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Yearly Archives: 2016

/2016

4 Tips To Help Get The Most From Your Google Maps Listing

Have you ever wondered how to get your business to appear in the Google Maps listings which appear at the top of many search results?

The image below highlights just how visible Google Maps listings can be in Google’s search results and now often appear above all of the organic listings.

Google_Maps_Listing

These listings offer the ideal opportunity to provide potential customers with easy access to important information about your local business at the precise moment they are searching for the products or services that your business can provide.

In a previous blog we offered details relating to setting up a listing on Google Maps and in the article below we aim to take things a little further by offering our 4 top tips for getting the most out of the platform.

Tip No. 1 – Follow Google’s Quality Control Guidelines

The first step in ensuring that your listing is geared for success is making sure that you have not cut any corners with the listing and taken the time to meet Google’s quality control guidelines.

Fortunately, Google takes the guess work away from this by offering in-depth information for anyone looking to optimise their listing via the business quality guidelines in the help section of the Places site.

The waffle is kept to a minimum and it is very easy to follow. To help you along your way, we have picked out 3 key pieces of information for any listing.

  1. Represent your business as it’s consistently represented and recognized in the real world across signage, stationery, and other branding.
  2. Make sure your address is accurate and precise.
  3. Choose the fewest number of categories it takes to describe your overall core business.

Tip No. 2 – Ensure Your Listing Is Fully Completed

If you are going to create a listing for your business, make sure that you fill out all of the fields. There is no point just providing the basics such as name and address, if you are not going to volunteer any more information.

It is Google’s constant aim to ensure that users of its search engine receive the best possible experience and to do this it needs to generate the most accurate results possible.

Whilst no-one is 100% of everything factored into Google’s ranking algorithm, it is widely believed that given a choice between two similar Places listings, Google is far more likely to display the more complete listing more prominently.

With this in mind, it is hugely important to ensure that you provide every snippet of information that you are asked to submit, including:

  • URL
  • Contact Details
  • Hours of Operation
  • Etc

Tip No. 3 – Choose The Most Accurate Business Categories

Along with a number of other factors, there are a number of very strong indicators that point to the fact that Google uses the category information of each listing to help decide how relevant your listing is to any particular search.

With this in mind, it is essential that you choose the right categories for your business from the options provided by Google when setting up the listing.

Tip No. 4 – Be Descriptive

Business descriptions are not always displayed (in part due to the device on which the search is being made) but you should always assume that your business description will be shown in full.

The description of the services available from your business may prove to be the difference between a potential customer clicking on your link and choosing to go with a competitor.

By | March 14th, 2016|Google Maps|Comments Off on 4 Tips To Help Get The Most From Your Google Maps Listing

5 Things You Did Not Know You Could Use Google For

Without Google, the world would be a very different place. Its ability to as a search engine is well known but did you know that simply finding the results which are best suited to your searches is not the end of Google’s capabilities?

The world of Google can be a weird and wonderful place sometimes and below we have dug out some of more unusual uses for this brilliant search engine.

Exploring The Stars

Are you curious about what lives out there beyond the stars? Google will let you explore a well known distant planet, and if you’re lucky, even have a chat with an alien!Google Webmaster Tools

The Mars Feature on Google Earth 5 allows users to explore the surface of the red planet.  Simply type “Meliza” into the search box and watch as you are transported to a secret part of the planet where you can have a char with a local alien. We have our suspicions that it may not actually be a real alien, so let us know what you think!

Learn To Fly

Ever wanted to be a pilot? Why not give this a try to see how your skills measure up! Visit Google Earth, press CTRL + Alt + A (Command + Option + A for Mac), choose your aircraft, and fly!

You can even simulate flying an F16 Fighter Jet. Click here to learn the flight controls.

Are You a Trekkie

Star Trek is one of those timeless shows that it popular throughout the generations. It is also a show that its fans take very seriously! If your second language happens to be Klingon, your luck could be in. Try using Google’s custom Klingon search. It’s a fun way to put a new spin on Google. It will even correct your grammar! And if you don’t speak Klingon, don’t sweat it. Google has their own Klingon translator and dictionary to help you out.

Take a Trip Back To The 80s

Were you an 80s kid? It may sound odd, but typing a random string of letters into Google Translate, then hitting the listen icon will prompt Google to beatbox whatever you wrote down. Try it yourself by copy pasting “pv kkk pkkk pvpvpv ppkk pddd  bschk bschk pv zk pv bschk pv pv pv bschk bschk bschk kkkkkkkkkk bschk bsch” into Google Translate and giving it a listen. Or click here and try!

Follow Your Flight

Just enter the desired airline and flight number into Google’s search box and instantly see the arrival and departure times in the results. Now you can keep up-to-date with any flight without having to constantly check the airline’s website.

Further Information

Footprint Web Design have been at the forefront of web design and development for nearly 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at info@footprint.co.uk.

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By | March 9th, 2016|Google, Google Maps, Uncategorized|Comments Off on 5 Things You Did Not Know You Could Use Google For

5 Tips To Help Write An Engaging Blog

Just as with any other type of writing, the construction of an effective and engaging blog is a skill. It is amazing how often an interesting and informative subject can become lost, simply by a failure to follow some basic rules.

There are a number of reasons why people choose to write blog content on their website. Engaging with potential customers, providing information and SEO purposes are all common reasons for regularly updating blogs and by following the 5 simple tips below, you will ensure that you have the best possible chance of getting your chosen message across.

Tip No. 1 – Don’t Rush In!

It is always important to think about what you would like to write before you actually start. What is the purpose of your blog? What would you like content-is-king-1132257_640your readers to find out? Would you like your blog to lead to readers taking a particular action?

Having a grasp on these questions before you start writing can help you along your way to creating a great article.

Tip No. 2 – Create An Engaging Structure

Few people are looking to solve a mystery when they start reading a blog or article. Choosing a catchy title and ensuring that your blog has an informative introduction offer key ways of ensuring that readers continue past the first few words of the article.

The addition of relevant images and videos can also play an important role in helping enhance the structure of text.

Tip No. 3 – Use Paragraphs & Punctuation

Whilst this may sound like fairly basic English, it is amazing how many people still believe that it is ok to add huge blocks of text which are not brokenWordpress Logo up into relevant paragraphs and instead expect readers to fight their way through it!

Using paragraphs and punctuation can ensure that your content is far easier on the eye and much easier to read.

Tip No. 4 – Use Informative Headings

The addition of informative headings is essential to help structure the entire page. Headings are important for readability, but if you are using your blog for SEO purposes, they are even more important.

Google uses article headings to help understand the main topics of a long post and therefore the addition of headings will help to improve your chances of achieving a ranking on Google’s search engine for your post.

Tip No. 5 – Choosing The Right Length For Your Article

Whilst it is widely acknowledged that Google likes long articles, not all human readers share their enthusiasm!

Rather than aiming for a huge number of words, the golden number for online articles is a minimum of 300 words.

Please Note – Typically, we try to aim for between 300 and 700 words and include any target keywords between 3 and 6 times.

Further Information

If you’d like to speak to us regarding any of our services, including how we can blog for your business, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | March 1st, 2016|Blogging|Comments Off on 5 Tips To Help Write An Engaging Blog

The Perfect Web Design Platform

Websites designed in WordPress are absolutely ideal for any business looking to have a content management created on a stable platform and is easy to use.

At Footprint Web Design we will use the latest in design techniques to ensure that your website helps to provide an accurate extension of your company.

Enhanced Company Profile

Over the years we have seen the web evolve and have noticed the constant change in client’s expectations. With its numerous design benefits,WP Logo WordPress allows us to stay ahead of the curve to create tailor made designs to meet the needs of each individual client.

WordPress is a website building system which was originally designed for building web blogs but has now evolved to the stage where it is now an extremely very powerful platform for building standard websites. With a close degree of communication between you and our designers we can use WordPress to create a unique design which will help to enhance your company profile.

Successful SEO Techniques

Your website infrastructure can play a pivotal role in regards to the success of your business and can bring massive change to your online fortunes due to the excellent results obtained from a search engine optimisation perspective, WordPress works particularly well.

With its tremendous levels of coding, it provides a great opportunity to achieve some great results, even for competitive terms. WordPress’ open source software is easily managed by non-technical people using its simple content management system not to mention it has massive SEO benefits to improve ranking in Google.

Optimised Performance

With so many options out there for people looking to build and manage their website, choosing the right web design company to design your site is verycms-265127_1920 important. Our high quality web designs have been used by companies in all sectors and in all lines of work. We cut no corners during the full web design process and this ensures that your web site will be designed to perform at its optimum level.

If therefore you are looking for a company to establish a professional easy to manage website then you may want to consider using WordPress as your platform.

Further Information

If you’d like to speak to us regarding any of our services, including our WordPress web designs, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | February 22nd, 2016|Wordpress, Wordpress Websites|Comments Off on The Perfect Web Design Platform

Is Your Website Being Found By The Right People?

A significant proportion of web traffic finds its way onto their destination website via the 3 well known commercial search engines – GoogleBing and Yahoo! – Although there are other methods of attracting visitors (such as utilising social media platforms), search engines continue to be the primary method of navigation for most web users.

How Do Search Engines Work?

Search engines have been designed to help guide people (your potential customers) to the most appropriate websites based on the terms that are being searched for. Understanding the Importance of SEOIf your site cannot be located by search engines or your content cannot be put into their databases, there is every chance that you will miss out on a tremendous amount of business.

Experience indicates that search engine traffic has the ability to offer significant benefits to businesses with an on-line presence. Ensuring that the right (targeted) visitors find your website can increase publicity and generate revenue and exposure like no other channel of marketing.

Choosing The Right Terms?

Search terms, key words or key terms are essentially the words that users type into search engines and carry a huge amount of value. Investing in effective search engine optimisation, whether through time or finances, is proven to offer an exceptional rate of return when compared to other types of marketing and promotion.

Why Can’t Search Engines Find Me Without SEO?

Whilst search engines are incredibly intuitive, they still need a (not so little) nudge in the right direction. All of the major engines constantly work towards improving their technology to ensure that they generate the best and most accurate results for each search. However, there is a limit to how search engines can operate and this is where SEO steps in to help guide the search engines to your website.

It is important to note though that the correct practices must be implemented because whilst the right SEO can net you countless visitors, the wrong moves work against your website ensuring that your site becomes buried deep in the search results where visibility is minimal.

Should I Try To Do SEO For Myself?

The internet is becoming increasingly competitive, and those companies who actively embrace SEO will have a distinct advantage in regards to visitors and therefore potential customers.

Depending on the amount of spare time you may have, your willingness to learn, and how complex your website is, you may decide you need an expert to handle things for you and we would always strongly advise leaving this side of on-line business to the experts.

Further Information

Footprint specialise in creating bespoke websites designed to help take your business to another level. We have been providing SEO Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | February 15th, 2016|SEO, SEO Results|Comments Off on Is Your Website Being Found By The Right People?
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