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Is Your Business Listed On Google Maps?

There can be no doubt whatsoever regarding the potential offering by Google My Business listings for any business.

If you can achieve a first page ranking for any of your chosen terms on Google Maps, it is almost certain that web users searching for terms relating to your products and services will see your business details before almost any other.

Effective Marketing Method

Setting up or claiming (did you know Google may have set up a listing for you??) a Google Maps listing offers a great way of promoting important details about your business visible and you don’t Is Your Business Listed On Google Maps?even need a website to do it! If you are a small business owner, you really cannot afford to overlook this excellent form of free advertising.

Making The Most of Your Google Maps/Local Listing

Once your listing is fully activated, there are a number of different ways of making the most from this.

Please Note – The best way is to make the most of Footprint Web Design’s dedicated Google Maps SEO service.

A few tips include:

  1. Choosing the Most Appropriate Category– Google provides a choice of categories to which you can add your listing and you are not limited to one. Simply type the first few letters of your services into the category box and select the most appropriate results which are provided.
  2. Addition of Relevant Images – You can make your listing more attractive by adding a number of photos/images to your account. You can add a logo and background image to your homepage and up to 10 images in the listing itself.
  3. Encourage Reviews – We cannot over emphasise the importance of this tip – ask your customers to review and rate on your listing. Online reviews play a crucial role in helping to separate competing businesses and the chances are, the more positive reviews on your account, the higher your listing may rank and the more likely undecided customers may be to opt for your products and services.

If you have any further questions about the importance of Google Maps listings for small businesses and how they can be used to help you, please don’t hesitate to get in touch with us on Tel. No. 01883 372488.

Further Information

Footprint Web Design has been at the forefront of web design, development and marketing for nearly 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at info@footprint.co.uk.

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By | November 15th, 2016|Google Maps, Uncategorized|Comments Off on Is Your Business Listed On Google Maps?

The Top 4 Reasons That Your Website Must Be A Responsive Design

Today’s Internet users are accessing websites on a variety of devices. That means people are viewing your site via different screen sizes in tablets, smartphones, game consoles, TVs, desktops and even wearable devices. Since it’s important for your website to automatically respond to the environment and user behaviour depending on platform, screen size and orientation, the smartest way to build your site is to make sure it has a responsive web design (RWD).

RWD ensures your website seamlessly rescales, resizes and reflows to adapt your images and content so they display beautifully on any device. A responsive website will automatically adjust itself so it’s in perfect proportion to be engaging and usable no matter the device your site is being viewed on. There are several reasons why RWD is a crucial technique that will have a huge impact on your web strategy.

Mobile Usage is On the Rise

Online shopping is all the rage as it is much easier than driving all the way to your local shop. People are even opting to shop on their phones while they’re watching TV on their favourite couch. The Top 4 Reasons That Your Website Must Be A Responsive DesignCurrently, more than 60 % of all website traffic is from mobile devices. And every other day, mobile usage is growing exponentially, so an increasing number of prospects will continue to view your site from a mobile device. By focusing on a site that’s more responsive on multiple platforms; you’ll see a great return on investment from your website. In the long run, a responsive design translates leads, which are increasingly coming from mobile devices, into actual sales.

Improved SEO Rankings

Search engines recommend responsive development for mobile website design and favour mobile friendliness in their search engine result page (SERP) rankings. Responsive sites have only one URL and the same HTML code across all devices which make it easier for search engines such as Google to find, index and organize content from a single company site than from two or more sites.  A higher ranking goes hand in hand with increased conversions. A single URL is also easier for users to share and link to.

Lower Bounce Rates

Today’s consumer is well informed and empowered. He/she will only stick to your content if it’s engaging and if what you’re offering is easily and quickly found. If your web-only site doesn’t translate well to multiple devices such as smartphones and tablets, you can as well forget about sales from numerous potential buyers. Research has it that a website that is not mobile friendly will have an immediate bounce rate of about 40%.

Consistent Branding

A responsive website is inherently designed to look pretty much the same on all devices. Your site’s images and content simply scale down or shift around to make the look and elements look essentially the same. The last thing you want is for your customers on smaller devices to feel less appreciated as compared to their desktop counterparts. With a RWD, you can always maintain a consistent brand across multiple platforms.

Further Information

If you’d like to speak to use regarding how we can help you to use web design to grow your company, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | October 12th, 2016|Uncategorized|Comments Off on The Top 4 Reasons That Your Website Must Be A Responsive Design

Reaching The Parts Other Blogs Cannot Reach

Blogging is becoming an increasingly popular method of distributing key pieces of information to prospective customers.

Not only does the addition of a blog to your website offer the perfect method of providing quick and easy updates relating to your products and services, it also opens up lines of communication with your customers whilst proving the opportunity to for other people to re-share information on your behalf (the perfect type of marketing!). In essence, effective blogging techniques can be the cost effective form of marketing that just keeps on giving.

How to choose the right topics for your blog is something of great importance (and one we will cover in a future blog of our own). However, below we have identified a number of different methodsReaching The Parts Other Blogs Cannot Reach of enhancing the reach of your blog.

  • Linking the blog to Google+: By linking the blog to Google Switch your Blogger profile to Google+to take advantage of automatic sharing, the Google+ blogging community, and upcoming features designed to help you build a following.
  • Enable Email This Post: If you use Email This Poston your blog, people will be able to forward your posts to friends. This might not have an immediate impact on your site stats, but it enables others to publicize your blog for you.
  • Turn on your site feed: When people subscribe to your site feedin their newsreaders, they’re more likely to read your posts.
  • Add the blog to Blogger’s listings. When you add your blog to Google’s listingsit shows up in Nextblog, Recently Updated, and other places. It’s like opting-in to traffic.
  • Publish regular updates:  The more you blog, the more traffic you’ll get.
  • Put your blog URL in your email signature: Think of how many forwarded emails you’ve seen in your day, and just imagine the possibilities.
  • Submit your address to blog search sites and directories: People look for blog content at Technoratievery day, are you on their list? You should be. Submit your blog’s url to Technorati, Daypop, Popdex, and any other site of that ilk you come across.
  • Be an active commenter. If you come across a blog you like, why not leave a comment? This way, others who read and are interested in your comment and click back to your profile and check out your blogs.
  • Set your blog to Send Pings: When this setting is activated, your blog will be included in various “recently updated” lists on the web as well as other blog-related services.
  • Optimise Google FeedBurner

Further Information

Footprint specialise in creating bespoke websites designed to help take your business to another level. We have been providing SEO Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | September 9th, 2016|Uncategorized|Comments Off on Reaching The Parts Other Blogs Cannot Reach

Should Your Blog Have an RSS Feed?

If you have spent much time online previously, it is likely that you are aware of how much easier hooking up to an RSS feed of a particular website makes it to keep up with the addition of new content to that website.

What Actually is RSS

Dating all the way back to the late ‘90s, RSS stands for Really Simple Syndication and was initially created as a method of allowing website content to be syndicated for use on other sites.Should Your Blog Have an RSS Feed?

The growth in popularity of RSS now means that it is possibly the foremost method of publishing frequently updating content, along with news headlines, forum posts, video content, blog comments and calendar events.

What is the Main Benefit of Using RSS Feeds

The primary benefit of subscribing to an RSS is that rather than having to search each individual website to see if any new content has been added, the content will be sent straight to your RSS reader. The most common method for viewing RSS feeds is through an application known as a ‘feed reader’ or ‘aggregator’, such as Feed Reader or QuiteRSS.

Please Note – Subscribing to RSS Feeds couldn’t be easier. Typically either through your chosen reader or on the website itself, you simply need to click the subscribe button and you will then receive notification each time new content is published.

Benefits of Promoting Your Business’ RSS feed

RSS feeds can offer a number of important benefits for any business users. By creating an RSS feed for your content and taking steps to encourage any visitors to subscribe, you have the opportunity to ensure that anyone who visits your website will become a regular reader of your new content.

The syndication of your RSS feed also allows your content to be promoted on other blogs and websites and even on news outlets. There are a great number of communities, websites and RSS directories which allow you to submit the URL of your RSS feed to ensure that your headlines are sent out to a much wider audience. This type of ‘feed promotion’ offers the double benefit of helping to lead to an increased number of new targeted visitors whilst helping to build quality back-links to your website, offering the possibility of improved search engine rankings.

If you would like to know more about how RSS may be able to benefit your business, please check out the following video and give us a call on Tel. No. 01883 372488 and we will be happy to run through your options.

Further Information

If you’d like to speak to use regarding our ability to design you a quality website or perhaps how to maximise the potential of your existing website, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | August 8th, 2016|Uncategorized|Comments Off on Should Your Blog Have an RSS Feed?

3 Steps To Onsite SEO Success

Whilst some SEO agencies choose to dive straight into off site SEO, we are firm believers in the importance of creating a rock solid foundation for your website.

There are many steps which need to be followed to ensure that your website is ‘Google friendly’ but below we have outlined 3 of the most important.

Never Underestimate The Importance of Effective SEO

There can be little doubt that an awful lot of work goes into creating a working website. A fully working website is highly likely to be easy to use, 3 Steps To Onsite SEO Successfunctional, offering a clear brand identity and call to action. Typically your website will be an extension of your company of which you can be very proud. However, what is the use of a brilliant website if no-one can find it???

Follow our 3 steps below to help ensure that your website gets noticed by the search engines.

Step No. 1 – Optimise All META Tags

The addition and optimisation of all META tags to your pages (including both titles and descriptions) is absolutely essential if you would like to inform Google precisely what each page of your website is about.

Typically, you would include the target keyword within the page title and description whilst trying to ensure that the description reads well and makes sense.

Top Tip – Ever wondered where Google takes the information from that it displays in its search results? There is a very good chance that it will be taken from your specified META title and descriptions.

Step No. 2 – Make Sure Your Pages Contain Enough Content

Writing engaging and informative content isn’t always everyone’s cup of tea but there can be no escaping the importance of quality content.

By including text on your website (generally aiming for a minimum of 400 words) will take significant steps towards helping Google to understand about the products or services that you offer.

Top Tip – Do not include too much text within any images added to your website as Google will not be able to read this.

Step No. 3 – Help Google Find Your Images

Images are very important when looking to optimise both the performance of your website and also the look of your page.

However, did you know that images can also be used to create another avenue to your website?

Google is excellent at picking up images and particularly if you are an online shop, you may find that if you properly tag your images (alt tags and META keywords), you receive a significant amount of traffic coming to you through Google images.

Further Information

Footprint specialise in creating bespoke websites, designed to help take your business to another level. If you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | June 22nd, 2016|Uncategorized|Comments Off on 3 Steps To Onsite SEO Success