Would you believe that there are still some businesses out there that do not have a website? I know, crazy isn’t it!? Seriously though, whilst some businesses have made a conscious decision to stay offline, we strongly believe that it is a short-sighted view.
Whether this is because of concerns regarding expensive set-up costs or time-consuming maintenance is a bit of a mystery but the truth is, if your business does not have a website, you are missing out!
Below, we have identified 3 of the main reasons why your business MUST have a website.
It’s The Perfect Shop Window
Even if you do not wish to sell any products online, your website still offers the ideal platform to showcase all of the important pieces of information about your business.
Your website can be tailored to provide your customers with quick and easy access to an array of information including contact details, images, directions, FAQ, terms and conditions along with much more.
It Offers The Form Of Advertising The Just Keeps On Giving
Websites are the form of marketing that just keeps on giving. As opposed to some forms of advertising such as flyers, newspaper ads, radio ads etc, which need a little too much luck to be effective, websites are designed to be accessible at a time when your customers actually need your services.
Providing 24/7 access to your products and services in a convenient fashion simply could not be more effective.
It Allows Easy Targeting Of Your Local Market
There are a variety of facts and figures which highlight that an increasing number of customers are searching for locally based products and services on at least a monthly basis.
Without the presence of a well-optimised website, you are missing out on a huge amount of potential business. Even worse, not only are you not in a position to capitalise on these searches, there is every chance that your competitors will be.
If you’d like to speak to us regarding how we can help you to use web design to grow your company, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
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