Local SEO

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3 Factors That Are Shaping Local SEO

Local SEO is important. It has been for many years and will be for many more. If your business focuses on a local area, tapping into this can be the difference between the success and failure of your website.

However, it is essential to remember that achieving high ranking local search results requires the implementation of specific SEO strategies.

Changes in Google’s ranking algorithms are frequent and the past few months have seen the following

  • Reduction from Local 7-pack to a 3-pack
  • Increase in importance of online reviews
  • Penguin 4.0
  • Google dashboard updates
  • + Many more

This all pulls together to ensure that effective local SEO requires a varied approach and should be left to the professionals!3 Factors That Are Shaping Local SEO

Local Search Is Harder Than Before

With 7 slots up for grabs in the first page Google Maps listings it used to be fairly simple to achieve a first page ranking. However, as these numbers were reduced, finding additional ways to optimise both your website and your Google Maps listing has become harder and more important than ever before.

It was not too long ago that simply claiming and optimising your businesses ‘Google My Business’ listing would likely be enough to obtain a high ranking but with the drop from seven slots to three slots, local businesses are facing much stiffer competition.

Your Locations Is Still Hugely Important

Google knows precisely where the person making an online search is based at the moment they make their search. It is this location that impacts the specific results that show up in the Search Engine Results Pages (SERPs).

Google is now beginning to take this further by narrowing down the radius of the displayed results to ensure that locally based businesses (and therefore more relevant businesses) obtain higher rankings.

This is good news for businesses that are located away from the centre of a town/city as this is helping to level the playing field with businesses who have a prime location.

Your Reputation Is Still Crucial

This is not exactly a newsflash! There can be no doubt whatsoever that businesses have been trading off their reputations for many years. The consumers addition of reviews to your website, your Google Maps listing, your Social Media accounts and your directory listings can play a critical role in helping to shine a light on the level of service that your customers can expect to receive.

Please Note – Not only do these reviews play a pivotal role in the way your business is viewed, they are also a key signal to Google whether your business is trustworthy – or not.

Contact Us

If you would like to put your website in the hands of a company who will take it forward, please contact Footprint Web Design on Tel. No. 01883 372488 today.

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By | June 15th, 2017|Local SEO|Comments Off on 3 Factors That Are Shaping Local SEO

It’s Never Been More Important To Focus on Local SEO

Local SEO has always been important but with Google reducing the number of local search results from 7 to 3, the importance of employing the safest practices is now absolutely essential.

Google’s decision to reduce the number of Maps listings is linked directly to mobile search results. The “Three-pack” search results now ensure that desktop search results mirror those on mobile by providing additional space for map results and reviews, but obviously results in reducing the number of listings which can obtain these top rankings.

Please Note – It is very important to remember that these search results are often based on the location of the person making the search. Therefore these “three-pack” listings are highly likely to change very often.

Below we have outlined 2 of the most important ways to maintain those all important positions.

No. 1 – Never Underestimate The Power of Reviews

As a part of the updated algorithm, Google has removed much of the information that was previously displayed. Whilst precise addresses now rarely display, one aspect of the listing that has SEOremained intact are the starred reviews remain. Therefore, any business hoping to crack the top three listings and enhance the traffic through them needs to make sure they’ve got a regular flow of reviews genuine reviews.

No. 2 – Focus Your Key Terms

Trying to make your business a ‘jack of all trades’ is no longer a viable option. As people become better at narrowing their searches, you no longer need to focus on all encompassing keywords in order to drive traffic. For example, rather than targeting the term ‘plumber’, ‘emergency plumber’ could be ideal.

Still a little unsure if these listings can help your business? Check out the details below for further confirmation.

What Are The Benefits of Obtaining a Google Maps Listing?

The benefits of having your business listed on Google Local include:

  • Google Maps listings typically appear at the top of the search results pages. Therefore they are very likely to be the first thing that people see.
  • Accessing Google Maps listings on a mobile phone or smart device will offer customers an easy way to either call your business or get directions to your location.
  • Offers easy access to the impartial ratings left by current and previous customers. This can go a long way towards giving new customers confidence in your products and services.
  • Potential customers visiting your listing are very likely to be local to your business. This can offer a definite advantage over businesses based further afield.

To find out more information relating to local SEO practices and how we can help to promote your business, please contact Footprint Web design on Tel. No. 01883 372488 and we will be happy to help.

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By | April 3rd, 2017|Local SEO|Comments Off on It’s Never Been More Important To Focus on Local SEO

How To Make Sure Potential Customers Know About Your Business

We’re going to let you in to a little secret. The internet has opened up a brand new world of potential for small and medium sized businesses! OK, it’s not really a secret but that does not alter the fact that it is true.

It is no longer necessary to take out a full page colour ad in your local paper to let potential customers know that you are now open for business. With a location based online marketing campaign, you can put yourself firmly on your local area business map.

Local Customers Rely on the Internet

For many small businesses, their ability to grow and be successful is linked strongly with their ability to target customers based within their local area. Landscape gardeners, plumbers, removal services and restaurants are just a few of the businesses which will live or die based on the success of their local area marketing.

Need a little more convincing? According to Google, up to 97% of all consumers are now known to search for local businesses online*.Local SEO techniques

With numbers like that, can you afford not to market yourself online?

How Do We Do This?

Understanding the local environment of a business is absolutely key to any successful marketing campaign and at Footprint Web Design, we pride ourselves on our extensive local knowledge.

By utilising a specific method of online marketing called local SEO, we can directly target the people in and around the area where your business is located.

Our success rate is absolutely tremendous and to prove this, you simply need to search for any of the following terms, amongst many others, to see some of the clients that we represent.

  • SEO Oxted
  • Web Design Oxted
  • Landscape Gardeners Oxted
  • Builders Oxted
  • Hedge Cutting Oxted
  • Tree Surgeons Oxted
  • Fencing Oxted
  • Wedding Venue Oxted
  • Artificial Grass Oxted
  • Office Removals Oxted
  • House Removals Oxted
  • Roof Repairs Oxtedlocal online seo
  • Retirement Home Oxted

Targeting the ‘Right’ Areas with Local SEO

Whilst many SEO companies try to over-complicate things by targeting keywords which may sound great initially but are not really viable, we want to help market your business in the ‘right’ areas.

By specialising in local SEO techniques, we are able to remove the guesswork from our marketing efforts. Whilst some of the more ‘old school’ marketing methods such as leaflet drops or newspaper adverts can be hit or miss at best, local SEO reaches local customers at the moment they are looking to use your services.

The Marketing That Keeps on Giving!

One of the most important aspects of local SEO is just how cost effective it is. Unlike other options such as PPC (Pay Per Click), local SEO strategies are designed to stand the test of time.

Would you like more information about how our local SEO services can be used to help promote your business in a cost effective manner? Simply give us a call on Tel. No. 01883 372488 and we will be happy to run through your options.

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*Source – http://www.forbes.com/sites/capitalonespark/2013/04/16/your-business-needs-to-get-social-local-and-mobile-fast/#2c32c6b47548

By | August 1st, 2016|Local SEO|Comments Off on How To Make Sure Potential Customers Know About Your Business

3 Tips For Onsite SEO Success

People love to over complicate SEO! Whilst there can be little doubt that there are many different factors to a success SEO campaign, it is all too easy for people to look too far into the future with their approach and miss out on some of the essential fundamentals along the way.

Before turning your attention to any type of external SEO applications, ensuring that your on-site/on-page SEO is up to scratch is absolutely essential.

The team at Footprint Web Design has an outstanding record for creating high quality websites for clients across all sectors. However, we don’t want to stop there! We also want to ensure that your website is as visible as possible so that potential customers can easily find you.

To help us along the way, we always follow 3 guidelines as a small part of the on-site SEO work that we complete.

Guideline No. 1 – Always Optimise Your META Page Titles & Descriptions

This is one of the most important parts of any SEO campaign as it is these snippets of information that tell search engines precisely what each 3 Tips For Onsite SEO Successparticular page is about.

By including specific keywords in both the page title and description, you can go a long way towards tipping Google and the other search engines off regarding the content of your page.

Top Tip – Whenever you complete a Google search, pay particular attention to the snippets of information Google displays on the returned search page. These snippets of information are often drawn from the specified title and descriptions.

Guideline No.  2 – Include a Minimum of 400 Words of Text on Each Page

Writing engaging and stimulating copy is not always people’s idea of fun but there is no escaping that it plays an essential role in any SEO campaign. Whilst Google’s algorithms are extremely intuitive, they are not psychic! Don’t leave things to guess work, make sure that Google knows exactly what 3 Tips For Onsite SEO Successyour page is selling or promoting by telling it!

Guideline No.  3 – Take The Time To Optimise Your Images

Our 3rd guideline is one that is often overlooked but you should always take the time to complete the META details of any image that you propose to add to your website along with ensuring you offer an appropriate ‘ALT Tag’ when prompted.

It is surprising how much traffic can be driven to your website via Google images so it is certainly worth taking the necessary time to ensure your photo is marked up accordingly to include keywords and tags.

Further Information

Footprint Web Design have been at the forefront of web design and development for nearly 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at info@footprint.co.uk.

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By | April 25th, 2016|Local SEO, SEO, SEO Results|Comments Off on 3 Tips For Onsite SEO Success

Footprint’s Quick and Easy Guide to Local SEO

There can be little doubt that a ‘Local SEO’ campaign can prove to be highly effective for any small or medium size business which places a premium on targeting customers based in their local area.

Despite the effectiveness of this strategy it is still one that is not commonly offered by SEO agencies and we strongly believe that this is a mistake on their part.

Below we have identified some of the key aspects of local SEO for you to view.

No. 1 – Identify the Right Keywords

Identifying and targeting the right keywords for your campaign is one of the most important parts of local SEO. Thankfully, the guess work is removedlocation-162102_1280 from this process by the presence of the Google Keyword Planner tool.

You can adjust the settings of this tool to allow you to view the keywords which are most searched for in your target area and we recommend using keywords which accurately describe the products or services that you are offering such as boiler repairs Oxted, plumbers Oxted.

Please Note – To access the Google Keyword Planner, you must have a current Google Adwords account.

No. 2 – Add a Blog To Your Website

We strongly recommend that all local businesses add a blog to their website which is regularly updated with new content. Google places a great deal of value on regularly updated websites and by adding content in the form of blogs which are created to be informative whilst targeting the right keywords, you will make it much easier for search engines to accurate assess your website.

You also have the option to link posts to other pages on your website which will help to improve the linking structure of your site.

Please Note – Sharing blog posts via Social Media channels offers a great way to promote your content and drive new traffic to your website.

No. 3 – Include Your Business Address and Phone Number

It is absolutely essential that websites display the business name, address and phone number on all pages. This is crucial part of any local SEO campaign but one that is commonly overlooked.

Please Note – You must ensure that the details are displayed in text form rather than an image to allow search engines to read the relevant details.google-485611_1920

No. 4 –Submit Your Details To The ‘Right’ Directories

This often comes as a surprise to many people but the importance of online directories should never be overlooked. Whilst it is unlikely that many people with access to a computer would turn to a hard copy of a directory such as the Yellow Pages, online directories are more popular than ever.

Not only does the submission of your business details offer another avenue for customers to visit your website or access your contact details, it also offers further confirmation to the search engines that your business does everything that you claim.

Please Note – Continuity is vitally important. Even using St and Street on different directories as part of your address will dilute the effectiveness of each citation.

If you would like to find out how to take your local SEO strategy further, Footprint Web Design have been at the forefront of web design and development for nearly 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at info@footprint.co.uk.

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By | April 11th, 2016|Local SEO|Comments Off on Footprint’s Quick and Easy Guide to Local SEO
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