Monthly Archives: April 2019

//April

3 Tips For Successful Blogging

There are a variety of ways that blogs can help your website, from offering the perfect way to add fresh content to your website to get in Google’s good books, the addition of a blog to your website is all positive!

However, it is important to note that adding a blog to your website is not enough on its own, you actually have to use it! You don’t need to go crazy, a blog a week should be fine and is enough to ensure that visitors to your website know that your website is regularly updated.

To help you along the way, we have identified 3 steps to help make your blog successful.

A Social Media Wordcloud

Step 1: Put Aside Some Time

This may be the hardest part. We understand that your time is precious and you may want to do other things with your spare time (if you have any!).

Don’t forget though that blogging is a form of marketing that can keep on giving. You don’t need to dedicate 1 day a week to writing a blog, anywhere from 30 mins to an hour should be enough to write a quality blog.

Step 2: Choosing The Right Subjects

Whilst this may seem tricky, many effective blogs are written about fairly basic subjects. For example, if you are a plumber, do you know of any ways your customers could save a bit of money during the expensive winter heating months? If so, why not write a blog about it?

Do you have a new product or service you would like to promote? Have you seen a recent story in the press that you would like to tie in? Anything from 300 to 500 words will be absolutely fine and you will be amazed how quickly this can come together once you start typing away.

Pick a catchy title ‘5 ways to save money this summer’ for example and start typing!

Top Tip – If the creative juices are flowing and you have 2 or 3 good ideas, keep a note and put them aside for another day.

Step 3: Leave it to us!

If you find steps 1 and 2 a little bit too time-consuming, why not leave it to us!? We love creating fresh and interesting content for our clients and would be more than happy to create something special for you!

A Screenshot of a WordPress post

Further Information

If you’d like to speak to us regarding how we can help you to use web design to grow your company, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | April 10th, 2019|Blogging|Comments Off on 3 Tips For Successful Blogging

3 Steps To Social Media Success

To help you navigate your way through the Social Media Jungle, we have drawn up our top 3 tips for success. Whether you are looking to communicate with your customers, other businesses or just to promote a chosen message, Social Media channels offer one the ideal way of getting important content out to the world.

However, despite the easy to use and free nature of modern-day Social Media, it can be all too easy to get a little lost. With our 3 tips below, we think that we can help to guide you in the right direction.

Social Media Icons

Step No. 1 – Understanding Your Options

With so many Social Media channels available, all with their own individual strengths, it’s important to see which ones may prove to be beneficial for you.

Below is a little cheat sheet for some of the strengths of the common Social Media channels.

Twitter

This is ideal for:

  • Providing to the point updates
  • Communicating with customers
  • Using hashtags to tap into relevant streams

Instagram

This is ideal for:

  • Showing the visual side of your business
  • Reaching a wide audience
  • Targeting a younger generation

Facebook

This is ideal for:

  • Engaging with customers
  • Driving traffic to your website

Please note: The paid social advertising options can be perfect if you have a particular demographic that you would like to target.

Step No. 2 – Do Your Homework

The vast majority of Social Media updates take place in public. Therefore there is absolutely nothing stop you taking a look at what your competitors are doing to see if you can take any inspiration.

Take a look around to find the following information about your competitors Social Media habits:

  • Which channels are they using (i.e. Twitter, Facebook, LinkedIn, Instagram, Pinterest)
  • Do they engage with customers &/or other business?
  • How frequently do they send out updates

Top Tip – Patience is a virtue! You may be raring to go but a little bit of homework can go a long way.

An Instagram Account

Step No. 3 – Don’t Be Shy

Now that you’re ready to go, go for it! Sitting back and waiting for things to happen is very unlikely to work!

Get your message out there. Contact potential customers to see if you can help them. What’s the worst that can happen??

Contact Us

If you would like to put your website in the hands of a company who will take it forward, please contact Footprint Web Design on Tel. No. 01883 372488 today.

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By | April 3rd, 2019|Social Media|Comments Off on 3 Steps To Social Media Success
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