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Yearly Archives: 2013


Should My Business Be On Google Plus?

According to a recently written Global Web Index report, Google Plus has now overtaken Twitter to become number 2 on the most used social media platform league table. The report didn’t stop there though, it concluded that not only is Google Plus now the second most used social platform  in the world, Google’s social networking channel has now also passed Twitter in terms of social share.

These findings point strongly towards the fact that if you’re not already on board with Google+, the time to join is right now!

Why Should I Join Up?

As anyone who has ever dabbled in SEO knows, Google are rather secretive regarding what you actually HAVE to do to boost your Google rankings but without wishing to Should My Business Be on Google Plus?take too great a leap of faith, the fact that Google Plus is owned and run by Google cannot do your SEO web marketing campaign any harm. Everything points towards increasing the odds of getting highly targeted visitors from Google’s organic search results if you have a Google Plus account.

Very similar to Facebook’s “like”, Google has “+1” votes. The greater the number of ‘1’s’ your posts and web pages get the better. Those social signal votes, provide a direct line to Google to let them know what is being shared and read.

With added benefits of increasing the authority and influence of your company, the chances of increasing your brand awareness whilst boosting your search rankings are significant.

Content is Always King

Whilst it is well known that you can never have enough high quality and relevant content for your website, increasing the circles in which it can be seen is absolutely crucial. No matter which services you are offering or how good your writing skills, if it is just the same small number of people who know about you, your business is highly unlikely to grow. Not only is Google Plus another platform to connect with your customers it also offers a great medium to provide interactive content. Pictures and videos both take great prominence on Google Plus pages and this allows your creative side to come to the fore.

Find People & Share Content

Finding relevant people to add to your Google Plus circle is a fairly simple process with Google’s search feature. Just as with using Twitter, the chances are that if you add them to your Google Plus circle, they will follow your account back. Doing so can increase your odds of exposure when you start sharing your content with the world!

Share your content along with others’ content that you find of value and as each article is shared, you will be creating another link back to your website. The further the links go, the more powerful they become and of course, with it being Google, by sharing on their very own social network, your content will be indexed almost immediately.

Further Information

If you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | April 25th, 2013|Google Plus|0 Comments

How To Set Up an E-Mail Account on Your iPhone

Without doubt, one of the questions that we most commonly asked is how to access an e-mail account using an iPhone.  There’s no doubt that the ability to keep track of your e-mails whilst on the move is one of the best reasons to own an iPhone but if you don’t know how to set the account up, you’re never going to get the benefits!

To help guide you through the process we have set up a quick and easy to follow step by step guide to help you set you e-mail account up.

The good news with this process is that it’s exactly the same whether you are setting up your e-mail on an iPhone, iPad, or even an iPod touch and there is no need to be nervous about trying this.

First things first though, there is a little bit of information that you must have been you can get started.E-Mail Setup

  • What kind of email account you have. Is it GMail? Hotmail? Yahoo? Or perhaps something else?
  • Your full email address (e.g. yourname@gmail.com) and your password.
  • If your email account isn’t through GMail, Hotmail or Yahoo you it is crucial that you identify your username and password. Generally speaking, your username will be your full email address, but if you find that does not work, it will more than likely just be the portion of your e-mail address found on the left hand side of the ‘@’ symbol. If you are still unsure of these details, contact you e-mail address provider to find out further information before proceeding.
  • If your email account isn’t through Gmail, Hotmail or Yahoo, you must find out the details regarding your incoming mail server (either IMAP or POP) and outgoing mail server (SMTP). If you don’t know what these are again, contact the company that provides your email address (or use their online support centre) to find out. Generally, these servers will just be mail.domain.com (domain.com being the part of your email address to the right of the ‘@’ sign, such as gmail.com or hotmail.co.uk). It’s always best to ask and make sure though.

Once you are certain that you have obtained the correct information, you simply need to follow the 10 steps detailed below to add your e-mail account to the phone:

Step 1 – Tap the ‘Settings’ app on your iPhone.

Step 2 – Tap the “Mail, Contacts, Calendars” tab, then tap “Add Account…”

Step 3 – Choose the type of account you want to add. If you add Microsoft Exchange, GMail, Yahoo, AOL or Hotmail, you will only be asked to enter the very basic details:

  • Name
  • E-Mail
  • Password
  • Account Description (this can be pretty much anything you want to use but is optional)

If you are setting up one of these accounts, simply tap next after entering the details and you will be done!

If however you need to tap the “Other” option, please continue on to step 4.

Step 4 – After tapping “Other” you will be presented with a variety of options. You will need to focus on the top one, tap “Add Mail Account.”

Step 5 – Start off by entering your name, email address, password and account description (optional). When you have completed this, tap “Next.”

Step 6This step will require you to pay close attention. Firstly, you’ll need to choose from either the IMAP or POP options. With a POP3 account your email software connects to the mail server and downloads e-mail messages to your computer. Most of the time the e-mails will be deleted from the mail server after being downloaded. With an IMAP account your email software leaves email messages on the mail server. IMAP allows you to view emails from the email software in multiple locations (such as home computers and office computers) without the need of transferring messages or files between them. Once you have made your choice, tap on the relevant button.

Step 7 – Once you see the next screen, you will notice that your name and email address have automatically been filled using the information you typed in on the previous screen. In the incoming mail section you’ll see your host name (your IMAP or POP server) and username are left blank, however. Fill those in with the information you received from your email provider. There is a very strong chance that it will be mail.domain.com for the host name and your email address for the username.

Step 8 – In the Outgoing Mail Server section, do exactly the same thing. The information should be the same, but the host name might be different because this host name refers to your SMTP server. Your email provider will be able to tell you what the host name is, so be sure to ask if you don’t know. When you’re done, tap “Next.”

Step 9 – You’ll now be asked to choose what types of information you want to use with this account. Generally you’ll only have the option to get Mail and Notes. Mail will be turned on by default and notes will be turned off. If you want to store notes in this email account, change the slider to the on position.

Step 10 – Finally, just tap the “Save” button and you’re all done.

You’ve cracked it! Your e-mail account should now be set up on your iPhone.

By | February 25th, 2013|E-Mails|0 Comments

Pavex – Case Study

Pavex Limited are a Surrey based company specialising in the design and construction of attractive and functional paving, driveways and patios, beautiful landscaped gardens, and fulfil varied creative and commercial needs for homes, businesses and schools.

After an initial consultation, we mutually agreed a project which was designed to:

Project Specifications

  • Create an online information service showcasing the full range of Pavex’s services
  • Build an easy to use content management system for the whole site
  • Migrate all required information across from the existing Pavex website
  • Integrate with relevant Social Media – Twitter and Facebook etc
  • Ensure the website was fully search engine optimised
  • Incorporate a downloads section for partnering business brochures
  • Add a gallery highlighting previous work
  • Establish a dedication section regarding the necessary planning permission required to complete some of our work

The Plan

Strategic Plan: The key element and main driving point for the development of this website was to ensure that the website was as user friendly as possible.  Therefore the strategy behind the site design was to place a strong emphasis on how to display the services available in a logical and well-presented fashion which would encourage further investigation by prospective customers.

Web Design & Development:  The focus was placed on designing a website that would shine a spotlight on the full range of services that Pavex provide, along with ensuring that a number of visual examples of each service were easily accessible in a gallery section.

Special attention was paid to the design of services pages, as it was of utmost importance that we found a way to display the service information correctly and in a way which best utilised the available space to creatively include text and images which would fully illustrate the full details each service offered.

Content Management System (CMS):  A customised Content Management System was created using WordPress to allow website administrators easy access to the website to make any additions or alterations whenever necessary.

The CMS has been designed to automatically update the websites sitemap ensuring that any new pages which have been created are submitted to Google to allow for the maximum optimisation opportunities.

Search Engine Optimisation: By clearly establishing Pavex’s geographical target areas along with the particular services available in each area, we utilised a combination of on-page and off-page techniques to significantly increase the search engine visibility of the website.

The Result

By integrating the existing information provided by Pavex from their previous website into the detailed plan of action, we have established an on-line solution has been individually tailored to suit the needs of Pavex.

The details provided on the website are accurate, easy to read and form a comprehensive overview of the services available.

Initial results have been hugely positive with the number of visitors coming to the website increasing on a monthly basis along with some excellent feedback from customers.


What the Client Had to Say?

“Thank you very much for all of your efforts and input for the design and creation of the site. I know I may have been a tricky customer being such a perfectionist but I am now completely satisfied and will be spreading the word on my experience with you guys.” – Paul Stannard, – Company Director – Pavex


By | February 18th, 2013|Case Studies|0 Comments