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Becoming A Google Local Guide

The creation of the ‘Google Local Guides’ programme offers a great way of being able to review local businesses on a regular basis whilst also developing a level of trust with Google.

In order to become a ‘Local Guide’, you will need to sign up at maps.google.com and then take a proactive approach in regards to uploading images, reviewing local businesses, updating business details which you know to be incorrect and many more.

Earning Perks As a Local Guide

Google Local Guides unlock Google perks like access to new features as they earn points.

As a Local Guide, you earn points for sharing reviews, photos and knowledge on Google Maps. Those points lead to higher levels of the programme as well as benefits such as early access to Google features and special perks from partners. At Level 4, you also unlock your first Local Guides badge, which helps your contributions to places get noticed.

Make sure you’ve signed up for updates by reviewing your email preferences on your Local Guides settings page.

Points, Levels and Badges

Earn points by contributing content to Google Maps. Score a place with ratings, describe your experience with reviews, share photographs and videos, provide insights with answers, respond to questions about a place, update information with place edits, add missing places or verify the information by checking facts.

Maps contributionPoints earned
Review5 points per review
Review with more than 200 characters5 bonus points per review
Rating1 point per rating
Photo5 points per photo
In-stream video7 points per video
Answer1 point per answer
Respond to Q&As3 points per response
Edit5 points per edit
Place added15 points per place added
Fact checked1 point per fact-checked

Local Guides levels

Reach higher levels as you earn points for your contributions.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Please Note – Points and levels can take up to 24 hours to be updated. Points do not expire, though they may decrease if the content is removed for violating Google’s policies. Remain an active contributor on Google Maps to be eligible for perks and early access to new features.

Contact Us

If you would like any further information regarding becoming a Google Local Guide, Footprint Web Design have been at the forefront of web design and Social Media development for nearly 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at info@footprint.co.uk.

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By | May 21st, 2019|Google, Google Maps|Comments Off on Becoming A Google Local Guide

Saying Goodbye to Google Plus

With the news of another data leak, the borrowed time that beleaguered platform Google+ faced has been reduced even further and will now close for consumers in April, rather than 4 months later in August as originally planned.

The New Vulnerability

According to Google, the new vulnerability impacted 52.5 million users, who could have had profile information like their name, email address, occupation, and age exposed to developers, even if their account was set to private. Apps could also access profile data that had been shared with a specific user but was not shared publicly.

“We’ve recently determined that some users were impacted by a software update introduced in November that contained a bug affecting a Google+ API. We discovered this bug as part of our standard and ongoing testing procedures and fixed it within a week of it being introduced. No third party compromised our systems, and we have no evidence that the app developers that inadvertently had this access for six days were aware of it or misused it in any way.

With the discovery of this new bug, we have decided to expedite the shut-down of all Google+ APIs; this will occur within the next 90 days. In addition, we have also decided to accelerate the sunsetting of consumer Google+ from August 2019 to April 2019. While we recognize there are implications for developers, we want to ensure the protection of our users.”

Next Steps for Consumer Google+

All Google+ APIs will be wound down over the coming days as Google decided to give users ample opportunity to transition off of consumer Google+. Over the next few months, they will issue regular statements with additional information, including ways that data can be safely and securely downloaded to be migrated to other platforms.

A Note for Enterprise Customers

G Suite administrators are always in control of their users’ apps. This ensures that G Suite users can give access only to apps that have been vetted and are trusted by their organization. In addition, we want to reiterate that we will continue to invest in Google+ for enterprise. More details were announced in October.”

What Comes Next?

With the recent updates to the GMB (Google My Business) dashboard, the ability to make posts, share images and provide general information has already ensured that many of the options which were available with G+ are now available elsewhere.

To see how GMB can be used to benefit businesses, especially those with a focus on local custom, please click here.

Further Information

If you’d like to speak to us regarding any of our services, including our online marketing services, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | February 11th, 2019|Google, Google Maps|Comments Off on Saying Goodbye to Google Plus

What’s New About Google My Business?

Google My Business offers the chance to take charge of what people see when they do a local search for your business. Google My Business gives you the tools to update your listing and engage with your customers from your phone, tablet and computer. All for free.

Help your listing appear when people are searching for your business or businesses like yours on Google Search and Maps. Google My Business makes it easy to create and update your listing — so you can be found, and bring customers in.

Google My Business complements your existing website by giving your business a public identity and presence with a listing on Google. The information that you provide about your business can appear on Google Search, Maps and Google+.

SEO Tadworth

Take charge of what people see when they do a local search for your business

Need to adjust your hours for the holidays? Or add a new phone number? Make changes in a few easy steps with Google My Business, and your listing will update across Search and Maps.

Turn snapshots into sales

Draw in new customers with photos of your products or favourite menu items – pictures show what’s unique about your business, and you can add as many as you like.

Encourage loyalty by starting a conversation

Reviews are now a two-way conversation between you and your customers – be the first to know when you get a new review so that you can respond right away.

Further Information

Footprint specialise in creating bespoke websites designed to help take your business to another level. We have been providing SEO Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | November 26th, 2018|Google|Comments Off on What’s New About Google My Business?

What Does This Recent Update To Google’s Algorithm Mean To You

With the balance of internet users now turning to mobile devices to complete their online searches, it can be no surprise that Google is now turning more attention to those users.

Whilst Google constantly updates its algorithms to try and produce the best possible results for its users, a recent change has the potential to be significant. This change is known as the ‘mobile Googlefirst index’.

What Is the Mobile First Index?

What better way to explain than to let Google have their say –

“To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results. Of course, while our index will be built from mobile documents, we’re going to continue to build a great search experience for all users, whether they come from mobile or desktop devices.”

To read the full article, please click here.

Haven’t Google Made Moves In This Direction Before?

Google have made moves into the mobile search market before, most notably with their ‘mobilegeddon’ updates in 2015 and 2016. Both of these were designed to reward websites which were Googledesigned with mobile usability in mind.

Whilst Google is currently focusing on ensuring that webmasters take at least some efforts to ensure their websites are ‘mobile friendly’, it is certainly worth taking the time to go that extra mile if possible.

Please Note – You can find out if your website is mobile friendly by clicking on the following link and entering your URL – https://search.google.com/search-console/mobile-friendly

Basically, our take on this update is that if the desktop version and mobile version of your website differ greatly, Google will now view your mobile version as the first choice website.

What Do We Recommend?

The good news is that at Footprint Web Design, we design all of our sites to be fully ‘mobile friendly’ and therefore no major changes are required.

Below are a couple of methods that we utilise to ensure this is the case.

  • Use Responsive Web Designs – This type of web design technique will ensure that your website displays and works perfectly on all devices.
  • App Development – Although Google’s new ‘mobile first’ index is focused on mobile based websites, the development of a dedicated app for your business can lead to a great user experience

For more on Footprint Web Design and our app development services, please click here.

Further Information

If you’d like to speak to us regarding any of our services, including our WordPress web designs, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | March 15th, 2017|Google|Comments Off on What Does This Recent Update To Google’s Algorithm Mean To You

How To Create a Google Webmasters Tools Account

Google Webmaster Tools offers you an easy-to-use way of keeping track of how successful your site is.

It offers the capability to do the following plus significantly more: Google Webmaster Tools

  • Identify some of the phrases that visitors are using to find your website.
  • Identify broken links on your website, which can then be corrected.
  • Keep a health check on your website. This will help you to ensure that your website is clean of malware and viruses.

These few simple steps will help you set up your own Google Webmaster Tools account in no time at all:

  1. Go to www.google.com/webmaster/tools/ and sign up using your google+ login details (set out in a previous blog)
  2. Add your website URL to get started (e.g www.yourwebsitename.co.uk)
  3. Verify your site – Google need to make sure that your site belongs to you. You’ll be given a number of options of how to do this, but the easiest is verify via Google Analytics.
  • Use the same login details as used for your Google Analytics account
  • Ensure that your website contains the relevant Analytics code within its header (we will explain more about this is a future blog)
  • Select the ‘Verify using Google Analytics’ option
  • Click “Verify” – done!

(N.B. If this method doesn’t work for you, you can also verify your site by inserting a “meta-tag” into the code of your home page. Click that option on the Google Webmaster Tools page – copy the whole piece of code given – login to your site’s admin panel – click to view the code of your home page – paste the code in here, after the first </head> tag and before the first <body> tag – then back to Google Webmaster Tools to verify.)

Please be aware, the code you have uploaded (or copied and pasted in to the home page) must be kept on your site for the duration of the time you require Google Webmaster Tools. If it is removed, Google will be unable to communicate with your website and, therefore, will be unable to run diagnostics or retrieve information.

You are now ready to use Google Webmaster Tools!

Further Information

Footprint Web Design don’t just design bespoke websites. We also provide a number of tailored SEO services for clients looking to either move up Google rankings, or promote their online presence. If you don’t have time for the above, we can do it for you!

Contact us, either by phone on 01883 372488 or by email on info@footprint.co.uk, and see how we can help you take a step in the right direction.

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By | July 4th, 2016|Google|Comments Off on How To Create a Google Webmasters Tools Account
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