Monthly Archives: April 2018

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Are You Prepared For GDPR?

The upcoming GDPR (General Data Protection Regulation) will see the introduction of a new set of regulations relating to the storage and usage of personal data that organisations within the EU must adhere to. The deadline for compliance with GDPR is 25 May 2018.

Are You Prepared For GDPR?

Should You Be Concerned??

There can be little doubt that when you first start reading about GDPR, it can seem overwhelming. However, in reality, GDPR can be viewed as an extension of the existing Data Protection act which has been around for two decades and if you are already in compliance with these, you are well on the way to compliance with GDPR already.

What Are The Main Changes?

GDPR is being implemented to regulate the way that companies obtain, store and process personal data. If you believe that this will affect you in any way, we’ll look below at some of the key areas that you need to address.

No. 1 – Understanding Your Requirements

The key 1st step towards achieving GDPR compliance is gaining an understanding of how the new regulations will impact your business. Only by learning which processes your organisation must put in place will you be able to understand the areas it will impact. Taking the required steps to ensure that all employees who collect and process personal information know about the GDPR and how it might affect their work is essential.

No. 2 – Taking Responsibility

Having someone in place who will be able to lead data protection regulations within your business is important. They will be able to oversee how your data is handled to work towards GDPR compliance as you move forward.

Please Note – There is no reason to employ someone from outside of your organisation to do this job.

No. 3 – Putting The New Processes In Place

It is very likely that you will find new processes will need to be put in place to ensure compliance and below we have identified some of the key areas to focus.

  • Current Data Audit: You must work through everything to see how you currently collect and process data to ensure that it complies with GDPR regulations. If not, you must take steps to correct this. (you may find some issues arise around whether the correct consent has been obtained to collect or use data)
  • Making The Required Corrections: If you have not obtained the required consent to use or retain data, you must take steps to do so.
  • Future-proofing Your Process: It is important to ensure that you identify an accurate and compliant way to collect and use data covered by GDPR.
  • Ensure Transparency: It is important to ensure that you have everything documented so that should you receive any queries regarding the data you have stored (either from an individual or during an official audit), you can provide all of the relevant information.

Some Official Advice On GDPR Preparation

The good news is that Information Commissioner’s Office, who will be regulating the GDPR in the UK, have produced a variety of documents designed to provide insight and information regarding all aspects of GDPR implementation.

To help guide you through the mountain of information, we have highlighted 3 of the documents that we believe help to shed some light on the key areas.

 

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By | April 18th, 2018|Uncategorized|Comments Off on Are You Prepared For GDPR?

The Number One Way To Build Trust About Your Website & Your Business

Finding a way to ensure that genuine customer reviews are left about your business on reputable 3rd party websites has never been more important. Relating to both your reputation and your Google rankings, customer reviews are now the ‘go to’ areas for new customers looking for information before making a purchase.

Basically, there are 2 types of customer review. On-site reviews and 3rd party reviews.

  1. On-Site Reviews – These reviews are usually submitted directly to the business and will then be added to the website in the form of either ‘reviews’ or ‘testimonials.
  2. 3rd Party Reviews – These reviews are typically left on 3rd party websites (which are not controlled by the business) including Trustpilot, Google + and Yelp. These may then be displayed via the business website.

Don’t Underestimate The Benefits Offered By Online Reviews?

The addition of reviews to your website (both good and bad) will offer the chance to add regular unique to your website. Not only this, reviews provide new customers with an idea of the type of experience they should expect to receive.

Making it as easy as possible to leave reviews is crucial if you want your customers to leave their views on your business.

Very few people will take the time to leave their thoughts without some sort of prompt. A clear guide on your website or an e-mail reminder will prove to be beneficial.

Should You Worry About Negative Reviews

The main reason many businesses do not offer their customers the opportunity to leave reviews is because of concerns about receiving bad ones!

However, the truth is that bad reviews are not necessarily a bad thing.

  • A poor review can actually prove to be useful in helping businesses identify any areas of weakness.
  • A large proportion of consumers have difficulty in believing that businesses with 100% positive reviews are completely genuine.
  • There are even some studies which suggest that the presence of the occasional negative review may actually be helpful!!

What Should You Do If Someone Leaves You a Bad Review?

Contact Us

If you would like to speak to someone about gaining more reviews for your business, please contact Footprint Web Design on Tel. No. 01883 372488 today.

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By | April 18th, 2018|Uncategorized|Comments Off on The Number One Way To Build Trust About Your Website & Your Business

How To Give Your Website An Additional SEO Boost

Whilst there are a great variety of factors taken into account by Google when it comes to determining their website rankings, online security is playing a far bigger role than ever before.

Google has even gone as far as to issue the following statement:

“You should always protect all of your websites with HTTPS, even if they don’t handle sensitive communications. Aside from providing critical security and data integrity for both your websites and your users’ personal information, HTTPS is a requirement for many new browser features, particularly those required for progressive web apps.”

What Are the Benefits of HTTPS?

We’re all used to seeing ‘HTTP’ at the beginning of a URL but was about extra ‘S’? Essentially the S stands for “SSL”, which in turn stands for Secure Sockets Layer.The Top 2 Reasons You May Want To Consider Upgrading Your Website To HTTPS

This extremely useful technology helps to encrypt the connection to a website, providing that extra layer of security making it more difficult for hackers to intercept important data. This can include passwords and payment details.

What does HTTPS actually do though?

  • HTTPS protects the integrity of your website – HTTPS helps prevent intruders from tampering with the communications between your websites and your users’ browsers. Intruders include intentionally malicious attackers, and legitimate but intrusive companies, such as ISPs or hotels that inject ads into pages.
  • HTTPS protects the privacy and security of your users – HTTPS prevents intruders from being able to passively listen to communications between your websites and your users.

If that isn’t enough, below are 2 additional reasons why increasing the security of the site could benefit your business.

Does HTTPS Offer A Generic SEO Boost?

When two similar sites have similar SEO values, the inclusion of an SSL certificate could be enough to nudge your website above your competitor.

Whilst no-one knows precisely what Google’s algorithms look for, it is widely believe that it is Google’s goal to offer the best possible user experience. Increased online safety would certainly fall under this umbrella and therefore having a secure site (HTTPS) can help you rank higher on Google.

Mobile Search Boosts

Are you serious about being found online? You can no longer ignore mobile search optimisation. Because many modern browsers and phone applications require HTTPS in order to perform correctly, failure to add this to your website could leave you lagging behind your rivals.

Contact Us

If you would like to speak to someone about increasing the security of your website, please contact Footprint Web Design on Tel. No. 01883 372488 today.

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By | April 11th, 2018|Security|Comments Off on How To Give Your Website An Additional SEO Boost
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