Blog2019-11-15T15:06:08+00:00

5 Ways Twitter Can Help Your Business

Creating a Twitter account offers the perfect conduit to let your clients know about upcoming deals or events, interact with people personally (dealing with both praise and grievance) and reach an international audience.

Setting up a Twitter could not be easier, follow the URL www.twitter.com, enter your details and you’re away! However, if you don’t have the time to create and maintain your Twitter presence, the Footprint Web Design can do this all for you.

To help you along the way, we have drawn up 5 ways Twitter can be used to help your business.

No 1 – Helping To Spread The Word

Tell the world what you’re doing, what’s coming up, success stories or ask your followers to get involved. Set quizzes and questions that’ll get people onto your website and sharing your details.5 Twitter Tips To Help Your Business

No. 2 – Market Research

Looking for some feedback? Your Twitter audience are your clients; ask their opinion directly and you’ll have the right answer (you will also have made your clients feel valued).

No. 3 – Monitoring Your Market Sector

Following your competitors and other names in your industry is a great way to keep abreast of progress, changes and market trends.

No. 4 – Easy Access to Customer Views

It’s now commonplace for businesses to allow their clients to contact them through Twitter. Praise on Twitter can reap huge benefits in terms of swelling your number of followers. Conversely, if someone complains publicly? You can deal with it instantly – letting everyone know your side of the issue and how you propose to deal with it. People who complain are generally just looking for someone to listen; do that and you’ll turn a negative into a positive every time.

No. 5 – Growing Your Audience

Twitter has allowed businesses to reach a global client market. The above points will all help you work towards getting your name out there; to potential client sources, you didn’t even know existed. Inciting your existing followers to share your posts and feedback using “hashtags” (which we’ll go into in the next blog) will ensure their followers become your followers.

Further Information

If you would like to put your Social Media marketing in the hands of a company who will take it forward, please contact Footprint Web Design on Tel. No. 01883 372488 today.

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How To Add A BCC To An Outlook E-Mail

Have you ever noticed that you can see all the recipients of any e-mail that you receive? What happens if you would rather that was not the case when you send an e-mail? If you have an e-mail to send out and would prefer for everyone receiving it not to know all the recipients, the Bcc (blind carbon copy) function is here to help.

Below we have an easy to follow guide which will show you how to Bcc people into the e-mail you wish to send.

If you add a recipient’s name to the Bcc box in an email message, a copy of the message is sent to the recipient that you specify. Any recipients added to the Bcc box will not be shown to any other recipients who receive the message.

Outlook for Windows

After you turn on the Bcc box, it appears every time you create a message until it’s turned off. The option to turn on the Bcc field can be found in two locations, depending on whether you are composing a new message or replying to or forwarding a message.

  1. Create a new email message or reply to or forward an existing message.
  2. If the message you’re composing opens in a new window, select Options > Bcc.

    To turn on Bcc box, open a new message, choose the Options tab, and in the Show Fields group, choose Bcc.

    If the message you’re composing opens in the Reading Pane, select Bcc from the ribbon.

  3. In the Bcc box, add recipients, compose the message, and choose Send when done.

Turn off Bcc

You can turn off the Bcc box for future messages at any time.

  1. Create a new email message or reply to or forward an existing message.
  2. If the message you’re composing opens in a new window, select Options > Bcc.

    To turn on Bcc box, open a new message, choose the Options tab, and in the Show Fields group, choose Bcc.

    If the message you’re composing opens in the Reading Pane, select Bcc from the ribbon.

    Note: The background colour distinguishes between the Bcc button being turned on or turned off. A dark background means the button is turned on, and a light background means it’s turned off.

View Bcc recipients

If you’re the recipient of a message, you can’t see whether the sender added Bcc recipients. Only the sender of a message can see the names of Bcc recipients by opening a message in the Sent Items folder where all sent messages are stored by default.

  1. In the Sent Items folder, open the message that you sent.
  2. In the Reading Pane, view the header section of the message.

Outlook for Mac

After you turn on the Bcc box, it appears every time you create a message until it’s turned off.

  1. Create a new email message, then click Options > Bcc.

    To turn on Bcc box, open a new message, choose the Options tab, and click Bcc.

  2. In the Bcc box, add recipients, compose the message, and choose Send when done.

Turn off Bcc

You can turn off the Bcc box for future messages at any time.

  • Create a new email message, then choose Options >Bcc.

    To turn on Bcc box, open a new message, choose the Options tab, and click Bcc.

    Note: The background colour distinguishes between the Bcc button being turned on or turned off. A dark background means the button is turned on, and a light background means it’s turned off.

View Bcc recipients

If you’re the recipient of a message, you can’t see whether the sender added Bcc recipients. Only the sender of a message can see the names of Bcc recipients by opening a message in the Sent Items folder where all sent messages are stored by default.

  1. In the Sent Items folder, open the message that you sent.
  2. In the Reading Pane, view the header section of the message.

    Seeing Bcc recepients in sent folder

Contact Us

If you would like to put your online marketing in the hands of a company who will take it forward, please contact Footprint Web Design on Tel. No. 01883 372488 today.

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Are You Posting Through GMB?

There can be little doubt that Google My Business (GMB) offers one of the most powerful tools in the local SEO arsenal and is a great way to improve online visibility.

If you are a business which places great importance on its local area, ensuring you have a verified GMB profile should be the very first step that you take to maximise your online presence. So long as you comply with Google’s guidelines, your GMB profile will provide free (for the moment!) exposure on Google’s search engine so why wouldn’t you do it???

Not only will potential customers receive an easy access to key snippets of information like your name, address and phone number, they will also be able to see any images you post, any reviews that are left and a whole host of other snippets of relevant information, all without even needing to visit your website.

Is Your Business Listed On Google Maps?

Does GMB help with local rankings?

Not only is your GMB Profile easily visible to potential customers when they search on Google, but Google My Business is also a key Google local ranking factor. In fact, according to local ranking factor industry research, Google My Business “signals” is the most important ranking factor for local pack rankings. Google My Business signals had a significant increase in ranking importance between 2017 and 2018 — rising from 19% to 25%.

For more on this study, please click here.

Please Note – It’s crucial to ensure that someone regularly logs into your GMB dashboard. Google will often very helpfully (not always!!) try to make subtle updates to your listing in an effort to increase its accuracy. However, these auto-generated updates are not always as accurate as you would like and it’s important that you are aware of these to allow you to opt-out of adding information which is incorrect to your profile.

Is claiming my listing enough?

Claiming your Google My Business profile is, without doubt, the first and most important step. Don’t stop there though! The option to publish posts through the dashboard can play a crucial role in helping to communicate with your potential customers and keep your profile fresh and up to date.

Contact Us

If you would like to put your social media requirements in the hands of a company who will take it forward, please contact Footprint Web Design on Tel. No. 01883 372488 today.

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Does Your Business Have An App Yet?

Apps are the new face of eCommerce in the UK. The good news is that apps can be more cost-effective and cloud-friendly compared to many other current alternatives.

Don’t Miss Out On This Much Web Traffic!

A recent study* highlighted the fact that mobile devices now account for well over 50% of all web traffic and this figure is projected to continue rising steadily in the near future.

Therefore the best way for businesses to reach consumers is by adopting a mobile-first approach on all web-based activities. This includes developing and deploying apps for smartphones and tablets as well as responsive websites that can render well, irrespective of screen size.

We’re passionate about creating useful, user-friendly apps that provide our customers with great ROI and which take your customer’s experiences to new levels.ios-android

We can create apps for:

  • Apple iOS – iOS Development is one of the core strengths of the Footprint app development team. Our highly skilled team are knowledgeable about all things iOS.
  • Android – Android is currently the most popular mobile platform and covers a very large range of devices. Our team is ideally placed to help develop and launch your Android App.
  • html5– HTML5 and Hybrid Apps offer a cost-effective middle ground between mobile websites and native apps.

Innovative, Reliable, And Attractive

Our ability to create effective mobile applications represents the cutting edge of modern web design technology. Every app designed and developed by the Footprint team is created to be reliable, user-friendly and fast.

We guarantee that your app will work flawlessly as well as offering an enticing aesthetic appeal which is known to be very attractive to the modern-day user.

Whether you require an iOS, Android, or Windows app, our team has the experience, knowledge, and skills required for the job.

The Future of E-Commerce

Research carried out by IMRG and Capgemini in 2015*, found that mobile commerce accounts for 51% of all eCommerce sales in the UK. Moreover, data from a report published by Yodel shows that 76% of consumers in the UK purchase their Christmas presents online. Most of these sales occur via dedicated apps, meaning the development of your own app can offer a cost-effective way of boosting revenues while growing brand reaches at the same time. Businesses that fail to take advantage of this opportunity risk losing their market share to competitors who have invested in mobile commerce.

The Perfect Solution!

Thanks to advances in cloud-computing technology, the cost of mobile app development has dropped significantly since the dotcom era. As such, entrepreneurs running start-ups and SMBs, all the way to multi-national companies have the ability to turn to us to develop mobile apps that suit their needs for as little as a few hundred pounds.

Contact Us Today

If you would like to speak to our dedicated team regarding the development of an app for you, please contact us today on Tel. No 01883 372488.

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Sources

* http://marketingland.com/mobile-top-sites-165725

* http://ecommercenews.eu/51-uk-ecommerce-happened-via-mobile/

Publish a 360 virtual tour of your business

Street View, by Google Maps, offers a virtual representation of surroundings on Google Maps. Made from millions of panoramic images Street View’s content comes from two sources – Google and contributors. Through collective efforts, Google has now put the pieces in place to allow people from across the globe to virtually explore the world.

An image of a 3d picture on a phone

Did you know?

With the addition of 360-degree photography to their platform, businesses can now offer an insight into their premises and surroundings which previously would only have been available by actually visiting them in person.

Still not sure?

Businesses with search listings are:

  • 94% more likely to be viewed as reputable
  • More likely to be used than businesses without a listing.
  • 29% more likely to motivate consumers to consider purchasing goods or services from them

Power of media-rich listings

  • When searching for businesses, consumers use mapping products 44% of the time
  • Listings with photos and a virtual tour are twice as likely to generate interest
  • On average, 41% of these place searches result in an on-site visit

Publish a 360 virtual tour of your business

To deliver immersive, virtual experiences that inspire trust amongst your prospective customers before they even arrive, we offer a service designed to provide exceptional results.

As an experienced Street View contributor, we are ideally positioned to help you gain visibility quickly and easily.

Gaining visibility through Google Maps

Show up on Google when customers search, get your business on Maps and more.

  • Improve your search visibility with your free Google My Business listing
  • Connect with your customers with Google Posts and messaging
  • Share photos, updates and offers to help engage with your audience
  • See what is working with Google Insights and work on bringing repeat customers

Contact Us

If you would like to put your social media requirements in the hands of a company who will take it forward, please contact Footprint Web Design on Tel. No. 01883 372488 today.

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Don’t Be Too Quick To Dismiss The Importance of E-Mail Marketing

If you are looking for a form of marketing which offers outstanding ROI, e-mail marketing could be just what you are looking for.

With marketers are under increasing amounts of pressure to find ways of contacting a growing number of people without tying up significant resources, turning to e-mail may offer the easiest and most convenient way of sending personalised marketing campaigns while remaining on budget.

No. 1 – Highly Targeted Marketing

Placing an advertisement on television, in a magazine/newspaper, or on the radio has no guarantee that your target audience will actually see or hear it.

However, using by using e-mail, we have the ability to control who sees the email because we can target a specific audience based on demographics, lead status, location, or other data.

This method ensures that customers receive content that has been specifically suited to their needs.

No. 2 – Increased Reach

Did you know that there are currently an estimated 3.7 billion email accounts in use across the globe?*

This is not to say that they are all prospective customers but with numbers like this, can you really afford to ignore them?

Today, most of the people logged on to the Internet require an active e-mail address. Suffice to say that when it comes to reaching prospective customers, email can be a highly effective channel to use.

No. 3 – Extremely Cost-Effective Method of Marketing

Cost-effectiveness and efficiency are perhaps one of the most appealing advantages of e-mail marketing. There are no print costs, advertising rates, or postage fees.

According to figures released by the Direct Marketing Association, email marketing returns outperform display, search, and social marketing**

No. 4 – Helps to Create Brand Awareness

Every email sent exposes customers to your brand and business. With a smart design, targeted content, and strategic planning, the business will steadily build value. Emails stand a better chance of creating impact with customers.

This means that when they are in need of your products or services, they will turn to your business to provide value.

No. 5 – Emails are Easily Sharable

Emails are easy to share because they have a forward function. Therefore, it is easier to click forward than it is to spend time explaining a product’s television advert. Customers and subscribers share email marketing messages with friends, acquaintances, and other loved ones. This creates brand exposure and credibility.

With proper guidance, a strong message, and a strategic approach, any business is assured of numerous benefits from email marketing.

Further Information

If you’d like to speak to us regarding any of our services, including our online marketing services, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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* https://www.lifewire.com/how-many-email-users-are-there-1171213

** https://dma.org.uk/uploads/56c217435ebb6-marketer-email-tracking-report-2016_56c217435eb0c.pdf