The answer to this is pretty obvious, or is it? Whilst many people instinctively choose their business name as their domain, not all wish to do this. Below we have outlined a couple of areas which we believe you should focus.

Area No. 1 – Keep it Short & Catchy

Snappy domain names help potential customers and also look better on printed media and when used on Social Media channels as they unlikely to be shortened when posted.How To Choose The Right Domain Name

Choosing something short, catchy and relevant is often the best idea for any domain name, simply because they are easy for people to type and just as important, easy for people to remember.

Area No. 2 – Get Straight to the Point

It is always good practice to ensure that your domain name automatically offers potential customers a good idea of what your company actually does without them having to visit your website if possible.

For example, the following domain name makes it immediately clear that this company is a landscaping company.

Top Tip – Whilst some people like to go for something weird and wonderful, it’s important to remember that choosing something too  obscure may actually result in the need for an increased effort and expense when it comes to branding and market to ensure customers know more about your products and services.

Bonus Area – Domain Names Can Be SEO Friendly

If you are looking to target a particular keyword with your SEO efforts, you may be able to factor this into your thinking.

For example, if you are looking to sell windows in Surrey, it could be worth exploring whether the domain name is still available?

Further Information

If you’d like to speak to us regarding any aspect of web design or SEO, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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