Blog2019-11-15T15:06:08+00:00

What Are The Key Factors Shaping Local SEO?

Local SEO is important. It has been for many years and will be for many more. If your business focuses on a local area, tapping into this can be the difference between the success and failure of your website.

However, it is essential to remember that achieving high ranking local search results requires the implementation of specific SEO strategies.

Changes in Google’s ranking algorithms are frequent and the past few months have seen the following

  • Reduction in number of page 1 maps rankings available
  • The increased importance of reputation management
  • GMB dashboard updates
  • Increased need for a citation profile

This all pulls together to ensure that effective local SEO requires a varied approach and should be left to the professionals!3 Factors That Are Shaping Local SEO

Local Search Is Harder Than Before

With fewer slots up for grabs in the first page Google Maps listings, it used to be fairly simple to achieve a first-page ranking. However, as these numbers were reduced, finding additional ways to optimise both your website and your Google Maps listing has become harder and more important than ever before.

It was not too long ago that simply claiming and optimising your businesses ‘Google My Business’ listing would likely be enough to obtain a high ranking but with the drop from seven slots to three slots, local businesses are facing much stiffer competition.

Your Locations Is Still Hugely Important

Google knows precisely where the person making an online search is based at the moment they make their search. It is this location that impacts the specific results that show up in the Search Engine Results Pages (SERPs).

Google is now beginning to take this further by narrowing down the radius of the displayed results to ensure that locally-based businesses (and therefore more relevant businesses) obtain higher rankings.

This is good news for businesses that are located away from the centre of a town/city as this is helping to level the playing field with businesses who have a prime location.

Your Reputation Is Still Crucial

This is not exactly a newsflash! There can be no doubt whatsoever that businesses have been trading off their reputations for many years. The consumers’ addition of reviews to your website, your Google Maps listing, your Social Media accounts and your directory listings can play a critical role in helping to shine a light on the level of service that your customers can expect to receive.

Please Note – Not only do these reviews play a pivotal role in the way your business is viewed, but they are also a key signal to Google whether your business is trustworthy – or not.

Contact Us

If you would like to put your website in the hands of a company who will take it forward, please contact Footprint Web Design on Tel. No. 01883 372488 today.

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3 Reasons Why Citation Building Must Not Be Overlooked

We strongly believe that building citations are essential for any business looking to target locally based customers. Along with helping to increase rankings in relevant Google Maps (and general search results), the offer the following benefits for businesses of all size.

The number of citations, the location of the citations and the consistency of the information can all play a key role in helping to influence Google’s rankings, particular with regards to Google Maps.

What Are Citations?

A citation is essentially any online mention of the name, address, and phone number for a particular business. Citations can be listed on business directories, on websites and apps, and on social media channels.

Citations can provide the ideal way for internet users to discover details relating to local businesses and also offer the chance to positively impact local search engine rankings.

One of the most important ways that citations can help to benefit a business is by increasing the chances of local customers to find your business online. These will include third-party sites that people use, like Google Maps, Yell, Yelp, FreeIndex, Yelp, Thomson Local and Foursquare to name just a few.

How Can We Help?

Citations offer a number of benefits but 3, in particular, stand out.

  1. They offer trusted sources of location information
  2. They help to create an excellent link profile (links back to your website)
  3. They form a key component of an impressive review profile (lots of destinations for customers to provide independent reviews)

Setting up or claiming existing citations (some directories may actually create a listing for you!) is just the beginning of the process. We will make sure that you squeeze every last drop of potential out of each and every listing.

We will do this by completing the following steps:

  • Making sure that all of the information listed on your account is accurate, relevant and verified
  • Flesh out your listing with as many relevant details as possible
  • Make sure there are no duplicate listings which may prove harmful in the future
  • We would actively seek to encourage customer reviews. For example, if you have an e-mail database for current and past customers, we will contact them on your behalf with links to your listing and a guide for the best and quickest way to leave a review
  • Keep your listings up to date

Getting In Touch

The above information is designed to offer a guide towards maximising the exposure and potential of your citation portfolio. There are also, of course, additional factors which must be taken into consideration. If you would like Footprint Web Design to help optimise your Google Maps listing, simply give us a call today on Tel. No. +44(0)1883 372488.

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Is Your Website Ticking The Right Boxes?

If you have paid any attention to our blog over the past few years, you will know how strongly we feel about the importance of local SEO.

For the uninitiated, local SEO is a tailored solution designed to achieve maximised visibility in search results in key local areas. For businesses providing any type of service (electrician, plumber, gardener, driving school etc), we don’t believe that we are going overboard by saying that this strategy can take your business to another level or leave it lagging behind if you choose not to implement it.

Which Areas Does A Local SEO Campaign Target?Google Maps

Covering a wide variety of areas which must be targeted, a typical local SEO campaign will include amongst others:

  • The creation of an optimised GMB listing
  • Mobile friendly/first website
  • Geo-focused content
  • Online reputation management
  • Citations and NAP consistency
  • Social media campaigns
  • Local link building
  • Google LSAs (Local Services Ads) (possibly)

By placing an emphasis on the most beneficial areas of SEO, our local SEO marketing techniques can often take less time to produce effective results, therefore quickly helping to increase the levels of traffic to your website.

Footprint Web Design’s expertise in all aspects of SEO offers the chance to receive a swift and effective ROI.

  • Top of the Google’s Listings with Footprint Web Design Local SEO –Footprint Web Design and our team of SEO experts possess all of the skills needed to get your business to the top of Google’s natural listings and to appear on Google Maps & Places. These are vital if you want people locally to easily find your small business.
  • Achieving Fast Results –Google’s PPC (Pay Per Click) platform, Adwords, offers the most effective method of quickly attracting business on the internet. We will get your PPC Marketing up and running for you and have customers finding your business and services in the shortest possible period of time.
  • Social Media Interactions With Customers –Social Media for business is the fastest growing method of opening lines of communication between a small business and its customers. By allowing you to offer updates, receive feedback and get in on what your customers want – all a very low cost – social media platforms are quickly becoming one of the primary advertising methods for businesses throughout the UK.

Further Information

If you’d like to speak to us regarding any of our services, including our online marketing services, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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5 Ways Twitter Can Help Your Business

Creating a Twitter account offers the perfect conduit to let your clients know about upcoming deals or events, interact with people personally (dealing with both praise and grievance) and reach an international audience.

Setting up a Twitter could not be easier, follow the URL www.twitter.com, enter your details and you’re away! However, if you don’t have the time to create and maintain your Twitter presence, the Footprint Web Design can do this all for you.

To help you along the way, we have drawn up 5 ways Twitter can be used to help your business.

No 1 – Helping To Spread The Word

Tell the world what you’re doing, what’s coming up, success stories or ask your followers to get involved. Set quizzes and questions that’ll get people onto your website and sharing your details.5 Twitter Tips To Help Your Business

No. 2 – Market Research

Looking for some feedback? Your Twitter audience are your clients; ask their opinion directly and you’ll have the right answer (you will also have made your clients feel valued).

No. 3 – Monitoring Your Market Sector

Following your competitors and other names in your industry is a great way to keep abreast of progress, changes and market trends.

No. 4 – Easy Access to Customer Views

It’s now commonplace for businesses to allow their clients to contact them through Twitter. Praise on Twitter can reap huge benefits in terms of swelling your number of followers. Conversely, if someone complains publicly? You can deal with it instantly – letting everyone know your side of the issue and how you propose to deal with it. People who complain are generally just looking for someone to listen; do that and you’ll turn a negative into a positive every time.

No. 5 – Growing Your Audience

Twitter has allowed businesses to reach a global client market. The above points will all help you work towards getting your name out there; to potential client sources, you didn’t even know existed. Inciting your existing followers to share your posts and feedback using “hashtags” (which we’ll go into in the next blog) will ensure their followers become your followers.

Further Information

If you would like to put your Social Media marketing in the hands of a company who will take it forward, please contact Footprint Web Design on Tel. No. 01883 372488 today.

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How To Add A BCC To An Outlook E-Mail

Have you ever noticed that you can see all the recipients of any e-mail that you receive? What happens if you would rather that was not the case when you send an e-mail? If you have an e-mail to send out and would prefer for everyone receiving it not to know all the recipients, the Bcc (blind carbon copy) function is here to help.

Below we have an easy to follow guide which will show you how to Bcc people into the e-mail you wish to send.

If you add a recipient’s name to the Bcc box in an email message, a copy of the message is sent to the recipient that you specify. Any recipients added to the Bcc box will not be shown to any other recipients who receive the message.

Outlook for Windows

After you turn on the Bcc box, it appears every time you create a message until it’s turned off. The option to turn on the Bcc field can be found in two locations, depending on whether you are composing a new message or replying to or forwarding a message.

  1. Create a new email message or reply to or forward an existing message.
  2. If the message you’re composing opens in a new window, select Options > Bcc.

    To turn on Bcc box, open a new message, choose the Options tab, and in the Show Fields group, choose Bcc.

    If the message you’re composing opens in the Reading Pane, select Bcc from the ribbon.

  3. In the Bcc box, add recipients, compose the message, and choose Send when done.

Turn off Bcc

You can turn off the Bcc box for future messages at any time.

  1. Create a new email message or reply to or forward an existing message.
  2. If the message you’re composing opens in a new window, select Options > Bcc.

    To turn on Bcc box, open a new message, choose the Options tab, and in the Show Fields group, choose Bcc.

    If the message you’re composing opens in the Reading Pane, select Bcc from the ribbon.

    Note: The background colour distinguishes between the Bcc button being turned on or turned off. A dark background means the button is turned on, and a light background means it’s turned off.

View Bcc recipients

If you’re the recipient of a message, you can’t see whether the sender added Bcc recipients. Only the sender of a message can see the names of Bcc recipients by opening a message in the Sent Items folder where all sent messages are stored by default.

  1. In the Sent Items folder, open the message that you sent.
  2. In the Reading Pane, view the header section of the message.

Outlook for Mac

After you turn on the Bcc box, it appears every time you create a message until it’s turned off.

  1. Create a new email message, then click Options > Bcc.

    To turn on Bcc box, open a new message, choose the Options tab, and click Bcc.

  2. In the Bcc box, add recipients, compose the message, and choose Send when done.

Turn off Bcc

You can turn off the Bcc box for future messages at any time.

  • Create a new email message, then choose Options >Bcc.

    To turn on Bcc box, open a new message, choose the Options tab, and click Bcc.

    Note: The background colour distinguishes between the Bcc button being turned on or turned off. A dark background means the button is turned on, and a light background means it’s turned off.

View Bcc recipients

If you’re the recipient of a message, you can’t see whether the sender added Bcc recipients. Only the sender of a message can see the names of Bcc recipients by opening a message in the Sent Items folder where all sent messages are stored by default.

  1. In the Sent Items folder, open the message that you sent.
  2. In the Reading Pane, view the header section of the message.

    Seeing Bcc recepients in sent folder

Contact Us

If you would like to put your online marketing in the hands of a company who will take it forward, please contact Footprint Web Design on Tel. No. 01883 372488 today.

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Does Your Business Have An App Yet?

Apps are the new face of eCommerce in the UK. The good news is that apps can be more cost-effective and cloud-friendly compared to many other current alternatives.

Don’t Miss Out On This Much Web Traffic!

A recent study* highlighted the fact that mobile devices now account for well over 50% of all web traffic and this figure is projected to continue rising steadily in the near future.

Therefore the best way for businesses to reach consumers is by adopting a mobile-first approach on all web-based activities. This includes developing and deploying apps for smartphones and tablets as well as responsive websites that can render well, irrespective of screen size.

We’re passionate about creating useful, user-friendly apps that provide our customers with great ROI and which take your customer’s experiences to new levels.ios-android

We can create apps for:

  • Apple iOS – iOS Development is one of the core strengths of the Footprint app development team. Our highly skilled team are knowledgeable about all things iOS.
  • Android – Android is currently the most popular mobile platform and covers a very large range of devices. Our team is ideally placed to help develop and launch your Android App.
  • html5– HTML5 and Hybrid Apps offer a cost-effective middle ground between mobile websites and native apps.

Innovative, Reliable, And Attractive

Our ability to create effective mobile applications represents the cutting edge of modern web design technology. Every app designed and developed by the Footprint team is created to be reliable, user-friendly and fast.

We guarantee that your app will work flawlessly as well as offering an enticing aesthetic appeal which is known to be very attractive to the modern-day user.

Whether you require an iOS, Android, or Windows app, our team has the experience, knowledge, and skills required for the job.

The Future of E-Commerce

Research carried out by IMRG and Capgemini in 2015*, found that mobile commerce accounts for 51% of all eCommerce sales in the UK. Moreover, data from a report published by Yodel shows that 76% of consumers in the UK purchase their Christmas presents online. Most of these sales occur via dedicated apps, meaning the development of your own app can offer a cost-effective way of boosting revenues while growing brand reaches at the same time. Businesses that fail to take advantage of this opportunity risk losing their market share to competitors who have invested in mobile commerce.

The Perfect Solution!

Thanks to advances in cloud-computing technology, the cost of mobile app development has dropped significantly since the dotcom era. As such, entrepreneurs running start-ups and SMBs, all the way to multi-national companies have the ability to turn to us to develop mobile apps that suit their needs for as little as a few hundred pounds.

Contact Us Today

If you would like to speak to our dedicated team regarding the development of an app for you, please contact us today on Tel. No 01883 372488.

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Sources

* http://marketingland.com/mobile-top-sites-165725

* http://ecommercenews.eu/51-uk-ecommerce-happened-via-mobile/