The creation of a website which looks great and is easy to navigate plays a critical role in offering a top user experience and below we have identified 3 of our top tips to help take the experience to a higher level.
1. Website Usability Doesn’t Always Equal User Experience
A common mistake for many web designers involves confusing user experience with usability. Whilst they can influence each other, they are not the same thing.
To help break this down a little further, the fundamental difference is as follows:
User experience means that visitors to your website want to user it whereas usability means that a person can easily use it.
Although offering a good user experience is very important because it means your visitors will enjoy browsing your website, there are no guarantees that the site would be usable.
2. Keeping Your Visitors Safe
People are more switched on to the risks posed by ineffective online security than ever before. If your visitors have concerns about the security of your website, it is highly likely that they will not make either online or in-app purchases.
Customers are quite rightly very wary of having their data stolen when shopping online. For this reason amongst others, they are far more likely to use websites they know and trust to make purchases.
3. Did You Know That Less Can Sometimes Be More?
Cluttered websites can be a nail in the coffin in regards to usability. If a website is too confusing, too difficult to navigate, contains too much information or any other issue, there is a very strong chance that users will find their experience to be a poor one.
Minimalist designs often make websites easier to take in and use, increasing their chances of being effective.
Top Tip – Find the right balance by ensuring that your website does not make users search too hard to find information whilst not overloading them at the same time.
Take all steps possible to ensure that your website is as secure as possible.
If you would like a chat about your website, please give the Footprint Web Design team a call on Tel. No. 01883 372488 today.
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