If we said that we may be able to help to get your customers to help spread the word about you and your company, would that be something that you’d be interested in? We all understand how important customer referrals can be, due to the fact that referred customers are often far easier (at least initially) to do business with than customers with whom you have had no previous interaction. Few avenues offer a better opportunity to get these wheels in motion than Social Media avenues.
Without wishing to put too fine a point on this, if you’re not connected properly with different social media outlets, the chances are your competitors will be and this will help to give them an edge. Did you know figures indicate that there are in excess of 500 million users on Facebook alone? With upwards of 50% of these users checking in on a daily basis to see what their friends, family and acquaintances are up to and what they are talking about, it’s very important to ensure that your customers have the opportunity to tell their friends what a great job you have done for them!
Why is Social Media marketing important?
When used correctly, social media marketing can play a pivotal role in the marketing plan for your business. With so many people (and therefore potential customers) using social media outlets such as Facebook, Twitter, Google+, and blogs, it’s so important to ensure that you are in a position to make your presence felt.
How else can social media be used to help?
- Engage Your Audience: Regardless of your particular line of business, the ability to engage your audience can be key. Of course people will always have the ability to pick up the phone or send you an e-mail but in a world where patience is thin, social media outlets offer the quickest and easiest way for people to contact you.
By making sure that you post regularly, along with posting the right content and questions, you will open up the possibility to draw new and existing customers into a discussion, or at least interacting with your business.
- Boost Sales: There’s no escaping the fact that ultimately you would like to turn these new connections into actual sales. With the correct use of social media tools, you will gain the ability to attract new customers and boost your sales.
With the initial creation of just a Facebook business page and a Twitter account, you can start attracting potential customers, and hopefully begin turning those new connections into customers through a combination of regular posts and incentive deals ensuring that not following you is just too good an opportunity to miss.
How important is Social Media to SEO?
The lines between social media and SEO have never been thinner and this is a trend that is set to continue.
Perhaps the most important aspect of a successful campaign is the ability to create unique engaging content. If you want to crack Google’s first page, your website simply must have excellent content.
The amount of engaging content which you can add to your social networking channels will help Google to endorse your brand with a certain amount of “authority”, just as it views you as an authority in your specific area due to the amount of people commenting, liking, sharing, re-tweeting, etc. The higher the authority that your website receives, the higher up the rankings that you will go.
Sounds simple doesn’t it!
If you’d like to speak to use regarding how we can help you to use social media channels to grow your company, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.