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The Benefits of Obtaining a Google Maps Listing

Does your business have a Google Maps listing? Even if not, did you know that Google may have created one for you already and it could be waiting to be claimed?

Google Maps (aka Google Local) is a free service offered by Google with the goal of allowing businesses to engage with customers based within their local area. It also provides the perfect platform for local residents to discover businesses located in the near vicinity.

For example, should you search for ‘Driving lessons Surrey’, you are very likely to be directed to the screen highlighted in the screen shot below. As you can see, the Google Maps/Local listings take a very prominent position in the listings and follow a set format with the reviews being clearly visible. Should you choose to click on one of these driving schools, you would then be able to access additional information about that particular driving school.

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Please Note – Surrey Driving Force is a Footprint Web Design client.

What Are The Benefits of Obtaining a Google Maps Listing?

The benefits of having your business listed on Google Local include:

  • Google Maps listings typically appear at the top of the search results pages. Therefore they are very likely to be the first thing that people see.
  • Accessing Google Maps listings on a mobile phone or smart device will offer customers an easy way to either call your business or get directions to your location.
  • The easy access to the impartial ratings left by current and previous customers can go a long way towards giving new customers confidence in your products and services.
  • Potential customers visiting your listing are very likely to be local to your business, therefore giving you a definite advantage over businesses based further afield.

How Can We Help?

Setting up or claiming an existing listing is just the start of the process. We will make sure that you squeeze every last drop of potential from your listing.

We will do this by completing the following steps:

  • Making sure that all of the information listed on your account is accurate, relevant and verified.
  • Add images to your listing
  • Make sure there are no duplicate listings which could prove harmful in the future.
  • Submit a number of citations which will help to confirm your listing’s details in Google’s eyes.
  • We would actively seek to encourage customer reviews. For example if you have an e-mail database for current and past customers, we will contact them on your behalf with links to your listing and a guide for the best and quickest way to leave a review.
  • Keep your listing up to date.

The above information is designed to offer a guide towards maximising the exposure and potential of your Google Maps listing. There are also additional factors which must be taken into consideration. If you would like Footprint Web Design to help optimise your Google Maps listing, simply give us a call today on Tel. No. +44(0)1883 372488.

For more information regarding Google Maps/Local listings, please visit https://www.google.com/business/

Contact Us Today

If you would like to speak to our dedicated team regarding the creation of a dedicated Google Maps listing for your building, please contact us today on Tel. No 01883 372488.

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By | February 22nd, 2017|Uncategorized|Comments Off on The Benefits of Obtaining a Google Maps Listing

Would Your Business Benefit From Development of a Dedicated App?

Mobile apps have become crucial to business survival because most consumers now use smart phones and tablets to consume web content. What’s more, apps are the new face of ecommerce in the UK. The good news is that apps can be more cost effective and cloud friendly compared to many other current alternatives.

Don’t Miss Out On This Much Web Traffic!

A recent study* highlighted the fact that mobile devices now account for well over 50% of all web traffic and this figure is projected to continue rising steadily in the near future.

Therefore the best way for businesses to reach consumers is by adopting a mobile-first approach on all web-based activities. This includes developing and deploying apps for smart phones and tablets as well as responsive websites that can render well, irrespective of screen size.

We’re passionate about creating useful, user-friendly apps that provide our customers with great ROI and which take your customer’s experiences to new levels.ios-android

We can create apps for:

  • Apple iOS – iOS Development is one of the core strengths of the Footprint app development team. Our highly skilled team are knowledgeable about all things iOS.
  • Android – Android is currently the most popular mobile platform and covers a very large range of devices. Our team is ideally placed to help develop and launch your Andoid App.
  • html5– HTML5 and Hybrid Apps offer a cost effective middle ground between mobile websites and native apps.

Innovative, Reliable, And Attractive

Our ability to create effective mobile applications represents the cutting edge of modern web design technology. Every app designed and developed by the Footprint team is created to be reliable, user-friendly and fast.

We guarantee that your app will work flawlessly as well as offering an enticing aesthetic appeal which is known to be very attractive to the modern day user.

Whether you require an iOS, Android, or Windows app, our team has the experience, knowledge, and skills required for the job.

The Future of E-Commerce

Research carried out by IMRG and Capgemini in 2015*, found that mobile commerce accounts for 51% of all ecommerce sales in the UK. Moreover, data from a report published by Yodel shows that 76% of consumers in the UK purchase their Christmas presents online. Most of these sales occur via dedicated apps, meaning the development of your own app can offer a offer a cost-effective way of boosting revenues while growing brand reach at the same time. Businesses that fail to take advantage of this opportunity risk losing their market share to competitors who have invested in mobile commerce.

The Perfect Solution!

Thanks to advances in cloud-computing technology, the cost of mobile app development has dropped significantly since the dotcom era. As such, entrepreneurs running start-ups and SMBs, all the way to multi-national companies have the ability to turn to us to develop mobile apps that suit their needs for as little as a few hundred pounds.

Contact Us Today

If you would like to speak to our dedicated team regarding the development of an app for you, please contact us today on Tel. No 01883 372488.

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Sources

* http://marketingland.com/mobile-top-sites-165725

* http://ecommercenews.eu/51-uk-ecommerce-happened-via-mobile/

By | February 15th, 2017|Uncategorized|Comments Off on Would Your Business Benefit From Development of a Dedicated App?

3 Reasons Why WordPress Is Perfect For Your Website

Have you heard of WordPress? Even if the answer is no, there is every chance that you have browsed or used a website that has been designed using WordPress.

For business users, this platform not only leads to user friendly experiences, it is also ‘Google friendly’ which can be hugely important

A Little History Lesson

WordPress started in 2003 with a single bit of code to enhance the typography of everyday writing and with fewer users than you can count on your fingers and toes. Since then it has grown to be the largest self-hosted blogging tool in the world, used on millions of sites and seen by tens of millions of people every day.Blogging

What Can WordPress Be Used For?

WordPress started as just a blogging system, but has evolved to be used as full content management system and so much more through the thousands of plugins and widgets and themes,
WordPress is limited only by your imagination.

If therefore you are looking for a company to establish a professional easy to manage website then you may want to consider using WordPress as your platform and below you can find out 3 reasons why.

  1. Maximise Your Company: With a close degree of communication between you and our designers we can use WordPress to create a unique design which will help to enhance your company profile.
  2. Effective Infrastructure: Your website infrastructure can play a pivotal role in regards to the success of your business and can bring massive change to your online fortunes due to the excellent results obtained from a search engine optimisation perspective, WordPress works particularly well.
  3. High Quality Performance: With so many options out there for people looking to build and manage their website, choosing the right web design company to design your site is very important. Our high quality web designs have been used by companies in all sectors and in all lines of work. We cut no corners during the full web design process and this ensures that your web site will be designed to perform at its optimum level.

Further Information

If you’d like to speak to us regarding any of our services, including our WordPress web designs, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | February 8th, 2017|Uncategorized|Comments Off on 3 Reasons Why WordPress Is Perfect For Your Website

5 Twitter Tips To Help Your Business

Twitter offers the ideal platform to provide and view a flow of information. Creating a Twitter account offers the perfect conduit to let your clients know about upcoming deals or events, interact with people personally (dealing with both praise and grievance) and reach an international audience.

Setting up a Twitter could not be easier, follow the URL www.twitter.com, enter your details and you’re away! However, if you don’t have the time to create and maintain your Twitter presence, the Footprint Web Design can do this all for you.

To help you along the way, we have drawn up 5 ways Twitter can be used to help your business.

No 1 – Spreading The Word

Tell the world what you’re doing, what’s coming up, success stories or ask your followers to get involved. Set quizzes and questions that’ll get people onto your website and sharing your details.5 Twitter Tips To Help Your Business

No. 2 – Market Research

Looking for some feedback? Your Twitter audience are your clients; ask their opinion directly and you’ll have the right answer (you will also have made your clients feel valued).

No. 3 – Monitor Your Market Sector

Following your competitors and other names in your industry is a great way to keep abreast of progress, changes and market trends.

No. 4 – Easy Access to Customer Views

It’s now commonplace for businesses to allow their clients to contact them through Twitter. Praise on Twitter can reap huge benefits in terms of swelling your number of followers. Conversely, if someone complains publicly? You can deal with it instantly – letting everyone know your side of the issue and how you propose to deal with it. People who complain are generally just looking for someone to listen; do that and you’ll turn a negative into a positive every time.

No. 5 – Grow Your Audience

Twitter has allowed businesses to reach a global client market. The above points will all help you work towards getting your name out there; to potential client sources you didn’t even know existed. Inciting your existing followers to share your posts and feed back using “hashtags” (which we’ll go into in the next blog) will ensure their followers become your followers.

Further Information

If you’d like to speak to use regarding how we can help you to use social media to grow your company, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | January 26th, 2017|Uncategorized|Comments Off on 5 Twitter Tips To Help Your Business

Is Your Business Listed On Google Maps?

There can be no doubt whatsoever regarding the potential offering by Google My Business listings for any business.

If you can achieve a first page ranking for any of your chosen terms on Google Maps, it is almost certain that web users searching for terms relating to your products and services will see your business details before almost any other.

Effective Marketing Method

Setting up or claiming (did you know Google may have set up a listing for you??) a Google Maps listing offers a great way of promoting important details about your business visible and you don’t Is Your Business Listed On Google Maps?even need a website to do it! If you are a small business owner, you really cannot afford to overlook this excellent form of free advertising.

Making The Most of Your Google Maps/Local Listing

Once your listing is fully activated, there are a number of different ways of making the most from this.

Please Note – The best way is to make the most of Footprint Web Design’s dedicated Google Maps SEO service.

A few tips include:

  1. Choosing the Most Appropriate Category– Google provides a choice of categories to which you can add your listing and you are not limited to one. Simply type the first few letters of your services into the category box and select the most appropriate results which are provided.
  2. Addition of Relevant Images – You can make your listing more attractive by adding a number of photos/images to your account. You can add a logo and background image to your homepage and up to 10 images in the listing itself.
  3. Encourage Reviews – We cannot over emphasise the importance of this tip – ask your customers to review and rate on your listing. Online reviews play a crucial role in helping to separate competing businesses and the chances are, the more positive reviews on your account, the higher your listing may rank and the more likely undecided customers may be to opt for your products and services.

If you have any further questions about the importance of Google Maps listings for small businesses and how they can be used to help you, please don’t hesitate to get in touch with us on Tel. No. 01883 372488.

Further Information

Footprint Web Design has been at the forefront of web design, development and marketing for nearly 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at info@footprint.co.uk.

Currently Browsing: Is Your Business Listed On Google Maps?
By | November 15th, 2016|Google Maps, Uncategorized|Comments Off on Is Your Business Listed On Google Maps?
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