Monthly Archives: October 2018

Home/Posts/2018/October

Surrey Driving Force Case Study

Surrey Driving Force operates in an extremely competitive industry and approached us to help increase their online visibility through its website and Social Media channels.

It was their goal to rank well for specific industry related keywords in a market which already includes a number of well-established competitors operating with significant online marketing budgets.

In addition to achieving an increase in traffic, they also wanted to improve their online conversions to attract more enquiries.

About Surrey Driving Force

Surrey Driving Force offers first class driving lessons across most of the Surrey area and further afield. Established in 2007, they offer great value for money and the service we provide is second to none.

Their aim is to teach their students to drive safely and confidently in the fewest possible number of lessons whilst creating an enjoyable and stress-free environment.

The Goals

The goals of our client were to increase their overall levels of visibility and enquiries via their website for terms related to ‘driving lessons’, ‘driving schools’, ‘driving instructors’ along with a number of other related key terms for their target locations.

SDF stated that their goal was to be able to achieve high rankings for keywords that would bring a significant amount of traffic to their website and in turn allow them to maximise the conversion rate of web visitors.

The Strategy

Because Surrey Driving Force’s original website was designed in standard HTML, we strongly believed that a re-design incorporating the WordPress CMS would offer the desired results.

Through our extensive research into the market and keywords associated with it, we were able to pinpoint the specific areas and keywords that we would be able to exploit in the search engine rankings. By establishing SDF in the search engine rankings for their chosen products we would be able to bring people to the site with a great chance of converting them from visitors to customers.

It was also important that we enabled SDF to engage with the community. Social media is an important tool in the engineering industry and through a combination of Facebook, Twitter, LinkedIn and a dedicated YouTube channel, we have been able to tap into an online community for the site that would help engage their customers, whilst spreading information related to SDF and their products across social media channels.

Our overall strategy was to increase conversions and traffic through targeting specific keywords where other driving schools’ websites are not as visible, as well as communicating with the community with social media, blogging and product content.

Project Specifications

  • Create a new user-friendly website designed to highlight the complete range of SDF’s services using WordPress as the CMS.
  • Transfer all existing relevant information from the old site to the new.
  • Create a comprehensive Social Media platform, including Facebook, Twitter, LinkedIn and YouTube.
  • Implement effective SEO techniques to ensure the website is ‘Google-friendly’.
  • Highlight customer testimonials
  • Highlight all available services.
  • Incorporate a blog which would allow a constant stream of relevant industry information and insight.

Information and Inspiration

We knew that it was important that we designed a website which would grab the reader’s attention from the moment they arrived whilst retaining an air of ‘user-friendliness’.

We, therefore, designed the website to maximise its space and display its information in a clear and readable way whilst retaining the overall feel and aesthetic appeal of their previous website.

We have utilised large, visual tabs and drop down menus on the homepage in order to emphasise the important information available through the website.

Intelligent Styling

As well as having the ability to inform, it is also absolutely essential that we ensure any business website is designed to look and feel relevant to the subject area, so for Surrey Driving Force we kept a high level of continuity by using the existing business colour scheme along with utilising the trade-related imagery to help engage the users with their respective interest and immediately lets them know that they are in the right place.

Search Engine Optimisation

By clearly establishing the areas which SDF wanted to target, we utilised a combination of on-page and off-page techniques to significantly increase the search engine visibility of the website.

SEO Services and Strategies utilised:

  • Targeted keyword phrase research using proven SEO keyword tools to identify the best SEO keyword phrases
  • Analysis of competitor website SEO strategies to allow for effective targeting of specific keyword phrases
  • Applying fully optimised meta-tag standards to all relevant pages
  • SEO copywriting current on-page content to ensure effective targeting by Search Engine spiders
  • Submission of XML Sitemap to Webmaster Tools format to website core directory
  • Introduction of Schema coding to the site
  • Creation of Google Maps listing to focus on the target locations

The Results

Since the start of the campaign, we have:

  • Increased total visits to the site by over 1600%*
  • Increased unique visits to the site by 1000%*

When factoring in the considerable numbers of visitors to the website initially, the increased figures are tremendous.

We have also:

  • Obtained increased rankings for all targeted keywords
  • Increased Social Media reach significantly with an excellent following on Facebook, Twitter and Instagram

Key Points

  • The finished website is excellent and has achieved our goals of creating a site that looks great and performs equally well.
  • We re-thought their keyword strategy.
  • Implementation of steps to maximise the conversion rate of their web traffic.
  • We attained top 10 rankings across the portfolio of keywords over a 6 month period.
  • They are still a very happy client of ours to this day.

Below are just a small sample of the high ranking key terms that we have obtained for Surrey Driving Force.

Driving Lessons Surrey

 

Driving Instructors Surrey

 

Driving School Surrey

 

 

By optimising and integrating the existing information used on the original Surrey Driving Force website into the detailed plan of action, we were able to create a quality online solution tailored specifically to the needs of SDF.

The details provided on the website are accurate, easy to read and form a comprehensive overview of the services available. Initial results have been hugely positive with the number of visitors coming to the website increasing on a monthly basis along with some excellent feedback from customers.

We Can Help With Your Online Marketing

  • Would you like to maximise the potential of your website?
  • Do you want to see your site create more sales and revenue for you and your company?
  • Do you want to be ranking for competitive keywords that can help your business grow online?

Our extensive knowledge of SEO and Online Marketing, in general, can help you improve your own search engine position to bring you better sales and traffic.

Further Information

Footprint Digital has been at the forefront of web design and development for over 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at info@footprint.co.uk.

Currently Browsing: Surrey Driving Force Case Study
By |2019-10-21T12:54:22+00:00October 12th, 2018|Case Studies|Comments Off on Surrey Driving Force Case Study

Never Underestimate The Power of Google Maps

With Google trying to provide search results based upon the location of the person making the search, Google Maps listing have never been more important.

Does your business have a Google Maps listing yet? Even if not, did you know that Google may have created one for you already and it could be waiting to be claimed?

Google Maps (aka Google Local) is a free service offered by Google with the goal of allowing businesses to engage with customers based within their local area. It also provides the perfect platform for local residents to discover businesses located in the near vicinity.

For example, should you search for ‘Driving lessons Surrey’, you are very likely to be directed to the screen highlighted in the screen shot below. As you can see, the Google Maps/Local listings take a very prominent position in the listings and follow a set format with the reviews being clearly visible. Should you choose to click on one of these driving schools, you would then be able to access additional information about that particular driving school.

Google search results

Please Note – Surrey Driving Force is a Footprint Web Design client.

What Are The Benefits of Obtaining a Google Maps Listing?

The benefits of having your business listed on Google Local include:

  • Google Maps listings typically appear at the top of the search results pages. Therefore they are very likely to be the first thing that people see.
  • Accessing Google Maps listings on a mobile phone or smart device will offer customers an easy way to either call your business or get directions to your location.
  • The easy access to the impartial ratings left by current and previous customers can go a long way towards giving new customers confidence in your products and services.
  • Potential customers visiting your listing are very likely to be local to your business, therefore giving you a definite advantage over businesses based further afield.

How Can We Help?

Setting up or claiming an existing listing is just the start of the process. We will make sure that you squeeze every last drop of potential from your listing.

We will do this by completing the following steps:

  • Making sure that all of the information listed on your account is accurate, relevant and verified.
  • Add images to your listing
  • Make sure there are no duplicate listings which could prove harmful in the future.
  • Submit a number of citations which will help to confirm your listing’s details in Google’s eyes.
  • We would actively seek to encourage customer reviews. For example if you have an e-mail database for current and past customers, we will contact them on your behalf with links to your listing and a guide for the best and quickest way to leave a review.
  • Keep your listing up to date.

The above information is designed to offer a guide towards maximising the exposure and potential of your Google Maps listing. There are also additional factors which must be taken into consideration. If you would like Footprint Web Design to help optimise your Google Maps listing, simply give us a call today on Tel. No. +44(0)1883 372488.

For more information regarding Google Maps/Local listings, please visit https://www.google.com/business/

Contact Us Today

If you would like to speak to our dedicated team regarding the creation of a dedicated Google Maps listing for your building, please contact us today on Tel. No 01883 372488.

Currently Browsing: Never Underestimate The Power of Google Maps
By |2019-10-21T12:54:51+00:00October 25th, 2018|Google Maps|Comments Off on Never Underestimate The Power of Google Maps

How To Set Up A Flickr Account For Business?

If you love the visual side of Social Media, Flickr could be just what you have been looking for. With images playing an increasingly important role in helping to showcase products and services, Flickr offers an excellent platform to get the most from your images.

If you would like Footprint Web Design to create a Flickr account for you today, give us a call on Tel. No. 01883 372 488.

If you would like to attempt this by yourself, the guide below should hopefully prove to be helpful.

Please Note – In order to do this, you will have to set up a Yahoo account if you do not already have one.

The Flickr Logo

How to sign up for a Flickr account

Sign up for Flickr, where you can keep your entire library of pictures and share them with friends, family, or the world. All you need is a Yahoo account to join.

Create and use a new Yahoo ID

If you don’t have a Yahoo ID, don’t worry. It’s easy to create one. You can create a new Yahoo account with an existing non-Yahoo email address.

  1. Go to Flickr.
  2. Click Sign Up.
  3. Enter your name.
  4. Either enter your current email address or click I’d rather create a new Yahoo email address.
  5. Fill out your personal info.
  6. Click Continue.
  7. Verify your phone number or email address.
  8. Click Let’s get started.

Use a Yahoo ID you already have

Important – Don’t use a Yahoo ID that’s already used on another Flickr account or it’ll break that Flickr account and you’ll need to contact us to get it fixed.

  1. Go to Flickr.
  2. Click Sign Up.
  3. Next to “Already have an account,” click Sign in.
  4. Enter your Yahoo ID and password.
  5. Enter your preferred Flickr name and username.
  6. Click Next.

Set up and manage a Flickr account for business use

Set up and manage a Flickr account for business use

 Important – Using Flickr for selling purposes is not allowed.

Sign up for Flickr to promote your business with photos of company culture, events, and office fun.

While multiple employees may manage it, the individual who registered and set up the account is its true owner. Per Flickr Terms, we can only assist the account owner, even if they leave the company.

So that no one loses access, be mindful of the account’s info:

  • Login info – username and password
  • Verification details – postal code, birthdate, contact email address and mobile number

Some Extra Tips

  • Do share interesting and original photos and videos
    Upload fresh, authentic material rather than product shots or staged, over-produced content that would be more at home in your product catalogue or latest advertising campaign.Photos that show off your organisation’s culture and personality will help you build loyalty for your brand and tell your story. For example, sharing behind-the-scenes photos of your products being made or of customers engaging with your organisation will show what you stand for and more importantly that you’re interesting and human. It’s not rocket science; the more unique, interesting content you share, the more interest you’ll receive in return.Please remember, Flickr is for photo-sharing—so use your account to share photos, not to sell things.
  • Do create a transparent and authentic identity
    Being open and trustworthy encourages people to interact with you. Here’s how to start on the right path:

    • Add a buddy icon and fill out details on your profile so people know who you are and can find you on Flickr.
    • Set up a personalised URL to help identify you.
    • Add meaningful titles and descriptions (but no price information or sales-y verbiage) to your content.

Here are some examples of organisations using Flickr in neat ways:

  • A bike shop owner shares photos of happy customers in his store.
  • A clothes manufacturer shares behind-the-scenes action from their factory.
  • A tech company shares a video of their community volunteer event.
  • A government space organisation shares photos of recent satellite captures.
  • An NGO shares their photos of disaster relief efforts.

Check out the video below for some further insight into some of the recently released features:

Contact Us

If you would like any further information regarding Flickr and how it can be perfect to help support your business, Footprint Web Design have been at the forefront of web design and Social Media development for nearly 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at info@footprint.co.uk.

Currently Browsing: How To Set Up A Flickr Account For Business?
By |2019-10-21T12:54:52+00:00October 15th, 2018|Social Media|Comments Off on How To Set Up A Flickr Account For Business?

The Top 3 Reasons Social Media Must Not Be Ignored

Would you like to spread the word about your business? Don’t worry, if you are yet to jump onto the Social Media bandwagon, the good news is that it is never too late to get started with an effective strategy designed to promote your business.

No. 1 – It Offers FREE Advertising

The beauty of nearly all social media platforms is that they are free to set up and use. Whilst you can opt for paid options in the future should you wish (such as Facebook post boosts), all of the major Social Media platforms such as Twitter, Facebook and LinkedIn offer their standards services for free.

Twitter for example is completely free to use and offers possibly the fastest and most user friendly method of contacting your customers and building up a large number of followers.22

If you have not already created a Social Media presence for your business, there is every chance that you are already lagging behind your competition.

An image of Social Media icons

No. 2 – Social Media Offers The Ideal Conduit For Web Traffic

Social Media can be used to drive web traffic to your website.

By targeting the ‘right people’ via your Social Media channels and offering well thought out content, you can drive an audience to your website by encouraging them to visit your website to find out more information.

No. 3 – Social Media Offers The Easiest Possible Way of Sharing Your Content

The figures* below highlight just how significant the reach of Social Media is and there is absolutely no sign of this slowing down at all.

*Source – https://www.brandwatch.com/blog/amazing-social-media-statistics-and-facts/

An image of Social Media icons

Further Information

If you’d like to speak to us regarding how we can help you to use social media to grow your company, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

Currently Browsing: The Top 3 Reasons Social Media Must Not Be Ignored

 

By |2019-10-21T12:54:53+00:00October 8th, 2018|Social Media|Comments Off on The Top 3 Reasons Social Media Must Not Be Ignored

Is Your Website Ready For Mobile First Indexing?

If your website has been designed by Footprint, the good news is that it will be. However, if the necessary steps have not been taken to optimise your website for use via mobile devices, you may notice a significant change in the visibility of your website via mobile searches.

Mobile optimisation of your website was already important for the following reasons:

  • The balance has tipped with more people using mobile devices to search the internet
  • Mobile phone optimisation is crucial for targeting local areas
  • Your website will become more user-friendly if it is mobile optimised

With Google’s recent announcement, this has become even more important.

Mobile First Indexing Is Happening!

Google have announced that “after a year and a half of careful experimentation and testing, we’ve started migrating sites that follow the best practices for mobile-first indexing.

To recap, our crawling, indexing, and ranking systems have typically used the desktop version of a page’s content, which may cause issues for mobile searchers when that version is vastly different from the mobile version. Mobile-first indexing means that we’ll use the mobile version of the page for indexing and ranking, to better help our – primarily mobile – users find what they’re looking for.

We continue to have one single index that we use for serving search results. We do not have a “mobile-first index” that’s separate from our main index. Historically, the desktop version was indexed, but increasingly, we will be using the mobile versions of content.”

Basically, this means that if your website does not display to optimum levels via mobile and smart devices, you are very unlikely to rank as highly via search results as you do via desktop results. With more people now using mobile devices for their online browsing, this is something that you want to avoid at all costs.

An image of someone using their mobile phone to browse the internet

Google is quoted with the following:

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimised for their devices.”

For more on this please visit the following link – http://googlewebmastercentral.blogspot.co.uk/2015/02/finding-more-mobile-friendly-search.html

What Does Mobile Optimised Actually Mean?

The mobile optimisation of a website means that your standard ‘desktop’ website will be converted into a specific user-friendly format. These can easilyMobile Optimised be read on any smart mobile device.

This conversion will ensure that all of the hard work is done for the user, ensuring they get the best possible experience when visiting your website.

The need for ‘zooming’ in order to read the content will be eliminated and the navigation will become far easier, therefore minimising the risk of hitting the wrong link.

How Can We Help?

The need to design websites which display to their optimum abilities has never been greater. This is an aspect of web design in which we possess great experience.

To achieve the best possible results, creating a responsive web design will ensure that your website is optimised for display on all platforms. These designs ensure that as well as your normal ‘desktop’ version, in an addition you will receive a ‘mobile’ version. This is where the term ‘responsive’ comes in.

Due to the way in which the designs are created the browser will be able to identify the type of device being used to view the website and will display the correct version accordingly.

Further Information

If you’d like to speak to use regarding how we can help you to use web design to grow your company, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

Currently Browsing: Is Your Website Ready For Mobile First Indexing?
By |2019-10-21T12:54:54+00:00October 1st, 2018|Mobile|Comments Off on Is Your Website Ready For Mobile First Indexing?