Local SEO is important. It has been for many years and will be for many more. If your business focuses on a local area, tapping into this can be the difference between the success and failure of your website.
However, it is essential to remember that achieving high ranking local search results requires the implementation of specific SEO strategies.
Changes in Google’s ranking algorithms are frequent and the past few months have seen the following
- Reduction from Local 7-pack to a 3-pack
- Increase in importance of online reviews
- Penguin 4.0
- Google dashboard updates
- + Many more
This all pulls together to ensure that effective local SEO requires a varied approach and should be left to the professionals!
Local Search Is Harder Than Before
With 7 slots up for grabs in the first page Google Maps listings it used to be fairly simple to achieve a first page ranking. However, as these numbers were reduced, finding additional ways to optimise both your website and your Google Maps listing has become harder and more important than ever before.
It was not too long ago that simply claiming and optimising your businesses ‘Google My Business’ listing would likely be enough to obtain a high ranking but with the drop from seven slots to three slots, local businesses are facing much stiffer competition.
Your Locations Is Still Hugely Important
Google knows precisely where the person making an online search is based at the moment they make their search. It is this location that impacts the specific results that show up in the Search Engine Results Pages (SERPs).
Google is now beginning to take this further by narrowing down the radius of the displayed results to ensure that locally based businesses (and therefore more relevant businesses) obtain higher rankings.
This is good news for businesses that are located away from the centre of a town/city as this is helping to level the playing field with businesses who have a prime location.
Your Reputation Is Still Crucial
This is not exactly a newsflash! There can be no doubt whatsoever that businesses have been trading off their reputations for many years. The consumers addition of reviews to your website, your Google Maps listing, your Social Media accounts and your directory listings can play a critical role in helping to shine a light on the level of service that your customers can expect to receive.
Please Note – Not only do these reviews play a pivotal role in the way your business is viewed, they are also a key signal to Google whether your business is trustworthy – or not.
If you would like to put your website in the hands of a company who will take it forward, please contact Footprint Web Design on Tel. No. 01883 372488 today.
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