Why Is Google Maps Marketing So Important?

The premise behind ‘Google Maps marketing’ is basically taking the steps required to ensure that your business presence is optimised on Google Maps with a simple goal in mind – achieve a higher ranking in the search results to increase the chances of obtaining business.

The greater the level of profile optimisation, the better the chances of your business showing up in a Google Maps search for your business type in your area.

Why Is Google Maps Marketing So Important?

With Google handling about 5.6 billion searches per day and accounting for over 90% of all searches, exploring every possible avenue for maximising your online presence is crucial.

Effective Google Maps marketing can play a huge role in the way Google views your business and how or (more importantly) if it appears in organic search in what is known as the local 3-pack.

What Is The Local 3-Pack?

Google Map Results (local 3-pack) appear at the top of the page in this Google Search.

Google Maps can channel thousands of potential customers toward your business. Unless your business ranks in the 3-pack, your chance of being found is much lower.

That is why Google Maps Marketing is now widely acknowledged to be the most important part of local SEO work.

Setting Up Your Google My Business Listing

To set up your Google My Business listing:

  • Sign in to Google and go to https://www.google.com/business/
  • Then locate or create a listing for your business. Sometimes other factors or inputs have led to an impromptu assumption listing about your business. Make sure you claim and correct it if that happened.
  • Fill out all of the information to the best of your ability.
  • Make sure to select the correct category and to add a contact.
  • Verify your account. This can be done with Google via phone, email, or traditional mail.
  • Add quality photos.
  • Double-check all of your information.

To find out how to achieve better rankings for your GMB listing, please contact Footprint Digital on Tel. No. 01883 372488 today.

Currently Browsing: Why Is Google Maps Marketing So Important?
By |March 2nd, 2020|Google Maps, Local SEO|

Online Marketing – The 3 Key Areas

There’s no room for being shy when it comes to online marketing. With competitors shouting from the rooftops about how their products and services are better than the available alternatives, it’s important to ensure that you making the right noises in the right places about your business.

Below, we have identified 3 of the most important areas to project your message.

No. 1 – Use Social Media To Your Advantage

There can be no escaping the fact that Social Media plays a huge role in the lives of many people.

This fact can help to shape your online marketing strategy and we will help you push your business through all of the primary Social Media channels.

Post about your business, your services, 3rd party stories, your team, your promotions, anything related to your business is fair game and likely to be seen by lots of people.

Social Media Megaphone

No. 2 – Don’t Underestimate The Importance of Online Directories

This often comes as a surprise to many people but the importance of online directories should never be overlooked. Whilst it is unlikely that many people with access to a computer would turn to a hard copy of a directory such as the Yellow Pages, online directories are more popular than ever.

Not only does the submission of your business details offer another avenue for customers to visit your website or access your contact details, but it also offers further confirmation to the search engines that your business does everything that you claim. This can be a key factor in helping to push your website and Google Maps listing up the search rankings.

Please Note – Continuity is vitally important. Whilst Google is far more intuitive when it comes to deciphering different snippets of information, even using St and Street on different directories as part of your address can dilute the effectiveness of each citation.

No. 3 – Start Gathering Reviews – Right Now!!!

Reputation means everything for many businesses. In such a competitive world with many businesses offering similar services and competing for the same customers, the level of reviews that you receive can be the difference between a potential customer calling you and calling one of your competitors. So much is taken on trust now and if you have no previous experience with a company, being able to draw on the experiences of past customers can help to provide an insight that can make a difference.

We will help put all the pieces in place to ensure that your reputation can be used to help push you in the right direction!

Contact Us

If you would like a chat about your website, please give the Footprint Web Design team a call on Tel. No. 01883 372488 today.

Currently Browsing: Online Marketing – The 3 Key Areas
By |February 24th, 2020|Online Marketing|

Does Your Business Have A Website? 3 Reasons Why It Must!

Would you believe that there are still some businesses out there that do not have a website? I know, crazy isn’t it!? Seriously though, whilst some businesses have made a conscious decision to stay offline, we strongly believe that it is a short-sighted view.

Whether this is because of concerns regarding expensive set-up costs or time-consuming maintenance is a bit of a mystery but the truth is, if your business does not have a website, you are missing out!

Below, we have identified 3 of the main reasons why your business MUST have a website.

It’s The Perfect Shop Window

Even if you do not wish to sell any products online, your website still offers the ideal platform to showcase all of the important pieces of information about your business.

Your website can be tailored to provide your customers with quick and easy access to an array of information including contact details, images, directions, FAQ, terms and conditions along with much more.

Marketing Ideas

It Offers The Form Of Advertising The Just Keeps On Giving

Websites are the form of marketing that just keeps on giving. As opposed to some forms of advertising such as flyers, newspaper ads, radio ads etc, which need a little too much luck to be effective, websites are designed to be accessible at a time when your customers actually need your services.

Providing 24/7 access to your products and services in a convenient fashion simply could not be more effective.

It Allows Easy Targeting Of  Your Local Market

There are a variety of facts and figures which highlight that an increasing number of customers are searching for locally based products and services on at least a monthly basis.

Without the presence of a well-optimised website, you are missing out on a huge amount of potential business. Even worse, not only are you not in a position to capitalise on these searches, there is every chance that your competitors will be.

Further Information

If you’d like to speak to us regarding how we can help you to use web design to grow your company, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

Currently Browsing: Does Your Business Have A Website? 3 Reasons Why It Must!
By |February 17th, 2020|Uncategorized|
Load More

Recent Posts




Need To Talk Now?


Contact Us