Everyone knows that your reputation can be impacted by customer reviews but did you know that your Google rankings can be as well?
Basically, there are 2 types of customer review. On-site reviews and reviews left on 3rd party websites.
- 3rd Party Reviews – These reviews are typically left on 3rd party websites (which are not controlled by the business) including Facebook, Yell, FreeIndex and Google Maps. These may then be displayed via the business website.
- On-Site Reviews – These reviews are usually submitted directly to the business and will then be added to the website in the form of either ‘reviews’ or ‘testimonials’.
The addition of reviews to your website (both good and bad) will offer the chance to add regular unique to your website. Not only this, reviews provide new customers with an idea of the type of experience they should expect to receive.
Make It As Easy As Possible To Leave A Review
Making it as easy as possible to leave reviews is crucial if you want your customers to leave their views on your business.
Very few people will take the time to leave their thoughts without some sort of prompt. A clear guide on your website or an e-mail reminder will prove to be beneficial.
A recent article by Search Engine Land found that up to 79% of people are now prepared to put as much faith on an online review as the recommendation of a friend or family member.
Such is the ease of access that potential customers have to the internet through their smartphones, tablets, PCs and laptops, it has never been easier to seek out online reviews of products and services offered by various companies all around the world — including people who have used your business in the past.
Making A Positive Difference
Put yourself in the position of a customer using a company for the first time. If they have 2 companies offering similar services/products at similar prices, they are very likely to want to draw from another variable to help them make a decision on which company to use.
More often than not, customer feedback is now this variable. The difference between being able to view other customer’s experience and taking a virtual leap of faith can turn a potential sale into a loss of business.
If you would like to speak to someone about gaining more reviews for your business, please contact Footprint Digital on Tel. No. 01883 372488 today.