Local SEO can prove to be the key marketing method for any business focusing on their local geographic area.
As with all areas of SEO, implementing local SEO is a constantly evolving process and factoring in these 3 key areas can be vital.
Location Is (Almost) Everything
For some time Google has tailored search results to the precise location of the person making the search.
However, Google is now taking this a step further by reducing the radius of the returned results to ensure that businesses based close to the person making the search will be given preference to those based further away.
This reduction in search radius is great news for anyone based away from the city centre as they now have a much better chance of showing up in locally based search results depending on the location of the searcher.
Mobile is Now a Clear No. 1
Avoided mobile marketing until now has been a mistake and this mistake is only going to grow in size.
With significantly more searches being completed on mobile devices than desktops and laptops, Google is now taking this very seriously.
This is in no small part due to the fact that because Google is now to determine a mobile user’s location with accurate precision, they can take the required steps to provide the most relevant results.
Reputation Is Essential
This is really nothing new. Since the beginning of trade, the reputation of a business has played a key role in their ability to grow.
With many business owners still finding customer reviews (and in particular negative ones) an annoyance which they do not take seriously, they are making a major mistake.
Both Google and potential customers take these reviews VERY seriously and it doesn’t take much homework to realise that online reviews show up frequently for all to see.
Not only does the volume and level of reviews help to build trust with your customer base, it is also a key signal to Google regarding the level of trust they should place in your business.
If you would like a chat about your website, please give the Footprint Web Design team a call on Tel. No. 01883 372488 today.