The term SEO is one that is used very commonly nowadays and the chances are that even if you have never received any services related to the specialist subject, if you have a website, you will have received an e-mail from some random person offering to change around the fortunes of your online venture with their all encompassing SEO services!!
However, for many people SEO remains a bit of a mystery and below we hope to fill in a few of the blanks for you.
What is SEO?
SEO stands for ‘Search Engine Optimisation’ and is the process of obtaining traffic to your website from the “free,” “organic,” “editorial” or “natural” listings which are available on search results on search engines.
The implementation of SEO techniques will help your website to become user friendly in the eyes of these search engines with the goal of obtaining the highest possible rankings for terms related to your products and services.
How Does SEO Work?
Nearly everyone is well versed on browsing the internet nowadays. Simply fire up your browser, type in your search terms and whichever search terms you are using will magically respond with a list of links to web pages which are directly related to your search term, brilliant!
Have you ever stopped to consider what’s behind those magical lists of links?
“Here’s how it works: Google (or any search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.”
Thanks to the guys at Moz for this little breakdown.
There are a lot of factors that go into a search engine’s algorithm,
How Can it Help You?
That’s enough with the technical explanation! The chances are that you are not going to be overly interested in how SEO actually works and are much more likely to be interested in how it can help you!
What you have to ask yourself is how is your website performing compared to your competitors? If they are using effective SEO and you are not, there is a very high probability that your website will be left behind. If they are not using it, you have the ideal opportunity to forge ahead of your competition.
With so many people now turning to the internet when looking for any type of product or service, the question that you have to ask yourself is can you really afford to be left behind?
To find out more about how the Footprint Web Design team can help you, please give us a call on Tel. No. 01883 372488 and we’ll be happy to talk through your options with you.