Monthly Archives: June 2018

Making The Most From Your Google Maps Business Listing

Your business listing on Google Maps offers a highly effective method of making the important details about your business visible and searchable on the internet. You don’t even need to have a website in order to make the most of it. If you are a small business owner, you really cannot afford to overlook this excellent form of free advertising.Whilst big businesses may be able to call on a

very large marketing budget, the great news for smaller businesses is that Google maps listings offer the perfect method of promoting your business in your local area and unlike Google Adwords, the service is free to use.

Understanding How It Works

To access Google Maps, please visit the following link – https://www.google.co.uk/maps

Google Places (often referred to as Google + Business now) is a service which allows you to create a dedicated listing which will be displayed on Google Maps.

Business owners, who are listed with Google, can use their Google Places account to manage the information that they would like to display regarding their business.

Please Note – Considering the fact that Google usually blends the Google Places’ page and Maps along with the organic results for location specific searches, listing yourself in Google Places can be an excellent way to create brand awareness.

3 Step Guide To Getting Listed

Getting your business listed on Google My Business simply could not be easier and by following our 3 step guide you can be live in just a few weeks.

  • Step 1 – The first step is register with Google and then add all of the relevant business information including your business address, Tel. No., E-Mail address, opening hours, images etc.
  • Step 2 – Once you have completed your listing, the next step is to verify your account. This is done via a postcard which will be sent to your business address (it normally arrives in 2 to 3 weeks).
  • Step 3 – Once the verification postcard arrives, you can take the final step, simply log in to your account, add the code and your listing will go live within a few hours.

Perhaps one of the best parts of creating this account is the fact that Google do not charge you to use it!

Making The Most From Your Google Maps Listing

Now we have explained how the listings can be set-up, we want to help you make the most of your listing once it goes live.

  • Choose Your Categories Wisely – Google provides a choice of categories to which you can add your listing and you are not limited to one. Simply type the first few letters of your services into the category box and select the most appropriate results which are provided.
  • Add Images– You can make your listing more attractive by adding a number of photos/images to your account. You can add a logo and background image to your homepage and up to 10 images in the listing itself.
  • More Than One Location? – If your business is based in more than one place (perhaps you have more than one branch?), make sure that each branch has a separate Google Places page with the location’s address and phone number.
  • Encourage Reviews– We cannot over emphassze the importance of this tip – ask your customers to review and rate on your listing. Online reviews play a crucial role in helping to separate competing businesses and the chances are, the more positive reviews on your account, the higher your listing may rank and the more likely undecided customers may be to opt for your products and services.

Contact Us

If you have any further questions about the importance of Google Maps listings for small businesses and how they can be used to help you, please don’t hesitate to get in touch with us on Tel. No. 01883 372488.

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How To Setup A Google Plus Brand Account For Your Business

Within just a short period of time of its launch, Google’s very own social network (known as Google+, or Google Plus) had accumulated over 111 million users, with numbers still rising rapidly.

Whilst the overall number of people using Google + on a regular basis is still a little way below Facebook and Twitter, the numbers are continuing to rise at a fast rate.

By combining the best of Twitter and Facebook along with some benefits all of its own, Google + offers a platform which is easy to join, so why not try it out and see if it is something that you enjoy using. 

What Is Different Between A Plus Account And A Normal Account?

You and others can jointly manage a Brand Account through your own Google Accounts. You don’t need a separate username or password for a Brand Account.

A Brand Account can have multiple owners and people who manage it.

Setting Up A New Account

For your business, we strongly recommend creating a new brand account with a Google+ Page. The good news is that the process is quick and easy and can be completed by following just a few steps.

  1. On your computer, open Google+.
  2. At the bottom of the left-hand panel, click Brands.
  3. On the following screen, click Create Google+ Page.
  4. Create a brand account.
  5. On the following screen, under Enable Google+ for your brand, click Enable.

The following video takes a closer look at some of the options available to you once your listing has been created.

Contact Us

If you would like any further information regarding Google Plus and how it can be perfect to help support your business, Footprint Web Design have been at the forefront of web design and Social Media development for nearly 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at info@footprint.co.uk.

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By |2019-10-21T12:55:06+00:00June 19th, 2018|Social Media|Comments Off on How To Setup A Google Plus Brand Account For Your Business

What is the Microsoft Exchange & How Does it Work?

A Microsoft Exchange account is a work or school email account. The organisation that gave you the Exchange email account has an IT department that is running a program named Microsoft Exchange Server. This server provides your email service.

How do Exchange Accounts Work?

When you use an Exchange account, your email messages are delivered to and saved in your mailbox on the business’s Exchange server. Your contacts and calendar are saved there, too.

When your business or school sets up their Exchange Server, they choose what method your Exchange account uses to access email on the server. This will determine how your email works. Here are the possibilities:

  • Exchange ActiveSync; MAPI/HTTP are methods for accessing your Exchange email, usually from a laptop, phone, or tablet. When you access or read your email, you aren’t actually downloading or storing email on your mobile device; instead you’re reading it from the Exchange Server. It allows you to access your email even when you’re not connected to the Internet.
  • IMAP, like Exchange ActiveSync, is a method for accessing your email wherever you are, from any device. When you read an email message using IMAP, you aren’t actually downloading or storing it on your computer; instead, you’re reading it from the Exchange Server.With IMAP, email in your Inbox, Deleted Items, Sent Items folders are synchronized between your device and the server. IMAP allows for limited calendar storage but does not support collaborating on a calendar with other users.
  • POP email is downloaded from the Exchange Server onto your computer. Once email is downloaded to your computer, it’s deleted from the server. To access the email after it’s downloaded, you have to use the same computer. If you access your email from different computer or device, it will look like some of your previously downloaded messages have been deleted.

What types of e-mail accounts does your Outlook profile have?

You can check the Account Settings dialog box in Outlook for the types of e-mail accounts in your Outlook profile.

  • On the Tools menu, click Account Settings.
  • On the E-mail tab, the Type column lists the type of account for each entry.

Further Information

If you’d like to speak to us regarding any of our services, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By |2019-10-21T12:55:06+00:00June 12th, 2018|E-Mails|Comments Off on What is the Microsoft Exchange & How Does it Work?

DIY Is Not Always The Right Idea – Leave Web Design To The Professionals

We live in a world where being a DIY expert can be hugely beneficial. Being able to repair your car or do repairs around the house can be time saving and perhaps even more importantly, money saving!

Whilst some tasks can comfortably be completed by people without huge amounts of experience, web design is not one of those tasks.

What Are The Characteristics of a Quality Website?

When it comes to web design, simplicity translates to efficiency. A simple website eliminates unnecessary elements in the code, design and content to promote easy navigation and faster loading times. However, it is rare that simplified usage has been achieved by simplified design.

Why Turn To A Professional?

Our team of professional web designers have the required skills set to plan, design and implement a site that meets your expectations. They ensure that it is compatible with multiple browsers, less glitchy and adaptable to different screen sizes. A good site also loads faster minimising inconvenience for visitors, thus enhancing user experience. Slow sites can lead to loss of business as prospective customers turn to other companies. It takes a few seconds for visitors to evaluate a site and decide to leave.

Why else should you turn to a professional?

  • Improved search engine rankings – Good website layout and overall design, which incorporates key search engine optimisation (SEO) elements boosts rankings. Professional web designers implement crawlable link structures, incorporate keywords in menu buttons and more. These techniques are a sure-fire way to boost visibility and traffic.
  • Saves time and boosts earnings – Hiring an experienced designer helps create beautiful, functional sites in addition to saving time and boosting income. Companies can focus on other business operational issues and let the designer handle development and site maintenance tasks. On the other hand, optimal site performance boosts the company’s bottom line by attracting new clients and improving customer service.
  • Easy navigation creates a positive user experience – A good site is easy to navigate and does not confuse visitors by overloading the pages with visual elements. Font size also plays a crucial role in this regard. Smaller fonts that are barely visible undermine navigation and ultimately user experience. Professional web designers ensure that navigation is consistent on all pages.

Creating Responsive Designs

A website design solution with simplified code makes it easier to identify bugs that cause glitches. Use of definitions and CSS properties has the capacity to shorten stylesheets. Responsive design is another key aspect that enables sites to adapt to varying screen sizes.

It comes with several benefits, including:

  • Easy maintenance
  • Improved search engine optimisation
  • Higher conversion rates
  • Seamless user experience on all devices, including smart-phone, tablets and desktop
  • Boosts sales on mobile devices

Footprint.co.uk offers professional web design services that can help you create a fully functional, custom website. Whether you want to maintain an existing site or create a new platform, we have the expertise to handle your project quickly and affordably.

Contact Us

We’d love to talk to you about your project and it’ll cost you nothing to have a chat. Why not give us a call on 01883 372488 or contact us via Facebook to see how we can help your business to create an online presence with our web design services that will help you leave your competition behind.

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