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We are hiring – Social Media Executive

Currently Seeking: Social Media/SEO Executive

Get paid to be on Facebook all day!  Well not quite so simple as that…

We have great relationships with our existing clients and have retained a very solid client base. We pride ourselves on retaining loyalty from our clients and are looking to expand upon this.

Due to expansion we are looking for an ambitious self-motivated person to join our team as a Social Media Executive.

Working closely with our existing team of SEO and web designers and building up solid relationships with our clients.

The role will include:

  • Looking after existing clients
  • Working closely with our design team and SEO team
  • Marketing via social media, mailing campaigns and other on-line outlets
  • Being able and willing to learn all aspects of SEO
  • Learn how websites work: design, content and SEO value to clients
  • Learn how our web servers work and set up and maintain client’s accounts on the servers
  • Liaise with clients via email and telephone
  • Work with senior staff memebrs visiting clients and attending meetings
  • Managing social media channels on behalf of clients
  • Managing SEO campaigns
  • Managing clients citations (online directory listings)
  • Managing e-mail marketing campaigns
  • Writing content for websites
  • Running reports and metrics for existing client’s SEO campaigns
  • Keeping up to date with Social Media changes, learning what impact changes will have to clients
  • Taking photos and videos for use on websites/social media (training given)
  • Attend external training courses – specifically for social media/SEO
  • Implement what you have learned and come up with new ideas yourself
  • Help Footprint staff with day to day problem solving

You would need to be:

  • Confident on the telephone
  • Enthusiastic, happy and eager to learn
  • We are looking for you to grow and flourish within the company so must be a fast learner and easy/comfortable to adapt to a changing industry
  • Minimum GCSE in English, Maths and a Computer/Digital Course
  • Clean driving licence and car

You will need to have experience and an understanding of social media, web design and SEO.  Training will also be given.

Excellent package inc very good salary and benefits.

This position is a full time position.  You will have the option to work remotely too.
Will consider self-employed individuals or possibly an apprentice position for exceptional people.

If you are interested and can demonstrate the above please contact us or send your CV to: ant@footprint.co.uk

 

By | May 15th, 2018|recruitment|Comments Off on We are hiring – Social Media Executive

How To Add An E-Mail Signature Using Outlook

One of our most commonly received questions relates to adding an e-mail signature to outgoing e-mails. Offering the ideal way to personalise your e-mails along with promote key information such as your website URL, your logo, your business address and your Social Media channels and many more, the addition of an e-mail signature can be hugely beneficial.

The good news is that despite the regular updates to Microsoft Outlook, the process is a quick and simple one. Even better, once you have put this in place, you won’t need to do it again!

Adding a Basic Signature

In Outlook, you can create one or more personalised signatures for your email messages. Your signature can include text, images, your electronic business card, a logo, or even an image of your handwritten signature. You can set up Outlook so that signatures are automatically added to all outgoing messages or create your signature and add it to messages on a case-by-case basis.

To add your very own signature to your e-mails, please follow the helpful guides from Microsoft which take you through the process step-by-step.

Adding Something A Little More Complex

The official guide from Microsoft can be accessed by clicking here and walks you through the process step-by-step in text form.

All of the details above are geared towards adding/updating your signature using a desktop or laptop, what happens if you need to make these changes using a mobile device. The good news is that it is no more complicated and can be done by following the steps below:

Adding An E-Mail Signature Using The Microsoft Web App

You can add your email signature automatically to all outgoing messages, or you can choose to add your signature only to specific messages.

If you use both Outlook Web App and Outlook, you need to create a signature in each.

Creating A Signature

  1. In a web browser, sign in to Outlook Web App using the URL provided by the person who manages email for your organization. Enter your user name and password, and then click Sign in.
  2. On the navigation bar, choose Settings Settings icon > Options.
  3. Under Options, choose Settings > Mail.
  4. Under Email signature, in the text box, type the signature you want to use. Use the formatting mini toolbar to change the appearance of the signature.
  5. If you want your signature to display at the bottom of all outgoing items, including replies and forwards, select Automatically include my signature on messages I send. If you don’t select this option, you can manually add your signature to any message.
  6. Choose Save.

Manually Add Your Signature To A New Message

If you’ve created a signature, but didn’t select the option to add your signature to all outgoing messages, you manually can add it to specific messages.

  1. In a web browser, sign in to Outlook Web App using the URL provided by the person who manages email for your organization. Enter your user name and password, and then click Sign in.
  2. Choose New mail above the folder list. A new message form opens in the reading pane.
  3. At the top of the message, choose insert Insert > Your signature.
  4. When your message is ready to go, choose send  Send.

Automatically Add Your Signature To All Messages You Send

If you’ve created a signature, you can specify if the signature is added to all outgoing messages, including replies and forwards.

  1. In a web browser, sign in to Outlook Web App using the URL provided by the person who manages email for your organization. Enter your user name and password, and then click Sign in.
  2. On the nav bar, choose Settings Settings icon > Options.
  3. Under Options, choose Settings > Mail.
  4. Under Email signature, do one of the following:
    • To include your signature at the bottom of all outgoing messages, select the Automatically include my signature on messages I send check box.
    • To exclude your signature from showing at the bottom of all outgoing messages, clear the Automatically include my signature on messages I send check box.
  5. Choose Save.

Contact Us

If you would like to speak to someone about personalising your e-mails, please contact Footprint Web Design on Tel. No. 01883 372488 today.

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By | May 17th, 2018|E-Mails|Comments Off on How To Add An E-Mail Signature Using Outlook

Avoid Copyright Image Hot Water With These 5 Tips

It’s never a good idea to use an image with a copyright on your website without permission. Even if this is not picked up immediately, at some point in the future, you may receive an e-mail telling you that you have made what may prove to be a costly mistake!

Whilst not always the case, the possibility exists that you may be on the wrong end of a lawsuit from the rightful owner of the image and without express permission, you have no right to use that particular image on your website.

It can be all too easy to try and justify things to yourself when ‘borrowing’ someone else’s image/photo but the truth is that it doesn’t matter if:

  • you have only used part of the image
  • you are not intended to make a profit from the image
  • you have made an innocent mistake
  • you are not claiming to have taken the picture yourself
  • you have only embedded the image onto your website (it is not actually stored on your server)
  • you have disclaimer on your website
  • you have provided a link to the source and list the photographer’s name

Even if you immediately take down the image, if someone sends you a DMCA notice (you do have to take it down) but this may not be enough to absolve you.

To help you avoid these pitfalls, we have drawn up 5 tips to help you along your way.

No. 1 – Avoid Using Google Images

The quickest and easiest way to source images is to dip into Google Images. The choice is often amazing and it is so easy to find what you are looking for. However, the chances are that the vast majority of these images are already under copyright and even if you credit the source, you can still find yourself in hot water without either paying for or getting permission to use it.

No. 2 – Beware Creative Commons

Flickr is another hugely popular website and actually lets you search for ‘Creative Commons’ images as one of its search options. However, what if after you have downloaded the image, the person who added it to Flickr decides to revoke the ‘Creative Commons’ status? For each photo you download, always check the small print under the “some rights reserved” link to see if any issues may potentially arise in the future.

No. 3 – Don’t Take Any Chances

If you are desperate to use an image that is being used by someone else, ask them if it’s ok! The worst they can do is say no and if you get e-mail conformation saying that they are the rightful owner and are happy for you to use it, you are good to go.

No . 4 – Use Your Own Photos

Whilst not everybody can claim to be David Bailey, your own images should be fine.

No. 5 – Only Use Trusted Sources

If you are prepared to pay, subscribing to a service such as iStock or 123rf can resolve all of these potential pitfalls right from the outset. There are other free sites such as Pixabay but always remember to make sure that you check the smallprint before publishing anything onto your website!

Contact Us

If you would like to speak to someone about using images on your website and the potential for trouble in the future, please contact Footprint Web Design on Tel. No. 01883 372488 today.

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By | May 15th, 2018|Images|Comments Off on Avoid Copyright Image Hot Water With These 5 Tips

Does Your Website Need An SSL Certificate?

HTTPS are five letters which have been getting a great deal of publicity recently. With online security being more important than ever before, the addition of a HTTPS (Hyper Text Transfer Protocol Secure) certificate to a website will help to secure the connection to the website for your visitors.

Browsers nearly always provide an indication of whether the website your are browsing is secure or not. Just take a look at the address bar in the browser to see what we mean. Is the lock in the top left hand corner locked or unlocked? Does it say secure or not secure? The answer to these questions will tell you whether an HTTPS certificate is in place.

What is HTTPS?

HTTPS (Hypertext Transfer Protocol Secure) is an internet communication protocol that protects the integrity and confidentiality of data between the user’s computer and the site. Users expect a secure and private online experience when using a website. We encourage you to adopt HTTPS in order to protect your users’ connections to your website, regardless of the content on the site.

Data sent using HTTPS is secured via Transport Layer Security protocol (TLS), which provides three key layers of protection:

  1. Encryption—encrypting the exchanged data to keep it secure from eavesdroppers. That means that while the user is browsing a website, nobody can “listen” to their conversations, track their activities across multiple pages, or steal their information.
  2. Data integrity—data cannot be modified or corrupted during transfer, intentionally or otherwise, without being detected.
  3. Authentication—proves that your users communicate with the intended website. It protects against man-in-the-middle attacks and builds user trust, which translates into other business benefits.

What Is The Value Of An SSL Certificate For The User?

Everyone has the right to visit a legal website without worrying about what will happen to their details should a transaction take place.

Google has identified a number of reasons why the switch to HTTPS is beneficial for web users and webmasters alike. These include the fact that data sent using HTTPS is secured via Transport Layer Security protocol (TLS), which provides three key layers of protection:

  1. Encryption. Encrypting the exchanged data to keep it secure from eavesdroppers. That means that while the user is browsing a website, nobody can “listen” to their conversations, track their activities across multiple pages or steal their information.
  2. Data integrity. Data cannot be modified or corrupted during transfer, intentionally or otherwise, without being detected.
  3. Authentication. Proves that your users communicate with the intended website. It protects against man-in-the-middle attacks and builds user trust, which translates into other business benefits.

Value of HTTPS for SEO

Previously, Google announced that HTTPS would being added to their ranking algorithm. Whilst very unlikely to be the difference between a page 10 ranking and a page 1 ranking, building trust with customers is a key part of any SEO campaign and therefore should definitely be considered.

With the majority of browsers making it clear if a website is ‘not secure’, without the inclusion of an HTTPS for your website, you are running the risk of scaring away visitors.

Contact Us

Would like to find out more about making the switch to an HTTPS connection by adding an SSL certificate to your website? Give the Footprint Web Design team a call on Tel. No. 01883 372488 today.

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By | May 8th, 2018|Security|Comments Off on Does Your Website Need An SSL Certificate?

What is GDPR? How Does It Affect Your Website?

General Data Protection Regulation (or GDPR as it is more commonly known), is being introduced to overhaul how businesses process and handle data.

Key Questions

  • When Do The New Regulations Begin? 25th May 2018
  • Who Will Be Enforcing It In The UK? The Information Commissioner’s Office
  • What Is Different? There are new rights for people to access the information companies hold about them, obligations for better data management for businesses, and a new regime of fines
  • Will GDPR Be Impacted By Brexit? The UK is implementing a new Data Protection Bill which includes all the provisions of the GDPR. There are some small changes but our own law will be largely the same.

GDPR and other data protection laws rely on the term ‘personal data’ to discuss information about individuals. There are two key types of personal data in the UK and they cover different categories of information.

What is GDPR? How Does It Affect Your Website?

What Is Personal Data?

Personal data can be anything that allows a living person to be directly or indirectly identified. This may be a name, an address, or even an IP address. It includes automated personal data and can also encompass pseudonymised data if a person can be identified from it.

What Is Sensitive Personal Data?

GDPR calls sensitive personal data as being in ‘special categories’ of information. These include trade union membership, religious beliefs, political opinions, racial information, and sexual orientation.

Taking A Closer Look

We understand that this new regulation looks particularly complex and have written this article to help provide answers to some of the more commonly asked questions, starting with what is GDPR exactly?

Please Note – You can find all of the important information on the official website by clicking here.

What Actually Is GDPR?

After four years of preparation and debate the GDPR was finally approved by the EU Parliament on 14 April 2016. Enforcement date: 25 May 2018 – at which time those organizations in non-compliance may face heavy fines.

The EU General Data Protection Regulation (GDPR) replaces the Data Protection Directive 95/46/EC and was designed to harmonise data privacy laws across Europe, to protect and empower all EU citizens data privacy and to reshape the way organisations across the region approach data privacy.

What is GDPR? How Does It Affect Your Website?

Who Does the GDPR Impact?

The GDPR not only applies to organisations located within the EU but it will also apply to organisations located outside of the EU if they offer goods or services to, or monitor the behaviour of, EU data subjects. It applies to all companies processing and holding the personal data of data subjects residing in the European Union, regardless of the company’s location.

What Are The Penalties For Non-Compliance?

Organisations can be fined up to 4% of annual global turnover for breaching GDPR or €20 Million. This is the maximum fine that can be imposed for the most serious infringements e.g. not having sufficient customer consent to process data or violating the core of Privacy by Design concepts.

There is a tiered approach to fines e.g. a company can be fined 2% for not having their records in order (article 28), not notifying the supervising authority and data subject about a breach or not conducting impact assessment. It is important to note that these rules apply to both controllers and processors — meaning ‘clouds’ will not be exempt from GDPR enforcement.

What Is The Difference Between a Data Processor And a Data Controller?

A controller is the entity that determines the purposes, conditions and means of the processing of personal data, while the processor is an entity which processes personal data on behalf of the controller.

The conditions for consent have been strengthened, as companies will no longer be able to utilise long illegible terms and conditions full of legalese, as the request for consent must be given in an intelligible and easily accessible form, with the purpose for data processing attached to that consent – meaning it must be unambiguous. Consent must be clear and distinguishable from other matters and provided in an intelligible and easily accessible form, using clear and plain language. It must be as easy to withdraw consent as it is to give it.​

Explicit consent is required only for processing sensitive personal data – in this context, nothing short of “opt in” will suffice. However, for non-sensitive data, “unambiguous” consent will suffice.

What is the Difference Between a Regulation and a Directive?

A regulation is a binding legislative act. It must be applied in its entirety across the EU, while a directive is a legislative act that sets out a goal that all EU countries must achieve. However, it is up to the individual countries to decide how. It is important to note that the GDPR is a regulation, in contrast the previous legislation, which is a directive.

Does My Business Need to appoint a Data Protection Officer (DPO)?

DPOs must be appointed in the case of: (a) public authorities, (b) organisations that engage in large scale systematic monitoring, or (c) organisations that engage in large scale processing of sensitive personal data (Art. 37).  If your organisation doesn’t fall into one of these categories, then you do not need to appoint a DPO.

A more in depth analysis of the one-stop-shop policy debate can be found here.

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By | May 1st, 2018|Security|Comments Off on What is GDPR? How Does It Affect Your Website?
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