There can be no doubt whatsoever regarding the potential offering by Google My Business listings for any business.
If you can achieve a first page ranking for any of your chosen terms on Google Maps, it is almost certain that web users searching for terms relating to your products and services will see your business details before almost any other.
Effective Marketing Method
Setting up or claiming (did you know Google may have set up a listing for you??) a Google Maps listing offers a great way of promoting important details about your business visible and you don’t 
even need a website to do it! If you are a small business owner, you really cannot afford to overlook this excellent form of free advertising.
Making The Most of Your Google Maps/Local Listing
Once your listing is fully activated, there are a number of different ways of making the most from this.
Please Note – The best way is to make the most of Footprint Web Design’s dedicated Google Maps SEO service.
A few tips include:
- Choosing the Most Appropriate Category– Google provides a choice of categories to which you can add your listing and you are not limited to one. Simply type the first few letters of your services into the category box and select the most appropriate results which are provided.
- Addition of Relevant Images – You can make your listing more attractive by adding a number of photos/images to your account. You can add a logo and background image to your homepage and up to 10 images in the listing itself.
- Encourage Reviews – We cannot over emphasise the importance of this tip – ask your customers to review and rate on your listing. Online reviews play a crucial role in helping to separate competing businesses and the chances are, the more positive reviews on your account, the higher your listing may rank and the more likely undecided customers may be to opt for your products and services.
If you have any further questions about the importance of Google Maps listings for small businesses and how they can be used to help you, please don’t hesitate to get in touch with us on Tel. No. 01883 372488.
Further Information
Footprint Web Design has been at the forefront of web design, development and marketing for nearly 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at info@footprint.co.uk.
