Blog2019-11-15T15:06:08+00:00

Does Your Business Have A Website? 3 Reasons Why It Must!

Would you believe that there are still some businesses out there that do not have a website? I know, crazy isn’t it!? Seriously though, whilst some businesses have made a conscious decision to stay offline, we strongly believe that it is a short-sighted view.

Whether this is because of concerns regarding expensive set-up costs or time-consuming maintenance is a bit of a mystery but the truth is, if your business does not have a website, you are missing out!

Below, we have identified 3 of the main reasons why your business MUST have a website.

It’s The Perfect Shop Window

Even if you do not wish to sell any products online, your website still offers the ideal platform to showcase all of the important pieces of information about your business.

Your website can be tailored to provide your customers with quick and easy access to an array of information including contact details, images, directions, FAQ, terms and conditions along with much more.

Marketing Ideas

It Offers The Form Of Advertising The Just Keeps On Giving

Websites are the form of marketing that just keeps on giving. As opposed to some forms of advertising such as flyers, newspaper ads, radio ads etc, which need a little too much luck to be effective, websites are designed to be accessible at a time when your customers actually need your services.

Providing 24/7 access to your products and services in a convenient fashion simply could not be more effective.

It Allows Easy Targeting Of  Your Local Market

There are a variety of facts and figures which highlight that an increasing number of customers are searching for locally based products and services on at least a monthly basis.

Without the presence of a well-optimised website, you are missing out on a huge amount of potential business. Even worse, not only are you not in a position to capitalise on these searches, there is every chance that your competitors will be.

Further Information

If you’d like to speak to us regarding how we can help you to use web design to grow your company, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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5 Ways To Give Your Website A Shot In The Arm

Whilst there are 100s of factors that Google uses to create its rankings, there is no doubt that some carry more weight than others.

Our extensive experience has taught us that a variety of techniques can help us to ensure that our clients get a push up the rankings.

Important!

Are You Overlooking These?

Below we have outlined a few aspects of web design and SEO which can often be overlooked but can play a critical in any SEO campaign.

These include but aren’t limited to:

  1. Keeping things secure Google confirmed that it uses HTTPS as a ranking factor. This can be important because any site that uses HTTPS will ensure that all users’ data is encrypted. Therefore improving both the safety and experience of the user.
  2. Keep your content fresh – Google loves the addition of fresh content to a website. Don’t worry though, you don’t have to keep adding to or tinkering with your core content, a blog can offer the perfect way to keep adding fresh, new content to your website.
  3. Submit your sitemap to Google – Submitting your sitemap to Google will ensure that Google knows precisely which pages are on your website and quickly receive notification of any updates.
  4. Do you have a need for speed?– Speed demons aren’t just linked to cars. We live in an impatient world! If your website does not load quickly, there is every chance that users will head elsewhere. Google is widely believed to prioritise websites which load quickly, particularly with mobile searches.
  5. Keep URLs Short – Whilst internet users can be impatient, so can Google! If your long-tail URL contains more than 5 words, it may not reach its full potential. Short and to the point is the order of the day!

Contact Us

If you would like to put your website in the hands of a company who will take it forward, please contact Footprint Web Design on Tel. No. 01883 372488 today.

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Local SEO – It’s More Important Now Than Ever

For many businesses, maximising the visibility of their website in local areas is the key between success or failure. If you are a plumber or an electrician, ensuring that your website appears in search results for your services for people based in your area of coverage can produce a significant level of work.

As such, Local SEO can prove to be the key marketing method for any business focusing on their local geographic area. A constantly evolving area, an effective local SEO campaign can help to push you ahead of your rivals and is well-worth exploring whether you are a large business or a small business.

As with all areas of SEO, implementing local SEO is a constantly evolving process and factoring in these 3 key areas can be vital.

Web Design Four Elms

Location Is Everything

Did you know that to help improve the relevance of the information provided, Google tailors search results to the precise location of the person making the search?

This is hugely important for anyone wishing to target local areas and by ticking the key boxes for you, we will ensure that you are in pole position to gain those all-important page one rankings.

Your Website Must Be Responsive

Did you know that Google generates a different set of search results on mobile and desktop devices? If you have avoided upgrading your website to ensure that it is mobile-friendly, this is a mistake that is only going to grow.

With significantly more searches being completed on mobile devices than desktops and laptops, Google takes this very seriously and with their ability to track the location of the person making the search through the GPS marker of their phone, slipping down the mobile search rankings is a dangerous prospect for local businesses.

Contact us today to see how we can ensure that your website is ‘mobile-friendly’.

Review, Reviews and More Reviews

It can come as no surprise that the reputation of a business is hugely important. If first-time customers are not coming to a business on the back of a recommendation from a trusted source, there’s every chance they will take a look at any reviews which are in place to see the type of experience other customers have received.

With many business owners still finding customer reviews (and in particular negative ones) an annoyance which they do not take seriously, they are making a major mistake.

Both Google and potential customers take these reviews seriously and it doesn’t take much homework to realise that online reviews show up frequently for all to see.

You must now do everything possible to encourage customers to leave a review and respond to them when they do.

Contact Us

If you would like a chat about your website, please give the Footprint Web Design team a call on Tel. No. 01883 372488 today.

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How To Setup An E-Mail Account On a Kindle

Did you receive an Amazon Fire or phone for Christmas? If you did and you’re struggling to set-up your e-mail, the guide below should help.

Email Setup

You’ll need an e-mail account to sync with the Email app on your Fire phone. More than one account can be added, offering combined or single account views. After you set up your e-mail account, it will automatically sync with the Calendar and Contacts app (if supported by your e-mail provider) on your phone.

VIDEO: EMAIL, CALENDARS, AND CONTACTS

The Email app supports most POP, IMAP, and Exchange accounts, including Gmail, Outlook.com, and Yahoo! Mail, and will automatically populate server settings during setup for most popular e-mail providers. However, if you’re prompted to manually set up your e-mail account, you’ll need the e-mail settings for your provider.

Tip: Many e-mail accounts use different protocols for sending and receiving e-mails. If you’re not sure what protocol your account is using, refer to your e-mail service provider.
  • POP3 (Post-Office Protocol) – POP contacts your e-mail server and downloads e-mails from the server to your personal device. It will then delete the messages from the e-mail server (unless you’ve specified otherwise).
  • IMAP (Internet Message Access Protocol) – IMAP contacts your e-mail server and syncs your Inbox across multiple devices. With IMAP, your e-mail messages and any folders you created stay on the e-mail server. When you search your e-mail, the search occurs on the e-mail server, which makes it easy to access your e-mail from any device or computer.
  • Exchange – Exchange is an e-mail, calendar, and contact server developed by Microsoft that is typically used by businesses and organisations.

To set up an e-mail account:

Note: If no e-mail accounts have been added to the device yet, you will automatically start at step 3 below.

  1. From the Email app, access the left panel, and then tap Settings.
  2. Under Accounts, tap Add Account.
  3. Enter your e-mail address, and then tap Next.
  4. If your e-mail account isn’t recognised, you will see the Advanced Setup screen.
    • For POP3 or IMAP accounts:

      1. Tap POP3 or IMAP at the top.
      2. Tap POP3 Server or IMAP Server, and then enter the server URL. For POP3, the URL is pop3.abc.com. For IMAP, the URL is smtp.abc.com.
      3. Tap Username, and then enter your username. Your username is typically your e-mail address.
      4. Tap SMTP Server, and then enter the outgoing SMTP server name (e.g. smtp.abc.com).
      5. Tap Security Settings and Ports. Verify that your Incoming and Outgoing Security Settings are correct. Consult your e-mail provider for the proper settings.
    • For Exchange accounts:

      1. Tap Exchange at the top.
      2. Tap Exchange server, and then enter the server URL, which is exchange.mycompany.com.
      3. Tap Username, and then enter your username. Your username is typically your e-mail address without the domain (for example, johnsmith instead of johnsmith@domain.com).
      4. Tap Security Settings and Ports. Verify that your Incoming and Outgoing Security Settings are correct. Consult your e-mail provider for the proper settings.Note: Exchange often requires you to accept device policies as determined by your system administrator. If required, you will be prompted to accept policies such as a device PIN/Password and encryption. Follow the prompts to complete the account setup.
  5. After configuring your e-mail account, tap Go to Inbox to immediately view the account you just added, or tap Add Another Account to repeat these steps to add another e-mail account.

Note: If you’re unable to set up your e-mail account, you may need to contact your Internet service provider or system administrator to verify the information you’re entering is correct.

Setting up your e-mail on Kindle Fire HD

Setting up your e-mail on Kindle Fire HD involves providing information about one or more e-mail accounts that you’ve already established with a provider such as Gmail.

Follow these steps to set up an e-mail account the first time you use the app:

  1. Swipe down from the top of the Home screen to display Settings.

    The Quick Settings bar appears.

  2. Tap More.

    The Settings panel appears.

  3. Tap My Account.

  4. Tap Manage E-Mail Accounts.

  5. Tap Add Account.

    The dialogue box shown appears.

    image0.jpg

  6. Tap AOL, Exchange, Gmail, Hotmail, Yahoo!, or Other Provider.

  7. Enter your username, e-mail address, and password in the appropriate fields, and then tap Next.

    A new screen appears, displaying two fields.

  8. Enter the name that will appear on outgoing messages in the Name field and an address in the E-Mail Address field for your e-mail account.

    The account name is optional.

  9. Enter the password for your e-mail account in the Password field.

  10. Tap the Send Mail from This Account by Default checkbox if you want to set this up as your default e-mail account, and then tap Next.

  11. If a message appears about how some accounts sync with your Kindle Fire HD, tap OK to proceed.

  12. In the final screen, tap Save and then tap the View Inbox button to go to the inbox for the account you just set up.

    image1.jpg

You can set up as many e-mail accounts as you like. When you open the Kindle Fire HD Email app, you see a Unified Inbox that combines messages from all accounts you set up, as well as individual inboxes for each account.

3 SEO Trends For 2020

In the ever-changing landscape of SEO, it always pays to keep one eye on the future. Below we have outlined 3 of the SEO trends that we believe will play increasingly important roles in 2020 and beyond.

An image of a computer

No. 1 – Stepping Up Your Security

Whilst user safety may not immediately shout SEO, it’s a crucial part of the user experience and therefore ties in very closely with SEO efforts. If your web visitor doesn’t feel safe using your website, there is every chance they will leave quickly and not return. A “Not Secure” warning in the top left-hand corner of your browser will cause issues very quickly.

It is, therefore, more important than ever to add the HTTPS protocol for your site. HTTPS ensures that your visitors have a secure connection that is both encrypted and authenticated. According to Google, HTTPS “helps prevent intruders from tampering with the communications between your websites and your users’ browsers.”

No. 2 – Don’t Overlook Videos as a Source of Information

Thanks to Siri and Alexa, voice searches are becoming much more popular than ever. Following closely is the importance of videos as a source of information. Recent studies have indicated that Google and other organisations show that 6 out of 10 people would rather watch online videos than television. By optimising your video content by using the correct keywords and descriptions, you will be able to target the most relevant people.

No. 3 – Mobile Rankings Are About To Rule

With mobile web users starting to outnumber desktop web visitors, not only will a non-responsive website cause issues with regards to user experience, it will also negatively impact your search results via mobile search.

Make sure that your website is fully optimised for use on a mobile.

Further Information

Footprint specialises in creating bespoke websites designed to help take your business to another level. We have been providing web design Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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Three Reasons Why Outsourcing To A Web Design Agency Is A Good Idea

Whilst the thought of keeping everything in-house often seems like a good idea, the reality of the situation is often very different.

The question must be asked, if you decide to keep things in-house, can you dedicate the necessary time to be successful? The majority of work relating to websites and online marketing can be tricky and time consuming. From managing and updating your website to sending out regular Social Media updates, it takes time, effort and a level of knowledge that few people actually have to make this work.

Below we have outlined 3 of the main reasons we believe outsourcing work to a reputable digital agency (such as ourselves!) is the right thing to do.

Online Marketing

Reason No. 1 – It’s A Specialist Service

There is absolutely no shame in not knowing everything about everything! If you have to take the time to train a member of staff to learn all the intricacies of website management and Social Media campaigns, is it really worth the expense?

Simple economics highlight the fact that it’s nearly always far more economical for agencies to pay for the best digital marketing software and services.

Whilst most businesses can gain access to almost any online tool, digital agencies are able to offer the chance to tap into the best in class tools due to those same tools being used across a large array of clients.

Reason No. 2 – Freeing Up Time

All businesses are faced with an issue that there is simply no way to overcome – there are only so many hours in the day! Staying up to date with essential work can be tough enough and when adding additional work into the mix, something has to give.

By outsourcing work such as website maintenance, SEO, Social Media management and content creation. You can then can focus on the aspects of your work which must have your regular attention.

Reason No. 3 – A Fresh Perspectives

A fresh pair of eyes can be important at all times. The truth is that your own personal perspective of your business and reality may not be the same thing. Sometimes, a fresh pair of eyes and some outside input can be just what is need to help ensure your business becomes even more productive and ready to take the leap to the next level.

An agency such as Footprint Web Design can help deliver a clear and fresh perspective of any business.

Further Information

Footprint specialises in creating bespoke websites designed to help take your business to another level. We have been providing web design Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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