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The Top 4 Reason Why Your Website Must Be Responsive

We guess that you have heard the phrase ‘responsive web design’ before. Even if not, we’re pretty certain that you will have either visited a website using your mobile phone or smart device and if you have, there is a strong chance that the website you visited was responsive, if not, you would certainly have known about it!

Utilising a responsive web design seamlessly re-scales, resizes and re-flows to adapt your images and content so they display perfectly on any device. A responsive website will automatically adjust itself so it’s in perfect proportion to be engaging and usable no matter the device your site is being viewed on.

There are several reasons why responsive web design is a crucial technique that will have a huge impact on your web strategy and below we have identified 4 of the most important.

No. 1 – Consistent Branding

A responsive website is inherently designed to look pretty much the same on all devices. Your site’s images and content simply scale down or shift around to make the look and elements look essentially the same. The last thing you want is for your customers on smaller devices to feel less appreciated as compared to their desktop counterparts. With responsive web design, you can always maintain a consistent brand across multiple platforms.

No. 2 – Mobile Usage is On the Rise

Online shopping is all the rage as it is much easier than driving all the way to your local shop. People are even opting to shop on their phones while they’re watching TV on their favourite couch. Currently, more than 60 % of all website traffic is from mobile devices. And every other day, mobile usage is growing exponentially, so an increasing number of prospects will continue to view your site from a mobile device. By focusing on a site that’s more responsive on multiple platforms; you’ll see a great return on investment from your website. In the long run, a responsive design translates leads, which are increasingly coming from mobile devices, into actual sales.

No. 3 – Improved SEO Rankings On Mobile Search Results

Search engines recommend responsive development for mobile website design and favour mobile friendliness in their search engine result page (SERP) rankings. Responsive sites have only one URL and the same HTML code across all devices which make it easier for search engines such as Google to find, index and organize content from a single company site than from two or more sites.  A higher ranking goes hand in hand with increased conversions. A single URL is also easier for users to share and link to.

No. 4 – Longer Site Visits

Today’s consumer is well informed and empowered. He/she will only stick to your content if it’s engaging and if what you’re offering is easily and quickly found. If your web-only site doesn’t translate well to multiple devices such as smartphones and tablets, you can as well forget about sales from numerous potential buyers. Research has it that a website that is not mobile friendly will have an immediate bounce rate of about 40%.

 

Further Information

If you’d like to speak to use regarding how we can help you to use web design to grow your company, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | July 15th, 2018|Mobile|Comments Off on The Top 4 Reason Why Your Website Must Be Responsive

Don’t Miss Out On Sales Because Your Website Is Too Slow

With the implementation of Google’s ‘Mobile First Indexing’ the loading speed of your website does now impact the rankings on mobile search results*.

Is it really possible that the loading speed of a website can impact the number of sales that you make? According to surveys done by Akamai and Gomez.com, approximately 50% of all web users expect a website to be loaded and usable within just 2 seconds and will look elsewhere if it hasn’t loaded within 3! Who was it that said patience was a virtue!!??

Perhaps even more concerning was the fact that over 75% of the web shoppers who were quizzed that had problems with web site performance expressed that they were unlikely to return again, with just less than 50% saying that would tell a friend if they had a poor experience shopping online.

Not only does this mean you may potentially be losing conversions from actual visitors to your site, you may even be losing on potential future custom from their friends and colleagues as well. The end result – missing out on lots of potential sales simply down to something which is taking a few seconds too long.

Maximising Your Loading Speed

It is important to note though that the speed at which your site is ready to be used is not purely down to the actually loading speed of your website. Factors such as poor internet connection, outdated equipment etc can also play a crucial role. However, this does not mean that every possible step should not be taken in order to ensure that your site is primed and ready to go.

At Footprint Web Design, we like to go that extra mile to ensure that during the design process, we put everything in place to ensure that your website is primed to load quickly.

By focusing on 3 crucial aspects of web design (plus much more) we will help to ensure that your website is ready to load as quickly as possible for your customers.

  • Correct implementation of Javascript and CSS
  • Image optimisation
  • Cache optimisation

Contact Us

If you would like to know how we can help to improve the loading speed of your website, please contact the Footprint Web Design team today on Tel. No. 01883 372488 and we will be happy to help you.

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By | July 8th, 2018|Uncategorized|Comments Off on Don’t Miss Out On Sales Because Your Website Is Too Slow

Browsing ‘On The Move’ – Make Sure Your Website Is Mobile

If your website is not mobile optimised (aka responsive), your business is about to be left behind. With websites optimised for mobile use becoming more important than ever before (check out the following link for Google’s recent updates).

If you have any doubt whatsoever, please check out the help back up this argument, we have identified 5 reasons why your website must be ‘mobile’.

1. Increase Your Conversion Rates!

Up to 78% of mobile searches relating to products and services available from local businesses are likely result in a purchase.
One Size Fits All: How Responsive Web Design Helps Get You More Conversions

2. Keeping Up With Changing Browsing Habits

Recent figures highlight the fact that as many as 80% of all online adults are now in possession or have easy access to a smartphone/tablet.

Source = GlobalWebIndex’s 2015 Q3 report on trends for smartphones, tablets, smart TVs and wearables.

3. Make The Most of Local Exposure

Up to 40% of all mobile users search at least once per month for services/products from a business based in their local area.

Source = BrightLocal Mobile Consumer Survey 2015

4. Increased Visibility

Whilst all local businesses are generating increasing numbers of searches, some markets are more popular than others. However restaurant / cafes (58%), general shops (32%) & doctor / dentists (27%) are the most popular.

Source = BrightLocal Consumer Mobile Survey 2015

5. Maximise User Experience

Up to 61% of customers are more likely to contact a local business if their website is user friendly and optimised for mobile use.

Source = BrightLocal Mobile Consumer Survey 2015

 

Contact Us

If you would like any further information regarding the importance of mobile optimised websites and how they can benefit your business, Footprint Web Design have been at the forefront of web design and Social Media development for over 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at info@footprint.co.uk.

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By | July 1st, 2018|Uncategorized|Comments Off on Browsing ‘On The Move’ – Make Sure Your Website Is Mobile

We are hiring – Social Media Executive

Currently Seeking: Social Media/SEO Executive

Get paid to be on Facebook all day!  Well not quite so simple as that…

We have great relationships with our existing clients and have retained a very solid client base. We pride ourselves on retaining loyalty from our clients and are looking to expand upon this.

Due to expansion we are looking for an ambitious self-motivated person to join our team as a Social Media Executive.

Working closely with our existing team of SEO and web designers and building up solid relationships with our clients.

The role will include:

  • Looking after existing clients
  • Working closely with our design team and SEO team
  • Marketing via social media, mailing campaigns and other on-line outlets
  • Being able and willing to learn all aspects of SEO
  • Learn how websites work: design, content and SEO value to clients
  • Learn how our web servers work and set up and maintain client’s accounts on the servers
  • Liaise with clients via email and telephone
  • Work with senior staff memebrs visiting clients and attending meetings
  • Managing social media channels on behalf of clients
  • Managing SEO campaigns
  • Managing clients citations (online directory listings)
  • Managing e-mail marketing campaigns
  • Writing content for websites
  • Running reports and metrics for existing client’s SEO campaigns
  • Keeping up to date with Social Media changes, learning what impact changes will have to clients
  • Taking photos and videos for use on websites/social media (training given)
  • Attend external training courses – specifically for social media/SEO
  • Implement what you have learned and come up with new ideas yourself
  • Help Footprint staff with day to day problem solving

You would need to be:

  • Confident on the telephone
  • Enthusiastic, happy and eager to learn
  • We are looking for you to grow and flourish within the company so must be a fast learner and easy/comfortable to adapt to a changing industry
  • Minimum GCSE in English, Maths and a Computer/Digital Course
  • Clean driving licence and car

You will need to have experience and an understanding of social media, web design and SEO.  Training will also be given.

Excellent package inc very good salary and benefits.

This position is a full time position.  You will have the option to work remotely too.
Will consider self-employed individuals or possibly an apprentice position for exceptional people.

If you are interested and can demonstrate the above please contact us or send your CV to: ant@footprint.co.uk

 

By | May 15th, 2018|recruitment|Comments Off on We are hiring – Social Media Executive

Making The Most From Your Google Maps Business Listing

Your business listing on Google Maps offers a highly effective method of making the important details about your business visible and searchable on the internet. You don’t even need to have a website in order to make the most of it. If you are a small business owner, you really cannot afford to overlook this excellent form of free advertising.Whilst big businesses may be able to call on a

very large marketing budget, the great news for smaller businesses is that Google maps listings offer the perfect method of promoting your business in your local area and unlike Google Adwords, the service is free to use.

Understanding How It Works

To access Google Maps, please visit the following link – https://www.google.co.uk/maps

Google Places (often referred to as Google + Business now) is a service which allows you to create a dedicated listing which will be displayed on Google Maps.

Business owners, who are listed with Google, can use their Google Places account to manage the information that they would like to display regarding their business.

Please Note – Considering the fact that Google usually blends the Google Places’ page and Maps along with the organic results for location specific searches, listing yourself in Google Places can be an excellent way to create brand awareness.

3 Step Guide To Getting Listed

Getting your business listed on Google My Business simply could not be easier and by following our 3 step guide you can be live in just a few weeks.

  • Step 1 – The first step is register with Google and then add all of the relevant business information including your business address, Tel. No., E-Mail address, opening hours, images etc.
  • Step 2 – Once you have completed your listing, the next step is to verify your account. This is done via a postcard which will be sent to your business address (it normally arrives in 2 to 3 weeks).
  • Step 3 – Once the verification postcard arrives, you can take the final step, simply log in to your account, add the code and your listing will go live within a few hours.

Perhaps one of the best parts of creating this account is the fact that Google do not charge you to use it!

Making The Most From Your Google Maps Listing

Now we have explained how the listings can be set-up, we want to help you make the most of your listing once it goes live.

  • Choose Your Categories Wisely – Google provides a choice of categories to which you can add your listing and you are not limited to one. Simply type the first few letters of your services into the category box and select the most appropriate results which are provided.
  • Add Images– You can make your listing more attractive by adding a number of photos/images to your account. You can add a logo and background image to your homepage and up to 10 images in the listing itself.
  • More Than One Location? – If your business is based in more than one place (perhaps you have more than one branch?), make sure that each branch has a separate Google Places page with the location’s address and phone number.
  • Encourage Reviews– We cannot over emphassze the importance of this tip – ask your customers to review and rate on your listing. Online reviews play a crucial role in helping to separate competing businesses and the chances are, the more positive reviews on your account, the higher your listing may rank and the more likely undecided customers may be to opt for your products and services.

Contact Us

If you have any further questions about the importance of Google Maps listings for small businesses and how they can be used to help you, please don’t hesitate to get in touch with us on Tel. No. 01883 372488.

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By | June 25th, 2018|Uncategorized|Comments Off on Making The Most From Your Google Maps Business Listing
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