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Hot SEO Predictions for 2014!

What can you do to stay ahead of the pack in 2014?

Ok, so January is over with. The post-festive glow has well and truly worn off, and it’s time to put into place all those big ideas you’ve been having over the last few weeks. seo

When it comes to SEO, what can you do to make sure you stay ahead of the curve?

Here’s a list of some of the most popular predictions for 2014.

Google will be announcing Google Hummingbird. This most recent Google update will force marketers to write in a more conversational style. Flooding web copy with forced in keywords, in order to rise to the top of the rankings, has not worked for a while now, but Google Hummingbird is going to make sure it stays dead and buried. A more conversational style in blogs & web copy, that is much more tailored towards your reader, is going to be encouraged and rewarded. Those still trying to shoehorn unwieldy key words in, as if they were writing for a robot, will find themselves slapped with a penalty pretty quickly. This also applies to buying links and those who steal content – so be warned!

Increased Mobile Marketing. MCommerce is is outstripping eCommerce by 200% at the moment, and 63 percent of consumers say they will shop on their phone more frequently in the next few years. By the tail-end of 2013, sales made on mobile phones and tablets accounted for $4.7 billion. How can your website be tailored for the mobile market?

Location-based content marketing. Targeting consumers through their GPS-enabled smartphones is expected to become mainstream by the end of 2014. This content marketing strategy allows businesses to identify each shopper’s preferences and location. When a consumer is near the store, the system simply sends them a deal based on the stored demographic information.

Bite-sized updates. Social Media, from Twitter’s 140-character limit, to Vine’s 6-second video limit, is recognising our desire for short, sharp snippets of information. Those who are able to concentrate their message into manageable chunks will find their content much more popular. That doesn’t mean, however, that you can neglect your longer content – there’ll always be someone waiting out there to fill your place if you let your content slip.


Interact with your followers. Most businesses know now that, if they’re not interacting with their customers on Social Media, they’re going to lose popularity pretty quickly. People today aren’t shy about sharing reviews, both good and bad. If you ignore either type of post, your brand is going to come across as uncaring or inattentive, neither of which will build your reputation.

Guest blogging is on the way out. Google’s recent crusade against poor-quality content means it’s on the lookout for serial spammers. Guest bloggers who use email sites to publish their content, or flog the same content over and over again, will seriously damage a site’s SEO rank.

Further Information

If you need help creating content, finding your Social Media voice, or creating a SEO strategy, then Footprint Web Design can help. We’ve been at the forefront of SEO for years, and are well-equipped at tailoring our SEO options to businesses of all sizes.

Give us a call on 01883 372488, or email us at info@footprint.co.uk and see what we can do to get your business to the top.

By | February 7th, 2014|SEO, Uncategorized|Comments Off on Hot SEO Predictions for 2014!

How to Set up Email on an Android Device

Thankfully, being able to set up email on an Android device is simple.

Really simple.

The below instructions will show you, step-by-step, how to sync your accounts with your phone or tablet – on any version of Android. And the great thing about Android is you can have multiple email accounts on there!

1. First thing first, find your mail app in your menu (looks like an envelope) and click “add account”. You’ll then need to select your mail provider, this being Gmail, Hotmail, etc…

Set up email on an Android device

Set up email on an Android device – it’s easy!

If your email account is through another provider, you’ll need to hit Other (POP3/IMAP).

2. Next, you will be asked to enter your email address and password – make sure you type this in carefully – to avoid errors.

3. Enter a name for your account when prompted. This is particularly useful if you have multiple accounts set up on your device, and you want to differentiate them. It is also the name that will appear in your recipients inbox, when you send them a message (so, if it’s a work email account, keep it clean!)


4. It’s at this stage that, if you’ve selected the “Other (POP3/IMAP)” option, you’ll be asked to authenticate the server and security options for that account. Where possible, if it is a work email account, it might be that you’ll need to confirm these details with your IT department – some companies have strict firewall and security measures in place, which may prevent setup.


If you have the necessary information, you will need to select “POP3 account” and then “manual setup”. Then follow the below instructions:

Set up email on an Android device

Incoming Server Settings for to set up email on an Android device

Incoming Server settings:

  • Protocol: POP
  • Email Address: insert your email address here
  • Username: This is the username that was given to you when the account was created, usually the full email address
  • Password: The password for this account – make sure you enter it with care
  • POP server: Change this to read “mail.yourdomainname.com/co.uk
  • Security type: None
  • Port: 110
  • Then click “next”

The next page will take you to the settings for the Outgoing Server, again, follow the below instructions:

Outgoing Server Settings: 

  • Tick “login required”
  • Username: As above
  • Password: As above
  • SMTP server: Enter “mail.yourdomainname.com/co.uk
  • Security: None
  • Port: 587


5. Click “next/save”

6. After all of the above, you may then be asked if you would like to sync this account with your device contacts – this is optional, and may not be relevant if setting up your work email on your personal device.

7. Next, you can select the frequency that your device scans for new messages. Leaving a larger gap between scans will conserve your battery life. However, if you want your messages to come through as soon as they arrive, select  the “push” option.

8. Click “save” and you’re away. It’s as simple as that.


Further Information

Footprint specialise in creating bespoke websites, designed to help take your business to another level. If you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.



By | October 31st, 2013|Uncategorized|Comments Off on How to Set up Email on an Android Device

Promote Your Page on Facebook

Facebook offer a number of advertising solutions for promoting your page. 

Facebook Adverts

Promoting Your Page on Facebook

The 3 main types of Facebook advert are:

1. Marketplace Adverts. These are probably to most familiar of Facebook’s adverts, sitting in the right-hand column of your screen, to the side of your news feed. They are usually small thumbnail pictures, accompanied by a small amount of text.

2. Premium Adverts. Sometimes in the right-hand column, but more often they appear right in the middle of your news feed. They are usually much larger and can be made of either a picture or a video accompanied by text, or polls.

3. FBX (Facebook re-targeting). This is a new venture for Facebook’s advertising. It works in the same way as re-targeting works in other online ad campaigns, but, rather than just use the user’s browsing history, it also uses their movement on Facebook. I.e. people who’ve previously viewed your page, or others like it.

Premium adverts and FBX are purchased and arranged through a Facebook Account Manager, but Marketplace adverts can be paid for by card and can be set up instantly; it’s these we are going to focus on.

Using Marketplace Ads to Promote your Page

Marketplace adverts are simple, straightforward and can be tailored to specific audiences. This can be useful when trying to promote your page on Facebook and ensuring right people are clicking “Like”.

1. From your business’s Facebook page, click ‘Promote Page”

Promoting Your Page on Facebook

Promoting Your Page on Facebook

2. Select the country you would like to target.

3. Select up to 10 categories that your target audience may have expressed an interest in.

How to set up a Facebook Advert

How to set up a Facebook Advert

4. Set up your daily budget. Each click on your advert costs, on average, between 15 – 60 pence, depending upon how focused your search criteria are. As soon as your daily budget has been reached, your advert is removed until the following day.

5. Click ‘Promote Page’ and enter your payment information.

6. Click ‘Submit’ and your advert is up and ready.

That’s it!

Further Information

Footprint specialise in creating bespoke websites, designed to help take your business to another level. If you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.


By | October 4th, 2013|Uncategorized|Comments Off on Promote Your Page on Facebook

We Are Recruiting

We are currently looking for a top-class account manager to head up sales and marketing for our sister company www.forecourtplus.co.uk

Ideal candidate would be from motor/sales/IT background.   Sales/Marketing/Managerial/Director level.

Excellent package and shares for the right person.

Based SE England.

For further information please contact:

Ant Parker on Tel. No. 01883 372488 or via e-mail: ant@footprint.co.uk

By | May 31st, 2013|Uncategorized|0 Comments

A day in the internet

Created by: MBAOnline.com

By | August 25th, 2012|Uncategorized|0 Comments