With the emphasis very much moving towards people using mobile devices as their primary means of browsing the internet, if your website is not mobile optimised (aka responsive), your business is about to be left behind.
To help back up this argument, we have identified 5 reasons why your website must be ‘mobile’.
1. Tapping Into a Change in Browsing Habits
Recent figures highlight the fact that as many as 80% of all online adults are now in possession or have easy access to a smartphone/tablet.
Source = GlobalWebIndex’s 2015 Q3 report on trends for smartphones, tablets, smart TVs and wearables.
2. Increased Local Exposure
Up to 40% of all mobile users search at least once per month for services/products from a business based in their local area.
3. Increased Visibility
Whilst all local businesses are generating increasing numbers of searches, some markets are more popular than others. However restaurant / cafes (58%), general shops (32%) & doctor / dentists (27%) are the most popular.
4. Increased User Friendliness
Up to 61% of customers are more likely to contact a local business if their website is user friendly and optimised for mobile use.
5. Increased Conversion Rates!
Up to 78% of mobile searches relating to products and services available from local businesses are likely result in a purchase.
One Size Fits All: How Responsive Web Design Helps Get You More Conversions
If you would like a chat about your website, please give the Footprint Web Design team a call on Tel. No. 01883 372488 today.
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