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Local Services For Local Businesses

Local markets are often crucial to many small businesses and should therefore be high priority when it comes to the marketing of your services and products. Not only does proximity offer the ability to enhance sales, it can also play a pivotal role in creating a level of familiarity, both of which can prove to be hugely beneficial for any business.

Studies indicate that natural listings and Google Maps represent in excess of 80% of the clicks made by web users when they are looking for a local product or service. At Footprint Web Design our services are tailored to get you to the top of these whilst continuing to maximise the traffic streams to your website.

Local SEO services we offer

By placing an emphasis on the most beneficial areas of SEO, our local SEO marketing techniques can often take less time to produce effective results, therefore quickly helping to increase the levels of traffic to your website.

Footprint Web Design’s expertise in all aspects of SEO offers the chance to receive a swift and effective ROI.

  • Top of the Google’s Listings with Footprint Web Design Local SEO –Footprint Web Design and our team of SEO experts possess all of the skills needed to get your business to the top of Google’s natural listings and to appear on Google Maps & Places. These are vital if you want people locally to easily find your small business.
  • Achieving Fast Results –Google’s PPC (Pay Per Click) platform, Adwords, offers the most effective method of quickly attracting business on the internet. We will get your PPC Marketing up and running for you and have customers finding your business and services in the shortest possible period of time.
  • Social Media Interactions With Customers –Social Media for business is the fastest growing method of opening lines of communication between a small business and its customers. By allowing you to offer updates, receive feedback and get in on what your customers want – all a very low cost – social media platforms are quickly becoming one of the primary advertising methods for businesses throughout the UK.

What We Do

Footprint Web Design are Local SEO Experts and local search is all we do; so if you are looking for more local customers and want them to keep on finding your website over and over again we can help. We will ensure the SEO investment into your site will pay you back again and again and again.

Rather than targeting terms which may look great but are unlikely to prove beneficial, our local SEO services have been created to generate relevant traffic to your website from local searches which are proven to offer greater benefits.

Further Information

If you’d like to speak to us regarding any of our services, including our online marketing services, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | January 18th, 2019|Local SEO|Comments Off on Local Services For Local Businesses

3 Continuing SEO Trends for 2019

Few things evolve quicker than SEO but there are also 3 key trends from 2018 which will make their presence felt well into 2019 and beyond.

Below we have outlined 3 of the areas of continued importance relating to SEO in 2019.

No. 1 – Mobile Indexing Will Continue To Be Put First By Google

The statistics prove that more people than ever are using mobile devices to conduct their internet searches. Whilst mobile usability has often been an afterthought for many businesses, the continued growth in mobile traffic has not gone unnoticed by Google. As such, Google has taken the inevitable step to change their index from desktop-first to a mobile-first model.

What does this mean for you though? As most people now use Google for mobile searches, it only makes sense for their intuitive ranking systems to look at the mobile version of a page instead of the desktop version. This will ensure that only the most relevant pages achieve the all important high rankings.

No. 2 – Does Your Website Load Quickly Enough?

It can come as no surprise that Google is increasingly acting upon something that is fairly obvious. A website that performs poorly is one that offers a poor user experience.

One of the primary factors in a poorly performing website is the speed at which it loads i.e. the slower the speed, the worse the experience. Therefore Google believes that sites offering poor user experiences deserve less promotion in search results.

Top Tip – Taking the steps to ensure your website loads quickly have never been more important.

No. 3 – Local SEO Has Never Been More Important

Google is increasingly trying to tailor search results to the location of the person making the search. When combined with the fact that nearly all modern day mobile devices can relate search results to the location of the person doing the search, local SEO has never been more important.

Understanding the way that people search can be absolutely pivotal to getting the most from local marketing and driving more enquiries and ultimately business through your website.

Further Information

If you’d like to speak to us regarding any of our services, including our online marketing services, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | January 11th, 2019|SEO|Comments Off on 3 Continuing SEO Trends for 2019

4 Benefits of SEO For All Businesses

Do you think that your website is performing as well as it could? Whilst SEO can certainly help any company looking to help make the most from their website, it’s not just limited to big businesses. Small businesses may have even more to gain by the 4 benefits outlined below:

  1. Increased conversion rates (customers spending more money!!)
  2. Creating increased trust with your clients
  3. Advertising the keeps on giving (unlike some forms of advertising such as leaflet and newspaper advertising, SEO is designed to keep on giving)
  4. Increased feedback (the ability to leave reviews can be key in opening lines of communication with your customers)

Every business owner should have the goal of reaching page one on Google for terms relating to their products and services. The importance of being easily found on the internet couldn’t be any higher and whilst it can be tough to get there, once you are there SEO can become the investment that just keeps on giving.

4 Benefits of SEO For All Businesses

Modern Day Advertising

Unlike some traditional methods of advertising such as newspaper adverts or flyers, whilst an organic and well-planned SEO strategy can take a period of time to put into place, once the results start to come in, there is no upper limit to how great your ROI may become.

Depending on the type of business you run, the implementation of SEO does not have to cost a small fortune. Even small businesses which have a limited marketing budget will get effective help from SEO when it comes to increasing their visibility, rankings and more importantly, leads.

A Variety of Key Factors

There are a variety of external factors which are likely to determine just how difficult it will be to achieve a good ranking for a website and these factors are likely to vary greatly from business to business and sector to sector.

Although some competitive industries may require a larger SEO budget to achieve their desired results, through wise investment, many small businesses will be able to obtain the benefits of effective SEO which can make a significant difference to their business.

Further Information

If you’d like to speak to use regarding our ability to design you a quality website or perhaps how to maximise the potential of your existing website, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | January 4th, 2019|Local SEO|Comments Off on 4 Benefits of SEO For All Businesses

Becoming Mobile Friendly For 2019

The implementation of responsive web design techniques will ensure that your website will display and perform perfectly across a variety of different platforms.

Keeping up with the sheer number of different devices which can be used to a view a website is a difficult job. However, thanks to our ability to create responsive web designs, this is no longer the case. We can help your web visitors achieve the optimum experience regardless of how the visit your website.

As the user switches from their desktop computer to their iPad, the website should automatically switch to accommodate for resolution, image size etc. Essentially, we will ensure that your website has to the technology to automatically adjust to different devices.

What Are The Advantages Responsive Web Design?

  • Associated Costs: Responsive web design ensures that you only have one website rather than many.
  • Reduced Maintenance: Only having one website across all platforms ensures that you will not have to manage multiple web sites.
  • Consistent Experience: Visitors to your website should receive the same high level experience, regardless of the device they use to access it.

Other important advantages include the following:

Improved Search Engine Rankings

Search engines recommend responsive development for mobile website design and favour mobile friendliness in their search engine result page (SERP) rankings. Responsive sites have only one URL and the same HTML code across all devices which make it easier for search engines such as Google to find, index and organise content from a single company site than from two or more sites.  A higher ranking goes hand in hand with increased conversions. A single URL is also easier for users to share and link to.

SEO Tadworth

Reduced Bounce Rates

Today’s customer is nearly always well informed. They will only stick to your content if it’s engaging and if what you’re offering is easily and quickly found. If your web-only site doesn’t translate well to multiple devices such as smart phones and tablets, you can as well forget about sales from numerous potential buyers. Research has it that a website that is not mobile friendly will have an immediate bounce rate of about 40%.

All in all, there can be little doubt that the creation of a responsive web design is certainly beneficial. With Google even penalising websites which are not responsive in mobile search results, we certainly recommend the creation of a responsive website for all our clients.

Further Information

For more information on how Footprint Web Design can help you, or to inquire about a quote, please contact us on 01883 372488, or email us at: info@footprint.co.uk

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By | December 17th, 2018|Mobile|Comments Off on Becoming Mobile Friendly For 2019

Keeping Things Moving Forward At Christmas

Christmas is a busy time of year and, what with work and social commitments, you can guarantee that the last 2 weeks of December are not going to be the most productive!

So how do you stop your website’s SEO commitments from slipping, during this festive period? We know your online presence is one of the most important aspects of your business and the time of year should make no difference.

Footprint employ a dedicated team of SEO professionals, who offer bespoke solutions to our clients – all year round! We’ll make sure that your website doesn’t suffer the dearth of activity that so many others do; keeping you on top of the game (and the rankings) into the new year.

Business doesn’t stop and, in today’s economic climate, it’s more important than ever to make sure that your website is working as hard as possible for you.

Our team have been at the cutting edge of SEO since it came into play – and have a great understanding of all the tricks of the trade to keep you at the top of Google‘s (and the other major search engines) rankings.

Amongst many others, our team specialise in the following areas:

  • Social Media presence (Twitter, Facebook, Google+, etc.)
  • Maximising Google Rankings
  • Creating Quality Content
  • Blogging
  • Maximising Online Visibility
  • Performance Monitoring & Feedback

Contact us today to arrange a bespoke solution for your business, and make sure your website is the star at the top of the tree this Christmas!

Further Information

For more information on how Footprint Web Design can help you, or to inquire about a quote, please contact us on 01883 372488, or email us at: info@footprint.co.uk

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By | December 12th, 2018|SEO|Comments Off on Keeping Things Moving Forward At Christmas
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