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Avoid Copyright Image Hot Water With These 5 Tips

It’s never a good idea to use an image with a copyright on your website without permission. Even if this is not picked up immediately, at some point in the future, you may receive an e-mail telling you that you have made what may prove to be a costly mistake!

Whilst not always the case, the possibility exists that you may be on the wrong end of a lawsuit from the rightful owner of the image and without express permission, you have no right to use that particular image on your website.

It can be all too easy to try and justify things to yourself when ‘borrowing’ someone else’s image/photo but the truth is that it doesn’t matter if:

  • you have only used part of the image
  • you are not intended to make a profit from the image
  • you have made an innocent mistake
  • you are not claiming to have taken the picture yourself
  • you have only embedded the image onto your website (it is not actually stored on your server)
  • you have disclaimer on your website
  • you have provided a link to the source and list the photographer’s name

Even if you immediately take down the image, if someone sends you a DMCA notice (you do have to take it down) but this may not be enough to absolve you.

To help you avoid these pitfalls, we have drawn up 5 tips to help you along your way.

No. 1 – Avoid Using Google Images

The quickest and easiest way to source images is to dip into Google Images. The choice is often amazing and it is so easy to find what you are looking for. However, the chances are that the vast majority of these images are already under copyright and even if you credit the source, you can still find yourself in hot water without either paying for or getting permission to use it.

No. 2 – Beware Creative Commons

Flickr is another hugely popular website and actually lets you search for ‘Creative Commons’ images as one of its search options. However, what if after you have downloaded the image, the person who added it to Flickr decides to revoke the ‘Creative Commons’ status? For each photo you download, always check the small print under the “some rights reserved” link to see if any issues may potentially arise in the future.

No. 3 – Don’t Take Any Chances

If you are desperate to use an image that is being used by someone else, ask them if it’s ok! The worst they can do is say no and if you get e-mail conformation saying that they are the rightful owner and are happy for you to use it, you are good to go.

No . 4 – Use Your Own Photos

Whilst not everybody can claim to be David Bailey, your own images should be fine.

No. 5 – Only Use Trusted Sources

If you are prepared to pay, subscribing to a service such as iStock or 123rf can resolve all of these potential pitfalls right from the outset. There are other free sites such as Pixabay but always remember to make sure that you check the smallprint before publishing anything onto your website!

Contact Us

If you would like to speak to someone about using images on your website and the potential for trouble in the future, please contact Footprint Web Design on Tel. No. 01883 372488 today.

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By | May 15th, 2018|Images|Comments Off on Avoid Copyright Image Hot Water With These 5 Tips

Do Your Onsite Images Carry Any SEO Juice?

Did you know that the use of images and the addition of the correct tags can play a crucial role in achieving excellent search engine results? Search engines such as Google are trying to incorporate more images into their results and for e-commerce websites in particular, getting rankings on Google images can offer a great way of drawing visitors to your website.

How To Optimise Your Images?

By simply following a few basic guidelines, you will be able to take the required steps towards ensuring your images work for you. Following a few Do Your Onsite Images Carry Any SEO Juice?simple guidelines can help ensure your images are working hard for your SEO.

1) Choose The Right Image: Finding the most appropriate image is the most important part. A good image which attracts attention and describes itself can really do the job for you. Steer clear of irrelevant images – this can have the opposite effect.

2) Utilise The Alt Tags: Alt tags displays the text in-case the image is not able to load in the browser helping users to know the details of the image. It not only helps the users but also acts as a base for search engines in identifying what the image contains. The Alt tag must be direct and succinct – avoid lengthy descriptions and keyword stuffing.

3) Re-Name Your Images: Using a file name that is relevant but is none generic means you will ensure the right sort of traffic are coming across your content. If your file name is too generic, you may end up with non-relevant visitors to your site – potentially skewing your site stats. The above example has been named “Houses of Parliament at Night” – relevant, but not too generic a title.

4) Re-Size Your Images (Where Necessary): Google considers the page loading time as one of the important ranking factors, which will beDo Your Onsite Images Carry Any SEO Juice? dictated by the size of the page (image file size, video size, etc). Optimizing images in terms of size can really improve your site performance. File size depends on the resolution of the image, the higher the resolution the bigger the file size. So you need to maintain a balance between the size and the quality. There are different image types supported (JPEG, PNG, GIF) on the web, and choosing the best will depend on your requirement. Try and choose a image which is of good quality and lowest file size. Very high resolution images will be huge and, as such, should be avoided.

Why Is It Important To Do This?

  1. Search engines can detect an image but not what the image is. This makes it difficult for them to sort out images based on user query.
  2. Images have now been added to the main page search results in Google resulting in a potential for more traffic.
  3. Images can break up text blocks are are better at enticing people into your site.
  4. Images can also act as link bait if you allow image sharing in exchange of a link.
  5. Image sharing is more prolific among users with sites like Pinterest getting more popular.

Further Information

Footprint specialise in creating bespoke websites, designed to help take your business to another level. If you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | May 16th, 2016|Images, SEO|Comments Off on Do Your Onsite Images Carry Any SEO Juice?
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