Monthly Archives: December 2016


5 Benefits of Responsive Web Design

It has been well over a year since Google announced that they were changing the way they crawl and index websites on mobile and smart devices. With the seismic shift in web users browsing habits (more people now use mobile devices to browse the net than desktop/laptop), this move was inevitable and has resulted in significant changes to web design practices throughout the UK.

Here at Footprint Web Design, we design fully responsive websites which are created to adapt to the optimum layout for the size of the device on which the website is being viewed. Essentially, this means that your website will fit any device which uses a full web browser, including:

  • Desktop
  • Laptop
  • Smart Phone
  • Tablet
  • Smart TV

If you are still a little unsure whether responsive web design can be beneficial to your business, we have identified 5 benefits that should not be overlooked.

Number 1 – Enhanced Usability

Because responsive websites display perfectly regardless of the device they are being viewed upon, they are far easier to use on mobile devices than ‘sites which are not responsive.5 Benefits of Responsive Web Design

Number 2 – Easier Maintenance

If you have a number of different websites which have been designed for one particular device, each time you wish to update your website, you will have to update each one individually. This will either be time consuming at best (if you are doing it yourself) or costly at worst (if you need to pay someone else to do it for you.

Responsive websites all run from the same CMS and therefore updating the main site will update all versions.

Number 3 – Removal of Duplicate Content Issues

Responsive web designs remove duplicate content issues.

In a similar vain to number 2, having multiple versions of your website that you have designed for desktop, tablet and mobile will result in different URLS. This not only makes Google’s life more difficult (along with other search engines) when it comes to crawling your websites, they will also see the same content on different URLs meaning duplication issues.

Number 4 – Increased SEO Benefits

Google has acknowledged that it gives preferential treatment to websites which are optimised for viewing via mobile devices via their mobile search results.5 Benefits of Responsive Web Design

Number 5 – Google Says it is a Good Idea!

“Responsive design is Google’s recommended design pattern”*

Whether we like it or not, Google really does call all of the shots when it comes to online searches. If they make a statement as strong as this, we would all be foolish not to listen!

Source *

Further Information

If you’d like to speak to use regarding how we can help you to use web design to grow your company, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | December 15th, 2016|Responsive Web Design|Comments Off on 5 Benefits of Responsive Web Design

4 Ways a Quality Website Can Help Your Business

Websites offer the perfect conduit to help expand your market by opening up the entire world as your marketplace. Regardless of whether you wish to target your local area or much further afield, the internet offers a proven ability to reach potential customers and therefore make those all important sales.

Below we have identified 4 ways that a website can help your business.

No. 1 – Maximise The Reach of Your Business

To be recognised as a serious business, it is essential that you have some type of professional on-line presence. More and more people are looking for services and products on-line and therefore 5 Benefits of Responsive Web Designcustomers and suppliers expect businesses to have their own websites.

Establishing an on-line presence not only gives visitors to your website access to your full range of products or services, it also provides the ideal opportunity to provide detailed information designed to give an insight into your company.

No. 2 – Ensure Your Business Is As Accessible As Possible

Your customers are online 24/7, and as such they expect to be able to interact with businesses and organisations whenever and wherever they are online. Of course, that doesn’t mean having to have a presence on every single online channel; it means being clever about selecting the ones that are most important to your audience.

No. 3 – Provide A Cost Effective Marketing Method

The more people know about you and your company the greater the chances you have for attracting new customers. More is generally a good thing when running a business, unless you’re talking about expense of course!

Websites are outstanding marketing tools. As well as establishing brand awareness, a website offers a full-colour advertisement which runs 24 hours a day, 7 days a week! You have the opportunity to present your company and its services/products in exactly the method that you wish and when compared to many other advertising methods, this offers amazing value for money.

Simply by adding your URL to stationary, business cards and any other form of advertising, ensures that potential customers know exactly where they need to go for answers to their questions and where to send their friends to for great service.

No. 4 – Opening Up Channels of Communication

The creation of a website will open up lines of communication between your business and your customers. Generally people prefer to do business with people that they “know.” By offering the opportunity for people to get to know your business (and possibly you), comfort levels will increase and the chances of them wanting to do business with you as opposed to other similar companies whom they know little about will increase.

On-line reviews, interactions with your customers and the frequency and quality of the content on your website can all be used to form a positive impression of your company in the potential customer’s mind. This tends to build peoples’ trust, which in turn, makes them more likely to purchase your products and services.

Further Information

Footprint specialise in creating bespoke websites designed to help take your business to another level. We have been providing web design Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | December 8th, 2016|Web Design|Comments Off on 4 Ways a Quality Website Can Help Your Business

3 Reasons Why All Small Businesses Should Get a Website

There are still a surprising number of small businesses without a website to showcase their products/services. Whether this is because of concerns regarding expensive set-up costs or time consuming maintenance is a bit of a mystery but the truth is, if your business does not have a website, you are missing out!

Below, we have identified 3 of the main reasons why you small business MUST have a website.

Increased Local Exposure

There are a variety of facts and figures which highlight that an increasing number of customers are searching for locally based products and services on at least a monthly basis.3 Reasons Why All Small Businesses Should Get a Website

Without the presence of a well optimised website, you are missing out on a huge amount of potential business. Even worse, not only are you not in a position to capitalise on these searches, there is every chance that your competitors will be.

Cost Effective Marketing Solutions

Websites are the form of marketing that just keeps on giving. As opposed to some forms of advertising such as flyers, newspaper ads, radio ads etc, which need a little too much luck to be effective, websites are designed to be accessible at a time when your customers actually need your services.

Providing 24/7 access to your products and services in a convenient fashion simply could not be more effective.

The Perfect Showcase For Your Business

Even if you do not wish to sell any products online, your website still offers the ideal platform to showcase all of the important pieces of information about your business.

Your website can be tailored to provide your customers with quick and easy access to an array of information including contact details, images, directions, FAQ, terms and conditions along with much more.

Further Information

If you’d like to speak to use regarding how we can help you to use web design to grow your company, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | December 1st, 2016|Web Design|Comments Off on 3 Reasons Why All Small Businesses Should Get a Website