Monthly Archives: May 2015

Will Google’s New Service Change The Internet?

Whilst Google’s intention to offer a new wireless service to its customers is planned to operate initially on a significantly smaller scale than established competitors such as Verizon and AT&T (in the USA), the implications are still enormous.

Google revealed at the beginning of March that it would soon be “experimenting” with wireless services and how their customers may be able to use Google-Mapsthem. Whilst this may seem like a fairly innocuous first step, Google experiments have ultimately often found a way of becoming something far bigger and this is something that should be kept in mind when Google starts dabbling with something that may impact the infrastructure that drives the internet.

The Wall Street Journal reported the following:

“However small Google’s entry, the move by the creative and well-capitalized technology company is likely to send ripples through a business long controlled by Verizon Communications Inc., AT&T Inc., Sprint Corp. and T-Mobile US Inc.”

“It is a strong signal that Google’s ambitions extend beyond selling advertising and services over the Internet to influencing how Internet access is delivered.”

For more on this story, please check out the following link –

Expanding Coverage

As time passes by, there is every chance that Google may look to expand the scope of its ambitions as a wireless carrier, in a similar fashion to the work it has done with Google Fiber (it’s super high speed landline internet service).

However, perhaps a more important point here is that there is a strong possibility that Google’s experiments, may help to push the rest of the market in the same direction. The market is already moving this way thanks to other notable tech names, including mobile carrier T-Mobile, mobile chipmaker Qualcomm, and serial Silicon Valley inventor Steve Perlman, who recently unveiled a faster breed of wireless network known as pCell.

Initial Goals

Initially, Google has said that its goals are to create effective ways for phones to more easily move between cellular networks and WiFi connections, How Many Times Do You Think Google Is Searched Each Year?possibly even offering the ability to juggle calls between the two.

Other companies such as T-Mobile and Qualcomm, are thought to be working on similar services but with the leverage of Google’s own Android mobile operating system and general internet clout, Google has the ability to push things significantly further than many of its competitors.

Eventually, Google may even drive the market towards new kinds of wireless networks altogether, networks that provide connections when you don’t have cellular or Wi-Fi—or that significantly boost the speed of your cellular connection. Exciting times are certain to be ahead.

Despite the fact that Google’s initial steps into wireless technology are focused on the USA, if successful, it can only be a matter of time before they turn their attention to other areas of the world and the UK is sure to be near the top of the list.

For more information about how Google may be able to assist your business, please contact us on Tel. No. 01883 372488.

By |2019-10-21T12:56:42+00:00May 11th, 2015|Google|Comments Off on Will Google’s New Service Change The Internet?

How Long Does It Take SEO To Work?

One of our most commonly heard questions relating to SEO goes something along the lines of ‘how quickly can I hit Google’s first page for my important terms?’

Whilst we would love nothing more than to provide a simple answer, the world of SEO is rarely that straightforward and answering this question is always more complicated than we would like it to be.

A Changing Landscape

As people continue to become more proficient at using the internet, search engine optimisation is becoming increasingly driven by natural language Could Twitter Soon Be Taking On New Importance For SEO?search, i.e. people entering searches that are based on normal questions.

Why Is This Happening?

This change in the way people conduct their internet searches has taken place because of the movement towards tools such as Siri and Google Now to voice their searches, rather than manually typing them into a search engine.

This in turn has led to the addition of more detail to their typed searches and as a result, they are generating more accurate results at the first time of asking.

The good news is that by tapping into this shift of searching emphasis, the opportunity to increase conversion rates is excellent due to the fact that the results being generated are becoming increasingly relevant.

Don’t Focus Too Hard on Rankings

There can be no escaping the fact that to a certain degree, search rankings are still important, however, they are not statistics which should receive tooGoogle-Maps much focus.

Achieving excellent rankings is an output that many SEO firms can easily sell because they look good! However, it is an increase in relevant visitors which is often the most important SEO factor.

Without an increasing number of visitors, you are highly unlikely to generate leads or sales–the outcome you need and this is why you should place your trust in SEO firms with a focus on delivering outcomes, rather than outputs.

But How Long Does It Take For SEO To Start Working?

We could tell you that it takes a week but that wouldn’t be true. We could tell you that it takes a month and that wouldn’t be true either. The truth is that it depends on a variety of factors and there is no set timescale to hit your SEO goals.

Obviously, we will do all that we can to ensure that results start to take a positive turn at the earliest possible stage but there is no ‘one size fits all’ strategy to effective SEO.

Some of the many factors which we must take into account, include how long your website has been live, how much (good) SEO work has been completed previously, what shape the website is in, is the content fresh and interesting, does it have a good link profile to name just a few.

Please Note – For more information relating to some of the many factors relating to SEO please see the Search Engine Land infographic* below.

SEO Periodic Table

A Helpful Guideline

We understand that no-one wants to hear ‘how long is a piece of string?’ when asking about SEO timescales though and as such, our experience tells us that there is every chance it will take between 4 to 6 months to start seeing results.

What is important to note though is that when done correctly, SEO results grow over time. This means that no matter how good the results may be after 6 months, there is every chance that your website will be generating significantly better results after another 6 months.

Don’t Stop Too Soon

SEO should always be viewed as an investment rather than an expenditure, however, many companies do not come in with that mindset.

We have experience with companies who start the right way but look for the exit door at 2 or 3 months because they ‘just weren’t getting the results we needed to justify the cost.’

This tells us that, unfortunately, they entered into the SEO campaign with unrealistic expectations and as a general rule, if you are not in a position where you can budget for 6 to 12 months of SEO, you may be better exploring other opportunities with your marketing budget.

This is not to say that there is no chance of achieving fast results for you and one thing that we can guarantee is that our entire service is geared towards achieving the best possible results at the earliest possible stage.

An Accurate View

To ensure that you enter an SEO agreement with the most accurate view, we recommend looking at SEO as an effective long term marketing tactic, and not as a method to generate quick sales.

However, if you make the proper investment, and plan on being in it for the long haul, SEO is a marketing tactic with the potential for one of the best ROIs out there.

*Infographic courtesy of Search Engine Land

If you would like any more information, please contact the Footprint team on Tel. No. 01883 372488 and we will be happy to answer any of your questions.

By |2019-10-21T12:56:42+00:00May 4th, 2015|SEO, SEO Results|Comments Off on How Long Does It Take SEO To Work?