Does your website perform as well when viewed through a mobile device or tablet as it does when viewed through a computer?
With the emphasis very much moving towards people using mobile devices as their primary means of browsing the internet, if your website is not mobile optimised (aka responsive), your business is about to be left behind.
Still a little unsure? Below we have identified 7 facts that will help to make up your mind.
1. A Change in Browsing Habits
Source = GlobalWebIndex’s 2015 Q3 report on trends for smartphones, tablets, smart TVs and wearables.
2. The Balance is Shifting
Whilst reports regarding these figures are scarce, a report in 2014 claimed that smartphones and tablets now account for 60% of all online traffic.
3. Focusing on Local Areas
Up to 40% of all mobile users search at least once per month for services/products from a business based in their local area.
4. Are you being Searched For?
Whilst all local businesses are generating increasing numbers of searches, some markets are more popular than others. However restaurant / cafes (58%), general shops (32%) & doctor / dentists (27%) are the most popular.
5. Not Just Online Business
This indicates strongly that they are intending to visit your business in person.
6. User Friendly Websites
Up to 61% of customers are more likely to contact a local business if their website is user friendly and optimised for mobile use.
7. Outstanding Conversion Rates!
Up to 78% of mobile searches relating to products and services available from local businesses are likely result in a purchase.
Footprint specialise in creating bespoke websites designed to help take your business to another level. We have been providing SEO Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.