Google My Business – All You Need To Know

How important are local customers to your business? If increasing the visibility of your business in the local area is critical to ongoing success, creating a Google Maps (Google My Business) listing is absolutely essential.

Google My Business (GMB) – is a hugely powerful tool and something all too rare in today’s world – it is a FREE tool to use! Perfect for any business owner looking to manage their online profile and showcase their products and services, GMB offers a very effective method of increasing your local exposure.

If you have any questions about the importance of Google Maps listings for small businesses and how they can be used to help you, please don’t hesitate to get in touch with us on Tel. No. 01883 372488.

Features like ‘Google’s Local Search’ results have been created to help provide a list of nearby business offering the products/services relating to your search. This, in turn, helps to highlight further information relating to each specific business in the listing including addresses, business hours, categories, contact details, reviews, images + more.

Google My Business - All You Need To Know

Google My Business is a free and easy-to-use tool for businesses and organisations to manage their online presence across Google, including Search and Maps. If you verify and edit your business information, you can both help customers find your business and tell them your story.

Benefits of Google My Business

Manage your information

Manage the information that Google users find when they search for your business or the products and services that you offer. Businesses that verify their information with Google My Business are twice as likely to be considered reputable by consumers.1 When people find your business on Google Maps and Search, make sure that they have access to information like your hours, website and street address.

Interact with customers

Read and respond to reviews from your customers, and post photos that show off what you do. Businesses that add photos to their Business Profiles receive 42% more requests for directions on Google Maps, and 35% more clicks through to their websites than businesses that don’t.

Understand and expand your presence

Find insights on how customers searched for your business, and where those customers are coming from. You can also find information like how many people called your business directly from the phone number displayed on local search results in Search and Maps. When you’re ready, you can create and track the performance of Smart campaigns to spread the word about your work.

Further Information

If you’d like to speak to us regarding any of our services, including our online marketing services, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By |September 8th, 2020|Google Maps|

Photos, Photos & More Photos

Did you know??

  • 60% of consumers said local search results with good images pushed them towards a decision*
  • Businesses with photos receive 35% more clicks through to their websites than businesses that don’t have photos*

We live in a very visual world and the decision-making habits of potential customers are very much beginning to follow suit. Your business will look best on Google if you add category-specific photos. These photos highlight the features of your business that your customers use when making purchasing decisions. Photos you add can also help differentiate your business on Google.

A picture is worth 1000 words

As the saying goes ‘a picture is worth a thousand words’ and the ability to visually represent your business in terms of products and services offers the chance to give potential customers valuable insight into what they will be getting for their money before they even make contact with you.

With the recently revamped Google My Business dashboard offering greater prominence to images, it is clearly more important than ever to do all that you can to ensure that your business looks its best at all times.

What Are The Benefits of Obtaining a Google Maps Listing?

How important are Google My Business photos to local search performance?

As part of a recent ‘Google My Business Insights’ study, the insights of almost 50,000 businesses in 36 industries across 4 countries were studies to see if any common data streams could be found and the one below stands out from the crowd – ‘Businesses which upload more photos to their GMB listings receive more clicks, calls and direction requests than businesses that don’t.’

Types of photos

There are several types of photos you can add to your business listing:

  • Logo: Help your customers recognize your business on Google. For businesses that have their basic information (phone number, hours, etc.), the Business Profile will highlight the logo.
  • Cover photo: Set a cover photo to the top of the profile that best represents your business. In some instances, this action doesn’t guarantee the cover photo populates as the first image for your business.
  • Additional photos: Add different photos to highlight features of your business that customers consider when making purchasing decisions.

Further Information

If you’d like to speak to us regarding any of our services, including our online marketing services, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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* Source – https://www.brightlocal.com/blog/google-my-business-photos-guide/

By |September 1st, 2020|Google Maps|

What Is Responsive Web Design

Recent history has documented a real change in browsing habits. For the first time in over a decade, PC sales were recorded at a lower level than they were in the previous year. An interesting fact but how does this relate the business and web design?

Innovative Technology

To find the answer to this question, we must first explain what has caused the drop in PC Sales, and we can answer this with one simple answer – smart devices. For a variety of reasons, smart device sales are soaring and this is sending ripples through the web design community.

With significant increases in the use of tablets and smartphones to view the internet, as opposed to solely using desktops and laptops, the need to design websites which display to their optimum 5 Fundamental Aspects of SEO Which Must Not Be Ignoredabilities has never been greater. As such, responsive web design has become a hot topic in the web design community.

Ever-Changing Landscape

So, what exactly is responsive web design? Due to the ever-changing landscape of internet browsers, web users expectations have changed beyond all recognition; whereas previously people just expected the same design regardless of the device they were viewing the website on, people began to expect to be able to browse the web on their phones just as easily as they browse the web on a desktop computer.

In response to this (do you like what we did there!) the web design community started to turn their attention towards creating mobile/tablet optimised versions of their website with the idea that all websites would have their normal ‘desktop’ version, and as a bonus, a ‘mobile’ version would be created as well.

This where the term ‘Responsive’ comes in. Due to the way in which the designs are created the browser will be able to identify the type of device being used to view the website and will display the correct version accordingly.

See it in Action

To see this in action, visit the website  – https://www.wallbarn.com/ – First, open the link using a desktop browser and you will see the site fully optimised for a desktop device. Then visit the URL through your smartphone and you will see a huge difference. Can you see how the site is adjusted for an optimum display on a mobile device?

Further Information

Footprint specialises in creating bespoke websites designed to help take your business to another level. We have been providing Web Design Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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