It’s almost impossible to miss the fact that more and more devices allow you to literally ask them questions. If you have ever asked Siri for the next showing of an upcoming film, or asked any other device to answer a question for you, you have already taken your first steps into ‘voice searching’.
The stats below are quite the eye-opener.
Here are some voice search stats:
- At Google I/O 2016, Google announced that more than 20% of searches have voice intent
- According to ComScore, 40% of adults use voice search once per day
- By 2020 50% of all searches will be voice searches (Campaign)
- Voice searches on Google are 30 times more likely than text searches to be “action” (i.e. “intent”) searches (Google)
A Growing Market
Clearly the manufacturers of smart phones have been aware of the power of voice searches for some time. However, the addition of a huge variety of voice-activated personal devices to the UK market has resulted in a real explosion in the need for optimisation for voice search results.
Even if you are still wondering how this may effect you, check out the list below and see how many of these devices you are aware of being used either personally or by your customers.
- iPhone (Siri)
- Android Smart Phones
- Tablets (iPads and Android)
- Microsoft Cortana
- Amazon Echo/Alexa
- + Many more
Due to the variety of different devices utilising voice searching as part of their key methods of delivering results, you can be sure that each device will put its own unique spin on the results they provide.
For example – Asking a Google powered device where the nearest Chinese restaurant is will see them taking Answer Boxes into consideration when giving voice search results. However, asking Alexa where the nearest Italian restaurant is, will very likely provide you with search results based upon post codes.
Unlike typical SEO for a website which focuses on the search keyword phrases which are known to be typed into a computer, voice search is different.
Far more likely to take on a tone that is conversational and natural, we have a few tips to help you get a head start with your voice search results.
- Add more Q&A pages to your site
- Long tail keywords have never been more important
- The same can be said for page an article headings
- Locally based content can be key
- Cut to the chase – answering questions that your customers may ask should always take prominence on your page
- Don’t forget that voice search is also typically mobile and often locally focused
This is only just scratching the surface of an area of advertising which must be explored. If you would like a chat about your website and how we can optimise it for voice searching, please give the Footprint Web Design team a call on Tel. No. 01883 372488 today.
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