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5 Facts To Prove the Importance of Mobile Marketing

The balance of power has been on the move for many years and in 2015, Google confirmed the following:

It’s Official: Google Says More Searches Now On Mobile Than On Desktop

Whilst this change has been anticipated for a number of years, confirmation from Google regarding a change in the browsing habits of internet users is huge news for businesses.

Google stated that “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.”

Whilst that statement does not officially include the UK, it is a fairly safe assumption that we will be included within this list.

For more on this story, please click here.

What Does This Mean For My Business?

With more and more customers using their mobile devices (either phones or tablets) to browse for products and services, taking the required steps to 5 Facts To Improve The Importance of Internet Marketingensure that visitors to your website receive the optimum experience has never been more important.

Whilst a ‘non-mobile optimised’ website will still retain its desktop search rankings, there is every chance that it will not rank well on mobile search rankings. Although a few years ago, this would not have been an issue, with the shift in balance in browsing power, mobile marketing has become essential for all businesses, especially for small and mid-sized businesses.

For more on this story, please click here.

Still Have Doubts?

If you still have doubts regarding the popularity of mobile Vs desktop searching, the following facts may help to change your mind.

1. Accessing The Internet Has Never Been Easier

80% of all online adults now own a Smartphone & 47% own a Tablet.

Source = GlobalWebIndex’s 2015 Q3 report on trends for smartphones, tablets, smart TVs and wearables.

2. Mobile Internet Usage Is More Popular Than Ever

More Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.

Source = Google Official Blog

3. Mobile Usage Is Ideally Suited To Searching For Local Businesses

38% of mobile users search at least one time per month for a local business.

Source = BrightLocal Mobile Consumer Survey 2015

4. Mobile Internet Users Are Proactive Shoppers

70% of mobile searches lead to an online action within an hour (versus 1 month for 70% of PC users).

Source = Mobile Marketing Assoc. Mobile Marketing Forum 2010

5. Mobile Searches Also Lead To More ‘In-Shop’ Purchases

78% of Local Mobile searches result in offline purchases.

Source = ComScore, Neustar Localeze, 15 Miles, Local search study 2013

Further Information

Footprint specialise in creating bespoke websites, designed to help take your business to another level. If you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | June 1st, 2016|Uncategorized|Comments Off on 5 Facts To Prove the Importance of Mobile Marketing

Shenise’s Wing Walking – 9th July!!

Saturday the 9th July 2016 is a momentous day for the Footprint family and Shenise in particular! On this day, Shenise takes to the skies to perform a ‘wing walk’ in an effort to raise money for a truly excellent cause.

To make a donation, please visit the following link to submit your details – https://www.justgiving.com/shenisewingwalking

For a look into why Shenise has decided to undertake this amazing feat, check out below for a little insight.

What Is The Back Story?

“I decided that I wanted to do something different this year so in a mad moment with friends I suggested Wing Walking (think wine was involved). Other than being shocked my friends said what a great idea. “But just one thing you don’t like heights Shenise” – oh yeah I forgot about that, but you know what it’s just a fear I can do this and overcome a fear I have had forever.”

“It’s for such a great cause and charity Matthew’s Friends. The staff & volunteers work so hard. Luckily I will be fitted with 4 different camera’s & a Go Pro so if I pass out then I’ll be able to watch the footage back. So I would really appreciate your donation for this great charity.”

Who Are Matthew’s Friends?

Matthew’s Friends provide information and support for children and adults using Ketogenic Dietary Therapies for epilepsy, Glut1, Brain Cancer and other neurological disorders.

The video below highlights some of the outstanding work that Matthew’s Friends have completed during the past 10 years

Please Dig Deep!!

Donating through JustGiving is simple, fast and totally secure. Your details are safe with JustGiving – they’ll never sell them on or send unwanted emails. Once you donate, they’ll send your money directly to the charity. So it’s the most efficient way to donate – saving time and cutting costs for the charity.

To make a donation, please visit the following link to submit your details – https://www.justgiving.com/shenisewingwalking – Don’t forget to dig deep!!

Offering a Helping Hand (From The Ground!!)

To help support Shenise, Footprint Web Design are very proud to donate the £500 costs which must be covered to allow the wing walk to take place.

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By | May 10th, 2016|Uncategorized|Comments Off on Shenise’s Wing Walking – 9th July!!

3 Tips To Help Choose The Perfect Domain Name

Whether you are setting up a new business website or starting a blog the importance of choosing the right domain name is there for all to see.

When it comes to choosing a domain name which is effective and appropriate, we believe that there are a few guidelines which can help you along the way. Below you will find 3 of the most important tips that you can follow.

No. 1 – Choose a Unique Name

Whilst this may sound fairly obvious, you would be surprised how many people try to choose a name which is fairly similar to a well established Guildford Web Designcompany with the hope of riding their coat-tails to draw some traffic to their own website.

This is a tactic which is very unlikely to succeed and will only work towards undermining the identity of your own company.

Top Tip – Focus on the strengths of your company.

No. 2 – Keep It Simple

Short, catchy and relevant names are often the best idea for any domain name because they are easy for people to type and just as important, easy for people to remember.

Not only do short domain names help potential customers, they also look better on printed media and when used on Social Media channels as they unlikely to be shortened when posted.

Top Tip – Never underestimate the power of word of mouth marketing. Choosing a catchy and to-the-point domain name will make it as easy as possible for people to pass the details to their friends, family and colleagues should the need arise.

No. 3 – Eliminate The Guesswork

It is always good practice to ensure that your domain name automatically offers potential customers a good idea of what your company actually does without them having to visit your website if possible.

For example, the following domain name http://www.jandpplumbing.co.uk makes it immediately clear that this company is a plumbing company.

Top Tip – Choosing an obscure domain name may result in the need for an increased effort and expense when it comes to branding and market to ensure customers know more about your products and services.

Bonus Tip – Make it SEO Friendly

Are you looking to target a particular keyword in your future SEO efforts? Whilst many of the most popular domain names will already have been snapped up, if you can purchase something relevant to your target demographic, you may be able to put it to good use.

For example, if you are a plumber in London looking to target that particular geographic area, the domain name www.plumbers-london.co.uk could prove to be highly beneficial.

Further Information

If you’d like to speak to us regarding any aspect of web design or SEO, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | May 9th, 2016|Uncategorized|Comments Off on 3 Tips To Help Choose The Perfect Domain Name

Have You Noticed a Change to Internet Explorer?

Whilst the majority of people now use Google Chrome as their primary web browser, there are still a number of die-hards who prefer using either IE (Internet Explorer) or Firefox to view the internet.

For anyone currently using Internet Explorer, you may be about to notice a significant change.

In early 2016, Microsoft cut support for older versions of Internet Explorer including IE 8, 9 & 10. Therefore if you have so far resisted upgrading browser-773215_1280either windows or your browser, you may very soon be left with no choice.

What Does This Actually Mean?

In practical terms, for Microsoft’s consumer operating systems, that means:

  • Windows 8.1: Internet Explorer 11
  • Windows 7 SP1: Internet Explorer 11
  • Windows Vista SP2: Internet Explorer 9

Therefore, if you are currently using one of these operating systems along with an older version of Internet Explorer, it will not be long before your stop receiving security updates and bug fixes from Microsoft.

What Can You Do?

If you are using Windows Vista SP2, Windows 7 SP 1 or Windows 8.1 with a version of Internet Explorer other than the ones highlighted above, the best advice is to run a Windows Update as soon as possible and then install the latest version of your chosen web browser.

To be perfectly honest, if this is not a practice you are well versed in, there really is no excuse for doing this as you are exposing your computer to unnecessary security risks.

Updating your IE browser to the most recent update will ensure that it performs better than older versions (they are more stable, more secure, have more features and receive better support).

If you would like to ensure you have the latest version of Internet Explorer installed on your computer, please click here and then follow the on screen instructions.

Alternatively, if you feel that now is the perfect time for a change, check out the links below to download Firefox or Chrome to your computer.

Further Information

If you’d like to speak to us regarding our ability to design you a quality website or perhaps how to maximise the potential of your existing website, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | May 2nd, 2016|Uncategorized|Comments Off on Have You Noticed a Change to Internet Explorer?

Does Your Business Need an Instagram Account

‘A picture is worth a thousand words’

The emerging popularity of social media channels over the past few years has resulted in an increasing number of businesses seeking to utilise their potential to help promote their products and services.

Whilst many people are fully accustomed to using Facebook, Twitter and even LinkedIn, Instagram is a little more of a mystery due.
As we stated above, a picture can be worth a 1000 words and as such, Instagram offers the ideal method of using images related to your business to help promote your products and services.

A great example of this is a recent account that we set up for a driving school in Surrey called Surrey Driving Force. With a target demographic of instagram-1183715_1280people aged between 17 and 25, which ties in very well with many Instagram users, this popular driving school has been able to create quite a buzz in the local areas simply by posting pictures of many of the learner drivers who have just successfully passed their test.

This is clearly just one small example of the potential of Instagram as a Social Media platform and below we have outlined a few more.

No. 1 – Sharing Visual Content

Visual stimulants such as videos and images play a critical role in any online marketing plan. Offering the ability to get a message across without asking the target audience to read through a passage of text to get your point, this is a method of marketing which should never be overlooked.

By using the #hashtag feature (as utilised by Twitter), you can even help to stretch the reach of your posts even further.

No. 2 – Share Relevant Industry News With Followers

Posts and images do not have to be limited to information linked directly to your business. By sharing news about trends and noteworthy events in twitter-292994_1920your industry you will be able to connect with people by providing them with interesting information and news.

No. 3 – Running Events and Quizzes

There can be a bit of a grey area when it comes to running competitions via Social Media as some platforms are very strict on the upload of content, however there is absolutely nothing to stop you running events and quizzes to help create a little bit of a buzz as well as promoting brand awareness.

Therefore if you have not already created an Instagram account, you could really be missing out on the ability to interact and draw in a lot of potential new customers.

Contact Us

If you would like to find out how to take your online promotion further, Footprint Web Design have been at the forefront of web design and development for nearly 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at info@footprint.co.uk.

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By | April 18th, 2016|Uncategorized|Comments Off on Does Your Business Need an Instagram Account