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Are You Posting Through GMB?

There can be little doubt that Google My Business (GMB) offers one of the most powerful tools in the local SEO arsenal and is a great way to improve online visibility.

If you are a business which places great importance on its local area, ensuring you have a verified GMB profile should be the very first step that you take to maximise your online presence. So long as you comply with Google’s guidelines, your GMB profile will provide free (for the moment!) exposure on Google’s search engine so why wouldn’t you do it???

Not only will potential customers receive an easy access to key snippets of information like your name, address and phone number, they will also be able to see any images you post, any reviews that are left and a whole host of other snippets of relevant information, all without even needing to visit your website.

Is Your Business Listed On Google Maps?

Does GMB help with local rankings?

Not only is your GMB Profile easily visible to potential customers when they search on Google, but Google My Business is also a key Google local ranking factor. In fact, according to local ranking factor industry research, Google My Business “signals” is the most important ranking factor for local pack rankings. Google My Business signals had a significant increase in ranking importance between 2017 and 2018 — rising from 19% to 25%.

For more on this study, please click here.

Please Note – It’s crucial to ensure that someone regularly logs into your GMB dashboard. Google will often very helpfully (not always!!) try to make subtle updates to your listing in an effort to increase its accuracy. However, these auto-generated updates are not always as accurate as you would like and it’s important that you are aware of these to allow you to opt-out of adding information which is incorrect to your profile.

Is claiming my listing enough?

Claiming your Google My Business profile is, without doubt, the first and most important step. Don’t stop there though! The option to publish posts through the dashboard can play a crucial role in helping to communicate with your potential customers and keep your profile fresh and up to date.

Contact Us

If you would like to put your social media requirements in the hands of a company who will take it forward, please contact Footprint Web Design on Tel. No. 01883 372488 today.

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By | September 15th, 2019|Google Maps|Comments Off on Are You Posting Through GMB?

Publish a 360 virtual tour of your business

Street View, by Google Maps, offers a virtual representation of surroundings on Google Maps. Made from millions of panoramic images Street View’s content comes from two sources – Google and contributors. Through collective efforts, Google has now put the pieces in place to allow people from across the globe to virtually explore the world.

An image of a 3d picture on a phone

Did you know?

With the addition of 360-degree photography to their platform, businesses can now offer an insight into their premises and surroundings which previously would only have been available by actually visiting them in person.

Still not sure?

Businesses with search listings are:

  • 94% more likely to be viewed as reputable
  • More likely to be used than businesses without a listing.
  • 29% more likely to motivate consumers to consider purchasing goods or services from them

Power of media-rich listings

  • When searching for businesses, consumers use mapping products 44% of the time
  • Listings with photos and a virtual tour are twice as likely to generate interest
  • On average, 41% of these place searches result in an on-site visit

Publish a 360 virtual tour of your business

To deliver immersive, virtual experiences that inspire trust amongst your prospective customers before they even arrive, we offer a service designed to provide exceptional results.

As an experienced Street View contributor, we are ideally positioned to help you gain visibility quickly and easily.

Gaining visibility through Google Maps

Show up on Google when customers search, get your business on Maps and more.

  • Improve your search visibility with your free Google My Business listing
  • Connect with your customers with Google Posts and messaging
  • Share photos, updates and offers to help engage with your audience
  • See what is working with Google Insights and work on bringing repeat customers

Contact Us

If you would like to put your social media requirements in the hands of a company who will take it forward, please contact Footprint Web Design on Tel. No. 01883 372488 today.

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By | September 2nd, 2019|Google, Google Maps|Comments Off on Publish a 360 virtual tour of your business

How To Create a Google My Business Listing

To add your business information to Google Maps, Search and other Google properties, create a Google My Business listing (or get access to one, if it exists). Use Google My Business for free to manage how your business information appears across Google, including Search and Maps.

Follow the steps below to add or claim your business listing:

Using A Desktop or Laptop

To add or claim your business profile, follow these steps:

  1. Open Google My Business.
  2. In the top right-hand corner, click Start now.
  3. Sign in to your Google Account, or create one if you don’t already use Google services.
  4. Enter the name of your business and click Next.
  5. Choose whether you want your business location to appear on Google Maps.
    • If you serve customers at your business address:
      1. Choose Yes, then click Next.
      2. Enter your business address, then click Next.
        Note: If you also serve customers outside your business address, you’ll have the option to list your service areas as well.
    • If you don’t serve customers at your business address:
      1. Choose No, then click Next.
      2. List your service areas, then click Next.
  6. Use the search field to select a business category, then click Next.
  7. Enter a phone number or website URL for your business, then click Next.
    Note: You’ll also have the option to create a free website based on your information.
  8. To complete sign-up and verify your connection to this business, click Finish.
  9. Select a verification option.
    • To verify at another time, under ‘Verify later’, click Later. If you’re not authorised to manage the business, find the person in your organisation who’s authorised and continue the process.

Note: If you see a page that says ‘This listing has already been claimed’, click Request access and follow the directions to claim your business. Learn more about how to request ownership.

The Google Street View Car

Using A Mobile or Smart Device

  1. Open the Google My Business app.
  2. Sign in with the Google Account that you’d like to use to manage your business.
    • If this is your first time adding a business to Google, sign in with the Google Account that you’d like to use to manage your business and tap Continue.
    • If you’ve added a business before, tap More, then tap the name of your business to reveal a list of all listings in your account. Scroll to the bottom of the page and select + Create new business.
  3. If you see a dialogue letting you know that someone else has verified the business, follow these steps.
  4. Enter your business name and information and agree to the Terms of Service. Tap Continue when you’re ready to create a listing for your business.

Note: Use a computer to use more advanced editing features, including adding service areas to your Google My Business listing.

Use Google Maps to claim your business

To claim your business on Google Maps, follow these steps:

  1. Open the Google My Business app.
  2. Search for your business.
  3. Open the business information panel, then scroll down and tap Claim this business.

Further Information

If you’d like to speak to us regarding this or any of our services, including our WordPress web designs, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | June 11th, 2019|Google Maps|Comments Off on How To Create a Google My Business Listing

Becoming A Google Local Guide

The creation of the ‘Google Local Guides’ programme offers a great way of being able to review local businesses on a regular basis whilst also developing a level of trust with Google.

In order to become a ‘Local Guide’, you will need to sign up at maps.google.com and then take a proactive approach in regards to uploading images, reviewing local businesses, updating business details which you know to be incorrect and many more.

Earning Perks As a Local Guide

Google Local Guides unlock Google perks like access to new features as they earn points.

As a Local Guide, you earn points for sharing reviews, photos and knowledge on Google Maps. Those points lead to higher levels of the programme as well as benefits such as early access to Google features and special perks from partners. At Level 4, you also unlock your first Local Guides badge, which helps your contributions to places get noticed.

Make sure you’ve signed up for updates by reviewing your email preferences on your Local Guides settings page.

Points, Levels and Badges

Earn points by contributing content to Google Maps. Score a place with ratings, describe your experience with reviews, share photographs and videos, provide insights with answers, respond to questions about a place, update information with place edits, add missing places or verify the information by checking facts.

Maps contributionPoints earned
Review5 points per review
Review with more than 200 characters5 bonus points per review
Rating1 point per rating
Photo5 points per photo
In-stream video7 points per video
Answer1 point per answer
Respond to Q&As3 points per response
Edit5 points per edit
Place added15 points per place added
Fact checked1 point per fact-checked

Local Guides levels

Reach higher levels as you earn points for your contributions.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Please Note – Points and levels can take up to 24 hours to be updated. Points do not expire, though they may decrease if the content is removed for violating Google’s policies. Remain an active contributor on Google Maps to be eligible for perks and early access to new features.

Contact Us

If you would like any further information regarding becoming a Google Local Guide, Footprint Web Design have been at the forefront of web design and Social Media development for nearly 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at info@footprint.co.uk.

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By | May 21st, 2019|Google, Google Maps|Comments Off on Becoming A Google Local Guide

Taking a Closer Look at Your Business

Google Street View technology provides the opportunity to give visitors to your Google Maps listing and your website the chance to take a ‘virtual tour’ through your premises before even setting foot anywhere near you.

When searching for businesses, consumers use mapping products 44% of the time.*

On average, 41% of these place searches result in an on-site visit.*

Choosing the right restaurant, bar or hotel can often be tricky, particularly if you haven’t been there before. With the updates to Google Street View, you now have the option to help build a level of trust by letting potential customers experience your location before they arrive.

By offering an experience which is immersive and fresh, a virtual experience can help to play a key role in drawing inspire greater confidence among prospective customer and visitors.

The Importance of Building Trust

Google quotes a survey** on their own website which highlights the positive impact that can be achieved by incorporating more images and offering a more immersive experience on your listing.

The parameters of the study are as follows:

  • An online survey was conducted with consumers who had searched online for a restaurant or hotel within the previous 30 days (using any device).
  • A total sample of 1201 respondents was collected between July 21st and August 2nd, 2015.
  • Different versions of a local business listing (one for a hotel, the other for a restaurant) were created to include basic info, photos and/or a virtual tour (the same media were used to create each version).
  • Respondents were asked to view one of the different versions for each business (in a randomised order). Each respondent viewed:
    • 1 hotel listing + 1 restaurant listing; and
    • 1 listing with a virtual tour + 1 listing without a virtual tour.

    Note: Presentation of alternate listings were randomized evenly and consistently throughout the field.

  • After viewing each listing, respondents were instructed to rate their interest in booking a reservation.
  • Ratings for alternate listings (with a tour versus without) were aggregated to understand the impact of virtual tours on interest in the featured business.

With 44% of consumers using map related products all of the time, this is an area which must be tapped into if you would like to take a step ahead of your competition.

Further Information

If you’d like to speak to us regarding any of our services, including our the creation of 360-degree images for your website and Google Maps listing, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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*Ipsos study [pdf in English]

**Download overview [pdf]

By | February 25th, 2019|Google Maps|Comments Off on Taking a Closer Look at Your Business
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