The key to the success of any blog is ensuring it reaches as many people as possible. Getting readers to share your content in the form of RT’s, Facebook shares or links on LinkedIn and Google+ can make a huge difference to the number of people read your blog articles and to help you along the way, we have drawn up a list of 4 top tips designed to help further the reach of your blog content.
No. 1 – Use a Compelling or Catchy Title
One of the most important parts of any blog or article is the very first thing potential readers will come across – the title. Choosing the right title for your content is not only likely to have a profound effect on the drawing people to actually read on, it can also impact the number of shares that you receive.
No. 2 – Make Sure To Include Meta Data
Taking the necessary steps to include META titles and descriptions for each blog will help to ensure that it is as easy as possible for those looking to share your content to quickly identify the pertinent information about your blog.
The good news is that adding these details has never been easier and through the addition of a free plugin such as Yoast WordPress you will quickly be able to add these short snippets of information.
No. 3 – Make Sharing As Easy As Possible
If you want to encourage people to share content they find interesting on your website, make sure that they do not have to work hard to do so. We live in an impatient world and as such, people are unlikely to do anything that will take more than a click or 2 of their mouse.
Thankfully, with WordPress plugins such as Shareaholic, you can quickly and easily add a section under each article which will let readers share your content to their chosen Social Media channel with a simple click of a button.
No. 4 – Make Sure Your Blog is Optimised For Mobile Usage
It should come as no surprise to anyone that the balance is beginning to tip in favour of mobile internet browsing when compared to the use of desktops and laptops to visit websites. As spare time becomes less and less, internet users are now becoming far more accustomed to browsing ‘on the go’ by using their smart phones and tablets as opposed to waiting until they get home to load up their pc.
Therefore, taking the steps needed to ensure that your blog is optimised for mobile browsing is absolutely essential if you wish to make your website as user friendly as possible.
Many WordPress designs are now designed to be responsive (display to the required specifications of the device on which it is being viewed) but if you feel as though your website has been left behind, simply give the Footprint Web Design team a call and let us run though your options with you.
Footprint Web Design have been at the forefront of web design and development for nearly 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at firstname.lastname@example.org.