Monthly Archives: August 2018


The Top 10 Elements For Any Successful Website

With so many elements all pulling together to create a website it can be all too easy to get lost in the small details and forget the basics which are crucial to help a website be a success.

By sticking to the basics and creating a great design around these basics, you will quickly find that your website can become an invaluable tool in your marketing arsenal.

From simple navigation and ensuring that you project an obvious call-to-action to other crucial elements, we have compiled our list of the top 10 elements your website must include to help maximise the chances of success.

  1. Navigation – Keep The Navigation Simple

Simple to use and easily accessible navigation is absolutely essential if you want to ensure that visitors to your website do not get confused.

Establish a hierarchy of pages so that the most of important information is highlighted.

  1. Colours – Choosing The Perfect Colour Scheme

The majority of businesses need continuity and therefore basing the colour scheme of your website on any existing colour scheme is without doubt the way to go.

Based upon your logo, your stationary, your uniform, if you already have an identity, your shiny new website should be an extension of this.

Again, keep it simple, it is very easy to fall into the common trap of forcing too many colours into a website. Your pages should be easy on the eye and not hard to look at.

  1. Images – Use Striking Images To Stand Out From The Crowd

As the saying goes, ‘a picture can tell a thousand words’. Keep the written content on your website to a minimum and use striking and attractive images wherever possible to paint a picture illustrating your products and services.

Stunning visuals on your web page can play a pivotal role in helping to draw visitors to your website.

  1. Call To Action – Make It Clear!

What do you want your customer to do? Do you want them to make a purchase? Do you want them to contact you? Do you want them to call you? Do you want them to sign up for your newsletter?

Each and every page on your website should offer an easy to follow gateway to an action.

To ensure that any visitor knows exactly what they need to do, make sure that all on-site ‘call-to actions’ are obvious and highly visible on the page.

  1. Important Information – Who Are You? What Do You Do?

Not everyone who visits your website will know exactly what you do. They may visit your website looking for one thing but you may offer a product or service which is even more perfect!

Ensure that you offer a snippet of information at the bottom of each page (possibly in the footer of your website) which gives a small breakdown of who you are, what you do and where you do it.

  1. Business Contact Details – Easy To Access Contact Information

Your NAP (Name, Address and Phone Number) should be clearly visible on all pages to ensure that visitors do not have to go hunting for the correct details should they want to contact you.

People have little time nowadays and even less patience. If the required details aren’t readily available, they won’t go looking for them!

  1. Social Media – Add Links To Your Social Media Channels

Social Media is perhaps the best possible way of opening up lines of communication with your customers. Free and easy to use, if you have any plans of utilising this fast moving method of online advertising, ensure that links to all of the main channels are linked to your website.

The main channels to target are:

  • Facebook
  • Twitter
  • Google +
  • Instagram
  • LinkedIn
  1. Mobile Friendliness – Take The Steps To Ensure Your Website Is Mobile Friendly

The balance has officially tipped. More people are now conducting their online searches via mobile devices (phones and tablets) than via desktops and laptops. Therefore it is now absolutely essential that your website displays in a user-friendly method on all devices.

Please Note – The development of a dedicated application could also help to enhance the usability of your website still further.

  1. Loading Speed – How Quickly Does Your Website Load?

How quickly do you move on to another site if the site you wish to browse doesn’t load straight away? If you are the same as us, it won’t take long!

If you feel that way, you should certainly expect your visitors to the feel the same. You should ensure that your website is optimised to load quickly and choose a host offering a fast service.

  1. Optimisation – Ensure Your Website Is Fully Optimised

An effective, well functioning website doesn’t just look good, it actually works! Broken links can damage the user experience. A poorly worded page can damage the user experience. Too many steps to make a purchase can damage the user experience.

Creating a website which delivers the ideal experience for any visitor will not only help to increase the chances of them turning into a paying customer, it also increases the chances of them passing your details to family and friends in the form of recommendation.

In Summary

There are many different elements of web design which pull together to help create the perfect website. We believe that by following the list of 10 elements outlined above, you will be well on the way. However, it’s much easier to leave it to the professionals and the wealth of experience offered by the Footprint Web Design team can help to ensure that your website ticks all of the right boxes.

Contact Us

We’d love to talk to you about your project and it’ll cost you nothing to have a chat. Why not give us a call on 01883 372488 or contact us via Facebook to see how we can help your business to create an online presence with our web design services that will help you leave your competition behind.

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By |2019-10-21T12:54:58+00:00August 26th, 2018|Web Design|Comments Off on The Top 10 Elements For Any Successful Website

How To Create The Perfect User Experience

By creating a positive user experience for visitors, you have a far greater chance of your visitor either becoming a customer or at least being prepared to visit your website again in the future when the time is right.

The creation of a website which looks great and is easy to navigate plays a critical role in offering a top user experience and below we have identified 3 of our top tips to help take the experience to a higher level.

1.    Usability & User Experience Are Not Always The Same Thing

A common mistake for many web designers involves confusing user experience with usability. Whilst they can influence each other, they are not the same thing.

To help break this down a little further, the fundamental difference is as follows:

User experience means that visitors to your website want to user it whereas usability means that a person can easily use it.

Although offering a good user experience is very important because it means your visitors will enjoy browsing your website, there are no guarantees that the site would be usable.

How To Create The Perfect User Experience

2.    Less Can be More

Cluttered websites can be a nail in the coffin in regards to usability. Too confusing, too difficult to navigate, contains too much information, are all common complaints. Any of these will result in a very strong chance that users will find their experience to be a poor one.

Minimalist designs often make websites easier to take in and use, increasing their chances of being effective.

Top Tip – Find the right balance by ensuring that your website does not make users search too hard to find information whilst not overloading them at the same time.

3.    Offer a Safe Browsing Experience

People are more switched on to the risks posed by ineffective online security than ever before. If your visitors have concerns about the security of your website, they will not make either online or in-app purchases.

Customers are quite rightly vary wary of having their data stolen when shopping online. For this reason amongst others, they are far more likely to use websites they know and trust to make purchases.

Take all steps possible to ensure that your website is as secure as possible.

Further Information

Footprint specialise in creating bespoke websites designed to help take your business to another level. We have been providing web design Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488. Alternatively, contact us via Facebook and we’ll be happy to talk you through your options.

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By |2019-10-21T12:54:59+00:00August 19th, 2018|Web Design|Comments Off on How To Create The Perfect User Experience

How Much Attention Do You Pay To Online Reviews?

Do you pay more attention to online reviews than you used to? If you are, you are far from alone.

A 2017 survey highlighted the fact that ‘84 Percent of People Trust Online Reviews As Much As Friends‘. With numbers like these, the importance of reviews cannot be overlooked.


How Many Types of Reviews Are Available?

The addition of genuine customer reviews to your website can result in increased trust in your business. This can in turn result in higher conversion rates.

Basically, there are 2 types of customer review. On-site reviews and 3rd party reviews.

  1. On-Site Reviews – These reviews are usually submitted directly to the business and will then be added to the website in the form of either ‘reviews’ or ‘testimonials.
  2. 3rd Party Reviews – These reviews are typically left on 3rd party websites (which are not controlled by the business) including Trustpilot, Google + and Yelp. These may then be displayed via the business website.

Which Benefits Are Offered By Online Reviews?

The addition of reviews to your website (both good and bad) will offer the chance to add regular unique to your website. Not only this, reviews provide new customers with an idea of the type of experience they should expect to receive.

How Can You Get Reviews?

Making it as easy as possible to leave reviews is crucial if you want your customers to leave their views on your business.

Very few people will take the time to leave their thoughts without some sort of prompt. A clear guide on your website or an e-mail reminder will prove to be beneficial.

Should You Worry About Negative Reviews

The main reason many businesses do not offer their customers the opportunity to leave reviews is because of concerns about receiving bad ones!

However, the truth is that bad reviews are not necessarily a bad thing.

  • A poor review can actually prove to be useful in helping businesses identify any areas of weakness.
  • A large proportion of consumers have difficulty in believing that businesses with 100% positive reviews are completely genuine.
  • There are even some studies which suggest that the presence of the occasional negative review may actually be helpful!!

Further Information

Footprint specialise in all aspects of online marketing. If you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By |2019-10-21T12:55:00+00:00August 8th, 2018|Reviews|Comments Off on How Much Attention Do You Pay To Online Reviews?

The Importance Of HTTPS Has Just Increased

It was reported several months ago that 30% of page-1 Google results in Moz’s 10,000-keyword tracking set were secure (HTTPS) as opposed to standard HTTP. However, as of just a few short weeks ago, this number had increased to 50%

Whilst there are no indications of a big jump, (perhaps highlighting that this is not linked to a major algorithm update, there can be no escaping the fact that these changes are significant.

What Does The Future Hold?

A crystal ball would certainly be handy on occasion but even following a low scale projection, estimates suggest that HTTPS could hit about 65% of page-1 results by the end of 2017. As with all projects, this is just an educated guess but as the image below taken from Moz suggests, the chances are strong.


What Should You Do About Your Website?

It’s very easy to get lost in the quest for SERPS but even if you are not too concerned about your Google rankings, it may still be worth taking a closer look at whether HTTPS may be beneficial for your website.

Whilst Google are currently denying that sites will be rewarded or penalised accordingly for using or not using HTTPS, browser updates such as Chrome warning visitors about non-secure pages can be very off putting to visitors and potential customers.

For any new website we would recommend seriously utilising secure protocols from the outset. The required security certificates are relatively inexpensive and any associated risks are low.

For existing sites though, the choices are tougher. All site wide changes carry an element of risk and therefore this decision should not be taken lightly. If you would like a chat about your website, please give the Footprint Web Design team a call on Tel. No. 01883 372488 today.

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To read more about this Moz story, please click here.

By |2019-10-21T12:55:00+00:00August 1st, 2018|Security|Comments Off on The Importance Of HTTPS Has Just Increased