If your website is not mobile optimised (aka responsive), your business is about to be left behind. With websites optimised for mobile use becoming more important than ever before (check out the following link for Google’s recent updates).
If you have any doubt whatsoever, please check out the help back up this argument, we have identified 5 reasons why your website must be ‘mobile’.
1. Increase Your Conversion Rates!
Up to 78% of mobile searches relating to products and services available from local businesses are likely result in a purchase.
One Size Fits All: How Responsive Web Design Helps Get You More Conversions
2. Keeping Up With Changing Browsing Habits
Recent figures highlight the fact that as many as 80% of all online adults are now in possession or have easy access to a smartphone/tablet.
Source = GlobalWebIndex’s 2015 Q3 report on trends for smartphones, tablets, smart TVs and wearables.
3. Make The Most of Local Exposure
Up to 40% of all mobile users search at least once per month for services/products from a business based in their local area.
4. Increased Visibility
Whilst all local businesses are generating increasing numbers of searches, some markets are more popular than others. However restaurant / cafes (58%), general shops (32%) & doctor / dentists (27%) are the most popular.
5. Maximise User Experience
Up to 61% of customers are more likely to contact a local business if their website is user friendly and optimised for mobile use.
If you would like any further information regarding the importance of mobile optimised websites and how they can benefit your business, Footprint Web Design have been at the forefront of web design and Social Media development for over 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at firstname.lastname@example.org.