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Monthly Archives: April 2019

//April

5 Ways Twitter Can Work For Your Business

It is highly unlikely that Twitter has not had some type of impact on your life. Whether your experience relates to using a personal Twitter account, seeing friends or family members update the world about their life via their account or seeing a story on the news, Twitter is everywhere!

Twitter icons

But are you using it for your business; if not, why not? Below we have outlined 5 ways that Twitter can work for, and benefit, your business.

  1. Microblogging. Tell the world what you’re doing, what’s coming up, success stories or ask your followers to get involved. Set quizzes and questions that’ll get people onto your website and sharing your details.
  2. Market research. Want a quick census on a product/decision? Your Twitter audience are your clients; ask their opinion directly and you’ll have the right answer (you will also have made your clients feel valued).
  3. Industry. Following your competitors and other names in your industry is a great way to keep abreast of progress, changes and market trends.
  4. Dealing with praise and complaints. It’s now commonplace for businesses to allow their clients to contact them through Twitter. Praise on Twitter can reap huge benefits in terms of swelling your number of followers. Conversely, if someone complains publicly? You can deal with it instantly – letting everyone know your side of the issue and how you propose to deal with it. People who complain are generally just looking for someone to listen; do that and you’ll turn a negative into a positive every time.
  5. Increase your audience. Twitter has allowed businesses to reach a global client market. The above points will all help you work towards getting your name out there; to potential client sources, you didn’t even know existed. Inciting your existing followers to share your posts and feedback using “#hashtags” will ensure their followers become your followers.

Twitter Scrabble Tiles

Building The ‘Business/Customer’ Relationship

The relationship between a business and its clients has changed dramatically over the last few years, with a greater emphasis on the flow of information between both parties. Businesses know they can command greater loyalty from their client base if they make them feel involved; clients are more willing to trust a business if they feel that business is trustworthy.

Twitter provides a platform to allow this flow of information. You can let your clients know about upcoming deals or events, interact with people personally (dealing with both praise and grievance) and reach an international audience.

Setting up a Twitter account is easy; follow the URL www.twitter.com, enter your details and you’re away! However, if you don’t have the time to create and maintain your Twitter presence, Footprint can do this all for you.

Contact Us

If you would like to discuss this in further detail, please give our team a ring on Tel. No. 01883 372488 and we will be happy to answer any of your questions.

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By | April 27th, 2019|Social Media|Comments Off on 5 Ways Twitter Can Work For Your Business
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How To Create and Use Email Signatures in Mail on Mac

Offering the ideal way to personalise your e-mails along with promoting key information such as:

  • Your website URL
  • Your logo
  • Your business address
  • Social Media channels

The addition of an e-mail signature can be hugely beneficial. One of our most commonly received questions relates to adding an e-mail signature to outgoing e-mails. Depending on the platform or device that you are using, the process can actually be a little different.

Below, we have a guide to adding an email signature when using a Mac.

How To Add An Email Signature On A Mac

You can create prepared text, called a signature, to include when you send email messages. For example, you can create one signature for your work email and another signature for your personal email.

Create and use email signatures in Mail on Mac

Creating signatures

  1. In the Mail app  on your Mac, choose Mail > Preferences, then click Signatures.
  2. In the left column, select the email account where you want to use the signature.If All Signatures is selected when you create a signature, you’ll need to drag the new signature to an email account before you can use it.
  3. Click the Add button  below the middle column.
  4. In the middle column, type a name for the signature.The name appears in the Signature pop-up menu when you write a message.
  5. In the right column (the preview), create your signature.You can use the Edit or Format menus in Mail to change the font or layout, turn text into links, or check spelling. To add an image, drag it into the preview area.

If you want your signature to appear after the original text of messages you reply to or forward, deselect the “Place signature above quoted text” tickbox.

Deleting signatures

  1. In the Mail app  on your Mac, choose Mail > Preferences, then click Signatures.
  2. Select a signature in the middle column, then click the Remove button .

When you delete a signature from All Signatures, it’s deleted from any account that uses it.

Automatically add a signature to emails

You can choose a signature to automatically add to messages you send.

  1. In the Mail app  on your Mac, choose Mail > Preferences, then click Signatures.
  2. Select an account in the left column.
  3. Click the Choose Signature pop-up menu, then choose a signature.If you have more than one signature for an account, Mail can automatically alternate between them — choose At Random or In Sequential Order from the pop-up menu.

If you want to stop having a signature automatically added to your messages, click the Choose Signature pop-up menu, then choose None.

Adding a signature to emails yourself

  1. In the Mail app  on your Mac, click the Signature pop-up menu in the message you’re writing.
  2. Choose a signature.If you don’t see an expected signature in the pop-up menu, choose Edit Signatures to open Signatures preferences and verify the signature is in the account.

Removing a signature from emails

  • In the Mail app  on your Mac, click the Signature pop-up menu in a message you’re writing, then choose None.

Depending on how a recipient’s mail server handles signatures, your signature may appear as an attachment or image to the recipient.

If you use iCloud Drive on your Mac and other devices, your signatures are automatically updated and available on those devices. See Use iCloud Drive to store documents.

If you need to send a signed PDF document, you can use Markup in Mail to create a handwritten signature and add it to the document. You can also use the Preview app to fill out and sign PDF forms.

Contact Us

If you would like to speak to someone about personalising your e-mails, please contact Footprint Web Design on Tel. No. 01883 372488 today.

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By | April 22nd, 2019|E-Mails|Comments Off on How To Create and Use Email Signatures in Mail on Mac
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3 Tips For Successful Blogging

There are a variety of ways that blogs can help your website, from offering the perfect way to add fresh content to your website to get in Google’s good books, the addition of a blog to your website is all positive!

However, it is important to note that adding a blog to your website is not enough on its own, you actually have to use it! You don’t need to go crazy, a blog a week should be fine and is enough to ensure that visitors to your website know that your website is regularly updated.

To help you along the way, we have identified 3 steps to help make your blog successful.

A Social Media Wordcloud

Step 1: Put Aside Some Time

This may be the hardest part. We understand that your time is precious and you may want to do other things with your spare time (if you have any!).

Don’t forget though that blogging is a form of marketing that can keep on giving. You don’t need to dedicate 1 day a week to writing a blog, anywhere from 30 mins to an hour should be enough to write a quality blog.

Step 2: Choosing The Right Subjects

Whilst this may seem tricky, many effective blogs are written about fairly basic subjects. For example, if you are a plumber, do you know of any ways your customers could save a bit of money during the expensive winter heating months? If so, why not write a blog about it?

Do you have a new product or service you would like to promote? Have you seen a recent story in the press that you would like to tie in? Anything from 300 to 500 words will be absolutely fine and you will be amazed how quickly this can come together once you start typing away.

Pick a catchy title ‘5 ways to save money this summer’ for example and start typing!

Top Tip – If the creative juices are flowing and you have 2 or 3 good ideas, keep a note and put them aside for another day.

Step 3: Leave it to us!

If you find steps 1 and 2 a little bit too time-consuming, why not leave it to us!? We love creating fresh and interesting content for our clients and would be more than happy to create something special for you!

A Screenshot of a WordPress post

Further Information

If you’d like to speak to us regarding how we can help you to use web design to grow your company, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | April 10th, 2019|Blogging|Comments Off on 3 Tips For Successful Blogging
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3 Steps To Social Media Success

To help you navigate your way through the Social Media Jungle, we have drawn up our top 3 tips for success. Whether you are looking to communicate with your customers, other businesses or just to promote a chosen message, Social Media channels offer one the ideal way of getting important content out to the world.

However, despite the easy to use and free nature of modern-day Social Media, it can be all too easy to get a little lost. With our 3 tips below, we think that we can help to guide you in the right direction.

Social Media Icons

Step No. 1 – Understanding Your Options

With so many Social Media channels available, all with their own individual strengths, it’s important to see which ones may prove to be beneficial for you.

Below is a little cheat sheet for some of the strengths of the common Social Media channels.

Twitter

This is ideal for:

  • Providing to the point updates
  • Communicating with customers
  • Using hashtags to tap into relevant streams

Instagram

This is ideal for:

  • Showing the visual side of your business
  • Reaching a wide audience
  • Targeting a younger generation

Facebook

This is ideal for:

  • Engaging with customers
  • Driving traffic to your website

Please note: The paid social advertising options can be perfect if you have a particular demographic that you would like to target.

Step No. 2 – Do Your Homework

The vast majority of Social Media updates take place in public. Therefore there is absolutely nothing stop you taking a look at what your competitors are doing to see if you can take any inspiration.

Take a look around to find the following information about your competitors Social Media habits:

  • Which channels are they using (i.e. Twitter, Facebook, LinkedIn, Instagram, Pinterest)
  • Do they engage with customers &/or other business?
  • How frequently do they send out updates

Top Tip – Patience is a virtue! You may be raring to go but a little bit of homework can go a long way.

An Instagram Account

Step No. 3 – Don’t Be Shy

Now that you’re ready to go, go for it! Sitting back and waiting for things to happen is very unlikely to work!

Get your message out there. Contact potential customers to see if you can help them. What’s the worst that can happen??

Contact Us

If you would like to put your website in the hands of a company who will take it forward, please contact Footprint Web Design on Tel. No. 01883 372488 today.

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By | April 3rd, 2019|Social Media|Comments Off on 3 Steps To Social Media Success
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