Monthly Archives: February 2016

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Can Online Reviews Be Used To Improve Conversions?

For all the companies which take pride in their ability to go that extra mile to provide their clients with the best possible customer service, there are always the odd few who are more interested in making a quick profit and have no real interest in what happens after that.

What Can You Do?

One of the best ways to help separate yourself from the crowd and to prove that you are trustworthy business, is to get independent 3rd parties (i.e. past or present customers) to vouch for you in the form of online reviews.

In this piece we’ll be looking at how you can get the most out of reviews you already have. If you haven’t gathered any reviews yet, check out our article offering some top tips to help get you started and then follow our short guide below to get the cms-265128_1920maximum value.

Where Should I Display My Reviews?

If someone is prepared to take the time and effort required to say something nice and complimentary about your business, don’t be shy about shouting this from the rooftops.

Below we have highlighted a couple of the best places to display your online reviews.

Create a Dedicated Page

The reason that it is important to do this is because potential customers are very likely to search for “[Your brand name] reviews” when looking for more information about your company.

By taking the steps to ensure that you are one of the top results returned, you will receive an immediate chance to make the right impression.

Third Party Review Websites

It is important to take the time to build up a good review profile on an independent third-party site because it helps to demonstrate to customers that you can be trusted.

Third party reviews sites also have other advantages, such as Local SEO benefits (we will be exploring this further soon).

If your business relies on passing trade, being reviewed in these places can provide a critical boost.

Product Pages

Is your website an e-commerce venture? If so, allowing people to leave reviews for each product offers the perfect way to let others know that they’ll get what they’re looking for. Amazon is possibly the best example of how to implement this.

How Will This Help?

It’s all about finding a positive way to separate your business from the pack. If customers see that you have a proven track record of providing an excellent level of service, it stands to reason that this will play an important role in their decision making process and this can go a long way towards them converting from a visitor into a paying customer.

Further Information

Footprint specialise in creating bespoke websites designed to help take your business to another level. We have been providing SEO Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | February 8th, 2016|Reviews|Comments Off on Can Online Reviews Be Used To Improve Conversions?

4 Reasons Why You Should Not Underestimate Mobile SEO

In a previous article titled, ‘Is Your Website Mobile Friendly? Find Out Why It Needs To Be’, we explored an update in Google’s ranking algorithm which was designed to ensure that ‘mobile friendly’ websites receive greater exposure in mobile search results.

This change is widely acknowledged to be a positive move because as most of us have experienced at some point in the past, trying to use a non-mobileMobile SEO friendly site via your phone or tablet can be tricky best and impossible at worst.

Why Are Things Changing?

There can be little doubt that the world has gone mobile. There are few places that you can go where you will not encounter someone using some form of smart-phone or tablet and because many of these devices offer the benefits of using laptop or desktop but in a mobile form, who could blame them?

A study undertaken by Search Engine Watch during the summer of 2014 shines a spotlight on just how ‘mobile mad’ the world has gone and this trend is showing absolutely no signs of slowing down.

With smart-phones and tablets doing battle with more traditional computers as primary method of obtain online information, and print, television and other traditional advertising avenues giving way to the power of online and mobile channels, this is a move that has sent shock waves through the business world.

Staying Ahead of the Curve

To help stay ahead of the effective advertising curve, forward thinking business owners are now beginning to turn away from traditional marketing channels and are instead embracing the new ‘mobile age’.

SEO (Search Engine Optimisation) is a stalwart of the new age marketing techniques for many businesses and it is now beginning to break new boundaries by factoring mobile optimisation into the mix.

If you are undecided whether to explore this marketing medium, we have outlined 4 interesting facts which may help to sway your mind.

No. 1 – Mobile searches are on the increase – There is an irresistible move towards the use of mobile devices becoming the primary search method amongst internet users.

With recent figures indicating that as many as 50% of all internet users are making their search on a mobile device, and as many as 88% of all users opting for this medium if searching for a local business!

No. 2 – Mobile traffic is on the increase – During 2012, ComScore made the bold prediction that mobile generated traffic would overtake Mobile SEOdesktop generated traffic by the year 2014.

Whilst many people found this prediction unlikely to become true, Search Engine Watch last year reported that this was actually the case.

No. 3 – An increasing link between mobile searches and local intent – When mobile internet users are looking to make an in-store purchase, up to 50% of people use their mobile device to search for a local business.

No. 4 – The link between purchasing behaviour and mobile SEO – comScore highlighted that smart-phone and tablet users spend as much as 66% of their time online searching for online retailing opportunities.

With facts and figures such as these, do you want to miss out on tapping into this potentially lucrative market?

Contact Us

If you would like to discuss this in further detail, please give our team a ring on Tel. No. 01883 372488 and we will be happy to answer any of your questions.

By | February 1st, 2016|Mobile|Comments Off on 4 Reasons Why You Should Not Underestimate Mobile SEO
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