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It’s Time To Start Loading Up GMB With Images!

We live in an age where sharing images is common place. For business already utilising platforms including Instagram, TripAdvisor and Yelp it is difficult to overestimate just how important quality images can be. Even now though, things have just been taken up a notch.

As the saying goes ‘a picture is worth a thousand words’ and the ability to visually represent your business in terms of products and services offers the chance to give potential customers a valuable insight into what they will be getting for their money before they even make contact with you.

With the recently revamped Google My Business dashboard offering greater prominence to images, it is clearly more important than ever to do all that you can to ensure that your business looks its best at all times.

Google Maps

To help back up this theory, a recent study makes for some interesting reading.

How important are Google My Business photos to local search performance?

As part of a recent Google My Business Insights Study, the insights of almost 50,000 businesses in 36 industries across 4 countries were studies to see if any common data streams could be found and the one below stands out from the crowd – Businesses which upload more photos to their GMB listings receive more clicks, calls and direction requests than businesses that don’t.

By ensuring that you continue to upload quality images on a regular basis along with following the tops below, you can take large strides towards ensuring the maximum levels of visibility for your business:

  1. Choosing The Correct Categories: Google provides an extensive list of categories from which you can choose. Simply choose the most relevant option from the available choices as your primary category and then choose as many as you can that relate to your products/services.
  2. Use GMB As A Social Media Channel: You can make your listing more attractive by adding posts, videos, images etc which can be posted through the GMB dashboard. Turning GMB into a Social Media channel, the most recent posts will be added to the bottom of your GMB listing during search results and images may also appear in Google Image search results.
  3. Encourage As Many Reviews As Possible: It is not possible to overemphasise the importance of reviews. Simply ask your customers to review and rate on your listing. Online reviews play a crucial role in helping to separate competing businesses and the chances are, the more positive reviews on your account, the higher your listing may rank and the greater confidence new customers will have that your services are reputable.

Further Information

If you’d like to speak to us regarding any of our services, including our online marketing services, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | August 7th, 2019|Google|Comments Off on It’s Time To Start Loading Up GMB With Images!

Are You Ready For Voice Searches?

It’s almost impossible to miss the fact that more and more devices allow you to literally ask them questions. If you have ever asked Siri for the next showing of an upcoming film or asked any other device to answer a question for you, you have already taken your first steps into ‘voice searching’.

The stats below are quite the eye-opener.

Here are some voice search stats*:

  • Nearly 40 million Americans now own a smart speaker
  • By 2020, 30 percent of web browsing will be screenless
  • 50 percent of all searches will be voice searches by 2020
  • Everyday household items are the most common voice search-based purchases
  • 20 percent of mobile queries are voice search, says Google
  • Most smart-speaker owners conduct local voice searches
  • Google’s AI learned how to be more conversational by consuming 2,865 romance novels

A voice control image

A Growing Market

Clearly, the manufacturers of smartphones have been aware of the power of voice searches for some time. However, the addition of a huge variety of voice-activated personal devices to the UK market has resulted in a real explosion in the need for optimisation for voice search results.

Even if you are still wondering how this may affect you, check out the list below and see how many of these devices you are aware of being used either personally or by your customers.

  • iPhone (Siri)
  • Android Smart Phones
  • Tablets (iPads and Android)
  • Microsoft Cortana
  • Amazon Echo/Alexa
  • + Many more

Due to the variety of different devices utilising voice searching as part of their key methods of delivering results, you can be sure that each device will put its own unique spin on the results they provide.

For example – Asking a Google-powered device where the nearest Chinese restaurant is will see them taking Answer Boxes into consideration when giving voice search results. However, asking Alexa where the nearest Italian restaurant is, will very likely provide you with search results based upon postcodes.

Unlike typical SEO for a website which focuses on the search keyword phrases which are known to be typed into a computer, voice search is different.

Far more likely to take on a tone that is conversational and natural, we have a few tips to help you get a head start with your voice search results.

  • Add more Q&A pages to your site
  • Long tail keywords have never been more important
  • The same can be said for page an article headings
  • Locally based content can be key
  • Cut to the chase – answering questions that your customers may ask should always take prominence on your page
  • Don’t forget that voice search is also typically mobile and often locally focused

Further Information

If you’d like to speak to us regarding how we can help you generate online reviews, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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* 8 Voice Search Stats in 2019 And Why They Matter

By | July 25th, 2019|Google|Comments Off on Are You Ready For Voice Searches?

Becoming A Google Local Guide

The creation of the ‘Google Local Guides’ programme offers a great way of being able to review local businesses on a regular basis whilst also developing a level of trust with Google.

In order to become a ‘Local Guide’, you will need to sign up at maps.google.com and then take a proactive approach in regards to uploading images, reviewing local businesses, updating business details which you know to be incorrect and many more.

Earning Perks As a Local Guide

Google Local Guides unlock Google perks like access to new features as they earn points.

As a Local Guide, you earn points for sharing reviews, photos and knowledge on Google Maps. Those points lead to higher levels of the programme as well as benefits such as early access to Google features and special perks from partners. At Level 4, you also unlock your first Local Guides badge, which helps your contributions to places get noticed.

Make sure you’ve signed up for updates by reviewing your email preferences on your Local Guides settings page.

Points, Levels and Badges

Earn points by contributing content to Google Maps. Score a place with ratings, describe your experience with reviews, share photographs and videos, provide insights with answers, respond to questions about a place, update information with place edits, add missing places or verify the information by checking facts.

Maps contributionPoints earned
Review5 points per review
Review with more than 200 characters5 bonus points per review
Rating1 point per rating
Photo5 points per photo
In-stream video7 points per video
Answer1 point per answer
Respond to Q&As3 points per response
Edit5 points per edit
Place added15 points per place added
Fact checked1 point per fact-checked

Local Guides levels

Reach higher levels as you earn points for your contributions.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Please Note – Points and levels can take up to 24 hours to be updated. Points do not expire, though they may decrease if the content is removed for violating Google’s policies. Remain an active contributor on Google Maps to be eligible for perks and early access to new features.

Contact Us

If you would like any further information regarding becoming a Google Local Guide, Footprint Web Design have been at the forefront of web design and Social Media development for nearly 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at info@footprint.co.uk.

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By | May 21st, 2019|Google, Google Maps|Comments Off on Becoming A Google Local Guide

Saying Goodbye to Google Plus

With the news of another data leak, the borrowed time that beleaguered platform Google+ faced has been reduced even further and will now close for consumers in April, rather than 4 months later in August as originally planned.

The New Vulnerability

According to Google, the new vulnerability impacted 52.5 million users, who could have had profile information like their name, email address, occupation, and age exposed to developers, even if their account was set to private. Apps could also access profile data that had been shared with a specific user but was not shared publicly.

“We’ve recently determined that some users were impacted by a software update introduced in November that contained a bug affecting a Google+ API. We discovered this bug as part of our standard and ongoing testing procedures and fixed it within a week of it being introduced. No third party compromised our systems, and we have no evidence that the app developers that inadvertently had this access for six days were aware of it or misused it in any way.

With the discovery of this new bug, we have decided to expedite the shut-down of all Google+ APIs; this will occur within the next 90 days. In addition, we have also decided to accelerate the sunsetting of consumer Google+ from August 2019 to April 2019. While we recognize there are implications for developers, we want to ensure the protection of our users.”

Next Steps for Consumer Google+

All Google+ APIs will be wound down over the coming days as Google decided to give users ample opportunity to transition off of consumer Google+. Over the next few months, they will issue regular statements with additional information, including ways that data can be safely and securely downloaded to be migrated to other platforms.

A Note for Enterprise Customers

G Suite administrators are always in control of their users’ apps. This ensures that G Suite users can give access only to apps that have been vetted and are trusted by their organization. In addition, we want to reiterate that we will continue to invest in Google+ for enterprise. More details were announced in October.”

What Comes Next?

With the recent updates to the GMB (Google My Business) dashboard, the ability to make posts, share images and provide general information has already ensured that many of the options which were available with G+ are now available elsewhere.

To see how GMB can be used to benefit businesses, especially those with a focus on local custom, please click here.

Further Information

If you’d like to speak to us regarding any of our services, including our online marketing services, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | February 11th, 2019|Google, Google Maps|Comments Off on Saying Goodbye to Google Plus

What’s New About Google My Business?

Google My Business offers the chance to take charge of what people see when they do a local search for your business. Google My Business gives you the tools to update your listing and engage with your customers from your phone, tablet and computer. All for free.

Help your listing appear when people are searching for your business or businesses like yours on Google Search and Maps. Google My Business makes it easy to create and update your listing — so you can be found, and bring customers in.

Google My Business complements your existing website by giving your business a public identity and presence with a listing on Google. The information that you provide about your business can appear on Google Search, Maps and Google+.

SEO Tadworth

Take charge of what people see when they do a local search for your business

Need to adjust your hours for the holidays? Or add a new phone number? Make changes in a few easy steps with Google My Business, and your listing will update across Search and Maps.

Turn snapshots into sales

Draw in new customers with photos of your products or favourite menu items – pictures show what’s unique about your business, and you can add as many as you like.

Encourage loyalty by starting a conversation

Reviews are now a two-way conversation between you and your customers – be the first to know when you get a new review so that you can respond right away.

Further Information

Footprint specialise in creating bespoke websites designed to help take your business to another level. We have been providing SEO Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | November 26th, 2018|Google|Comments Off on What’s New About Google My Business?
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