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Becoming Mobile Friendly For 2019

The implementation of responsive web design techniques will ensure that your website will display and perform perfectly across a variety of different platforms.

Keeping up with the sheer number of different devices which can be used to a view a website is a difficult job. However, thanks to our ability to create responsive web designs, this is no longer the case. We can help your web visitors achieve the optimum experience regardless of how the visit your website.

As the user switches from their desktop computer to their iPad, the website should automatically switch to accommodate for resolution, image size etc. Essentially, we will ensure that your website has to the technology to automatically adjust to different devices.

What Are The Advantages Responsive Web Design?

  • Associated Costs: Responsive web design ensures that you only have one website rather than many.
  • Reduced Maintenance: Only having one website across all platforms ensures that you will not have to manage multiple web sites.
  • Consistent Experience: Visitors to your website should receive the same high level experience, regardless of the device they use to access it.

Other important advantages include the following:

Improved Search Engine Rankings

Search engines recommend responsive development for mobile website design and favour mobile friendliness in their search engine result page (SERP) rankings. Responsive sites have only one URL and the same HTML code across all devices which make it easier for search engines such as Google to find, index and organise content from a single company site than from two or more sites.  A higher ranking goes hand in hand with increased conversions. A single URL is also easier for users to share and link to.

SEO Tadworth

Reduced Bounce Rates

Today’s customer is nearly always well informed. They will only stick to your content if it’s engaging and if what you’re offering is easily and quickly found. If your web-only site doesn’t translate well to multiple devices such as smart phones and tablets, you can as well forget about sales from numerous potential buyers. Research has it that a website that is not mobile friendly will have an immediate bounce rate of about 40%.

All in all, there can be little doubt that the creation of a responsive web design is certainly beneficial. With Google even penalising websites which are not responsive in mobile search results, we certainly recommend the creation of a responsive website for all our clients.

Further Information

For more information on how Footprint Web Design can help you, or to inquire about a quote, please contact us on 01883 372488, or email us at: info@footprint.co.uk

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By | December 17th, 2018|Mobile|Comments Off on Becoming Mobile Friendly For 2019

Is Your Website Ready For Mobile First Indexing?

If your website has been designed by Footprint, the good news is that it will be. However, if the necessary steps have not been taken to optimise your website for use via mobile devices, you may notice a significant change in the visibility of your website via mobile searches.

Mobile optimisation of your website was already important for the following reasons:

  • The balance has tipped with more people using mobile devices to search the internet
  • Mobile phone optimisation is crucial for targeting local areas
  • Your website will become more user-friendly if it is mobile optimised

With Google’s recent announcement, this has become even more important.

Mobile First Indexing Is Happening!

Google have announced that “after a year and a half of careful experimentation and testing, we’ve started migrating sites that follow the best practices for mobile-first indexing.

To recap, our crawling, indexing, and ranking systems have typically used the desktop version of a page’s content, which may cause issues for mobile searchers when that version is vastly different from the mobile version. Mobile-first indexing means that we’ll use the mobile version of the page for indexing and ranking, to better help our – primarily mobile – users find what they’re looking for.

We continue to have one single index that we use for serving search results. We do not have a “mobile-first index” that’s separate from our main index. Historically, the desktop version was indexed, but increasingly, we will be using the mobile versions of content.”

Basically, this means that if your website does not display to optimum levels via mobile and smart devices, you are very unlikely to rank as highly via search results as you do via desktop results. With more people now using mobile devices for their online browsing, this is something that you want to avoid at all costs.

An image of someone using their mobile phone to browse the internet

Google is quoted with the following:

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimised for their devices.”

For more on this please visit the following link – http://googlewebmastercentral.blogspot.co.uk/2015/02/finding-more-mobile-friendly-search.html

What Does Mobile Optimised Actually Mean?

The mobile optimisation of a website means that your standard ‘desktop’ website will be converted into a specific user-friendly format. These can easilyMobile Optimised be read on any smart mobile device.

This conversion will ensure that all of the hard work is done for the user, ensuring they get the best possible experience when visiting your website.

The need for ‘zooming’ in order to read the content will be eliminated and the navigation will become far easier, therefore minimising the risk of hitting the wrong link.

How Can We Help?

The need to design websites which display to their optimum abilities has never been greater. This is an aspect of web design in which we possess great experience.

To achieve the best possible results, creating a responsive web design will ensure that your website is optimised for display on all platforms. These designs ensure that as well as your normal ‘desktop’ version, in an addition you will receive a ‘mobile’ version. This is where the term ‘responsive’ comes in.

Due to the way in which the designs are created the browser will be able to identify the type of device being used to view the website and will display the correct version accordingly.

Further Information

If you’d like to speak to use regarding how we can help you to use web design to grow your company, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | October 1st, 2018|Mobile|Comments Off on Is Your Website Ready For Mobile First Indexing?

The Top 4 Reason Why Your Website Must Be Responsive

We guess that you have heard the phrase ‘responsive web design’ before. Even if not, we’re pretty certain that you will have either visited a website using your mobile phone or smart device and if you have, there is a strong chance that the website you visited was responsive, if not, you would certainly have known about it!

Utilising a responsive web design seamlessly re-scales, resizes and re-flows to adapt your images and content so they display perfectly on any device. A responsive website will automatically adjust itself so it’s in perfect proportion to be engaging and usable no matter the device your site is being viewed on.

There are several reasons why responsive web design is a crucial technique that will have a huge impact on your web strategy and below we have identified 4 of the most important.

No. 1 – Consistent Branding

A responsive website is inherently designed to look pretty much the same on all devices. Your site’s images and content simply scale down or shift around to make the look and elements look essentially the same. The last thing you want is for your customers on smaller devices to feel less appreciated as compared to their desktop counterparts. With responsive web design, you can always maintain a consistent brand across multiple platforms.

No. 2 – Mobile Usage is On the Rise

Online shopping is all the rage as it is much easier than driving all the way to your local shop. People are even opting to shop on their phones while they’re watching TV on their favourite couch. Currently, more than 60 % of all website traffic is from mobile devices. And every other day, mobile usage is growing exponentially, so an increasing number of prospects will continue to view your site from a mobile device. By focusing on a site that’s more responsive on multiple platforms; you’ll see a great return on investment from your website. In the long run, a responsive design translates leads, which are increasingly coming from mobile devices, into actual sales.

No. 3 – Improved SEO Rankings On Mobile Search Results

Search engines recommend responsive development for mobile website design and favour mobile friendliness in their search engine result page (SERP) rankings. Responsive sites have only one URL and the same HTML code across all devices which make it easier for search engines such as Google to find, index and organize content from a single company site than from two or more sites.  A higher ranking goes hand in hand with increased conversions. A single URL is also easier for users to share and link to.

No. 4 – Longer Site Visits

Today’s consumer is well informed and empowered. He/she will only stick to your content if it’s engaging and if what you’re offering is easily and quickly found. If your web-only site doesn’t translate well to multiple devices such as smartphones and tablets, you can as well forget about sales from numerous potential buyers. Research has it that a website that is not mobile friendly will have an immediate bounce rate of about 40%.

 

Further Information

If you’d like to speak to use regarding how we can help you to use web design to grow your company, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | July 15th, 2018|Mobile|Comments Off on The Top 4 Reason Why Your Website Must Be Responsive

AMP – Is It For Me?

It has been almost 2 years since Google announced a new project designed to create a faster mobile web presence. This project is know as AMP (Accelerated Mobile Pages).

Whilst there are certainly significant benefits offered by AMP, they are not suitable for every website and we have written this article to help highlight some of the pros and cons. First of all the we need to explain about AMP.

What is AMP?

The AMP Project is an open-source initiative aiming to make the web better for all. The project enables the creation of websites and ads that are consistently fast, beautiful and high-performing across devices and distribution platforms.

The Benefits of AMP

  • The use of AMP HTML to construct pages will help to create a better, faster loading experience for users.
  • Faster loading speeds can result in improved mobile rankings*
  • Your server will be put under less strain as Google serves these pages from its cache.
  • You will receive the opportunity to tap into Google’s AMP carousel (for relevant pages).

* Please Note – When Google launches its mobile first index this will become even more important and there are even some suggestions that AMP could become a ranking factor in the future.

The Disadvantages of AMP

  • The tracking of visitors to your website can become trickier because Google serves a cached version of AMP pages to users as opposed to accessing your servers.
  • Creating a website using AMP can be time consuming due to the need for some pages to be developed for both desktop and AMP.
  • Because the primary goal of AMP is increasing loading speed, the HTML from pages will be stripped down. This means that some designs built using standard HTML will not be possible and discrepancies between desktop and mobile versions of a page may appear.

How Does It Work?

AMP works by requiring web developers such as ourselves to use a narrow set of web technologies to create pages. The majority of JavaScript is forbidden and as a result, web pages can now load significantly faster.

To use AMP, we will create an alternate version of your site which conforms to all of the relevant specifications which have been outlined by the AMP project. These standards share a lot of similarities with traditional HTML but are essentially stripped down to what Google considers to be the bare minimum.

For example – You will give your AMP-optimized site a separate address, for example: yoursite.com/yourpage/amp.

Sites that follow these specifications to the letter will are believed to receive special treatment from Google. Starting recently, AMP-optimised news stories now appear at the top of Google’s mobile search results and there are an increasing number of reports stating that AMP optimised sites are receiving preferable search engine rankings when compared to non-AMP optimised sites on mobile search results.

Further Information

Footprint specialise in creating bespoke websites, designed to help take your business to another level. If you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | November 22nd, 2017|Mobile|Comments Off on AMP – Is It For Me?

What Is AMP and How Can It Help You?

How do you access the internet? It was not too long ago that you would not have had a choice. Without a laptop or desktop, you simply could not access the internet. However, not only have the number of options available to access the ‘net’ increased dramatically, the most common method of browsing the web is now via mobile and tablet devices.

What Does This Mean?

For web developers across the globe, the need to create websites which are optimised for ease of viewing via mobile devices has been important for some time now. However, with Google introducing a new ‘AMP Project’, the question must now be asked, is a simple ‘responsive web design’ enough to ensure your client receives the best possible service.

What is AMP?

Google’s new AMP (Accelerated Mobile Pages) project has been designed to ensure that websites load via mobile devices as quickly as possible, therefore offering the best possible user experience.What Is AMP and How Can It Help You?

How Does It Work?

AMP works by requiring web developers such as ourselves to use a narrow set of web technologies to create pages. The majority of JavaScript is forbidden and as a result, web pages can now load significantly faster.

To use AMP, we will create an alternate version of your site which conforms to all of the relevant specifications which have been outlined by the AMP project. These standards share a lot of similarities with traditional HTML but are essentially stripped down to what Google considers to be the bare minimum.

For example – You will give your AMP-optimized site a separate address, for example: yoursite.com/yourpage/amp.

Sites that follow these specifications to the letter will are believed to receive special treatment from Google. Starting recently, AMP-optimised news stories now appear at the top of Google’s mobile search results and there are an increasing number of reports stating that AMP optimised sites are receiving preferable search engine rankings when compared to non-AMP optimised sites on mobile search results.

Further Information

Footprint specialise in creating bespoke websites, designed to help take your business to another level. If you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

Currently Browsing: What Is AMP and How Can It Help You?
By | July 8th, 2016|Mobile, Web Design|Comments Off on What Is AMP and How Can It Help You?
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