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Making The Most of Your Blog – 3 Top Tips

Your onsite blog can play a key role in drawing customers to your website. However, it is an unfortunate fact that many blogs are not correctly optimised for use and are therefore unlikely to fulfil their potential.

Key Blogging Benefits

Don’t underestimate just how powerful a tool your blog can be. Some of the benefits include:

  • Creating brand awareness
  • Demonstrating industry expertise
  • Engaging your potential customer base
  • Generating leads.
  • + many more

The good news though is that implementing just a few ideas can make all the difference in regards to usability and below we have highlighted 3 tips to help you along the way.

How Engaging Is Your Blog?

No. 1 – Choosing The Right Category

Categories are a key component of any blog. Along with ensuring identifying and accessing archived content becoming much easier, the use of categories for your content also helps to classify and silo your content into topically themed pages.

Please Note – It is important to ensure that you limit the number of categories your blog utilises. It can be all too easy to misuse categories, with a common mistake being the creation of a new category for each post that is added. For any small to medium sized blogs, somewhere from 10 to 15 categories are likely to be all that is needed.

No. 2 – Choosing ‘Catchy’ Titles

The vast majority of bloggers are well versed in the importance of targeting relevant keywords in their efforts to get their blog noticed. Whilst including keywords and keyword variations in your copy is good practice, don’t stop there! Varying the title of the blog post and the title tag element is another crucial step in helping to enhance the effectiveness of your blog.

Failure to do this will not negatively impact SEO but by taking the steps needed to vary your article title and title tag and working in alternative keywords, your content will be able to work even harder for you.

Top Tip – The more keyword variations in your content, the more opportunities your content has to rank in more searches.

There are a number of SEO plugins that allow you to vary post title and title tag, but our personal favourite is the free – WordPress SEO Plugin

No. 3 – Make It Easier To Share

The additional of social sharing buttons is a proven prompt for people to share content resulting in the improved distribution of your content via social channels. This can also help to expose your content to new audiences.

From an effectiveness perspective, the more people that share your content, the greater the chances of getting mentions and all important back links. Also sharing helps your content get discovered faster; and the quicker it’s found, the sooner it shows up in the index.

Shareaholic is our favourite social sharing plugin for WordPress and can be easily installed.

Social Media

Further Information

If you’d like to speak to use regarding how we can help you to use web design to grow your company, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | September 18th, 2018|Blogging|Comments Off on Making The Most of Your Blog – 3 Top Tips

How Engaging Is Your Blog?

There are a variety of reasons why people may choose to add a blog to their website. Some people like to interact with their customers, some use it to provide information relating to products and services, some use it for SEO purposes. The key to making sure your blog is successful is trying to make it engaging.

Below are a couple of ways to give things a nudge in the right direction.

Tip No. 1 – Choose Snappy Titles and Headings

Headings are important for readability as they set the tone for the whole article. If are using your blog for SEO purposes however, they take on even more importance.How Engaging Is Your Blog?

Google uses article headings to help understand the main topics of a long post and therefore the addition of headings will help to improve your chances of achieving a ranking on Google’s search engine for your post.

Tip No. 2 – Don’t Skip The Basics

When it comes to writing, the basics are good! Punctuation and structure may sound like the absolute basic of basics, it is amazing how many people still believe that it is ok to add huge blocks of text which are not broken up into relevant paragraphs and instead expect readers to fight their way through it!

Using paragraphs and punctuation can ensure that your content is far easier on the eye and much easier to read.

Tip No. 3 – Don’t Write Too Much!

Whilst it is widely believed that Google likes lengthy articles, the same cannot be said for humans! Rather than aiming for a re-writing of War and Peace, we believe that golden number for any online article should be a minimum of 300 words.

This should give you plenty of scope to get your point across without the concerns that the reader may lose interest.

Please Note – Typically, we try to aim for between 300 and 700 words and include any target keywords between 3 and 6 times.

Contact Us

If you would like to put your website in the hands of a company who will take it forward, please contact Footprint Web Design on Tel. No. 01883 372488 today.

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By | June 1st, 2017|Blogging|Comments Off on How Engaging Is Your Blog?

3 Tips For Keeping Your Blog Active

We make the same recommendation to nearly all of our new clients. Include a blog on your website!

There are a variety of ways that blogs can help your website, from offering the perfect way to add fresh content to your website to getting in Google’s good books, the addition of a blog to your website is all positive!

However, it is important to note that adding a blog to your website is not enough on its own, you actually have to use it! You don’t need to go crazy, a blog a week should be fine and is enough to Bloggingensure that visitors to your website know that your website is regularly updated.

To help you along the way, we have identified 3 steps to help keep your blog active.

Step 1: Making The Time

This may be the hardest part. We understand that your time is precious and you may want to do other things with your spare time (if you have any!).

Don’t forget though that blogging is a form of marketing that can keep on giving. You don’t need to dedicated 1 day a week to writing a blog, anywhere from 30 mins to an hour should be enough to write a quality blog.

Step 2: Find Something To Blog About

Whilst this may seem a little tricky, many effective blogs are written about fairly basic subjects. For example, if you are a plumber, do you know of any ways your customers could save a bit of money during the expensive winter heating months? If so, why not write a blog about it?

Do you have a new product or service you would like to promote? Have you seen a recent story in the press that you would like to tie in? Anything from 300 to 500 words will be absolutely fine and Understanding the Importance of SEOyou will be amazed how quickly this can come together once you start typing away.

Pick a catchy title ‘5 ways to save money this winter’ for example and start typing!

Top Tip – If the creative juices are flowing and you have 2 or 3 good ideas, keep a note and save them for another day.

Step 3: Leave it to us!

If you find steps 1 and 2 a little bit too time consuming, why not leave it to us!? We love creating fresh and interesting content for our clients and would be more than happy to create something special for you!

Further Information

If you’d like to speak to use regarding how we can help you to use web design to grow your company, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | December 28th, 2016|Blogging|Comments Off on 3 Tips For Keeping Your Blog Active

4 Top Tips To Help Increase the Reach of Your Blog

The key to the success of any blog is ensuring it reaches as many people as possible. Getting readers to share your content in the form of RT’s, Facebook shares or links on LinkedIn and Google+ can make a huge difference to the number of people read your blog articles and to help you along the way, we have drawn up a list of 4 top tips designed to help further the reach of your blog content.

No. 1 – Use a Compelling or Catchy Title

One of the most important parts of any blog or article is the very first thing potential readers will come across – the title. Choosing the right title for cms-265127_1920your content is not only likely to have a profound effect on the drawing people to actually read on, it can also impact the number of shares that you receive.

No. 2 – Make Sure To Include Meta Data

Taking the necessary steps to include META titles and descriptions for each blog will help to ensure that it is as easy as possible for those looking to share your content to quickly identify the pertinent information about your blog.

The good news is that adding these details has never been easier and through the addition of a free plugin such as Yoast WordPress you will quickly be able to add these short snippets of information.

No. 3 – Make Sharing As Easy As Possible

If you want to encourage people to share content they find interesting on your website, make sure that they do not have to work hard to do so. We live in an impatient world and as such, people are unlikely to do anything that will take more than a click or 2 of their mouse.

Thankfully, with WordPress plugins such as Shareaholic, you can quickly and easily add a section under each article which will let readers share your content to their chosen Social Media channel with a simple click of a button.

No. 4 – Make Sure Your Blog is Optimised For Mobile Usage

It should come as no surprise to anyone that the balance is beginning to tip in favour of mobile internet browsing when compared to the use of Guildford Web Designdesktops and laptops to visit websites. As spare time becomes less and less, internet users are now becoming far more accustomed to browsing ‘on the go’ by using their smart phones and tablets as opposed to waiting until they get home to load up their pc.

Therefore, taking the steps needed to ensure that your blog is optimised for mobile browsing is absolutely essential if you wish to make your website as user friendly as possible.

Many WordPress designs are now designed to be responsive (display to the required specifications of the device on which it is being viewed) but if you feel as though your website has been left behind, simply give the Footprint Web Design team a call and let us run though your options with you.

Further Information

Footprint Web Design have been at the forefront of web design and development for nearly 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at info@footprint.co.uk.

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By | April 4th, 2016|Blogging|Comments Off on 4 Top Tips To Help Increase the Reach of Your Blog

5 Tips To Help Write An Engaging Blog

Just as with any other type of writing, the construction of an effective and engaging blog is a skill. It is amazing how often an interesting and informative subject can become lost, simply by a failure to follow some basic rules.

There are a number of reasons why people choose to write blog content on their website. Engaging with potential customers, providing information and SEO purposes are all common reasons for regularly updating blogs and by following the 5 simple tips below, you will ensure that you have the best possible chance of getting your chosen message across.

Tip No. 1 – Don’t Rush In!

It is always important to think about what you would like to write before you actually start. What is the purpose of your blog? What would you like content-is-king-1132257_640your readers to find out? Would you like your blog to lead to readers taking a particular action?

Having a grasp on these questions before you start writing can help you along your way to creating a great article.

Tip No. 2 – Create An Engaging Structure

Few people are looking to solve a mystery when they start reading a blog or article. Choosing a catchy title and ensuring that your blog has an informative introduction offer key ways of ensuring that readers continue past the first few words of the article.

The addition of relevant images and videos can also play an important role in helping enhance the structure of text.

Tip No. 3 – Use Paragraphs & Punctuation

Whilst this may sound like fairly basic English, it is amazing how many people still believe that it is ok to add huge blocks of text which are not brokenWordpress Logo up into relevant paragraphs and instead expect readers to fight their way through it!

Using paragraphs and punctuation can ensure that your content is far easier on the eye and much easier to read.

Tip No. 4 – Use Informative Headings

The addition of informative headings is essential to help structure the entire page. Headings are important for readability, but if you are using your blog for SEO purposes, they are even more important.

Google uses article headings to help understand the main topics of a long post and therefore the addition of headings will help to improve your chances of achieving a ranking on Google’s search engine for your post.

Tip No. 5 – Choosing The Right Length For Your Article

Whilst it is widely acknowledged that Google likes long articles, not all human readers share their enthusiasm!

Rather than aiming for a huge number of words, the golden number for online articles is a minimum of 300 words.

Please Note – Typically, we try to aim for between 300 and 700 words and include any target keywords between 3 and 6 times.

Further Information

If you’d like to speak to us regarding any of our services, including how we can blog for your business, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | March 1st, 2016|Blogging|Comments Off on 5 Tips To Help Write An Engaging Blog
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