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Is Your Website Ready For Voice Searching?

It’s almost impossible to miss the fact that more and more devices allow you to literally ask them questions. If you have ever asked Siri for the next showing of an upcoming film, or asked any other device to answer a question for you, you have already taken your first steps into ‘voice searching’.

The stats below are quite the eye-opener.

Here are some voice search stats:

  • At Google I/O 2016, Google announced that more than 20% of searches have voice intent
  • According to ComScore, 40% of adults use voice search once per day
  • By 2020 50% of all searches will be voice searches (Campaign)
  • Voice searches on Google are 30 times more likely than text searches to be “action” (i.e. “intent”) searches (Google)

Voice Searching - It's The Future of Advertising

A Growing Market

Clearly the manufacturers of smart phones have been aware of the power of voice searches for some time. However, the addition of a huge variety of voice-activated personal devices to the UK market has resulted in a real explosion in the need for optimisation for voice search results.

Even if you are still wondering how this may effect you, check out the list below and see how many of these devices you are aware of being used either personally or by your customers.

  • iPhone (Siri)
  • Android Smart Phones
  • Tablets (iPads and Android)
  • Microsoft Cortana
  • Amazon Echo/Alexa
  • + Many more

Due to the variety of different devices utilising voice searching as part of their key methods of delivering results, you can be sure that each device will put its own unique spin on the results they provide.

For example – Asking a Google powered device where the nearest Chinese restaurant is will see them taking Answer Boxes into consideration when giving voice search results. However, asking Alexa where the nearest Italian restaurant is, will very likely provide you with search results based upon post codes.

Unlike typical SEO for a website which focuses on the search keyword phrases which are known to be typed into a computer, voice search is different.

Far more likely to take on a tone that is conversational and natural, we have a few tips to help you get a head start with your voice search results.

  • Add more Q&A pages to your site
  • Long tail keywords have never been more important
  • The same can be said for page an article headings
  • Locally based content can be key
  • Cut to the chase – answering questions that your customers may ask should always take prominence on your page
  • Don’t forget that voice search is also typically mobile and often locally focused

Contact Us

This is only just scratching the surface of an area of advertising which must be explored. If you would like a chat about your website and how we can optimise it for voice searching, please give the Footprint Web Design team a call on Tel. No. 01883 372488 today.

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*https://www.brightlocal.com/2017/09/13/how-to-optimize-for-voice-search/

 

By | November 1st, 2017|Uncategorized|Comments Off on Is Your Website Ready For Voice Searching?

Clover Care Wedding Car Hire Business For Sale

An exciting opportunity has arisen to purchase a well established wedding car hire business specialising in the hire of classic and vintage wedding cars.

Clover Care Wedding Cars operates primarily within the Surrey area and the new owner will have the opportunity to capitalise on an outstanding local reputation along with an excellent online presence.

The breathtaking selection of cars includes vintage Rolls Royces, classic Rolls Royces and Daimler Limousines.

To summarise this is a very well priced business awaiting the acquisition by a new owner. There is already a thoroughly professional website in place and this is therefore is a fantastic proposition.

For more information, please contact Mark Clover on Tel. No. Tel: 01483 479579, Mobile: 07802 962169 or via e-mail: mark@clovercare.com

 

By | September 19th, 2017|Uncategorized|Comments Off on Clover Care Wedding Car Hire Business For Sale

Never Underestimate The Importance Of Online Reviews

There are a huge amount of positives attached to the growth of the internet and one of the best is the ease at which people can now express their opinions and a huge variety of subjects.

If you run a business, this offers an ideal way to provide your customers with the opportunity to leave feedback regarding your products and services in the form of online reviews.

These reviews can either be sent directly to your website or Social Media pages, such as Facebook, Twitter & Google +, or to one of the many online directories which aggregate online reviews, such as Yelp or Yell.

Putting Faith in Online Reviews?

We are now firmly in the grip of the digital age and a very strong case can be made regarding the fact that online reviews have largely taken the place of word-of-mouth referrals.

An article by Search Engine Land found that up to 79% of people are now prepared to put as much faith on an online review as the recommendation of a friend or family member.*

Such is the ease of access that potential customers have to the internet through their smart phones, tablets, PCs and laptops, it has never been easier to seek out online reviews of products and services offered by various companies all around the world — including people who have used your business in the past.

Capitilising On This Opportunity

Put yourself in the position of a customer using a company for the first time. If they have 2 companies offering similar services/products at similar prices, they are very likely to want to draw from another variable to help them make a decision on which company to use.

More often than not, customer feedback is now this variable. The difference between being able to view other customer’s experience and taking a virtual leap of faith can turn a potential sale into a loss of business.

Contact Footprint Web Design Today

To find out more about how the Footprint Web Design team can help you, please give us a call on Tel. No. 01883 372488 and we’ll be happy to talk through your options with you.

*  http://searchengineland.com/2013-study-79-of-consumers-trust-online-reviews-as-much-as-personal-recommendations-164565

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By | July 24th, 2017|Uncategorized|Comments Off on Never Underestimate The Importance Of Online Reviews

A Few Tips To Help Rise Up The Google Rankings

Whilst there are lots of theories about the factors that Google uses to create its rankings, the truth is that no-one truly knows. However, experience has taught us that a variety of techniques can help us to ensure that our clients get a push up the rankings.

Are You Overlooking These?

Below we have outlined a few aspects of web design and SEO which can often be overlooked but can play a critical in any SEO campaign.

These include but aren’t limited to:

  • Is Your Website Using HTTPS?Google confirmed that it uses HTTPS as a ranking factor. This can be important because any site that uses HTTPS will ensure that all users’ date is encrypted. Therefore improving both the safety and experience of the user.
  • Addition of Fresh Content – It is commonly believe that Google loves the addition of fresh pages to a website. Don’t panic though, whilst it is always a good idea to keep your website fresh and up to date, old pages are very unlikely to be disregarded.
  • Make Sure Your Website Has a Sitemaps– Linking your website to a sitemap and then submitting to Google will let Google know precisely which pages are on your website.
  • Is Your Website The Hare or the Tortoise?– We live in an impatient world! If your website does not load quickly, there is every chance that users will head elsewhere. Google is widely believed to prioritise websites which load quickly, particularly with mobile searches.
  • Do Your Visitors Bounce From Your Website?– It is often the case that a lower bounce rate = higher rankings. The better the experience offered by your website, the more likely that Google will offer better rankings.
  • Keep URLs Short & Sweet– Whilst internet users can be impatient, so can Google! If your long tail URL contains more than 5 words, Google may start to disregard it. Short and to the point is the order of the day!

Contact Us

If you would like to put your website in the hands of a company who will take it forward, please contact Footprint Web Design on Tel. No. 01883 372488 today.

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By | May 1st, 2017|Uncategorized|Comments Off on A Few Tips To Help Rise Up The Google Rankings

How Important is Website Loading Speed?

Is it really possible that the loading speed of a website can impact the number of sales that you make? According to surveys done by Akamai and Gomez.com, approximately 50% of all web users expect a website to be loaded and usable within just 2 seconds and will look elsewhere if it hasn’t loaded within 3! Who was it that said patience was a virtue!!??

Perhaps even more concerning was the fact that over 75% of the web shoppers who were quizzed that had problems with web site performance expressed that they were unlikely to return again, with just less than 50% saying that would tell a friend if they had a poor experience shopping online.

Are You Missing Out on Sales?

Not only does this mean you may potentially be losing conversions from actual visitors to your site, you may even be losing on potential future custom from their friends and colleagues as well. The How Important is Website Loading Speedend result – missing out on lots of potential sales simply down to something which is taking a few seconds too long.

A Variety of Factors

It is important to note though that the speed at which your site is ready to be used is not purely down to the actually loading speed of your website. Factors such as poor internet connection, outdated equipment etc can also play a crucial role. However, this does not mean that every possible step should not be taken in order to ensure that your site is primed and ready to go.

Please Note – Whilst the speed of your mobile pages currently doesn’t impact your mobile rankings, soon it may, says Gary Illyes of Google.

At Footprint Web Design, we like to go that extra mile to ensure that during the design process, we put everything in place to ensure that your website is primed to load quickly.

By focusing on 3 crucial aspects of web design (plus much more) we will help to ensure that your website is ready to load as quickly as possible for your customers.

  • Correct implementation of Javascript and CSS
  • Image optimisation
  • Cache optimisation

Contact Us

If you would like to know how we can help to improve the loading speed of your website, please contact the Footprint Web Design team today on Tel. No. 01883 372488 and we will be happy to help you.

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By | April 24th, 2017|Uncategorized|Comments Off on How Important is Website Loading Speed?
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