Monthly Archives: September 2018

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Viva la Revolution

Is your business benefiting from the Social Media revolution? Such is the influence of Social Media channels such as Facebook, Twitter and Instagram, communicating with new and existing customers has never been easier.

72 percent of small businesses find that going social boosts website traffic*

Whether you are hoping to engagement with customers, establish and ultimately enhance your brand, increase traffic to your website, create a buzz about your products/services or simply increase sales conversions, social media can help.

What Is Social Media Marketing?

Social Media marketing is a highly effective marketing tool which allows almost unlimited levels of communication. When used correctly, there is very little Social Media cannot be used to help you to achieve.

Content creation, strategic promotions, relevant graphic design and image sourcing, Facebook pay per click, and much more are all options for getting your brand not just out there and heard but even more importantly, understood as well.

Powerful Marketing Medium

Data from the VisionCritical study shows that 25% Facebook and 34% of Twitter users reported buying tech tools or electronic devices after seeing recommendations or shares via these specific social networks. With power like this question moves from asking whether you can afford to try social media marketing to can you afford not to?

The Social Media Marketing packages available from Footprint Web Design offer a number of benefits to small businesses including:

  • Increasing Web Traffic
  • Enhancing Your Brand
  • Boosting SEO Efforts 

Who Are We?

We are a team of skilled, knowledgeable and enthusiastic SEO experts who offer a combined level of experiences and expertise enabling us to deliver truly original and powerful work to our clients.

We work towards results: we find out what it is you want to achieve and work to create an advertising campaign, a website, a social media strategy, or all of those things combined in a way that will be truly effective.

How Can We Help?

Our expert guidance regarding all aspects of Social Media marketing will allow you to utilise the very latest technology to capture and engage your target audience.

Whilst there can be no denying the potential of Social Media marketing, we understand that trying to fit another task into your already busy day is more than likely going to be a step too far.

What we at Footprint Web Design do is help release the pressure by relieving you of the burden of this task whilst offering consistent expert advice and guidance throughout your campaign.

Regardless of whether you would like an on-going service or a one-off boost to get you going we will fully assess your business, understand your goals, and put together a strategy that will make it all happen. 

If you’d like to speak to us regarding any of our services, give us a call on 01883 372488. Alternatively, contact us via Facebook and we’ll be happy to talk you through your options.

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By |2019-10-21T12:54:55+00:00September 26th, 2018|Uncategorized|Comments Off on Viva la Revolution

Making The Most of Your Blog – 3 Top Tips

Your onsite blog can play a key role in drawing customers to your website. However, it is an unfortunate fact that many blogs are not correctly optimised for use and are therefore unlikely to fulfil their potential.

Key Blogging Benefits

Don’t underestimate just how powerful a tool your blog can be. Some of the benefits include:

  • Creating brand awareness
  • Demonstrating industry expertise
  • Engaging your potential customer base
  • Generating leads.
  • + many more

The good news though is that implementing just a few ideas can make all the difference in regards to usability and below we have highlighted 3 tips to help you along the way.

How Engaging Is Your Blog?

No. 1 – Choosing The Right Category

Categories are a key component of any blog. Along with ensuring identifying and accessing archived content becoming much easier, the use of categories for your content also helps to classify and silo your content into topically themed pages.

Please Note – It is important to ensure that you limit the number of categories your blog utilises. It can be all too easy to misuse categories, with a common mistake being the creation of a new category for each post that is added. For any small to medium sized blogs, somewhere from 10 to 15 categories are likely to be all that is needed.

No. 2 – Choosing ‘Catchy’ Titles

The vast majority of bloggers are well versed in the importance of targeting relevant keywords in their efforts to get their blog noticed. Whilst including keywords and keyword variations in your copy is good practice, don’t stop there! Varying the title of the blog post and the title tag element is another crucial step in helping to enhance the effectiveness of your blog.

Failure to do this will not negatively impact SEO but by taking the steps needed to vary your article title and title tag and working in alternative keywords, your content will be able to work even harder for you.

Top Tip – The more keyword variations in your content, the more opportunities your content has to rank in more searches.

There are a number of SEO plugins that allow you to vary post title and title tag, but our personal favourite is the free – WordPress SEO Plugin

No. 3 – Make It Easier To Share

The additional of social sharing buttons is a proven prompt for people to share content resulting in the improved distribution of your content via social channels. This can also help to expose your content to new audiences.

From an effectiveness perspective, the more people that share your content, the greater the chances of getting mentions and all important back links. Also sharing helps your content get discovered faster; and the quicker it’s found, the sooner it shows up in the index.

Shareaholic is our favourite social sharing plugin for WordPress and can be easily installed.

Social Media

Further Information

If you’d like to speak to use regarding how we can help you to use web design to grow your company, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By |2019-10-21T12:54:56+00:00September 18th, 2018|Blogging|Comments Off on Making The Most of Your Blog – 3 Top Tips

The Top 3 Reasons Why Your Business MUST Have a Website

Do you search online when looking for products or services? With so many people now turning to online searches when looking for assistance, the time to ensure that your business has a presence on the internet is now.

There are still a surprising number of small businesses without a website to showcase their products/services. Whether this is because of concerns regarding expensive set-up costs or time consuming maintenance is a bit of a mystery but the truth is, if your business does not have a website, you are missing out!

Below, we have identified 3 of the main reasons why you small business MUST have a website.

No. 1 – Reaching Your Local Audience

There are a variety of facts and figures which highlight that an increasing number of customers are searching for locally based products and services on at least a monthly basis.

Without the presence of a well optimised website, you are missing out on a huge amount of potential business. Even worse, not only are you not in a position to capitalise on these searches, there is every chance that your competitors will be.

Google Maps SEO

No. 2 – Long Term Marketing Solutions

Websites offer a form of marketing that just keeps on giving. As opposed to alternative forms of advertising such as flyers, newspaper ads, radio ads etc, which need a little too much luck to be effective, websites are designed to be accessible at a time when your customers actually need your services.

Providing 24/7 access to your products and services in a convenient fashion simply could not be more effective.

No. 3 – The Ideal Shop Window For Crucial Information

Even if you do not wish to sell any products online, your website still offers the ideal platform to showcase all of the important pieces of information about your business.

Your website can be tailored to provide your customers with quick and easy access to an array of information including contact details, images, directions, FAQ, terms and conditions along with much more.

Further Information

If you’d like to speak to use regarding how we can help you to use web design to grow your company, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By |2019-10-21T12:54:56+00:00September 11th, 2018|Web Design|Comments Off on The Top 3 Reasons Why Your Business MUST Have a Website

Facebook Ratings and Reviews Have Changed!

Ratings and reviews have changed. Not our words, the words of Facebook and these changes have now made it easier for people to recommend your page than ever before.

The ‘Old’ Rating System Has Been Retired

Facebook have retired the old start rating system. This now means that when your customers would like to leave a review, they now have the option of either choosing to recommend or not recommend your page.

The addition of the recommendation tool to the platform is helping to make it easier than ever before to discover new events, places, services and things to do in the area, simply by calling upon the advice of family and friends. The process has been designed to be efficient and easy to use and should your customer wish to interact with you, the addition of the new call-to-action buttons will allow them to contact you within just a few seconds.

What Has Changed?

One of the main differences relates to leaving a new review. If you have already left a review (ranging from 1* to 5*), this will still be in place, however, if you would like to leave a new review, you will instead be presented with the question ‘Would you recommend……..?’, with just 2 options, either yes or no.

If you choose ‘yes’ you will be directed to a pop up which will allow you write a few words about which areas of the business you found to be positive.

If your experience was not as you hoped and you opt for the ‘no’ button, you will instead be offered the chance to write a few words about the area that you believe the business can improve.

A Great Opportunity

This update provides a huge opportunity for businesses (particularly those with a focus on local areas) as when someone recommends your business, your FB page will be tagged, which in turn will pull in a rich snippet showing your total reviews.

With reviews playing an increasingly important role in SEO, they are also essential to help potential customers realise that they are dealing with a trusted business.

A Few Keys To Help Generate Recommendations

As with generating reviews, it can be a little tricky to actually get people to take the time to leave a recommendation. However, we have outlined a few tips below which can help along the way.

  • Provide regular updates. People are very unlikely to recommend a page that hasn’t been updated for weeks
  • Ensure your business details are all up to date and correct. Include your bio, website, phone, address
  • Add a ‘call to action’ button to your page. Either a ‘Contact Us’ or ‘Message’ button can be really useful for customers.
  • Choose a great profile image (Don’t forget that this will be used in the snippet when your page is tagged)

Even More Good News!

We understand that no-one likes receiving a bad review! Whilst FB did offer the chance to respond to any poor (and positive) review which was very helpful, one of the major problems with the previous system was it was all too easy for someone to create a fake account and leave a malicious 1* review with no content. It was not possible to report or remove these reviews and this caused problems with the average rating.

Thanks to the implementation of the new system, it is now possible to report reviews which are clearly inaccurate or malicious to FB to allow them to take a closer look.

Contact Us

We’d love to talk to you about your FB page and how it can be used to benefit your business and it’ll cost you nothing to have a chat. Why not give us a call on 01883 372488 or contact us via Facebook to see how we can help your business to create an online presence with our web design services that will help you leave your competition behind.

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By |2019-10-21T12:54:57+00:00September 4th, 2018|Social Media|Comments Off on Facebook Ratings and Reviews Have Changed!