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Blog2020-02-25T09:18:34+00:00

Is It Important To Display My Business Address?

Citations (online directory listings) play a hugely important role in any online marketing campaign. Not only do they help to provide respected areas of confirmation for your business details, but they also offer new pathways for potential customers to find your business details.

A key part of these citations relates to the NAP (Name, Address & Phone Number) of a business but what happens if your company doesn’t tick the traditional boxes of having a physical location where customers can visit you? If this is the case, publishing your address to would-be customers could be an issue.

A man using a laptop

Why Would You Want To Hide Your Address?

For many businesses with a physical location such as an office or shop, the ability for customers to find them can be crucial. However for other businesses, a driving school for example, that provide their services at other locations, this is not the case.

Our experience tells us that there are typically 5 reasons why a business owner may not want their address published. These are as follows:

  1. Because they do not serve customers at their location, they don’t want people visiting their business address.
  2. Their office address is a virtual office. This would mean customers would be unable to drop in.
  3. Certain businesses (therapists and counsellors) may be considered to be a little sensitive and unsolicited visitors could be an issue
  4. They work from home and are concerned that this may not create the impression that they are looking for
  5. Although they are based in a particular location, they may wish to target a completely different area.

Does Hiding Your Business Address Limit Local Ranking Potential?

It’s impossible to get away from the fact it can impact your ranking potential. Web users want the ability to access genuine local results and Google wants you to be happy so you that you will keep using your services.

Google strives to serve up businesses which it thinks are high quality and that are local. If you hide your address you make it much harder for Google to determine if you are a genuine local business.

We Can Help

Should you find yourself in this particular position, give the Footprint team a call today on Tel. No. 01883 372488 today to see how we can help you.

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By |March 23rd, 2020|Uncategorized|

Boost Your Reputation & The Way Google Views Your Business

Everyone knows that your reputation can be impacted by customer reviews but did you know that your Google rankings can be as well?

Basically, there are 2 types of customer review. On-site reviews and reviews left on 3rd party websites.

  1. 3rd Party Reviews – These reviews are typically left on 3rd party websites (which are not controlled by the business) including Facebook, Yell, FreeIndex and Google Maps. These may then be displayed via the business website.
  2. On-Site Reviews – These reviews are usually submitted directly to the business and will then be added to the website in the form of either ‘reviews’ or ‘testimonials’.

The addition of reviews to your website (both good and bad) will offer the chance to add regular unique to your website. Not only this, reviews provide new customers with an idea of the type of experience they should expect to receive.

A quality sign

Make It As Easy As Possible To Leave A Review

Making it as easy as possible to leave reviews is crucial if you want your customers to leave their views on your business.

Very few people will take the time to leave their thoughts without some sort of prompt. A clear guide on your website or an e-mail reminder will prove to be beneficial.

A recent article by Search Engine Land found that up to 79% of people are now prepared to put as much faith on an online review as the recommendation of a friend or family member.

Such is the ease of access that potential customers have to the internet through their smartphones, tablets, PCs and laptops, it has never been easier to seek out online reviews of products and services offered by various companies all around the world — including people who have used your business in the past.

Making A Positive Difference

Put yourself in the position of a customer using a company for the first time. If they have 2 companies offering similar services/products at similar prices, they are very likely to want to draw from another variable to help them make a decision on which company to use.

More often than not, customer feedback is now this variable. The difference between being able to view other customer’s experience and taking a virtual leap of faith can turn a potential sale into a loss of business.

Contact Us

If you would like to speak to someone about gaining more reviews for your business, please contact Footprint Digital on Tel. No. 01883 372488 today.

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By |March 16th, 2020|Google, Reviews|

Is Your Website Fast Enough?

It is possible that the loading speed of a website can impact the number of visitors to your website and ultimately, the number of sales that you? According to surveys done by Akamai and Gomez.com, approximately 50% of all web users expect a website to be loaded and usable within just 2 seconds and will look elsewhere if it hasn’t loaded within 3 seconds!

A Mistake That Cannot Be Recovered From?

Perhaps even more concerning was the fact that over 75% of the web shoppers who were quizzed that had problems with web site performance expressed that they were unlikely to return again, with just less than 50% saying that would tell a friend if they had a poor experience shopping online.

Please Note – It is important to note though that the speed at which your site is ready to be used is not purely down to the actually loading speed of your website. Factors such as poor internet connection, outdated equipment etc can also play a crucial role.

However, this does not mean that every possible step should not be taken in order to ensure that your site is primed and ready to go.

Fast moving traffic

Going The Extra Mile

At Footprint Digital, we like to go that extra mile to ensure that during the design process, we put everything in place to ensure that your website is primed to load quickly.

By focusing on 3 crucial aspects of web design (plus much more) we will help to ensure that your website is ready to load as quickly as possible for your customers.

  1. Correct implementation of Javascript and CSS
  2. Image optimisation
  3. Cache optimisation

Mobile-First Indexing

With the implementation of Google’s ‘Mobile-First Indexing’, the loading speed of your website does now impact the rankings on mobile search results*.

What actually is mobile-first indexing though? According to Google, “Mobile-first indexing means Google predominantly uses the mobile version of the content for indexing and ranking.” Click here for more.

If you are not ticking the right boxes in Google’s eyes, not only does this mean you may potentially be losing conversions from actual visitors to your site, but you may also even be losing on potential future custom from their friends and colleagues as well. The end result – missing out on lots of potential sales simply down to something which is taking a few seconds too long.

Contact Us

If you would like to know how we can help to improve the loading speed of your website, please contact the Footprint Digital team today on Tel. No. 01883 372488 and we will be happy to help you.

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By |March 9th, 2020|Web Design|
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