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Yearly Archives: 2017


How To Add An E-Mail Signature Using Microsoft Outlook

Adding an e-mail signature to your e-mails can provide the perfect way of ensuring that people have easy access to all of your important contact details.

Microsoft Outlook, one of the most commonly used e-mail clients offers the chance to create and use personalised signatures for all of your e-mail messages. In your signature, you can include text, images, your electronic business card, a logo, or even an image of your handwritten signature should you choose.

Once this has been done, you will be able to set you account to ensure that your new signature is automatically added to all outgoing messages.

Please Note – You also have the option to remove the signature from any e-mail before you send.

How To Add An E-Mail Signature

The video below highlights precisely which steps to follow to add a new signature. If you would like a little more information, please see below for our step by step guide.

Step 1 – Create a new email message.

Step 2 – On the Message tab, in the Include group, choose Signature > Signatures.

Signature command
Step 3 – Under Select signature to edit, choose New, and in the New Signature dialog box, type a name for the signature.
Step 4 – Under Choose default signature, set the following options for your signature:

  • In the E-mail account list, choose an email account to associate with the signature. You can have different signatures for each email account.
  • In the New messages list, choose the signature that you want to be added automatically to all new email messages. If you don’t want to auto sign your new email messages, accept the default option of (none).
  • In the Replies/forwards list, choose the signature that you want to be added automatically (auto sign) when you reply to or forward messages. Otherwise, accept the default option of (none).

Step 5 – Under Edit signature, type or paste (if your signature has been created in Word) your new signature. Then choose OK.

You can change the appearance of any text you add by using the mini formatting toolbar above the text box. You can also add social media icons and links.

Please Note – For more information, please visit Microsoft’s official guide to adding additional information into an e-mail by clicking here.

Adding a Signature Manually To An E-Mail

Should you opt not to insert a signature for all new messages or replies and forwards, you will still have the option to add one manually. Simply follow the steps below:

Step 1 – In your email message, in the Include group on the ribbon, select Signature.

Step 2 – Choose your signature from the fly-out menu that appears.

Further Information

If you’d like to speak to us regarding any of our services, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | March 14th, 2017|E-Mails|Comments Off on How To Add An E-Mail Signature Using Microsoft Outlook

The 3 Step Guide To Creating The Perfect Website

To ensure that you have the ability to make the most from your website, there are 3 essential steps which must be followed:

Step No. 1 – Choosing an Attractive Design

The design of your site is crucial if you are going to make the user experience as easy as possible. All websites designed by the Footprint Web Design team will be created with the user experience at the forefront of our mind.

We will avoid unnecessary items that will make it harder for your audience to find what they are looking for whilst avoiding placing important information in graphics and on pictures, since search engines can’t read them.

Step No. 2 – Enabling Mobile Compatibility

Whilst having a website optimised for display on a mobile phone may have been considered to be an added bonus for many businesses throughout the UK, a change in policy by Google in regards to how they display search results when viewed through a mobile device could leave you lagging behind your competitors if your website is not mobile optimised.

Intricate desktop designs are unlikely to work as well on the small screen as they will on a pc and the functionality may also decrease.

Our minimalist and tailored ‘mobile ready’ designs are absolutely perfect for targeting visitors via their mobile device mobile device visitors.

Step No. 3 – Effective Search Engine Optimisation

Obtaining good search rankings are absolutely essential if you wish to draw as many visitors to your website as possible.

Search engines have been designed specifically to help guide people to the most appropriate websites based on the terms that are being searched for (your potential customers). If your site cannot be located by search engines or your content cannot be put into their databases, there is every chance that you will miss out on a tremendous amount of business.

We have been providing SEO (Search Engine Optimisation) for business services for a number of years, and really understand what it takes to get your website to the top of the search rankings. We have SEO packages to suit all business sizes and can tailor a programme for your specific needs. Click here to see what we can do for you.

For a few great examples of Footprint Web Design websites, please check out the gallery below.

For more on maximising the potential of your online venture, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | March 8th, 2017|Web Design|Comments Off on The 3 Step Guide To Creating The Perfect Website

3 Ways SEO is Changing in 2017

There can be no doubt that SEO is constantly evolving. With trends and expectations updating at a lightning fast rate, ensuring that your website is keeping up is crucial if you want to ensure the maximum exposure.

Below we have outlined 3 of the most important changes that will affect SEO techniques in 2017.

Putting Mobile Indexing First

The statistics prove that more people than ever are using mobile devices to conduct their internet searches. Whilst mobile usability has often been an afterthought for many businesses, the SEOcontinued growth in mobile traffic has not gone unnoticed by Google. As such, Google has taken the inevitable step to change their index from desktop-first to a mobile-first model.

What does this mean for you though? As most people now use Google for mobile searches, it only makes sense for their intuitive ranking systems to look at the mobile version of a page instead of the desktop version. This will ensure that only the most relevant pages achieve the all important high rankings.

Website Loading Speed

It can come as no surprise that Google is increasingly acting upon something that is fairly obvious. A website that performs poorly is one that offers a poor user experience.

One of the primary factors in a poorly performing website is the speed at which it loads i.e. the slower the speed, the worse the experience. Therefore Google believes that sites offering poor user experiences deserve less promotion in search results.

Top Tip – Taking the steps to ensure YOUR website loads quickly have never been more important.SEO

The Continued Importance of Local SEO

Because nearly all modern day mobile devices can relate search results to the location of the person doing the search, local SEO has never been more important.

Understanding the way that people search can be absolutely pivotal to getting the most from local marketing and driving more enquiries and ultimately business through your website.

Further Information

If you’d like to speak to us regarding any of our services, including our WordPress web designs, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | March 1st, 2017|Local SEO|Comments Off on 3 Ways SEO is Changing in 2017

The Benefits of Obtaining a Google Maps Listing

Does your business have a Google Maps listing? Even if not, did you know that Google may have created one for you already and it could be waiting to be claimed?

Google Maps (aka Google Local) is a free service offered by Google with the goal of allowing businesses to engage with customers based within their local area. It also provides the perfect platform for local residents to discover businesses located in the near vicinity.

For example, should you search for ‘Driving lessons Surrey’, you are very likely to be directed to the screen highlighted in the screen shot below. As you can see, the Google Maps/Local listings take a very prominent position in the listings and follow a set format with the reviews being clearly visible. Should you choose to click on one of these driving schools, you would then be able to access additional information about that particular driving school.



Please Note – Surrey Driving Force is a Footprint Web Design client.

What Are The Benefits of Obtaining a Google Maps Listing?

The benefits of having your business listed on Google Local include:

  • Google Maps listings typically appear at the top of the search results pages. Therefore they are very likely to be the first thing that people see.
  • Accessing Google Maps listings on a mobile phone or smart device will offer customers an easy way to either call your business or get directions to your location.
  • The easy access to the impartial ratings left by current and previous customers can go a long way towards giving new customers confidence in your products and services.
  • Potential customers visiting your listing are very likely to be local to your business, therefore giving you a definite advantage over businesses based further afield.

How Can We Help?

Setting up or claiming an existing listing is just the start of the process. We will make sure that you squeeze every last drop of potential from your listing.

We will do this by completing the following steps:

  • Making sure that all of the information listed on your account is accurate, relevant and verified.
  • Add images to your listing
  • Make sure there are no duplicate listings which could prove harmful in the future.
  • Submit a number of citations which will help to confirm your listing’s details in Google’s eyes.
  • We would actively seek to encourage customer reviews. For example if you have an e-mail database for current and past customers, we will contact them on your behalf with links to your listing and a guide for the best and quickest way to leave a review.
  • Keep your listing up to date.

The above information is designed to offer a guide towards maximising the exposure and potential of your Google Maps listing. There are also additional factors which must be taken into consideration. If you would like Footprint Web Design to help optimise your Google Maps listing, simply give us a call today on Tel. No. +44(0)1883 372488.

For more information regarding Google Maps/Local listings, please visit https://www.google.com/business/

Contact Us Today

If you would like to speak to our dedicated team regarding the creation of a dedicated Google Maps listing for your building, please contact us today on Tel. No 01883 372488.

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By | February 22nd, 2017|Uncategorized|Comments Off on The Benefits of Obtaining a Google Maps Listing

Would Your Business Benefit From Development of a Dedicated App?

Mobile apps have become crucial to business survival because most consumers now use smart phones and tablets to consume web content. What’s more, apps are the new face of ecommerce in the UK. The good news is that apps can be more cost effective and cloud friendly compared to many other current alternatives.

Don’t Miss Out On This Much Web Traffic!

A recent study* highlighted the fact that mobile devices now account for well over 50% of all web traffic and this figure is projected to continue rising steadily in the near future.

Therefore the best way for businesses to reach consumers is by adopting a mobile-first approach on all web-based activities. This includes developing and deploying apps for smart phones and tablets as well as responsive websites that can render well, irrespective of screen size.

We’re passionate about creating useful, user-friendly apps that provide our customers with great ROI and which take your customer’s experiences to new levels.ios-android

We can create apps for:

  • Apple iOS – iOS Development is one of the core strengths of the Footprint app development team. Our highly skilled team are knowledgeable about all things iOS.
  • Android – Android is currently the most popular mobile platform and covers a very large range of devices. Our team is ideally placed to help develop and launch your Andoid App.
  • html5– HTML5 and Hybrid Apps offer a cost effective middle ground between mobile websites and native apps.

Innovative, Reliable, And Attractive

Our ability to create effective mobile applications represents the cutting edge of modern web design technology. Every app designed and developed by the Footprint team is created to be reliable, user-friendly and fast.

We guarantee that your app will work flawlessly as well as offering an enticing aesthetic appeal which is known to be very attractive to the modern day user.

Whether you require an iOS, Android, or Windows app, our team has the experience, knowledge, and skills required for the job.

The Future of E-Commerce

Research carried out by IMRG and Capgemini in 2015*, found that mobile commerce accounts for 51% of all ecommerce sales in the UK. Moreover, data from a report published by Yodel shows that 76% of consumers in the UK purchase their Christmas presents online. Most of these sales occur via dedicated apps, meaning the development of your own app can offer a offer a cost-effective way of boosting revenues while growing brand reach at the same time. Businesses that fail to take advantage of this opportunity risk losing their market share to competitors who have invested in mobile commerce.

The Perfect Solution!

Thanks to advances in cloud-computing technology, the cost of mobile app development has dropped significantly since the dotcom era. As such, entrepreneurs running start-ups and SMBs, all the way to multi-national companies have the ability to turn to us to develop mobile apps that suit their needs for as little as a few hundred pounds.

Contact Us Today

If you would like to speak to our dedicated team regarding the development of an app for you, please contact us today on Tel. No 01883 372488.

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* http://marketingland.com/mobile-top-sites-165725

* http://ecommercenews.eu/51-uk-ecommerce-happened-via-mobile/

By | February 15th, 2017|Uncategorized|Comments Off on Would Your Business Benefit From Development of a Dedicated App?