Loading...
Blog2020-06-02T12:49:10+00:00

Is The Security Of Online Browsing About To Increase?

One of the key features of Apple’s recently announced update to the macOS is the ability to block trackers from collecting user data when using their browser, Safari.

Here’s a screenshot from a press release Apple published yesterday taken from the Search Engine Journal:

The new version of macOS, called “Big Sur”

As you can see, the new version of Safari blocks other popular trackers such as DoubleClick, Amazon, and Optimizely.

Apple is really pushing the new levels of privacy offered by Safari as one of the primary selling points of the new browser.

“Privacy has always been built into Safari, and a new Privacy Report delivers added visibility into how Safari protects browsing activity across the web.

Users can choose when and which websites a Safari extension can work with, and tools like data breach password monitoring never reveal your password information — not even to Apple.”

What Does This Mean For Business Owners?

If you receive a significant proportion of your site traffic through Safari, this could be an issue when it comes to using Google Analytics as the user data will no longer be able to be tracked.

Whilst the number of users who use Safari as their regular browser sits at approximately 9.4% this could be worse. However, this figure increases to a 24.4% market share worldwide when mobile usage is factored in. Therefore if this new update is rolled out to mobile/smart devices as well, significant gaps in tracking can be expected.

We will continue to monitor the situation over the coming weeks and months and will keep you updated with all of the latest news.

Further Information

If you’d like to speak to us regarding how we can help you to use social media or a website to grow your company, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

Currently Browsing: Is The Security Of Online Browsing About To Increase?
By |July 8th, 2020|Google|

How To Give Admin Access To A Facebook Page

An area of Social Media which often causes confusion relates to giving someone access to a business Facebook page. Unlike Twitter/Instagram etc, rather than using a username/password system to provide access, Facebook business pages only offer admin access through the personal Facebook profile of someone who is granted access.

Once you have given admin access to the chosen person, they will then be able to post as ‘your page’.

Two key things aspects that you need to remember are:

  1. You’ll need to be an admin to manage roles for your Page.
  2. There’s no limit to the number of people who can have a role on a Page.

With that in mind, please see below for the steps which must be followed to give someone access are as follows.

Facebook phones

New Facebook

Give Someone a Role

If you’re an admin:
  1. Go to your Page and click  Page Settings in the bottom left.
  2. Click Page Roles in the left column.
  3. Type a name or email in the box and select the person from the list that appears.
  4. Click Editor to select a role from the dropdown menu.
  5. Click Add and enter your password to confirm.
Keep in mind that if you’re not friends with the person you’re adding, they’ll have to accept your invite before they can start helping you manage your Page.

Remove Someone Who Has a Role

If you’re an admin:
  1. Go to your Page and click  Page Settings in the bottom left.
  2. Click Page Roles in the left column.
  3. Click Edit next to the person you want to remove, and then click Remove.
  4. Click Confirm. You may need to enter your password.
You can always remove yourself from a Page, but if you’re the Page’s only admin, you’ll need to add another admin first.

Change Someone’s Role

If you’re an admin:
  1. Go to your Page and click  Page Settings in the bottom left.
  2. Click Page Roles in the left column.
  3. Click Edit next to the name of the person whose role you want to change and then select a new role from the dropdown menu.
  4. Click Save. You may need to enter your password to confirm.

 

Classic Facebook

Give Someone a Role

If you’re an admin:
  1. Click Settings at the top of your Page.
  2. Click Page Roles in the left column.
  3. Type a name or email in the box and select the person from the list that appears.
  4. Click Editor to select a role from the dropdown menu.
  5. Click Add and enter your password to confirm.
Keep in mind that if you’re not friends with the person you’re adding, they’ll have to accept your invite before they can start helping you manage your Page.

Remove Someone Who Has a Role

If you’re an admin:
  1. Click Settings at the top of your Page.
  2. Click Page Roles in the left column.
  3. Click Edit next to the person you want to remove, and then click Remove.
  4. Click Confirm. You may need to enter your password.
You can always remove yourself from a Page, but if you’re the Page’s only admin, you’ll need to add another admin first.

Change Someone’s Role

If you’re an admin:
  1. Click Settings at the top of your Page.
  2. Click Page Roles in the left column.
  3. Click Edit next to the name of the person whose role you want to change and then select a new role from the dropdown menu.
  4. Click Save. You may need to enter your password to confirm.
Note: If you’re a new admin, keep in mind that you may need to wait 7 days before you can remove or demote another admin.

Further Information

If you’d like to speak to us regarding how we can help you to use social media or a website to grow your company, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

Currently Browsing: How To Give Admin Access To A Facebook Page
By |July 1st, 2020|Social Media|

5 Reasons Why Your Onsite Images Must Be Optimised

Did you know that the use of images and the addition of the correct tags can play a crucial role in achieving excellent search engine results?

Search engines such as Google are trying to incorporate more images into their results and for e-commerce websites, in particular, getting rankings on Google images can offer a great way of drawing visitors to your website.

Why Is It Important To Do This?

  1. Search engines can detect an image but not what the image is. This makes it difficult for them to sort out images based on a user query.
  2. Images have now been added to the main page search results in Google resulting in a potential for more traffic.
  3. Images can break up text blocks are better at enticing people into your site.
  4. Images can also act as link bait if you allow image sharing in exchange of a link.
  5. Image sharing is more prolific among users with sites like Pinterest getting more popular.

A quality sign

Is It Easy To Optimise Your Images?

In a word – yes!! By simply following a few basic guidelines, you will be able to take the required steps towards ensuring your images work for you. Following a few simple guidelines can help ensure your images are working hard for your SEO.

  1. Choose The Right Image: Finding the most appropriate image is the most important part. A good image which attracts attention and describes itself can really do the job for you. Steer clear of irrelevant images – this can have the opposite effect.
  2. Utilise The Alt Tags: Alt tags display the text in-case the image is not able to load in the browser helping users to know the details of the image. It not only helps the users but also acts as a base for search engines in identifying what the image contains. The Alt tag must be direct and succinct – avoid lengthy descriptions and keyword stuffing.
  3. Re-Name Your Images: Using a file name that is relevant but is none generic means you will ensure the right sort of traffic is coming across your content. If your file name is too generic, you may end up with non-relevant visitors to your site – potentially skewing your site stats. The above example has been named “Houses of Parliament at Night” – relevant, but not too generic a title.
  4. Re-Size Your Images (Where Necessary): Google considers the page loading time as one of the important ranking factors, which will be dictated by the size of the page (image file size, video size, etc). Optimising images in terms of size can really improve your site performance. File size depends on the resolution of the image, the higher the resolution the bigger the file size. So you need to maintain a balance between the size and the quality. There are different image types supported (JPEG, PNG, GIF) on the web, and choosing the best will depend on your requirement. Try and choose an image which is of good quality and lowest file size. Very high-resolution images will be huge and, as such, should be avoided.

Let Us Know What You Think

We can help to create a comprehensive online marketing campaign for your business which will drive the right people to your website, contact us today.

Currently Browsing: 5 Reasons Why Your Onsite Images Must Be Optimised
By |June 22nd, 2020|Images|
Load More

Recent Posts

Archives

Categories

Tags

Need To Talk Now?

DO YOU HAVE A BIG IDEA WE CAN HELP WITH?

Contact Us