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Never Underestimate The Importance Of Online Reviews

There are a huge amount of positives attached to the growth of the internet and one of the best is the ease at which people can now express their opinions and a huge variety of subjects.

If you run a business, this offers an ideal way to provide your customers with the opportunity to leave feedback regarding your products and services in the form of online reviews.

These reviews can either be sent directly to your website or Social Media pages, such as Facebook, Twitter & Google +, or to one of the many online directories which aggregate online reviews, such as Yelp or Yell.

Putting Faith in Online Reviews?

We are now firmly in the grip of the digital age and a very strong case can be made regarding the fact that online reviews have largely taken the place of word-of-mouth referrals.

An article by Search Engine Land found that up to 79% of people are now prepared to put as much faith on an online review as the recommendation of a friend or family member.*

Such is the ease of access that potential customers have to the internet through their smart phones, tablets, PCs and laptops, it has never been easier to seek out online reviews of products and services offered by various companies all around the world — including people who have used your business in the past.

Capitilising On This Opportunity

Put yourself in the position of a customer using a company for the first time. If they have 2 companies offering similar services/products at similar prices, they are very likely to want to draw from another variable to help them make a decision on which company to use.

More often than not, customer feedback is now this variable. The difference between being able to view other customer’s experience and taking a virtual leap of faith can turn a potential sale into a loss of business.

Contact Footprint Web Design Today

To find out more about how the Footprint Web Design team can help you, please give us a call on Tel. No. 01883 372488 and we’ll be happy to talk through your options with you.

*  http://searchengineland.com/2013-study-79-of-consumers-trust-online-reviews-as-much-as-personal-recommendations-164565

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By | July 24th, 2017|Uncategorized|Comments Off on Never Underestimate The Importance Of Online Reviews

A Few Tips To Help Rise Up The Google Rankings

Whilst there are lots of theories about the factors that Google uses to create its rankings, the truth is that no-one truly knows. However, experience has taught us that a variety of techniques can help us to ensure that our clients get a push up the rankings.

Are You Overlooking These?

Below we have outlined a few aspects of web design and SEO which can often be overlooked but can play a critical in any SEO campaign.

These include but aren’t limited to:

  • Is Your Website Using HTTPS?Google confirmed that it uses HTTPS as a ranking factor. This can be important because any site that uses HTTPS will ensure that all users’ date is encrypted. Therefore improving both the safety and experience of the user.
  • Addition of Fresh Content – It is commonly believe that Google loves the addition of fresh pages to a website. Don’t panic though, whilst it is always a good idea to keep your website fresh and up to date, old pages are very unlikely to be disregarded.
  • Make Sure Your Website Has a Sitemaps– Linking your website to a sitemap and then submitting to Google will let Google know precisely which pages are on your website.
  • Is Your Website The Hare or the Tortoise?– We live in an impatient world! If your website does not load quickly, there is every chance that users will head elsewhere. Google is widely believed to prioritise websites which load quickly, particularly with mobile searches.
  • Do Your Visitors Bounce From Your Website?– It is often the case that a lower bounce rate = higher rankings. The better the experience offered by your website, the more likely that Google will offer better rankings.
  • Keep URLs Short & Sweet– Whilst internet users can be impatient, so can Google! If your long tail URL contains more than 5 words, Google may start to disregard it. Short and to the point is the order of the day!

Contact Us

If you would like to put your website in the hands of a company who will take it forward, please contact Footprint Web Design on Tel. No. 01883 372488 today.

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By | May 1st, 2017|Uncategorized|Comments Off on A Few Tips To Help Rise Up The Google Rankings

How Important is Website Loading Speed?

Is it really possible that the loading speed of a website can impact the number of sales that you make? According to surveys done by Akamai and Gomez.com, approximately 50% of all web users expect a website to be loaded and usable within just 2 seconds and will look elsewhere if it hasn’t loaded within 3! Who was it that said patience was a virtue!!??

Perhaps even more concerning was the fact that over 75% of the web shoppers who were quizzed that had problems with web site performance expressed that they were unlikely to return again, with just less than 50% saying that would tell a friend if they had a poor experience shopping online.

Are You Missing Out on Sales?

Not only does this mean you may potentially be losing conversions from actual visitors to your site, you may even be losing on potential future custom from their friends and colleagues as well. The How Important is Website Loading Speedend result – missing out on lots of potential sales simply down to something which is taking a few seconds too long.

A Variety of Factors

It is important to note though that the speed at which your site is ready to be used is not purely down to the actually loading speed of your website. Factors such as poor internet connection, outdated equipment etc can also play a crucial role. However, this does not mean that every possible step should not be taken in order to ensure that your site is primed and ready to go.

Please Note – Whilst the speed of your mobile pages currently doesn’t impact your mobile rankings, soon it may, says Gary Illyes of Google.

At Footprint Web Design, we like to go that extra mile to ensure that during the design process, we put everything in place to ensure that your website is primed to load quickly.

By focusing on 3 crucial aspects of web design (plus much more) we will help to ensure that your website is ready to load as quickly as possible for your customers.

  • Correct implementation of Javascript and CSS
  • Image optimisation
  • Cache optimisation

Contact Us

If you would like to know how we can help to improve the loading speed of your website, please contact the Footprint Web Design team today on Tel. No. 01883 372488 and we will be happy to help you.

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By | April 24th, 2017|Uncategorized|Comments Off on How Important is Website Loading Speed?

How To Choose The Right Domain Name

The answer to this is pretty obvious, or is it? Whilst many people instinctively choose their business name as their domain, not all wish to do this. Below we have outlined a couple of areas which we believe you should focus.

Area No. 1 – Keep it Short & Catchy

Snappy domain names help potential customers and also look better on printed media and when used on Social Media channels as they unlikely to be shortened when posted.How To Choose The Right Domain Name

Choosing something short, catchy and relevant is often the best idea for any domain name, simply because they are easy for people to type and just as important, easy for people to remember.

Area No. 2 – Get Straight to the Point

It is always good practice to ensure that your domain name automatically offers potential customers a good idea of what your company actually does without them having to visit your website if possible.

For example, the following domain name http://www.dewdneylandscaping.co.uk makes it immediately clear that this company is a landscaping company.

Top Tip – Whilst some people like to go for something weird and wonderful, it’s important to remember that choosing something too  obscure may actually result in the need for an increased effort and expense when it comes to branding and market to ensure customers know more about your products and services.

Bonus Area – Domain Names Can Be SEO Friendly

If you are looking to target a particular keyword with your SEO efforts, you may be able to factor this into your thinking.

For example, if you are looking to sell windows in Surrey, it could be worth exploring whether the domain name www.windows-surrey.co.uk is still available?

Further Information

If you’d like to speak to us regarding any aspect of web design or SEO, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | April 17th, 2017|Uncategorized|Comments Off on How To Choose The Right Domain Name

Does Google Favour Secure Websites?

It is widely acknowledged that Google is continuing to favour secure websites with the latest update to the Google Chrome browser.

You may have noticed websites are now flagged as ‘unsecure’ in the tool bar on the left of the URL. If they collect payment information but are not currently using the recommended HTTPS protocol, they will be unsecure.

Please Note – Firefox have now published a similar update which highlights websites which are insecure but require important details.

Is It Easy To Move From HTTP to HTTPS

Moving from HTTP site into a HTTPS one is a fairly simple process much like any other website migration.

We will implement a series of 301 redirects to alert search engines to the change of URL and to ensure that anyone clicking on the old links will instead be directed towards the newly created URLs.

The basic transition process from HTTP to HTTPS is as follows:

  • Purchase an SSL certificate
  • Contact the hosts to install your new SSL certificate
  • Re-direct all old HTTP links to new HTTPs links

We would recommend leaving this process to us. Whilst it may sound easy to complete, there are a variety of different packages available and you may end up spending more money than necessary completing the process yourself.

What Happens If I Don’t Change?

Whilst initially the impact from the outside is very small, Google has confirmed that site rankings will be better for HTTPS sites.

The functionality of your website will remain the same although having your website flagged as unsecure is very likely to result in customers thinking twice before submitting any sensitive details through your website.

If you have any concerns about your website, please contact the Footprint Web Design team today on Tel. No. 01883 372488. We will be happy to answer any of your questions.

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By | April 10th, 2017|Uncategorized|Comments Off on Does Google Favour Secure Websites?
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