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AMP – Is It For Me?

It has been almost 2 years since Google announced a new project designed to create a faster mobile web presence. This project is know as AMP (Accelerated Mobile Pages).

Whilst there are certainly significant benefits offered by AMP, they are not suitable for every website and we have written this article to help highlight some of the pros and cons. First of all the we need to explain about AMP.

What is AMP?

The AMP Project is an open-source initiative aiming to make the web better for all. The project enables the creation of websites and ads that are consistently fast, beautiful and high-performing across devices and distribution platforms.

The Benefits of AMP

  • The use of AMP HTML to construct pages will help to create a better, faster loading experience for users.
  • Faster loading speeds can result in improved mobile rankings*
  • Your server will be put under less strain as Google serves these pages from its cache.
  • You will receive the opportunity to tap into Google’s AMP carousel (for relevant pages).

* Please Note – When Google launches its mobile first index this will become even more important and there are even some suggestions that AMP could become a ranking factor in the future.

The Disadvantages of AMP

  • The tracking of visitors to your website can become trickier because Google serves a cached version of AMP pages to users as opposed to accessing your servers.
  • Creating a website using AMP can be time consuming due to the need for some pages to be developed for both desktop and AMP.
  • Because the primary goal of AMP is increasing loading speed, the HTML from pages will be stripped down. This means that some designs built using standard HTML will not be possible and discrepancies between desktop and mobile versions of a page may appear.

How Does It Work?

AMP works by requiring web developers such as ourselves to use a narrow set of web technologies to create pages. The majority of JavaScript is forbidden and as a result, web pages can now load significantly faster.

To use AMP, we will create an alternate version of your site which conforms to all of the relevant specifications which have been outlined by the AMP project. These standards share a lot of similarities with traditional HTML but are essentially stripped down to what Google considers to be the bare minimum.

For example – You will give your AMP-optimized site a separate address, for example: yoursite.com/yourpage/amp.

Sites that follow these specifications to the letter will are believed to receive special treatment from Google. Starting recently, AMP-optimised news stories now appear at the top of Google’s mobile search results and there are an increasing number of reports stating that AMP optimised sites are receiving preferable search engine rankings when compared to non-AMP optimised sites on mobile search results.

Further Information

Footprint specialise in creating bespoke websites, designed to help take your business to another level. If you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

Currently Browsing: AMP – Is It For Me?
By |2019-10-21T12:55:26+00:00November 22nd, 2017|Mobile|Comments Off on AMP – Is It For Me?

How To Set Up A Facebook Business Page

?One of our most commonly received questions relates to Facebook business pages. Much confusion arises from the fact that the process for creating a business page is slightly different from creating a personal profile. As such, when we are asked about login details and passwords for a business page, it can all become a little confusing.

The most important thing to note is that in order to either set up a Facebook business page or gain admin access (be able to update the page yourself), you must first have a personal account. Only then will you be able to work with a business page.

If you do not have a personal account yet, please click here and then follow the instructions under the heading ‘Creating Your New Account’. Once you have done this, you will be ready for set up your Facebook business page.

Please see below for detailed instuctions.

How To Set Up A Facebook Business Page

What You Will Need To Set Up Your Facebook Page

  • A name for your Page and a blurb about your business: Your Page name can be your business name or another name that people may search for to find your business. Use the About section to tell people a little bit about what your business does.
  • A profile photo and cover photo: Choose photos that represent your business well. You can use your logo as your profile photo and an image of your shop, products or one from a current marketing campaign as your cover photo.
  • The action that you want people to take when they come to your Page: At the top of your Page you can add a call to action that directs your Page visitors to do something, such as visit your website or phone your shop. Adding a call-to-action button is as easy as a few clicks.

How To Give Someone Else Access To Your Page

Once you have access to your page, you may find that you would like to give someone else access to allow them to make updates. The good news is that there’s no limit to the number of people who can have a role on a Page. Learn more about what each Page role can do by clicking here.
How to give someone a role if you’re an admin:
  1. Click Settings at the top of your Page.
  2. Click Page Roles in the left column.
  3. Type a name or email in the box and select the person from the list that appears.
  4. Click Editor to select a role from the dropdown menu.
  5. Click Add and enter your password to confirm.
Keep in mind that if you’re not friends with the person you’re adding, they’ll have to accept your invite before they can start helping you manage your Page.
Please Note: If you give someone full access to the page they will have the ability to remove you so be careful who you choose!!

How To Remove An Admin

How to remove someone who has a role if you’re an admin:
  1. Click Settings at the top of your Page.
  2. Click Page Roles in the left column.
  3. Click Edit next to the person you want to remove, and then click Remove.
  4. Click Confirm. You may need to enter your password.
You can always remove yourself from a Page. However, if you’re the Page’s only admin, you must add another admin first.

How To Change Someone’s Level of Access

How to change someone’s role if you’re an admin:
  1. Click Settings at the top of your Page.
  2. Click Page Roles in the left column.
  3. Click Edit next to the name of the person whose role you want to change. Then select a new role from the drop down menu.
  4. Click Save. You may need to enter your password to confirm.
Please Note: If you’re a new admin, keep in mind that you may need to wait 7 days before you can remove or demote another admin.

Contact Us

Would like a chat about your social media accounts and how to manage them effectively? Give the Footprint Web Design team a call on Tel. No. 01883 372488 today.

Currently Browsing: How To Set Up A Facebook Business Page
By |2019-10-21T12:55:27+00:00November 8th, 2017|Social Media|Comments Off on How To Set Up A Facebook Business Page