The implementation of responsive web design techniques will ensure that your website will display and perform perfectly across a variety of different platforms.
Keeping up with the sheer number of different devices which can be used to a view a website is a difficult job. However, thanks to our ability to create responsive web designs, this is no longer the case. We can help your web visitors achieve the optimum experience regardless of how the visit your website.
As the user switches from their desktop computer to their iPad, the website should automatically switch to accommodate for resolution, image size etc. Essentially, we will ensure that your website has to the technology to automatically adjust to different devices.
What Are The Advantages Responsive Web Design?
- Associated Costs: Responsive web design ensures that you only have one website rather than many.
- Reduced Maintenance: Only having one website across all platforms ensures that you will not have to manage multiple web sites.
- Consistent Experience: Visitors to your website should receive the same high level experience, regardless of the device they use to access it.
Other important advantages include the following:
Improved Search Engine Rankings
Search engines recommend responsive development for mobile website design and favour mobile friendliness in their search engine result page (SERP) rankings. Responsive sites have only one URL and the same HTML code across all devices which make it easier for search engines such as Google to find, index and organise content from a single company site than from two or more sites. A higher ranking goes hand in hand with increased conversions. A single URL is also easier for users to share and link to.
Reduced Bounce Rates
Today’s customer is nearly always well informed. They will only stick to your content if it’s engaging and if what you’re offering is easily and quickly found. If your web-only site doesn’t translate well to multiple devices such as smart phones and tablets, you can as well forget about sales from numerous potential buyers. Research has it that a website that is not mobile friendly will have an immediate bounce rate of about 40%.
All in all, there can be little doubt that the creation of a responsive web design is certainly beneficial. With Google even penalising websites which are not responsive in mobile search results, we certainly recommend the creation of a responsive website for all our clients.