Monthly Archives: September 2017

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Clover Care Wedding Car Hire Business For Sale

An exciting opportunity has arisen to purchase a well established wedding car hire business specialising in the hire of classic and vintage wedding cars.

Clover Care Wedding Cars operates primarily within the Surrey area and the new owner will have the opportunity to capitalise on an outstanding local reputation along with an excellent online presence.

The breathtaking selection of cars includes vintage Rolls Royces, classic Rolls Royces and Daimler Limousines.

To summarise this is a very well priced business awaiting the acquisition by a new owner. There is already a thoroughly professional website in place and this is therefore is a fantastic proposition.

For more information, please contact Mark Clover on Tel. No. Tel: 01483 479579, Mobile: 07802 962169 or via e-mail: mark@clovercare.com

 

By | September 19th, 2017|Uncategorized|Comments Off on Clover Care Wedding Car Hire Business For Sale

Browsing On The Move – 5 Reasons Your Website Must Be ‘Mobile’

With the emphasis very much moving towards people using mobile devices as their primary means of browsing the internet, if your website is not mobile optimised (aka responsive), your business is about to be left behind.

To help back up this argument, we have identified 5 reasons why your website must be ‘mobile’.

1. Tapping Into a Change in Browsing Habits

Recent figures highlight the fact that as many as 80% of all online adults are now in possession or have easy access to a smartphone/tablet.

Source = GlobalWebIndex’s 2015 Q3 report on trends for smartphones, tablets, smart TVs and wearables.

Browsing On The Move

2. Increased Local Exposure

Up to 40% of all mobile users search at least once per month for services/products from a business based in their local area.

Source = BrightLocal Mobile Consumer Survey 2015

3. Increased Visibility

Whilst all local businesses are generating increasing numbers of searches, some markets are more popular than others. However restaurant / cafes (58%), general shops (32%) & doctor / dentists (27%) are the most popular.

Source = BrightLocal Consumer Mobile Survey 2015

4. Increased User Friendliness

Up to 61% of customers are more likely to contact a local business if their website is user friendly and optimised for mobile use.

Source = BrightLocal Mobile Consumer Survey 2015

5. Increased Conversion Rates!

Up to 78% of mobile searches relating to products and services available from local businesses are likely result in a purchase.
One Size Fits All: How Responsive Web Design Helps Get You More Conversions

Contact Us

If you would like a chat about your website, please give the Footprint Web Design team a call on Tel. No. 01883 372488 today.

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By | September 15th, 2017|Web Design|Comments Off on Browsing On The Move – 5 Reasons Your Website Must Be ‘Mobile’

How Can Positive Reviews Impact Your Business?

Recent history has seen the popularity and impact of online reviews increase significantly. Whether business owners like it or not, potential customers often use the reviews of a service or product as a key tool in their decision making process.

Whether people are looking for a restaurant for an evening meal, a hotel for their holiday, a plumber to fix a broken pipe or anything in between, online reviews have quickly become an integral part of promoting your business online.

There are of course two sides to everything and to provide you with a full picture of the pros and cons of online reviews, we have drawn up a list of potential positive and negative impacts.

Understanding the Importance of SEO

The Positive Impact of Online Reviews

Positive reviews can result in:

  • Increased conversion rates (customers spending more money!!)
  • Creating increased trust with your clients
  • Free advertising (great reviews on external sites can be key in drawing in new customers)
  • Improved results on search engines (regular reviews are strongly believed to play a role in ranking algorithms)
  • Increased feedback (the ability to leave reviews can be key in opening lines of communication with your customers)

The Negative Impact of Reviews on Businesses

On the flip side, receiving negative reviews can result in:

  • An impact on the perceived reputation of your business
  • Damage to trust levels (Too many negative reviews or no reviews at all can impact the trustworthiness of a business)
  • Increased costs (some 3rd party review sites will charge to use their services)
  • Reviews being left which may not be accurate (3rd party review sites offer complete freedom on the reviews that can be left)
  • Without a drip feed of reviews, old reviews can seem out of date

Please Note – It is essential to remember that regardless of the platform, you will always have the option to reply to any review. Positive or negative, responses are strongly encouraged. However, taking the high ground in response to a negative review is also strongly encouraged!

If you would like more information relating to online reviews and how they can impact your business, please contact Footprint Web Design today.

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By | September 1st, 2017|Reviews|Comments Off on How Can Positive Reviews Impact Your Business?

5 Ways Local SEO Can Benefit Your Business

There can be no doubt that local SEO is a highly effective method of promoting your business in local areas. Offering the ideal opportunity to tap into local customers looking for the products and services that you are selling, local SEO can help to elevate your business to another level.

Perhaps the best news is that these potential customers are not just online customers, they are customers who may be looking to come through your shop door. Effective local SEO techniques do not just promote your website, they promote your NAP (name, address and phone number), ensuring that potential customers find it as easy as possible to either call you or visit you rather than just using your website.

Implementing Local SEO

A local SEO campaign targets search engines like Google and Yahoo along with business directories such as Yell, Thomson Direct and FreeIndex to finger-769300_1280name just a few.

With millions of local customers using these services each and every day to identify the best local businesses in their area, can you afford not to use local SEO for your business?

If you are still unsure whether local SEO is for you, we have drawn up a list below of 5 ways that it will help to benefit your business:

Benefit No. 1 – 85% of Consumers Use the Internet to Find Local Businesses*

With as many as 85% of local customers now using Google and online directories as their primary method of finding local services and products, it is essential that you make the effort to tap into this market.

*Source – https://biz.yelp.co.uk/blog/survey-85-of-consumers-use-the-internet-to-find-local-businesses

Benefit No. 2 – The number of online searches is growing rapidly

Accessing the internet has never been easier. With more and more people using mobile devices and tablets, there are now a huge number of people seeking local information & businesses via search engines like Google.

Benefit No. 3 – Local search marketing offer highly relevant results

By targeting location based search results and online directories, you have the ability to promote your business to local customers at the precise point location-162102_1280that they are in need of your products and services.

The timing simply could not be better because there is absolutely no better time to connect with a potential customer than when they really need you.

Benefit No. 4 – Excellent conversion rates

Because of the relevance of the people finding your business details, location based marketing has a significantly better conversion rate than other, more traditional advertising options.

Benefit No. 5 – Great ROI

Unlike alternative advertising methods, such as (e.g. local papers, leaflets etc…) local SEO ensures that there is no wastage. You will be reaching your potential customers when they need you not when they don’t. This makes local SEO both efficient and cost-effective.

You can find out more about our dedicated local SEO services by clicking here.

To find out more about how the Footprint Web Design team can help you, please give us a call on Tel. No. 01883 372488 and we’ll be happy to talk through your options with you.

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By | September 8th, 2017|Local SEO|Comments Off on 5 Ways Local SEO Can Benefit Your Business
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