Monthly Archives: October 2017

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E-Mail Marketing – 5 Reasons Why It’s Still Relevant

If you are looking for a form of marketing which offers outstanding ROI, e-mail marketing could be just what you are looking for.

With marketers are under increasing amounts of pressure to find ways of contacting a growing number of people without tying up significant resources, turning to e-mail may offer the easiest and most convenient way of sending personalised marketing campaigns while remaining on budget.

No. 1 – Highly Targeted Marketing

Placing an advertisement on television, in a magazine/newspaper, or on radio has no guarantee that your target audience will actually see or hear it.

However, using by using e-mail, we have the ability to control who sees the email because we can target a specific audience based on demographics, lead status, location, or other data.

This method ensures that customers receive content that has been specifically suited to their needs.

No. 2 – Increased Reach

Did you know that there are currently an estimated 3.7 billion email accounts in use across the globe?*

This is not to say that they are all prospective customers but with numbers like this, can you really afford to ignore them?

Today, most of the people logged on to the Internet require an active e-mail address. Suffice to say that when it comes to reaching prospective customers, email can be highly effective channel to use.

No. 3 – Extremely Cost Effective Method of Marketing

Cost effectiveness and efficiency is perhaps one of the most appealing advantages of e-mail marketing. There are no print costs, advertising rates, or postage fees.

According to figures released by Direct Marketing Association, email marketing returns outperform display, search, and social marketing**

No. 4 – Helps to Create Brand Awareness

Every email sent exposes customers to your brand and business. With a smart design, targeted content, and strategic planning, the business will steadily build value. Emails stand a better chance of creating impact with customers.

This means that when they are in need of your products or services, they will turn to your business to provide value.

No. 5 – Emails are Easily Sharable

Emails are easy to share because they have a forward function. Therefore, it is easier to click forward than it is to spend time explaining a product’s television advert. Customers and subscribers share email marketing messages with friends, acquaintances, and other loved ones. This creates brand exposure and credibility.

With proper guidance, a strong message, and a strategic approach, any business is assured of numerous benefits from email marketing.

Contact Us

If you would like a chat about your website, please give the Footprint Web Design team a call on Tel. No. 01883 372488 today.

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* https://www.lifewire.com/how-many-email-users-are-there-1171213

** https://dma.org.uk/uploads/56c217435ebb6-marketer-email-tracking-report-2016_56c217435eb0c.pdf

 

 

By | October 23rd, 2017|E-Mails|Comments Off on E-Mail Marketing – 5 Reasons Why It’s Still Relevant

3 Key Trends Shaping Local SEO

Local SEO can prove to be the key marketing method for any business focusing on their local geographic area.

As with all areas of SEO, implementing local SEO is a constantly evolving process and factoring in these 3 key areas can be vital.

Location Is (Almost) Everything

For some time Google has tailored search results to the precise location of the person making the search.

However, Google is now taking this a step further by reducing the radius of the returned results to ensure that businesses based close to the person making the search will be given preference to those based further away.

This reduction in search radius is great news for anyone based away from the city centre as they now have a much better chance of showing up in locally based search results depending on the location of the searcher.

3 Key Trends Shaping Local SEO

Mobile is Now a Clear No. 1

Avoided mobile marketing until now has been a mistake and this mistake is only going to grow in size.

With significantly more searches being completed on mobile devices than desktops and laptops, Google is now taking this very seriously.

This is in no small part due to the fact that because Google is now to determine a mobile user’s location with accurate precision, they can take the required steps to provide the most relevant results.

Reputation Is Essential

This is really nothing new. Since the beginning of trade, the reputation of a business has played a key role in their ability to grow.

With many business owners still finding customer reviews (and in particular negative ones) an annoyance which they do not take seriously, they are making a major mistake.

Both Google and potential customers take these reviews VERY seriously and it doesn’t take much homework to realise that online reviews show up frequently for all to see.

Not only does the volume and level of reviews help to build trust with your customer base, it is also a key signal to Google regarding the level of trust they should place in your business.

Contact Us

If you would like a chat about your website, please give the Footprint Web Design team a call on Tel. No. 01883 372488 today.

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By | October 16th, 2017|Local SEO|Comments Off on 3 Key Trends Shaping Local SEO
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