Monthly Archives: April 2013

Blogging for Businesses

A blog is without doubt, one of the most powerful tools you can have in your on-line marketing arsenal. An effective offers the ability to increase website traffic, engage your customers, promote your brand and hopefully convert site visitors into paying customers.

Hugely search engine friendly (Google absolutely love blogs!), they are now one of the primary factors in a successful SEO campaign.

Choose Your Topics Carefully

Blogging offers a highly effective method of communicating with your customers. When utilised correctly, blogs are a great source of unique content on topical issues. An Blogging For Businessesoften made mistake though is using your blog to write endless posts telling the world how great you company and its services/products are. Generally (and not surprisingly!) people have no interest in reading this type of content. People strive for something specific, something relevant, so taking the time to identify the burning current issues can pay huge dividends.

Enabling Comments

User comments, whether they or good or bad, are an excellent way of opening up lines of communication with your customers. It’s always recommended to incorporate a ‘Blog Policy’, which will allow you to outline the rules regarding comments to ensure that nothing abusive or personal will be tolerated.

This is not to say that everything needs to be positive and as such it is very important that the blogger responds to any negative comments which may be left. Other readers of your blog will read any comments which are left and will always be interested to see what sort of response negative comments receive. By taking the time to address the issue and highlighting how the problem can be resolved, you are likely to create a much better impression that be ignoring it.

When you receive comments, always try to respond. Should a reader put their name on the comment, thank the reader with that name. This builds up your engagement and shows you are interested in customer feedback no matter how good or bad it is. It is small things like this that will draw the reader back to your blog.

There is no holy grail which will transform your blog into a tool that is guaranteed to drive traffic to your website but by making it useful, writing it regularly, and writing about topics that your audience will want to read about, you will be well on your way to taking your website and your business to another level.

Further Information

If you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By |2019-10-21T12:57:33+00:00April 29th, 2013|Blogging|0 Comments

Should My Business Be On Google Plus?

According to a recently written Global Web Index report, Google Plus has now overtaken Twitter to become number 2 on the most used social media platform league table. The report didn’t stop there though, it concluded that not only is Google Plus now the second most used social platform  in the world, Google’s social networking channel has now also passed Twitter in terms of social share.

These findings point strongly towards the fact that if you’re not already on board with Google+, the time to join is right now!

Why Should I Join Up?

As anyone who has ever dabbled in SEO knows, Google are rather secretive regarding what you actually HAVE to do to boost your Google rankings but without wishing to Should My Business Be on Google Plus?take too great a leap of faith, the fact that Google Plus is owned and run by Google cannot do your SEO web marketing campaign any harm. Everything points towards increasing the odds of getting highly targeted visitors from Google’s organic search results if you have a Google Plus account.

Very similar to Facebook’s “like”, Google has “+1” votes. The greater the number of ‘1’s’ your posts and web pages get the better. Those social signal votes, provide a direct line to Google to let them know what is being shared and read.

With added benefits of increasing the authority and influence of your company, the chances of increasing your brand awareness whilst boosting your search rankings are significant.

Content is Always King

Whilst it is well known that you can never have enough high quality and relevant content for your website, increasing the circles in which it can be seen is absolutely crucial. No matter which services you are offering or how good your writing skills, if it is just the same small number of people who know about you, your business is highly unlikely to grow. Not only is Google Plus another platform to connect with your customers it also offers a great medium to provide interactive content. Pictures and videos both take great prominence on Google Plus pages and this allows your creative side to come to the fore.

Find People & Share Content

Finding relevant people to add to your Google Plus circle is a fairly simple process with Google’s search feature. Just as with using Twitter, the chances are that if you add them to your Google Plus circle, they will follow your account back. Doing so can increase your odds of exposure when you start sharing your content with the world!

Share your content along with others’ content that you find of value and as each article is shared, you will be creating another link back to your website. The further the links go, the more powerful they become and of course, with it being Google, by sharing on their very own social network, your content will be indexed almost immediately.

Further Information

If you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By |2019-10-21T12:57:34+00:00April 25th, 2013|Google Plus|0 Comments