Whether you are setting up a new business website or starting a blog the importance of choosing the right domain name is there for all to see.
When it comes to choosing a domain name which is effective and appropriate, we believe that there are a few guidelines which can help you along the way. Below you will find 3 of the most important tips that you can follow.
No. 1 – Choose a Unique Name
Whilst this may sound fairly obvious, you would be surprised how many people try to choose a name which is fairly similar to a well established 
company with the hope of riding their coat-tails to draw some traffic to their own website.
This is a tactic which is very unlikely to succeed and will only work towards undermining the identity of your own company.
Top Tip – Focus on the strengths of your company.
No. 2 – Keep It Simple
Short, catchy and relevant names are often the best idea for any domain name because they are easy for people to type and just as important, easy for people to remember.
Not only do short domain names help potential customers, they also look better on printed media and when used on Social Media channels as they unlikely to be shortened when posted.
Top Tip – Never underestimate the power of word of mouth marketing. Choosing a catchy and to-the-point domain name will make it as easy as possible for people to pass the details to their friends, family and colleagues should the need arise.
No. 3 – Eliminate The Guesswork
It is always good practice to ensure that your domain name automatically offers potential customers a good idea of what your company actually does without them having to visit your website if possible.
For example, the following domain name http://www.jandpplumbing.co.uk makes it immediately clear that this company is a plumbing company.
Top Tip – Choosing an obscure domain name may result in the need for an increased effort and expense when it comes to branding and market to ensure customers know more about your products and services.
Bonus Tip – Make it SEO Friendly
Are you looking to target a particular keyword in your future SEO efforts? Whilst many of the most popular domain names will already have been snapped up, if you can purchase something relevant to your target demographic, you may be able to put it to good use.
For example, if you are a plumber in London looking to target that particular geographic area, the domain name www.plumbers-london.co.uk could prove to be highly beneficial.
Further Information
If you’d like to speak to us regarding any aspect of web design or SEO, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
