of all web users expect a website to be loaded and usable within just 2 seconds and will look elsewhere if it hasn’t loaded within 3! Who was it that said patience was a virtue!!??

Perhaps even more concerning was the fact that over 75% of the web shoppers who were quizzed that had problems with web site performance expressed that they were unlikely to return again, with just less than 50% saying that would tell a friend if they had a poor experience shopping online.

Are You Missing Out on Sales?

Not only does this mean you may potentially be losing conversions from actual visitors to your site, you may even be losing on potential future custom from their friends and colleagues as well. The How Important is Website Loading Speedend result – missing out on lots of potential sales simply down to something which is taking a few seconds too long.

A Variety of Factors

It is important to note though that the speed at which your site is ready to be used is not purely down to the actually loading speed of your website. Factors such as poor internet connection, outdated equipment etc can also play a crucial role. However, this does not mean that every possible step should not be taken in order to ensure that your site is primed and ready to go.

Please Note – Whilst the speed of your mobile pages currently doesn’t impact your mobile rankings, soon it may, says Gary Illyes of Google.

At Footprint Web Design, we like to go that extra mile to ensure that during the design process, we put everything in place to ensure that your website is primed to load quickly.

By focusing on 3 crucial aspects of web design (plus much more) we will help to ensure that your website is ready to load as quickly as possible for your customers.

  • Correct implementation of Javascript and CSS
  • Image optimisation
  • Cache optimisation

Contact Us

If you would like to know how we can help to improve the loading speed of your website, please contact the Footprint Web Design team today on Tel. No. 01883 372488 and we will be happy to help you.

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By | April 24th, 2017|Uncategorized|Comments Off on How Important is Website Loading Speed?

How To Choose The Right Domain Name

The answer to this is pretty obvious, or is it? Whilst many people instinctively choose their business name as their domain, not all wish to do this. Below we have outlined a couple of areas which we believe you should focus.

Area No. 1 – Keep it Short & Catchy

Snappy domain names help potential customers and also look better on printed media and when used on Social Media channels as they unlikely to be shortened when posted.How To Choose The Right Domain Name

Choosing something short, catchy and relevant is often the best idea for any domain name, simply because they are easy for people to type and just as important, easy for people to remember.

Area No. 2 – Get Straight to the Point

It is always good practice to ensure that your domain name automatically offers potential customers a good idea of what your company actually does without them having to visit your website if possible.

For example, the following domain name http://www.dewdneylandscaping.co.uk makes it immediately clear that this company is a landscaping company.

Top Tip – Whilst some people like to go for something weird and wonderful, it’s important to remember that choosing something too  obscure may actually result in the need for an increased effort and expense when it comes to branding and market to ensure customers know more about your products and services.

Bonus Area – Domain Names Can Be SEO Friendly

If you are looking to target a particular keyword with your SEO efforts, you may be able to factor this into your thinking.

For example, if you are looking to sell windows in Surrey, it could be worth exploring whether the domain name www.windows-surrey.co.uk is still available?

Further Information

If you’d like to speak to us regarding any aspect of web design or SEO, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | April 17th, 2017|Uncategorized|Comments Off on How To Choose The Right Domain Name

Does Google Favour Secure Websites?

It is widely acknowledged that Google is continuing to favour secure websites with the latest update to the Google Chrome browser.

You may have noticed websites are now flagged as ‘unsecure’ in the tool bar on the left of the URL. If they collect payment information but are not currently using the recommended HTTPS protocol, they will be unsecure.

Please Note – Firefox have now published a similar update which highlights websites which are insecure but require important details.

Is It Easy To Move From HTTP to HTTPS

Moving from HTTP site into a HTTPS one is a fairly simple process much like any other website migration.

We will implement a series of 301 redirects to alert search engines to the change of URL and to ensure that anyone clicking on the old links will instead be directed towards the newly created URLs.

The basic transition process from HTTP to HTTPS is as follows:

  • Purchase an SSL certificate
  • Contact the hosts to install your new SSL certificate
  • Re-direct all old HTTP links to new HTTPs links

We would recommend leaving this process to us. Whilst it may sound easy to complete, there are a variety of different packages available and you may end up spending more money than necessary completing the process yourself.

What Happens If I Don’t Change?

Whilst initially the impact from the outside is very small, Google has confirmed that site rankings will be better for HTTPS sites.

The functionality of your website will remain the same although having your website flagged as unsecure is very likely to result in customers thinking twice before submitting any sensitive details through your website.

If you have any concerns about your website, please contact the Footprint Web Design team today on Tel. No. 01883 372488. We will be happy to answer any of your questions.

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By | April 10th, 2017|Uncategorized|Comments Off on Does Google Favour Secure Websites?

The Benefits of Obtaining a Google Maps Listing

Does your business have a Google Maps listing? Even if not, did you know that Google may have created one for you already and it could be waiting to be claimed?

Google Maps (aka Google Local) is a free service offered by Google with the goal of allowing businesses to engage with customers based within their local area. It also provides the perfect platform for local residents to discover businesses located in the near vicinity.

For example, should you search for ‘Driving lessons Surrey’, you are very likely to be directed to the screen highlighted in the screen shot below. As you can see, the Google Maps/Local listings take a very prominent position in the listings and follow a set format with the reviews being clearly visible. Should you choose to click on one of these driving schools, you would then be able to access additional information about that particular driving school.

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Please Note – Surrey Driving Force is a Footprint Web Design client.

What Are The Benefits of Obtaining a Google Maps Listing?

The benefits of having your business listed on Google Local include:

  • Google Maps listings typically appear at the top of the search results pages. Therefore they are very likely to be the first thing that people see.
  • Accessing Google Maps listings on a mobile phone or smart device will offer customers an easy way to either call your business or get directions to your location.
  • The easy access to the impartial ratings left by current and previous customers can go a long way towards giving new customers confidence in your products and services.
  • Potential customers visiting your listing are very likely to be local to your business, therefore giving you a definite advantage over businesses based further afield.

How Can We Help?

Setting up or claiming an existing listing is just the start of the process. We will make sure that you squeeze every last drop of potential from your listing.

We will do this by completing the following steps:

  • Making sure that all of the information listed on your account is accurate, relevant and verified.
  • Add images to your listing
  • Make sure there are no duplicate listings which could prove harmful in the future.
  • Submit a number of citations which will help to confirm your listing’s details in Google’s eyes.
  • We would actively seek to encourage customer reviews. For example if you have an e-mail database for current and past customers, we will contact them on your behalf with links to your listing and a guide for the best and quickest way to leave a review.
  • Keep your listing up to date.

The above information is designed to offer a guide towards maximising the exposure and potential of your Google Maps listing. There are also additional factors which must be taken into consideration. If you would like Footprint Web Design to help optimise your Google Maps listing, simply give us a call today on Tel. No. +44(0)1883 372488.

For more information regarding Google Maps/Local listings, please visit https://www.google.com/business/

Contact Us Today

If you would like to speak to our dedicated team regarding the creation of a dedicated Google Maps listing for your building, please contact us today on Tel. No 01883 372488.

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By | February 22nd, 2017|Uncategorized|Comments Off on The Benefits of Obtaining a Google Maps Listing

Would Your Business Benefit From Development of a Dedicated App?

Mobile apps have become crucial to business survival because most consumers now use smart phones and tablets to consume web content. What’s more, apps are the new face of ecommerce in the UK. The good news is that apps can be more cost effective and cloud friendly compared to many other current alternatives.

Don’t Miss Out On This Much Web Traffic!

A recent study* highlighted the fact that mobile devices now account for well over 50% of all web traffic and this figure is projected to continue rising steadily in the near future.

Therefore the best way for businesses to reach consumers is by adopting a mobile-first approach on all web-based activities. This includes developing and deploying apps for smart phones and tablets as well as responsive websites that can render well, irrespective of screen size.

We’re passionate about creating useful, user-friendly apps that provide our customers with great ROI and which take your customer’s experiences to new levels.ios-android

We can create apps for:

  • Apple iOS – iOS Development is one of the core strengths of the Footprint app development team. Our highly skilled team are knowledgeable about all things iOS.
  • Android – Android is currently the most popular mobile platform and covers a very large range of devices. Our team is ideally placed to help develop and launch your Andoid App.
  • html5– HTML5 and Hybrid Apps offer a cost effective middle ground between mobile websites and native apps.

Innovative, Reliable, And Attractive

Our ability to create effective mobile applications represents the cutting edge of modern web design technology. Every app designed and developed by the Footprint team is created to be reliable, user-friendly and fast.

We guarantee that your app will work flawlessly as well as offering an enticing aesthetic appeal which is known to be very attractive to the modern day user.

Whether you require an iOS, Android, or Windows app, our team has the experience, knowledge, and skills required for the job.

The Future of E-Commerce

Research carried out by IMRG and Capgemini in 2015*, found that mobile commerce accounts for 51% of all ecommerce sales in the UK. Moreover, data from a report published by Yodel shows that 76% of consumers in the UK purchase their Christmas presents online. Most of these sales occur via dedicated apps, meaning the development of your own app can offer a offer a cost-effective way of boosting revenues while growing brand reach at the same time. Businesses that fail to take advantage of this opportunity risk losing their market share to competitors who have invested in mobile commerce.

The Perfect Solution!

Thanks to advances in cloud-computing technology, the cost of mobile app development has dropped significantly since the dotcom era. As such, entrepreneurs running start-ups and SMBs, all the way to multi-national companies have the ability to turn to us to develop mobile apps that suit their needs for as little as a few hundred pounds.

Contact Us Today

If you would like to speak to our dedicated team regarding the development of an app for you, please contact us today on Tel. No 01883 372488.

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Sources

* http://marketingland.com/mobile-top-sites-165725

* http://ecommercenews.eu/51-uk-ecommerce-happened-via-mobile/

By | February 15th, 2017|Uncategorized|Comments Off on Would Your Business Benefit From Development of a Dedicated App?
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