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Is Mobile Optimisation The Future of SEO

This news may not come as a surprise to everyone but we now have confirmation from Google that the number of online searches conducted on a mobile device has now overtaken those completed on a desktop or laptop.

Last year we heard informal statements from several Google employees that mobile search queries would probably overtake desktop queries some-Is Mobile Optimisation The Future of SEOtime this year. Google just confirmed this has now happened.

The company says that “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” The company declined to elaborate further on what the other countries were, how recently this change happened or what the relative volumes of PC and mobile search queries are now.

For more on this story, please visit the Search Engine Land website.

A Popular Topic

Mobile optimisation is becoming an increasingly popular topic, and for good reason. With the balance tipping in the direction of mobile views over desktop views, taking the steps needed to ensure that your website not only displays correctly through mobile devices but also ranks highly for mobile searches is now more important than ever before.

The Footprint Way

The Footprint team will ensure that your website is fully optimised for mobile usage. Essentially this means that we will design your website in a way that makes it easily viewable on mobile devices, you have nothing to worry about.

Until recently this would also have helped to receive a small ranking boost in the search engines over sites that are not mobile friendly, however, with Is Mobile Optimisation The Future of SEOthe recent ‘Mobilegeddon’ on April 21st, this ranking boost may now be far more significant.

For more on this story, please take a moment to check out the following BBC article – http://www.bbc.co.uk/news/technology-32393050

This recent update is further confirmation that Google is firmly committed to ensuring the best possible online user experience, no matter what. As mobile trends and technologies evolve, you can certainly expect more algorithm updates of this nature to roll out and shake up the rankings.

What is ‘Mobile Friendly?

As for what qualifies as “mobile friendly,” that is still a little up in the air, but Google does offer this handy test to determine whether or not your site is currently seen as optimised for mobile.

Retrospective Changes

If you are concerned that your website will not or does not pass the ‘Google test’, the good news is that we can retrospectively update your website to become mobile friendly, (i.e. it is not the case that only new websites can be optimised), so if you have any concerns, please give our friendly team a call on Tel. No. 01883 372488.

By | June 10th, 2015|Mobile|Comments Off on Is Mobile Optimisation The Future of SEO

Is Your Website Mobile Friendly? Find Out Why It Needs To Be

Did you know that as many as 80% of all internet users now own a smart phone?* Did you know that smart mobile phones now offer the second most popular method of searching the internet?*

Whilst having a website optimised for display on a mobile phone may have been considered to be an added bonus for many businesses throughout the UK, a change in policy by Google in regards to how they display search results when viewed through a mobile device could leave you lagging behind your competitors if your website is not mobile optimised.

What Has Changed?

Previously, Google has added websites to its search results, regardless of how mobile friendly they are. However, from the 21st April this is all set to Googlechange.

Google is quoted with the following:

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimised for their devices.”

For more on this please visit the following link – http://googlewebmastercentral.blogspot.co.uk/2015/02/finding-more-mobile-friendly-search.html

What Does Mobile Optimised Actually Mean?

The mobile optimisation of a website means that your standard ‘desktop’ website will be converted into a specific user-friendly format which can easilyMobile Optimised be read on any smart mobile device.

This conversion will ensure that all of the hard work is done for the user, ensuring they get the best possible experience when visiting your website.

The need for ‘zooming’ in order to read the content will be eliminated and the navigation will become far easier, therefore minimising the risk of hitting the wrong link.

Does This Mean That I Need An ‘App’ Developing?

Fortunately the answer to this is no. Web users tend to have distinctly different habits when it comes to mobile internet browsing and user apps on a phone. Whereas apps are often the preferred choice when it comes to social networking and online gaming, mobile browsers are still the clear number one choice when it comes to conducting online searches, browsing, shopping and entertainment.

The good news is that creating a mobile optimised site is significantly cheaper than producing an app, as well as being easier to manage, and offering effortless syncing between your website and your mobile optimised site.

Introducing Responsive Web Designs

Because of the significant increase in the use of tablets and smart phones to view the internet, the need to design websites which display to their ipad-iphoneoptimum abilities has never been greater and this is an aspect of web design in which we possess great experience.

To achieve the best possible results, creating a responsive web design will ensure that your website is optimised for display on all platforms.

These designs ensure that as well as your normal ‘desktop’ version, in an addition you will receive a ‘mobile’ version as well and this is where the term ‘responsive’ comes in.

Due to the way in which the designs are created the browser will be able to identify the type of device being used to view the website and will display the correct version accordingly.

The Good News Is…

Even if your website is not currently ‘mobile optimised’, we possess the skills needed to ensure that this is not the case for long!

Contact Us

If you would like more information regarding the creation of a mobile friendly version of your website, please contact us on Tel. No. 01883 372488 or via e-mail info@footprint.co.uk at we will be happy to run through your options.

*Source – http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/



By | March 19th, 2015|Google, Mobile|Comments Off on Is Your Website Mobile Friendly? Find Out Why It Needs To Be

A Step By Step Guide To Setting Up E-Mail on Your iPhone

With so many different models of iPhone currently available on the market, it is little wonder that people often get a little confused when it comes to adding their e-mail account to a new phone. However, the good news is that regardless of the version of iPhone that you have, the process is almost identical from phone to phone.

By following our step by step guide, you will be able to add your existing e-mail account to your phone with the absolute minimum of fuss.

To configure your account on iPhone, please do the following:

Step 1 – Click on the settings button on your iPhone.


Step 2 – Then click on the ‘Mail, Contacts, Calendars’ options.


Step 3 – The next step is to click on the ‘Add Account’ option.


Step 4 – Then choose the ‘Other’ option bottom of the iPhone’s menu.


Step 5 – Once you have done that, then choose ‘Add Mail Account’ option at the top of the screen.


Step 6 – The next step is to complete the form by filling in the following details

  • Name e.g David Smith.
  • Email Address in the Address box i.e david@mydomain.com.
  • Password for this email address.
  • Description of your choice like david@mydomain.com.


Step 7 – The next stage is to decide whether you would like to use the POP3 or IMAP email protocol.

Please Note – If you are unsure which protocol will be best for your circumstances, please refer to the ‘E-Mail‘ section of our blog for further information.

Once you have done this you can move onto to step 8

Step 8 – Enter the information below into the relevant areas

Incoming Mail Server

Host Name:

If you selected POP in Step 7: pop.mydomain.com

User Name: This should be your email address i.e john@mydomain.com

Password: This should be your password for this email address.

Outgoing Mail Server

Host Name: smtp.mydomain.com

User Name: This should be your email address i.e david@mydomain.com

Password: This should be your password for this email address.


Step 9 – Click Next

Step 10 – If you receive an error stating “Cannot Connect Using SSL”, select Yes to setup the account without SSL.

Step 11 – Click ‘Continue’ to complete the set-up and you should be good to go!



By | December 8th, 2014|E-Mails, Mobile, Phones|Comments Off on A Step By Step Guide To Setting Up E-Mail on Your iPhone

Is Mobile Internet Searching About to Change??

Do you use a windows phone? If so, this blog could be a big one for you.

Later this week, in San Francisco, Microsoft is scheduled to officially unveil Windows 10 to the world. Amongst many of the new features of their patented operating system, a new virtual assistance called Cortana is set to be announced.

A number of sites are now choosing to repeat evidence highlighted on a discussion on Neowin that foresees Cortana as a central feature of the brand new Windows 10 experience.

When Cortana was originally introduced earlier this year for Windows Phones Microsoft insinuated that the virtual assistance will eventually be available across all platforms and this is still believed to be the case.

What is Exactly is Cortana?

For anyone with an iPhone, an easy comparison can be made between Cortana and Siri. In Microsoft’s own words though,

“Cortana is your personal assistant on your Windows Phone. She’s there to help make things easier for you and keep you up to date on the things that matter to you.

Whether it’s to keep you in the loop with your world or to help you manage your everyday life, Cortana is there for you.”

For more on this article please visit – http://www.windowsphone.com/en-gb/how-to/wp8/cortana/meet-cortana

Conducting a Search

Windows Phone users with the new update will be able to use Cortana to do conduct their internet searches, just as iPhone users can with Siri (using Bing).

This does of course lead to the question of whether the Bing brand will be entirely subordinated to Cortana in the new OS? However, what is certain is that the technology will of course be running in the background either way.

Beginning of the End?

Virtual assistants are widely thought to be the eventual successor to conventional search methods on mobile devices due to their ability to provide a far broader array of capabilities. As Cortana makes its/her way to the PC and PC-like tablet devices does it signal the beginning of the end of the Bing brand?

For more information on the Cortana launch, please check out http://searchengineland.com/virtual-assistant-cortana-coming-windows-9-will-replace-bing-203759

Further Information

If you’d like to speak to use regarding how we can help your business to maximise its presence via mobile searches, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | October 22nd, 2014|Mobile|Comments Off on Is Mobile Internet Searching About to Change??

Is Your Website Mobile Friendly?

There’s no escaping the fact if you want to run a profitable business, the creation of an on-line presence is absolutely essential. The bare minimum requirement should be a professional and functional website which can be accessed via laptop and desktop computers. As technology evolves, your business must be able to evolve with it and the creation of a mobile website can play a crucial role.

With the huge increase in the use of smart phones, potential customers are finding that alternative methods of accessing the internet are available. So much so in fact that as many as 1 in 3 internet searches now take place via a mobile device and this figure is growing on a daily basis. If that figure alone is not enough to convince you of the importance of a mobile enhanced website, take a look at some of the stats below.

  • 3 out of every 4 consumers prefer a mobile friendly website (Google, 2012)Is Your Website Mobile Friendly?
  • 7 out of every 10 70% of mobile searchers act within an hour; only 30% of PC searchers do (Mobile Marketer 2012)
  • 28% of UK users have purchased a product or service using their mobile device (Google, June 2012)
  • 58% of mobile users expect mobile sites to load as quickly as or faster than desktop sites (Google 2012)
  • Mobile searches currently account for almost a quarter of all web traffic. This is a 90% increase on the previous 12 months – Walker Sands (January 2013)

If your customers are mobile, why isn’t your website?

Turn your website into a mobile friendly app style site, compatible with all smartphones.

Smartphones have rapidly become one of the most popular methods of browsing the web and it is vital to give your customers the required information in a format that is easy to read on all devices.

We can design and install your mobile website to ensure that you do not lose potential clients to your competitors. Mobile website design is an integral part of any successful business plan and you need to act fast in order to beat your competitors.

Anyone visiting your website from a smartphone will automatically be redirected to an optimised mobile version of your website presented in a layout designed specifically for a mobile device.

Further Information

Footprint specialise in creating bespoke websites designed to help take your business to another level. We have been providing Mobile web design Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | June 28th, 2013|Mobile|0 Comments