Monthly Archives: June 2019

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3 Tips To Help Get More Reviews

It is no longer possible to overstate the importance of online reviews for a business. More than ever, customers are taking the time to post their views (both good and bad!) and these rants and reviews have the potential to make or break your business.

With a recent survey claiming that 90% Of Customers Say Buying Decisions Are Influenced By Online Reviews taking the time to find new ways to connect with potential customers can make a significant difference to your business’ bottom line.

However, this does not mean that you have to constantly glue yourself to your computer! By putting in plan some proven tips and tricks to boost your online reputation you can take big steps towards generating some of the positive reviews that you need.

An image of a magnifying glass

Below we have identified some of the best ways to create goodwill with your customers:

Tip No. 1 – Take a Close Look at Your Review Capabilities

There is simply no excuse for not taking advantage of the FREE listings which are available to you. Social Networking sites such as Facebook, Twitter and Google + offer the ideal way to open up lines of communication with customers, whilst online directories such as 118.com, Yell.com, FreeIndex and Scoot offer a great way to obtain a free listing which will allow customers to leave reviews.

Once a profile is created, you can update settings to ensure that when new reviews are posted. Monitoring existing reviews and customer feedback is also a good way to see how the staff is doing across many or a few business locations.

Tip No. 2 – Pay Attention!!

Whilst there may be a very strong temptation to ignore any positive reviews, it is crucial that you respond to all reviews, regardless of whether they are complementary or not as this can make an excellent impression on all future prospects reading reviews.

Furthermore, the addition of negative reviews to a listing is likely to stay visible for years, therefore it is important to deal with any issues quickly and provide resolution for the customer. As long as the majority of reviews aren’t negative, people will value the business’ professional approach and responsiveness.

Tip No. 3 – Make the Most of Your Reviews

Take advantage of any positive reviews by them on your website and/or Facebook page.

A great example of this would be Surrey Driving Force. Driving schools operate in a highly competitive market and therefore finding ways to stand out from the crowd greatly increase your chances of new customers opting for you over your competitors.

An image of a good review

Further Information

If you’d like to speak to us regarding how we can help you generate online reviews, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | June 25th, 2019|Reviews|Comments Off on 3 Tips To Help Get More Reviews

The Right Way To Handle A Bad Online Review

We understand just how important the reputation of your business is to you. Both in regards of helping to grow your business and also for your own personal pride, the reputation of your business can prove to be one of your most powerful assets or one of your biggest liabilities depending on how positive it is.

With potential customers placing more importance on reviews than ever before, especially if they are new to your products and services, this is an area of your business which must not be overlooked.

An image of a one star review

Building Your Online Profile 

Your ‘Google My Business’ profile (which helps to generate your listing on Google Maps) is arguably the most important online profile you can establish for your business. This is in no small part due to to the fact that when someone takes the time to leave a review, it will be displayed in Google’s search results. This can be extremely positive but what should you do if someone decides to leave you a poor review?

Don’t Overreact!

The first and most important bit of advice we give is to not overreact! Whilst we the receipt of a bad review can seem to be quite personal, the facts are that so long as you don’t receive too many, a bad review is not the end of the world. In fact, it is widely acknowledged that many customers are believed to be mistrustful of businesses that have flawless 5* ratings – as it can be difficult to believe that anyone is really that good! As such, a small number of poor reviews can actually add an air of realism to your profile.

Please do not resort to drastic steps such as deleting your account, changing all of your details or setting up brand new profiles. Establishing an effective online presence can be tricky enough once, never mind twice!

An image of a lady who is mad

Always Respond To The Review

Always take the time to respond to a negative review but just importantly, always remember to ‘take the high road’ wherever possible. However tempting it may be to give people a piece of your mind, this is very unlikely to be constructive and is very likely to damage your reputation far more than the review will. Just as the review can be viewed by everyone, so can your response.

It’s really important to answer in a professional way. If you feel that an apology is necessary, then, by all means, include one in your response. Try and provide some type of context to the original review as a benefit for future readers and wherever possible, encourage whoever left the review to continue the conversation privately (via phone, e-mail, DM etc) in an effort to resolve the situation rather than continuing the conversation in public.

Use The Review To Help You Improve

Whilst it is not certain that all negative reviews will be warranted, it is possible that they have some merit. Can you use the negative comments as a way to improve your service? If similar comments keep appearing from different people, perhaps a particular area of your business could do with refining. It’s important to keep a level of perspective and whilst we fully understand that no-one will ever enjoy receiving a poor review, don’t worry too much if one appears on your profile.

Need Some More Help

Would like to find out more about dealing with bad reviews? Give the Footprint Web Design team a call on Tel. No. 01883 372488 today.

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By | June 18th, 2019|Reviews|Comments Off on The Right Way To Handle A Bad Online Review

How To Create a Google My Business Listing

To add your business information to Google Maps, Search and other Google properties, create a Google My Business listing (or get access to one, if it exists). Use Google My Business for free to manage how your business information appears across Google, including Search and Maps.

Follow the steps below to add or claim your business listing:

Using A Desktop or Laptop

To add or claim your business profile, follow these steps:

  1. Open Google My Business.
  2. In the top right-hand corner, click Start now.
  3. Sign in to your Google Account, or create one if you don’t already use Google services.
  4. Enter the name of your business and click Next.
  5. Choose whether you want your business location to appear on Google Maps.
    • If you serve customers at your business address:
      1. Choose Yes, then click Next.
      2. Enter your business address, then click Next.
        Note: If you also serve customers outside your business address, you’ll have the option to list your service areas as well.
    • If you don’t serve customers at your business address:
      1. Choose No, then click Next.
      2. List your service areas, then click Next.
  6. Use the search field to select a business category, then click Next.
  7. Enter a phone number or website URL for your business, then click Next.
    Note: You’ll also have the option to create a free website based on your information.
  8. To complete sign-up and verify your connection to this business, click Finish.
  9. Select a verification option.
    • To verify at another time, under ‘Verify later’, click Later. If you’re not authorised to manage the business, find the person in your organisation who’s authorised and continue the process.

Note: If you see a page that says ‘This listing has already been claimed’, click Request access and follow the directions to claim your business. Learn more about how to request ownership.

The Google Street View Car

Using A Mobile or Smart Device

  1. Open the Google My Business app.
  2. Sign in with the Google Account that you’d like to use to manage your business.
    • If this is your first time adding a business to Google, sign in with the Google Account that you’d like to use to manage your business and tap Continue.
    • If you’ve added a business before, tap More, then tap the name of your business to reveal a list of all listings in your account. Scroll to the bottom of the page and select + Create new business.
  3. If you see a dialogue letting you know that someone else has verified the business, follow these steps.
  4. Enter your business name and information and agree to the Terms of Service. Tap Continue when you’re ready to create a listing for your business.

Note: Use a computer to use more advanced editing features, including adding service areas to your Google My Business listing.

Use Google Maps to claim your business

To claim your business on Google Maps, follow these steps:

  1. Open the Google My Business app.
  2. Search for your business.
  3. Open the business information panel, then scroll down and tap Claim this business.

Further Information

If you’d like to speak to us regarding this or any of our services, including our WordPress web designs, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | June 11th, 2019|Google Maps|Comments Off on How To Create a Google My Business Listing

Can WhatsApp Help Your Business?

WhatsApp Business is a free to download app available on Android and iPhone, and was built with the small business owner in mind. WhatsApp Business makes interacting with customers easy by providing tools to automate, sort and quickly respond to messages.

It’s also intended to feel and work just like WhatsApp Messenger. You can use it to do everything that you’re used to doing, from messaging to sending photos.

Some of the features we currently offer in the app include:

  • Business profile to list important information, such as a company’s address, email and website.
  • Statistics to see how many messages were successfully sent, delivered, and read.
  • Messaging tools to quickly respond to customers.

You can learn how to download it from the Google Play Store and the App Store.

WhatsApp can help you provide customer support and deliver important notifications to your customers.

If you’re not a business, there’s no need to download this separate app. You can continue using your WhatsApp Messenger account for free to talk to friends, family and businesses.

Whatsapp For Business

Business Profile

Create a business profile with helpful information for your customers like your address, business description, email address, and website.

Quick Replies

Quick Replies let you save and reuse messages you frequently send so you can easily answer common questions in no time.

Labels

Organize your contacts or chats with labels, so you can easily find them again.

Messaging Tools

Send your customers the information they are expecting where they want to receive it. Respond to questions and provide support.

WhatsApp Business API

For medium and large businesses, the WhatsApp Business API powers your communication with customers all over the world, so you can connect with them on WhatsApp in a simple, secure, and reliable way.

Contact Us

If you would like any further information regarding the suitability of using WhatsApp for your business, contact us today.

Footprint Web Design have been at the forefront of web design and Social Media development for nearly 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at info@footprint.co.uk.

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By | June 3rd, 2019|Whatsapp|Comments Off on Can WhatsApp Help Your Business?
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