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Blog2020-02-25T09:18:34+00:00

Helping During Unprecedented Times

At Footprint, we pride ourselves on going that extra mile for our clients and during what are truly unprecedented times, we believe that we can help more now than ever before.

Safeguarding Your Future

With face to face meetings being difficult at best and impossible at worst for the foreseeable future, the need to maximise your digital presence has never been greater. From creating the right branding and a great website to running effective social media campaigns and great SEO, we can help ensure that when the world returns to normal, you are ideally positioned to kick-on.

We Are All In This Together!

If you need help with a website, social media or any other digital question, please contact us today. We are here to help you navigate Covid-19. Whether for personal or business purposes, we can even help to set-up video chat functionality for you to ensure that downtime for you and your business is kept to a minimum.

Utilising Spare Time

Whilst working from home is unlikely to result in you being unable to complete any work, you may find that your free time increases. Don’t waste this opportunity to make any changes or updates to your website. We’ll work closely with you to ensure that your website is updated to tick all of the right boxes during this slower period so that you’re perfectly positioned to capitalise when things begin to turn around.

A fresh pair of eyes can be important at all times. The truth is that your own personal perspective of your business and reality may not be the same thing. Sometimes, a fresh pair of eyes and some outside input can be just what is need to help ensure your business becomes even more productive and ready to take the leap to the next level.

An agency such as Footprint Digital can help deliver a clear and fresh perspective of any business.

Further Information

Footprint specialises in creating bespoke websites designed to help take your business to another level. We have been providing web design Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By |April 2nd, 2020|Uncategorized|

Google Has Temporarily Removed Features From GMB – Find Out Why

Google has announced this week that it has temporarily removed a number of features from Google My Business as due to limitations caused by the COVID-19 situation.

“During the unprecedented COVID-19 situation, we are taking steps to protect the health of our team members and reduce the need for people to come into our offices. As a result, there may be some temporary limitations and delays in support as we prioritize critical services.”

For the time being, these features will be temporarily limited or removed.

An Unprecedented Situation

During the unprecedented COVID-19 situation, we are taking steps to protect the health of our team members and reduce the need for people to come into our offices. As a result, there may be some temporary limitations and delays in support as we prioritize critical services.

Our current focus is on the quality and reliability of the information on Google Search and Maps. We want to ensure users and business owners have access to essential features like whether the business is open or has special hours. Learn about best practices for affected businesses, and what you can do to keep your customers informed.

Important!

Explaining The Changes

Google explains that other changes to the GMB service include:

Business information edits – We will prioritize reviews for edits critical to health-related businesses.

This includes reviews for:

  • Changes to open and closed states
  • Special hours
  • Temporary closures
  • Business descriptions
  • Business attributes

If your business does not provide a critical, health-related service then it may be some time before you see any edits go live on your GMB listing.

Newly created listings, claims, and verifications – Our support team will manually review new listings, claims, and verifications for critical health-related businesses. While we prioritize these critical services, please expect a delay for publication of new listings, claims, and verifications for other types of businesses to Google Search and Maps.

Reviews and Q&A – New reviews, review replies, and all Q&A will be unavailable during this time.

In a statement to Search Engine Journal, local marketing expert Bill Hartzer gave his thoughts on the decision to restrict these features:

“Most likely, Google is doing this because they want to make sure that the information provided is valid and from trusted sources. I can only imagine how quickly the Q&A could potentially get out of hand if they allowed anyone to answer questions.”

Prioritising Critical Services

That means, with Google prioritising critical services, other types of businesses can expect a delay for publication of new listings, claims, and verifications.

One Area Remains Untouched

However, one aspect which has not yet been impacted are Google Posts. That means, if you have new updates to share with your customers, you can still use your GMB listing to publish posts.

That may change as time goes on, however, as these are unpredictable times we’re living through. Take advantage of Google Posts while it’s still available.

By |April 1st, 2020|Google Maps, Local SEO|

Is It Important To Display My Business Address?

Citations (online directory listings) play a hugely important role in any online marketing campaign. Not only do they help to provide respected areas of confirmation for your business details, but they also offer new pathways for potential customers to find your business details.

A key part of these citations relates to the NAP (Name, Address & Phone Number) of a business but what happens if your company doesn’t tick the traditional boxes of having a physical location where customers can visit you? If this is the case, publishing your address to would-be customers could be an issue.

A man using a laptop

Why Would You Want To Hide Your Address?

For many businesses with a physical location such as an office or shop, the ability for customers to find them can be crucial. However for other businesses, a driving school for example, that provide their services at other locations, this is not the case.

Our experience tells us that there are typically 5 reasons why a business owner may not want their address published. These are as follows:

  1. Because they do not serve customers at their location, they don’t want people visiting their business address.
  2. Their office address is a virtual office. This would mean customers would be unable to drop in.
  3. Certain businesses (therapists and counsellors) may be considered to be a little sensitive and unsolicited visitors could be an issue
  4. They work from home and are concerned that this may not create the impression that they are looking for
  5. Although they are based in a particular location, they may wish to target a completely different area.

Does Hiding Your Business Address Limit Local Ranking Potential?

It’s impossible to get away from the fact it can impact your ranking potential. Web users want the ability to access genuine local results and Google wants you to be happy so you that you will keep using your services.

Google strives to serve up businesses which it thinks are high quality and that are local. If you hide your address you make it much harder for Google to determine if you are a genuine local business.

We Can Help

Should you find yourself in this particular position, give the Footprint team a call today on Tel. No. 01883 372488 today to see how we can help you.

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By |March 23rd, 2020|Uncategorized|
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